Stay ConnectedUnder the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And our list may even include some of your favourite songs.
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This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal in cannabis. But in almost all cases, the products sell well and sell fast. And the reasons why…are fascinating.
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This week, we explore the fascinating world of vending machines. Vending machines aren’t just soft drink dispensers, they’re marketing machines. They’re portable, branded on all sides and are becoming smarter and smarter. The list of wacky items you can find in vending machines around the world may surprise you.
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This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it’s not the changing lengths of commercials that’s so fascinating. It’s the reasons why.
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This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it’s forcing advertisers to get creative. From urinals and sheep to foreheads and armpits, welcome to the world of wacky ad spaces.
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This week, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous names don’t come cheap. From Oprah Winfrey, to Gilbert Gottfried and Eric Clapton, celebs attract a lot of attention. But so do their mishaps.
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This week, it’s our annual Ask Terry episode - where we answer listener questions on the air. From the inspiration behind our theme song, to why some commercials overstay their welcome, to whether lawn signs really affect elections, this year’s questions were fun and insightful.
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Hosted on Acast. See acast.com/privacy for more information.
This week, we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the implications for business, marketing and everyday life are astounding. Fasten your seatbelts.
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This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism – it is often one of the top revenue-generating industries and employs one of the biggest workforces. From Toronto’s SARS outbreak to Hurricane Katrina, it all comes down to a crisis plan, speed and smart marketing.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer space, breaking a record can be a great marketing strategy.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
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