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Richard Banfield - Your Product Idea is Great, But Who Cares? Live! May 20, 2016

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Products and service designers deal with complex design problems in equally complex markets. It’s hard to know which solutions are winners and which ones will fail. Fortunately, you can use simple design insights from biology to eliminate doubt and risk, and prepare you for whatever comes your way.

It’s Safe to Say, I Don’t Know - UX Immersion: Interactions Podcast Mar 18, 2016

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Transcript available.

Corporate life expects us to be experts, to know the answer to every question. We make “requirements”, which turn out to really be assumptions, but because we never call them assumptions, we never go about testing them. This is as much a social political issue as anything. The higher you are in the organization, the more you’re expected to just know the answer.

In this episode, Jared and Richard Banfield explore the role of design sprints in cultivating an environment where it is ok to say “I don’t know”. Allowing yourself to admit this, and allowing your teammates to as well, leads to greater collaboration as you explore the answers together.

A Story Told About Story Listening - UX Immersion: Interactions Podcast Feb 23, 2016

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Transcript available.

Storytelling is a powerful way to measure our understanding of our users and their experiences. But unfortunately, we don't always get the story right. User experience rests more on listening to what the users want to tell us rather than the stories research teams and designers tell themselves within the confines of their organizations. Perhaps it’s time to first try story listening before recanting the tales.

In this episode, we hear a story from Mike Monteiro about design going wrong. Jared Spool then talks to Marc Rettig about how the team could employ a technique, the Collective Story Harvest, to take apart the problem and come to new insights. All by listening to a story.

The Candidate Experience Is the Customer Experience Feb 12, 2016

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Transcript available.

The challenges we have ahead require top talent to execute. Design leaders, who could lead our organizations to new heights, are a rare gem to find and recruit. A designed approach to hiring will change the caliber of your team. From first contact through the candidate’s start date, the hiring process needs to be thoughtfully designed. You’ll see a performance-based talent system that replaces the talent repelling old-school HR processes.

“Organizational Becoming” Made Practical Feb 05, 2016

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Transcript available.

Creating a culture of design is a special case of “organizational becoming,” touching teams, processes, and the delicate and difficult areas of culture and identity. Few of us feel equipped for such work. But “social technologies” are appearing to help us manage cultural emergence. Weaving theories of change with the nitty-gritty of daily life, Marc uses stories from organizations large and small to describe the ways and wisdoms of becoming an organization that embraces design.

Building a Design Studio Culture within IBM Jan 29, 2016

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Transcript available.

Adam Cutler explains how his team has built up the IBM Design organization, delivered a new design system, and created studios all over the world to tackle the world’s toughest enterprise user experience challenges.

Government’s Design Lessons Jan 22, 2016

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Transcript available.

Dana Chisnell and Dean Logan discuss the unique challenges of bringing UX into the government sector and how some things they learned can benefit the private sector.

Adding New Features Can Literally be a Game Changer - UX Immersion Podcast Jan 21, 2016

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Transcript available.

When your user gets value from your design, they’ll likely make using it into a habit. They’ll keep coming back, forming more habits as they continue to get results.

When we add new features, we often force them to break the habits they’ve carefully formed. That’s what makes our users upset when we change the design unexpectedly. Their old habits no longer deliver the value they once did, and now they have to form new ones.

In this episode, Jared learns from Amy Jo Kim how game designers approach the problem of introducing new levels, weapons, and other features. Amy Jo shows how the way game designers think can be easily applied to your designs.

Infusing MasterCard with UX Jan 15, 2016

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Transcript available.

Karen Pascoe provides an example of what sweeping corporate change can look like when a company like MasterCard puts creativity, innovation, and its users at the top of its priority list.

Designing a Global UX Jan 08, 2016

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Transcript available.

Gina Villavicencio and James Nixon discuss Marriott’s efforts in ensuring their brand isn’t lost across cultures, and how the organization is shifting to a more global perspective and locale-specific user research.

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