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    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Content Localization Strategies for Going Global With Zeph Snapp Jun 18, 2020
    Show notes

    Today we're rebroadcasting our previous conversation with Zeph Snapp when we reviewed the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content strategy. Why do marketing and sales materials benefit from transcreation? How does a style guide help for defining brand voice, tone, and the key phrases to use and to avoid? What are the best strategies for translation when you're targeting a worldwide audience and country agnostic? What steps do you take when you're creating unique content for a specific market and you must address the underlying purpose of the original piece of content?

    Connect With:

    • Zeph Snapp: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Dealing With Fragmented User Intent -- Kevin Indig // G2 Jun 17, 2020
    Show notes

    Today we're going to talk to one of my favorite SEOs, who every time we talk, he's got a different job. Joining us today is Kevin Indig, who is the VP of SEO and Content at G2, which is the world's leading B2B software and services review platform. In part 3 of our conversation, we discuss dealing with fragmented user intent. Show Notes

    Connect With:

    • Kevin Indig: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Reverse Engineering User Intent Using SERPs -- Kevin Indig // G2 Jun 16, 2020
    Show notes

    Today we're going to talk to one of my favorite SEOs, who every time we talk, he's got a different job. Joining us today is Kevin Indig, who is the VP of SEO and Content at G2, which is the world's leading B2B software and services review platform. In part 2 of our conversation, we discuss reverse engineering user intent using SERPs. Show Notes

    Connect With:

    • Kevin Indig: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Reviews & UGC SEO -- Kevin Indig // G2 Jun 15, 2020
    Show notes

    Today we're going to talk to one of my favorite SEOs, who every time we talk, he's got a different job. Joining us today is Kevin Indig, who is the VP of SEO and Content at G2, which is the world's leading B2B software and services review platform. In part 1 of our conversation, we're going to discuss reviews and UGC SEO. Show Notes

    Connect With:

    • Kevin Indig: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Learning Your Consumer Intent Through SERP Data -- Tyson Stockton // Searchmetrics Jun 12, 2020
    Show notes

    This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Market Insights Week is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 5 of our conversation, we're going to discuss how you can better understand consumer intent through SERP data. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Outperforming Your Competitor Using Ranking Data -- Tyson Stockton // Searchmetrics Jun 11, 2020
    Show notes

    This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Market Insights Week is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 4 of our conversation, we're going to talk about how you can outperform your competitors using ranking data. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Understanding Historical Trends Using Keyword Data -- Tyson Stockton // Searchmetrics Jun 10, 2020
    Show notes

    This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Market Insights Week is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 3 of our conversation, we're going to talk about how to mine for historical trends using keyword data. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Understanding Demand Using Search Volume -- Tyson Stockton // Searchmetrics Jun 09, 2020
    Show notes

    This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Market Insights Week is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 2 of our conversation, we're going to discuss how you can understand demand using search volume. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Search Data Is Relevant for Market Insights -- Tyson Stockton // Searchmetrics Jun 08, 2020
    Show notes

    This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Market Insights Week is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 1 of our conversation, we're going to discuss what search data is relevant for mining market insights. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Cultivating Digital Marketing Community -- Jim Christian // Blush Digital Jun 05, 2020
    Show notes

    Today we're going to talk about the history of community in SEO. Joining us is Jim Christian, the CEO of Blush Digital, which is a digital marketing agency that combines data-driven technology along with industry leading talent to connect brands and customers together. In part 2 of our conversation, we're going to focus on cultivating digital marketing communities and how Jim is growing and scaling the DMO. Show Notes

    Connect With:

    • Jim Christian: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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