UI Breakfast: UI/UX Design and Product Strategy

Latest Episodes:

Episode 154: Refactoring UI with Adam Wathan and Steve Schoger Jan 11, 2020

Show notes

Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Refactoring UI — team's project we're talking about
Tailwind CSS — Adam's project, a CSS framework for rapid UI development
Things — a popular to-do app, one of the examples of great design
7 Practical Tips for Cheating at Design — one of the team's most successful articles
ScreenFlow — a popular tool for screen recording and video editing
Watch Refactoring UI on YouTube
Get the Refactoring UI book
Follow Adam and Steve on Twitter: @adamwathan, @steveschoger

Today's Sponsor

This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.

Interested in sponsoring an episode? Learn more here.

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Episode 153: Your First 100 Customers with Asia Matos Dec 23, 2019

Show notes

Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

DemandMaven — Asia's company
Make Your Pirate Metrics Actionable — an article about Dave McClure's Pirate Metrics
Ahrefs — a tool that successfully implements a paid $7 trial
Episode 142: Game Thinking with Amy Jo Kim
The Beginner’s Guide to Gmail Ads — an article by Neil Patel
Follow Asia on LinkedIn
Follow Asia on Twitter: @AsiaMatos
Use promocode UIBREAKFAST to get Asia's marketing strategy call entirely free

Today's Sponsor

This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.

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Episode 152: Illustration in UX with Krystal Lauk Dec 09, 2019

Show notes

How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You'll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Krystal Lauk Studios — Krystal's design agency
Humans of Flat Design — fun project by Eli Schiff featuring modern illustrations
Thumbtack Brand Illustration Style — one of Krystal's case studies
Illustrating a more human brand — the history of Dropbox brand illustration by Michael Jeter
99U, Pinterest, It's Nice That — places to find inspiration
Procreate, Adobe Fresco, Adobe Sketch — some of the popular illustration tools
Mention UIBREAKFAST to get 15% your first illustration project at Krystal Lauk Studios
Follow Krystal on Instagram
Follow Krystal on Twitter: @krystallauk

Today's Sponsor

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Episode 151: Powerful Case Studies with Joel Klettke Nov 22, 2019

Show notes

Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Case Study Buddy — Joel's service we're talking about
Some of their case study samples
Pingboard, Varonis, Buffer — some of the companies that do great case studies
Crisp Video — a company producing amazing video testimonials for lawyers (see one of the samples)
Get your free copy of The Complete Guide to Growing Your Revenue with Case Studies
Follow Joel on Twitter: @JoelKlettke

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Episode 150: Understanding Product-Market Fit with Derrick Reimer Nov 08, 2019

Show notes

Growing a SaaS company is such a slow process. How do you know if you're on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You'll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).

Download the MP3 audio file: right-click here and choose Save As.

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Show Notes

I'm Walking Away From the Product I Spent a Year Building — Derrick's post-mortem article about Level
37signals — the original site from 1999
Getting Real — a book by 37signals
Start Small, Stay Small — a book by Rob Walling
Drip — Derrick's previous product with Rob Walling (acquired by Leadpages)
The Mom Test — a book by Rob Fitzpatrick on talking to customers
StaticKit — Derrick's current product
The Art of Product — Derrick's podcast with Ben Orenstein
Derrick's personal website
Follow Derrick on Twitter: @derrickreimer

Today's Sponsor

This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

Interested in sponsoring an episode? Learn more here.

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Episode 149: Tech Education for Kids with Miriam Tocino Oct 31, 2019

Show notes

The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Zerus & Ona — Miriam's illustrated book series for kids
Lauren Sapala — a writer & coach on intuitive writing
The Artist's Way — a book by Julia Cameron
Follow Miriam on Twitter: @miriamtocino
Pre-order Zerus gets a Virus in English or Dutch
Join the book launch party in Amsterdam on December 12, 2019 (more details in Miriam's newsletter)

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

Interested in sponsoring an episode? Learn more here.

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Episode 148: SaaS Websites with Josh Garofalo Oct 06, 2019

Show notes

Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Sway Copy — Josh's consultancy
Copyhackers, ConversionXL — great copywriting resources
Amazon, Capterra — places for customer research
12 Voice of the Customer Methodologies To Generate a Goldmine of Customer Feedback
JTBD.info — a website on Jobs to be Done, run by Alan Klement
Hotjar, FullStory — tools for better understanding customer behavior
Userlist — Jane's SaaS product
Episode 133: SaaS Pricing with Patrick Campbell
Tom's Planner — a project management tool, one of Josh's case studies
How Long Should Your Pages Be? — an article by Joanna Wiebe on levels of awareness
This Sentence Has Five Words — a lesson from Gary Provost on varying sentence length
Get in touch with Josh
Follow Josh on Twitter: @swaycopy

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! And if you want your business to be all set up by 2020, you don’t want to wait. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

Interested in sponsoring an episode? Learn more here.

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Episode 147: Product Positioning with April Dunford Sep 23, 2019

Show notes

As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Obviously Awesome — April's book we're talking about
How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist — Jane's blog post
Episode 37: Customer Support Done Right with Alex Yumashev
April's website
Follow April on Twitter: @aprildunford

Today's Sponsor

Interested in sponsoring an episode? Learn more here.

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Episode 146: Q&A with the Userlist Team Sep 09, 2019

Show notes

In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

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Episode 145: The Business of Mobile Apps with Sean Casto Aug 29, 2019

Show notes

Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

PreApps — Sean's app marketing agency
App Secrets: How to Create A Million Dollar App — Sean's book
The One Thing — a book by Gary Keller and Jay Papasan
Measure What Matters — a book by John Doerr
Sean's website
Follow Sean on Facebook

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

Interested in sponsoring an episode? Learn more here.

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