Unthinkable with Jay Acunzo

Latest Episodes:

Slingshot: The Cooper Review [Creativity Series #9] May 16, 2016

Show notes

Slingshots are a mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.

In this episode, Sarah Cooper talks about her journey from acting to Google to making the leap pursuing her comedic writing full-time. She parodies business culture, and she's built a nice audience for herself ... but what happens when your creative aspirations differ from what your audience expects from you?

LINKS TO KNOW:

TheCooperReview.com

Sarah's Twitter: twitter.com/sarahcpr

10 Tricks to Appear Smart in Meetings

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Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org

TOPICS DISCUSSED:

Creativity

Comedy

Standup

Side Projects

Entrepreneurship

Blogging

Meetings

Corporate Culture

Books

Startups

Silicon Valley

San Francisco

New York

Running

Writing

2% Better [Creativity Series #8] May 09, 2016

Show notes

People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate with that level of detail in a business world often based on seeking shortcuts and cutting corners?

Today, we go outside the echo chamber for the story of Niko at Granny's Pie Factory to find out why creative people operate with this extreme care for the details, then we hear about Macaela, Cory, and the team at Newfangled about how and why a creator can be both obsessively connected to a project AND ready to ship it.

LINKS TO KNOW: 

Granny's Pie Factory: grannyspiefactory.com

Newfangled: newfangledstudios.com

SUBSCRIBE:

Join the list at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

Jay's Twitter: twitter.com/jayacunzo

Behind-the-Scenes making Unthinkable: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

TOPICS DISCUSSED: 

Creativity 

Pies

Craft

Family Business

Small Business

Cooking

Sauce

Video

Audio

Live Action

Creative Direction

Beeple

Dailies

Design

Macaela Vandermost

Niko Harovas

Newfangled Studios

Content Marketing

Brand Marketing

Slingshot: The Danger Booth [Creativity Series #7] May 02, 2016

Show notes

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.

In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth.

LINKS TO KNOW: 

Zac's Twitter: twitter.com/zacxwolf

Becca's Twitter: twitter.com/Becca_Bakes

TheDangerBooth.com

ZacXWolf.com

SUBSCRIBE TO THE SHOW:

Join the newsletter at unthinkable.fm

Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org

TOPICS DISCUSSED: 

Creativity 

Photography

Side Projects

Entrepreneurship

Sales

Boston

Weddings

Startup

Business

Growth

Dogs

The Muse Is An Excuse [Creativity Series #6] Apr 25, 2016

Show notes

For thousands of years, humans have invoked "The Muse" (or any of the nine Muses) to inspire creativity within them. But are we thinking about creative inspiration the wrong way?

Also, a major announcement is made by one of our guest's on this episode, featuring legendary creative thinkers.

Today, we go outside the echo chamber with Elliott Bell of The Muse to think about career coaching and what we can learn about the creative muse. Then, Chase Jarvis - world-famous photographer and the CEO of CreativeLive - shares a story from his childhood, debunks some myths around creativity and inspiration, and shares a HUGE announcement with us.

LINKS TO KNOW: 

Elliott's Twitter: twitter.com/ellbell9

The Muse: www.themuse.com

Chase's Twitter: twitter.com/chasejarvis

Chase's Snapchat: snapchat.com/add/chasejarvis

CreativeLive: creativelive.com

30 Days of Genius: creativelive.com/30daysofgenius

SUBSCRIBE:

Join the list at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

Jay's Twitter: twitter.com/jayacunzo

Behind-the-Scenes making Unthinkable: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

TOPICS DISCUSSED: 

Creativity 

The Muse

Creative Inspiration

Education

Career

Culinary School

Iron Chef

Coffee

Photography

Design

Writing

Mark Cuban

Seth Godin

Richard Branson

Arianna Huffington

Brene Brown

EduTech

Genius

Slingshot: Wooden Nickel Shorts[Creativity Series #5] Apr 18, 2016

Show notes

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.

In this episode, Dan Milano talks about the comedy group and video project, Wooden Nickel Shorts.

LINKS TO KNOW: 

Dan's Twitter: twitter.com/DanMilanoHere

Wooden Nickel Shorts: youtube.com/user/WoodenNickelShorts

SUBSCRIBE TO THE SHOW:

Join the newsletter at unthinkable.fm

Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

TOPICS DISCUSSED: 

Creativity 

Comedy

Video Production

Video Editing

Saturday Night Live

Twilight

Google Plus

Hollywood

Yetis

Side Projects

Craft-Driven [Creativity Series #4] Apr 11, 2016

Show notes

When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly rare. So what do you call that behavior when someome wants to skip right to the end result, craft be damned? There's a word for it -- a behavior we need to avoid if we want to be truly creative in our careers.

In this episode, we hear the story of Alessandro "San" Bellino, owner of Gracenote Coffee, an espresso bar in downtown Boston. He takes us deep into his approach to his craft, where we'll learn what really matters and get inspired for attacking our own work.

LINKS TO KNOW: 

Gracenote's Twitter: twitter.com/gracenoteboston

The Coffee Trike's Twitter: twitter.com/TheCoffeeTrike

SUBSCRIBE:

Join the list at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

Jay's Twitter: twitter.com/jayacunzo

Behind-the-Scenes making Unthinkable: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

TOPICS DISCUSSED: 

Creativity 

Coffee 

Espresso

Ice Cream

Italy

Culture

Employee Happiness

Management

Boston

Craftsmanship

The Coffee Trike

Gracenote Coffee

Consciousness

Focus

Work/Life Balance

Being Craft-Driven

Game Theory

Game Mechanics

Intrinsic Motivation

Slingshot: Carving the White Whale [Creativity Series #3] Apr 04, 2016

Show notes

In this episode, Erik Devaney talks about carving the white whale.

LINKS TO KNOW: 

Erik's Twitter: twitter.com/bardofboston

Erik's Medium article: https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da

SUBSCRIBE TO THE SHOW:

Join the newsletter at unthinkable.fm

Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

TOPICS DISCUSSED: 

Creativity 

Craftsmanship

Moby Dick

Customer Personas

Marketing

Content Marketing

Side Projects

Wood Carving

HubSpot

Medium

Netflix

Procrastination

Writing 

Side Projects [Creativity Series #2] Mar 28, 2016

Show notes

Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings.com, a TED speaker, and author of multiple New York Times bestselling books, including The Book of Awesome.

LINKS TO KNOW: 

Neil's Twitter: twitter.com/1000awesome

Neil's TED talk: https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language=en

Neil's new book: http://goo.gl/sKAxzL

Subscribe at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

SUBSCRIBE:

Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

TOPICS DISCUSSED: 

Creativity 

Blogging 

Career Growth 

Content Marketing

 Risk-Taking 

Daily Routines

 Books 

Writing 

TED Talks 

Space Exploration 

Awesome Things

The Book of Awesome

The Happiness Equation

Quality vs. Quantity [Creativity Series #1] Mar 21, 2016

Show notes

In the official launch of Unthinkable, we'll tackle the bizarre but huge debate of quality vs. quantity in marketing. Plus, creator & host Jay Acunzo shares the theme of the show and why it's time to finally, mercifully, start being loud about our one true desire -- to create great content for a living. We'll go outside the marketing echo-chamber to the smartest place on the planet, as well as hear from a prolific content creator who would make most marketers blush.

LINKS TO KNOW:

Subscribe at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

@jayacunzo & UnthinkableFM

snapchat.com/add/jayacunzo

facebook.com/UnthinkableFM

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

Unthinkable Mic Check Mar 17, 2016

Show notes

See you soon! Be sure to subscribe at Unthinkable.fm to get episodes as soon as they launch, plus other exclusive content, goodies, and behind-the-scenes.

Twitter:

@UnthinkableFM

@JayAcunzo

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