Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Winning From Position 3 Through 5 -- Brianna Anderson // Beast Analytics May 21, 2020

Show notes

Today we're going to discuss how to think about SEO analytics and the impact that they have. Joining us is Brianna Anderson, the Founder of Beast Analytics, which offers data-driven digital marketing strategy and analytics, consulting audits, workshops, and content production services. In part 2 of our conversation, we're going to talk about why it's important to win position three through five. Show Notes

Connect With:

Brianna Anderson: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

An Analytics Nerd's Guide to Modern SEO Metrics -- Brianna Anderson // Beast Analytics May 20, 2020

Show notes

Today we're going to discuss how to think about SEO analytics and the impact that they have. Joining us is Brianna Anderson, the Founder of Beast Analytics, which offers data-driven digital marketing strategy and analytics, consulting audits, workshops, and content production services. In part 1 of our conversation, we are going to talk about an analytic nerd's guide to modern SEO metrics. Show Notes

Connect With:

Brianna Anderson: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Teaching Your CMO About SEO -- Tyson Stockton // Searchmetrics May 19, 2020

Show notes

Today we're going to be talking about what you need to know to make sure that your CMO really understands what's happening in SEO. Joining us is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 2 of our conversation, we're going to discuss how to teach your CMO about SEO. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO KPIs for CMO's From the Operators Perspective -- Tyson Stockton // Searchmetrics May 18, 2020

Show notes

Today we're going to be talking about what you need to know to make sure that your CMO really understands what's happening in SEO. Joining us is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 1 of our conversation, we're going to talk about why he disagrees with his CMOs about what other CMOs need to think about SEO. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Perform a Website Audit -- Björn Darko // Searchmetrics May 15, 2020

Show notes

Today we'll be looking under the hood to provide you with a technical tips you need to make the most out of your SEO strategies. Joining us is Björn Darko, the Director of the Digital Strategies Group at Searchmetrics, which offers SEO consulting, content marketing services, and strategy to software companies around Europe, the Middle East and Africa. In today's episode, we discuss how to perform a website audit. Show Notes

Connect With:

Björn Darko: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Optimizing Old vs. Creating New Content -- Jordan Koene // Searchmetrics May 14, 2020

Show notes

Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Joining us is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In part 3 of our conversation, we're going to talk about building a content strategy. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Build Domain Authority From the Ground up -- Jordan Koene // Searchmetrics May 13, 2020

Show notes

Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Joining us is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In part 2 of our conversation, we discuss how to build domain authority from the ground up. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Where to Start When Evaluating Your SEO Performance? -- Jordan Koene // Searchmetrics May 12, 2020

Show notes

Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Joining us is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In part 1 of our conversation, we're going to discuss where to start when evaluating your SEO performance. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May Google Core Update -- Jordan Koene // Searchmetrics May 11, 2020

Show notes

Today we'll be discussing the information we know about Google's latest algorithm update. Joining us is Jordan Koene, an SEO Strategist and an Advisor for Searchmetrics. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Language Preferences Are the #1 SEO Variable You Forgot -- Cindy Krum // Mobile Moxie May 08, 2020

Show notes

This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder and CEO of Mobile Moxie, which is a mobile centric set of tools and APIs that help SEOs gain better insights into their mobile experiences. In part 5 of our conversation, we're going to discuss why language settings really matter for your mobile optimization. Show Notes

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