UI Breakfast: UI/UX Design and Product Strategy

Latest Episodes:

Episode 144: Product Integrations with Rob Walling Aug 10, 2019

Show notes

Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You'll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

MicroConf, TinySeed, previously Drip — organisations co-founded by Rob
Stripe, PayPal, Shopify, Zapier, Segment, Gumroad — some of the popular integrations
The Power of Integrating Your SaaS With Other Apps — an episode with Ruben Gamez of Bidsketch
Userlist.io — Jane's SaaS product
Startups For the Rest of Us — Rob's podcast together with Mike Taber
Rob's website
Follow Rob on Twitter: @robwalling

Today's Sponsor

This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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Episode 143: Designing for Healthcare with Chris Kiess Jul 27, 2019

Show notes

Healthcare industry involves enormous resources, but has always been "playing catchup" when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Information Architecture: For the Web and Beyond — a book by Louis Rosenfeld, Peter Morville & Jorge Arango
Patient Protection and Affordable Care Act — a Wikipedia article
Epic, Cerner — some of the popular out-of-the-box solutions for hospitals
HL7 — standards for electronic health information
Healthcare Design Is About More Than Aesthetics
UX Ecosystems: Designing a Patient’s Path to Health Care
Healthcare: The other UX design
Healthcare UX: a journey just begun
Design for Care: Innovating Healthcare Experience — a book by Peter Jones
UXD Healthcare, Connected Health Conference — popular healthcare UX conferences
Follow Chris on Medium
Follow Chris on Twitter: @chris_kiess

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US — they were even named best online payroll by PCMag. As a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at gusto.com/uibreakfast.

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Episode 142: Game Thinking with Amy Jo Kim Jul 12, 2019

Show notes

Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Game Thinking (also available on Audible), Community Building on the Web — Amy's books
The Lean Startup, Design Thinking — some of the popular product design methods
Game Thinking TV — Amy's YouTube channel
Find your ideal early customers with Job Stories — one of their videos on Job Stories
GameThinking.io — Amy's website
Innovator Quiz — a quiz to receive a free product/market fit cheatsheet
Follow Amy Jo on Twitter: @amyjokim

Today's Sponsor

This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast.

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Episode 141: Launch Best Practices with Keith Perhac Jun 27, 2019

Show notes

"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

SegMetrics — Keith's product
Launch — a book by Jeff Walker explaining the Product Launch Formula (PLF)
CartHook — a well-known upsell tool
How Sean D’Souza Changed Everything I Know About Pricing — Jane's article about pricing tiers
Neil Patel's Digital Marketing Blog
SegMetrics Blog
Wirecutter — a recommendations website
Patrick McKenzie — a famous software consultant we're talking about
Episode 100: Leveling Up with Patrick McKenzie
The Personal MBA — website & book by Josh Kaufman
Develop Your Marketing — Keith's website
Head over to segmetrics.io/loves/uibreakfast to get your 15% lifetime discount

Today's Sponsor

This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast

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Episode 140: Sustainable UX with James Christie Jun 14, 2019

Show notes

Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design & code, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

SustainableUX — event & community we're talking about
MadPow — a design agency where James works
#ClickClean — reports by Greenpeace stating which companies use renewable energy (and which don't)
Sustainable Web Design — James's famous article on A List Apart
Squoosh — an in-browser tool for optimizing images
Code as Craft — a blog by Etsy's engineering team
Susty — the lightest WP theme
B Corporations — a certification system for social and environmental performance
Wholegrain Digital — an agency in London focused on sustainability
SustainableUX on YouTube
Sustaining Change: Psychology-Based Tips for Maintaining Your Momentum, with Amy Bucher
Beaver Dams, Ants, and Spiders: Tapping into a New Solution Space, with Michelle Fehler
Energy Efficiency and the P2P Web with Jordyn Bonds
Future Ethics with Cennydd Bowles
James's newsletter on Sustainable UX
Follow James on Twitter: @JC_UX, @SustainableUX

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Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky May 31, 2019

Show notes

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Sherlock — Derek's product we're talking about
Userlist.io — Jane's SaaS product
Clearbit — a tool for enriching customer data
ProductLed — a resource by Wes Bush on product-led growth
Notes from Baker St. — Sherlock's blog on product engagement
Follow Derek on Medium
Follow Derek on Twitter: @dskaletsky

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Episode 138: Blogging Strategy for SaaS with Kaleigh Moore May 24, 2019

Show notes

Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.

Show Notes

Creative Class — Kaleigh's project for freelancers with Paul Jarvis
Creative Class Podcast
Episode 53: Trust Marketing with Paul Jarvis
Kaleigh's website
Kaleigh Moore, Yeah Write Club — Kaleigh's newsletters
Follow Kaleigh on Twitter: @kaleighf

Today's Sponsor

This episode is brought to you by LayoutLab. This design tool lets you build product landing pages in minutes: select from dozens of layouts, customize them to fit your product, and download the code when finished. Try it free for your product at layoutlab.io.

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Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf May 03, 2019

Show notes

There are so many design methodologies available these days — lean, agile & design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense & Respond, and co-founder of Sense & Respond Press. You'll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Lean UX, Sense & Respond, Lean vs Agile vs Design Thinking — Jeff's books
Sense & Respond Press — Jeff's publishing house together with Josh Seiden
Making Progress, Hire Women — some of the latest books by Sense & Respond Press
Agile vs Lean vs Design Thinking — Jeff's original article
Episode 131: Design Sprint with Jonathan Courtney
AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter — an article by Walter Chen
Jeff's website
Follow Jeff on Twitter: @jboogie

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com.

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Episode 136: Hidden Powers of Adobe Document Cloud with Liang-Cheng Lin Apr 19, 2019

Show notes

The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You'll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

PDF — a Wikipedia article
Adobe Scan — Adobe's new mobile scanner app
Perfection, Good Design, and the Art of Both — Liang-Cheng's article about designing Adobe Scan
Document Cloud at Adobe Blog
Follow Liang-Cheng on LinkedIn

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free 30-day trial today by heading over to abstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan.

Interested in sponsoring an episode? Learn more here.

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Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam Apr 05, 2019

Show notes

Acquiring more products as a growth strategy isn't new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Simple Focus, Clear Function — JD's agencies
Pulse, Ballpark, Temper, Sifter, Curated — some of JD's products
MetaLab — the company behind Ballpark
Josh Pigford — the founder of Baremetrics and previously Temper
Starting & Sustaining — a book by Garrett Dimon
Hitenism — Hiten Shah's blog & newsletter
Follow JD on Twitter: @jdgraffam
Ask JD any questions at jdgraffam@gmail.com

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to abstract.com.

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