Unthinkable with Jay Acunzo

LINKS TO KNOW:

Doug Kessler on Twitter: http://twitter.com/dougkessler

The new way Doug's team created to tell digital stories: https://velocitypartners.com/resources/the-new-media-message/

Insides [Intuition Series #10] Apr 23, 2017

Show notes

When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create?

Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it.

What happens when you spend way more time thinking about the stuff INSIDE our work?

It's Unthinkable.

>> Get the Unthinkable Monday morning email by subscribing at http://unthinkable.fm

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm

LINKS TO KNOW:

Slack's amazing blog: https://slackhq.com/ and podcast: https://slack.com/podcast

Julie Kim on Twitter: https://twitter.com/onejuliekim

Andrew Davis on Twitter: https://twitter.com/drewdavishere

Andrew Davis's website: http://www.akadrewdavis.com/

Names You Know, Stories You Don't: Robert Rose Apr 17, 2017

Show notes

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

LINKS TO KNOW:

Robert Rose on Twitter: https://twitter.com/robert_rose

Robert's newsletter: http://contentadvisory.net/

Voices [Intuition Series #9] Apr 10, 2017

Show notes

We live in the era of experts. If we don't have an idea or answer, we can find and follow everyone else's. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it.

Stories about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account. Their success started with an aspiration and ended in a very personal place. Meanwhile, Producer Andrew Littlefield also goes exploring New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.

What happens when you combine intent with hunger?

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm

snapchat.com/add/jayacunzo

LINKS TO KNOW:

Lisa on Twitter: https://twitter.com/lisaschneider64

Merriam-Webster on Twitter: https://twitter.com/merriamwebster

Merriam-Webster's Washington Post piece: https://www.washingtonpost.com/news/the-intersect/wp/2016/12/19/were-descriptivists-not-jerks-an-interview-with-twitters-edgiest-dictionary/

Andrew Littlefield on Twitter: https://twitter.com/FSUAndrew

Mariel Bildsten's music: http://marielbildsten.com/

Special thanks to Tom Webster, who voices the dictionary: https://twitter.com/webby2001

Names You Know, Stories You Don't: Tamsen Webster Apr 02, 2017

Show notes

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen's love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

twitter.com/jayacunzo

instagram.com/jacunzo

LINKS TO KNOW:

Tamsen Webster on Twitter: twitter.com/tamadear

Tamsen's new idea: The Read Thread: tamsenwebster.com/what-is-the-red-thread/

Just Ship It [Intuition Series #8] Mar 26, 2017

Show notes

We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend ... or foe?

Today we go exploring the topic of shippin' it, and shippin' it good.

Stories about Chris Piascik, an illustrator who has published a new drawing every single weekday since 2007, and Andrea Fryrear, a newly-minted author who wrote her book in 6 months and got her start writing 5 articles every week for work.

We care about craft. And results. We want to make it GREAT. But also done. Let's make sense of this hairy idea today.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm

http://jay@unthinkable.fm

LINKS TO KNOW:

Chris's portfolio: http://chrispiascik.com

Chris on Twitter: https://twitter.com/chrispiascik

Andrea's site: http://theagilemarketer.net/

Andrea on Twitter: https://twitter.com/AndreaFryrear

Andrea's book: https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach/dp/0998721107/

Names You Know, Stories You Don't: Mitch Joel Mar 20, 2017

Show notes

We continue our every-other-week series profiling names you know sharing stories you don't. This week, a frank discussion with Mitch Joel. Stories include Mitch's first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there's one platform we'll all use in the future. That's right: ONE.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be the opening keynote! Come see Jay, Mitch, and hundreds of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit http://contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!