Unthinkable with Jay Acunzo

Latest Episodes:

Wizards [Intuition Series #7] Mar 13, 2017

Show notes

Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools.

Stories about Jay Baer's barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best's email geekery. At the end, I share some big news.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. Come see me, Jay Baer, Jessica Best, and the world's top content marketers speak, September 5-8 in Cleveland. (If you listen and attend the event, PLEASE alert me you're going. I'd love to meet!)

Learn more and register at http://contentmarketingworld.com (use code UNTHINKABLE for $100 off the main event and all-access passes)

FIND ME HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

LINKS TO KNOW:

Jay Baer on Twitter: http://twitter.com/jaybaer

Jay's company: http://convinceandconvert.com

Jessica Best on Twitter: http://twitter.com/bestofjess

Travel [Intuition Series #6] Mar 06, 2017

Show notes

Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land).

Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we better tap into the benefits of travel to our work ... without booking a single ticket?

Stories about Anthony Berriola, a barber with a side project to satisfy his wanderlust, and Carla Johnson, and author and speaker about creativity who is on the road more often than not. And Jay decides to take a left instead of a right and test out what we learn ... but things don't go according to plan.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

FIND JAY HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

LINKS TO KNOW:

Anthony's side project: http://www.anthonyshaves.com/

Razors Barbershop: https://www.razorsbarbershop.com

Carla Johnson on Twitter: https://twitter.com/CarlaJohnson

Carla's site: http://typeacommunications.com/

Process [Intuition Series #5] Feb 27, 2017

Show notes

"What is your writing process?"

Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more known the marketer, the more we swoon and purr.

Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM!

Seth Godin shaves his head 'til you can SEE the brilliance? HONEY! CAN YOU GET THE BACK OF MY HEAD PLEASE?

Process. It's like the skeleton key to our creativity. If we can just possess the right one, the BEST one, we'll do our best work yet.

Today, we go exploring deep into this topic, and we question what makes this concept so damn addicting.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

Boston-based bands who helped make this episode sound great:

FIND JAY HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

LINKS TO KNOW:

Justin Blackman on Twitter: https://twitter.com/@alittlebetterme/

Justin Blackman's blog: https://justalittlebetter.net/

Knar Bedian on Twitter: https://twitter.com/live_hye

Sound of Boston: http://soundofboston.com/

Facing Yourself [Intuition Series #4] Feb 20, 2017

Show notes

Richard's side project started with that familiar feeling when you just can't wait to see people's reactions. But in this case, it was his own reaction that surprised this serial side hustler.

SUBSCRIBE at http://unthinkable.fm

FEEDBACK ON THE SHOW?

LINKS TO KNOW:

Richard's side project: http://theuserisdrunk.com

Richard on Twitter: https://twitter.com/richlitt

TOPICS DISCUSSED:

Creativity

Web Development

User Experience

Design

Side Projects

Alcoholism

HubSpot

Hacker News

Startups

Brilliance in Plain Sight [Intuition Series #3] Feb 13, 2017

Show notes

Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance.

SUBSCRIBE at http://unthinkable.fm

FEEDBACK ON THE SHOW?

LINKS TO KNOW:

Joe Lazauskas: https://twitter.com/JoeLazauskas

Cara Hogan: https://twitter.com/CaraHogan27

Chris Heivly: https://twitter.com/chrisheivly

TOPICS DISCUSSED:

Content Marketing

Creativity

Journalism

Craft

Children

Dogs

Entrepreneurship

Mapquest

TechStars

Startup Incubator

Media

Content Creator Confessions [Intuition Series #2] Feb 06, 2017

Show notes

We've all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it.

SUBSCRIBE at http://unthinkable.fm

FEEDBACK ON THE SHOW?

LINKS TO KNOW:

Angela's Twitter: https://twitter.com/that_angela

Angela's project: http://ourgreatescape.ca/

TOPICS DISCUSSED:

Content Creation

Photography

Sheep Dogs

Side Projects

Creativity

Craft

Print Media

Journalism

That Gut Feeling [Intuition Series #1] Jan 22, 2017

Show notes

FEEDBACK ON THE SHOW?

TODAY'S STORY: The role of your gut instincts in creating exceptional work.

With a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn't believe people rise to the occasion as much as they do something else -- something he's mastered and we should, too, if we want to be exceptionally creative.

SUBSCRIBE at http://unthinkable.fm

LINKS TO KNOW:

Andrew Davis on Twitter: https://twitter.com/drewdavishere

Tim Jensen on Twitter: https://twitter.com/target_tim

Grunt Style: https://www.gruntstyle.com/

TOPICS DISCUSSED:

Music

The Beatles

Tango

Army & Military Service

Graphic Design

Intuition

Craft

Content Marketing

Business Growth

The Thoughtless Thought Leader [Creativity Series #30] Jan 15, 2017

Show notes

Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they...loved every minute of it.

Today in this short story about a side project, we hear the tale of Orlando Scampington.

Join the community for content-obsessed content marketers: http://unthinkable.fm

LINKS TO KNOW:

Orlando on Twitter: http://twitter.com/oscampington

Tyler on Twitter: http://twitter.com/tblittwin

Watch Orlando's conference keynote: https://www.youtube.com/watch?v=EVMHN_iApIo

Watch Orlando's company pet policy video: https://www.youtube.com/watch?v=R1ZIL8gOmhQ

Feedback on the show? Say hi to jay via email (jay@unthinkable.fm), Twitter (http://twitter.com/jayacunzo) or Snapchat (http://snapchat.com/add/jayacunzo)

TOPICS DISCUSSED:

Writing

Thought Leadership

Marketing

Startups

Mobile Apps

Keynote Speeches

Public Speaking

HubSpot

Inbound Marketing

Parody

Comedy

Craft

Creativity

Content Marketing

Company Culture

Behind-the-Scenes Making the Show Jan 09, 2017

Show notes

This week, go behind-the-scenes with the making of Unthinkable with Jay and executive producer Andrew Davis, as the two discuss the thinking behind the show, the audience they're out to serve, and why Jay wants to be the Anthony Bourdain of business content.

Get Monday's email: http://unthinkable.fm

Follow Jay on Twitter: http://twitter.com/jayacunzo

Follow Andrew on Twitter: http://twitter.com/drewdavishere

Get daily behind-the-scenes thoughts & moments, plus Jay's One-a-Day On My Way series sharing daily lessons learned: http://snapchat.com/add/jayacunzo

Don't Start with Data [Creativity Series #28] Dec 12, 2016

Show notes

What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at unthinkable.fm

TODAY:

What if something is based not on historical precedent, but potential? How do you measure that? Can you?

Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data.

Then, we return to the business world and hear the story of Michael Brenner, the former VP of content marketing at software giant SAP. He shares his personal odyssey that unfolded after the company CEO tapped him to transform the business's entire approach to marketing.

LINKS TO KNOW:

Michael Brenner on Twitter: twitter.com/BrennerMichael

Say hi to Jay on Twitter: twitter.com/jayacunzo

Go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo

TOPICS DISCUSSED:

Music Education

Jazz

Improv

Students

Leadership

Risk-Taking

Curiosity