UI Breakfast: UI/UX Design and Product Strategy

Latest Episodes:

Episode 134: UX Writing with Yuval Keshtcher Mar 24, 2019

Show notes

With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

UX Writing Hub — Yuval's website
Shopify Content Style Guide
Mailchimp Content Style Guide
Episode 59: International UX with Joe Leech
Episode 96: Building a Global Customer Base with Ed Freyfogle
Userlist.io — Jane's SaaS product
The Three-Hour Brand Sprint — a framework by Jake Knapp
John Saito — UX writer at Dropbox
Writing guidelines for Material Design
Microcopy & UX Writing — Yuval's Facebook community
Follow Yuval on Twitter: @KeshYuval
Ask Yuval any questions at yuval@uxwritinghub.com

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com.

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Episode 133: SaaS Pricing with Patrick Campbell Mar 09, 2019

Show notes

Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

ProfitWell — Patrick's company we're talking about
Value Based Pricing — Patrick's talk recap from FemtoConf 2018
Userlist.io — Jane's SaaS product
Atlassian, Wistia, LinkedIn — some of the companies that do pricing well
David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing
ProfitWell, Price Intelligently — Patrick's websites
Ask Patrick any questions at pc@profitwell.com
Follow Patrick on Twitter: @Patticus

Today's Sponsor

This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to goabstract.com.

Interested in sponsoring an episode? Learn more here.

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Episode 132: Feature Audit with Brian Rhea Feb 24, 2019

Show notes

How do you know what features in your product bring the most value? How can you "make your strengths stronger" and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Feature Audit — Brian's tool we're talking about
“hirebrianrhea.com”…One Year Later — Brian's article at Brad Feld's blog
The best stats you've ever seen — a TED talk by Hans Rosling that inspired Brian's visualization
Before you plan your product roadmap — an article by Des Traynor of Intercom about performing a feature audit
Userlist.io — Jane's SaaS product
Heap, Pendo — "heavy" analytics tools that collect all data to allow its retrospective analysis
Brian's website
Use coupon code UIBREAKFAST to get 50% off your first 3 months of Feature Audit on all paid accounts
Get free product materials like worksheets and templates at Brian's Jobs to Be Done Resource Library
Follow Brian on Twitter: @brhea

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Like GitHub, but for designers, Abstract is your team's version-controlled source of truth for design work. Sign your team up for a free 30-day trial today by heading over to goabstract.com.

Interested in sponsoring an episode? Learn more here.

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Episode 131: Design Sprint with Jonathan Courtney Feb 10, 2019

Show notes

Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&Smart. You'll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

AJ&Smart — Jonathan's design agency
Sprint — the original book by Jake Knapp
Follow AJ&Smart on YouTube for hours of free instructional videos on the topic of Design Sprint
RealtimeBoard — a tool for remote collaboration
Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman — our previous episode on RealtimeBoard
Lightning Decision Jam — how to run a shorter design sprint workshop
Follow Jonathan on Instagram: @jicecream
Product Breakfast Club — Jonathan's podcast with Jake Knapp
Use promocode UIBREAKFAST to get €500 off the Design Sprint Masterclass

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free, 30-day trial today by heading over to goabstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan.

Interested in sponsoring an episode? Learn more here.

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Episode 130: Deep Work with Jonathan Anderstrom Jan 25, 2019

Show notes

There are many creative methods to stay productive; this story is no exception! Our guest today is Jonathan Anderstrom, co-founder and president of Creed Interactive. We talk about the deep work culture in their agency, and their unique way of seamlessly blending onsite and remote collaboration.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Creed Interactive — Jonathan's agency
Deep Work: Our Secret Sauce to an Effective Work Environment — an article by Jeremy Dean at their blog
37 Lessons on Productivity and Work from Basecamp’s Jason Fried — an article by Steve Glaveski
Deep Work — a book by Cal Newport
Episode 18: Staying in Flow with Anders Thue Pedersen — our past episode on TimeBlock method
Creed Interactive Office Tour
Follow Jonathan and Creed Interactive on Twitter: @anderstrom, @creed_all_in

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to goabstract.com.

Interested in sponsoring an episode? Learn more here.

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Episode 129: UX Research Tools with Andrew Mayfield Jan 18, 2019

Show notes

What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Optimal Workshop — Andrew's company
Treejack, OptimalSort, Chalkmark, Questions, Reframer — UX research tools we're talking about
Card Sorting 101 — a guide at Optimal Workshop blog
Card Sorting — a book by Donna Spencer
Tree Testing for Websites — a free book-length guide by Dave O'Brien, inventor of Treejack
Follow Andrew on Twitter: @andrewfantastic, @optimalworkshop

Today's Sponsor

This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud.

Interested in sponsoring an episode? Learn more here.

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Episode 128: Writing Great Product Specs with Janna Bastow Jan 02, 2019

Show notes

What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You'll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

ProdPad — Janna's product management software
Mind the Product — Janna's community (and series of events) for product managers
User Onboarding: The UX Behind Our Magically Extending Free Trial — Janna's article about gamified trials
How to Write Great Product Specs — Janna's article
Product requirements document (PRD) — a Wikipedia article
How To Build A Product Roadmap Everyone Understands — an article by Andrea Saez at ProdPad Blog
Why Your Roadmap Is Not A Release Plan — another article by Andrea Saez
Marvel, InVision, Balsamiq — design & prototyping tools
Follow Janna on LinkedIn
Follow Janna on Twitter: @simplybastow

Today's Sponsor

This episode is brought to you by Balsamiq — a low fidelity wireframing software so easy to use you'll surprise yourself. Just drag and drop elements, and get your ideas ready to share in no time! Try it free for 30 days at balsamiq.cloud.

Interested in sponsoring an episode? Learn more here.

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Episode 127: Content Strategy with Chris Huylebroeck Dec 15, 2018

Show notes

How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Episode 118: Customer Top Tasks with Gerry McGovern
Content Modelling: A Master Skill — an article by Rachel Lovinger
Wine, Content, and Domain Models — an article by Michael Andrews
Tree testing — a Wikipedia article
Internet Architects — a company where Chris currently works
Follow Chris on LinkedIn
Follow Chris on Twitter: @cHuylebroeck

Today's Sponsor

This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions, without learning fancy design tools! Just drag, drop and resize elements into your wireframes, it's that easy. Try it free for 30 days at balsamiq.cloud.

Interested in sponsoring an episode? Learn more here.

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Episode 126: Company Values Done Right with Haraldur Thorleifsson Nov 30, 2018

Show notes

How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder & CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Ueno — Haraldur's company
Ueno’s Culture Values — Haraldur's article describing their company values
Radical Candor — a book by Kim Scott
Follow Haraldur on Ueno's blog, Lorem Ipsum

Today's Sponsor

This episode is brought to you by Frontify. Frontify provides cloud-based brand management software for increased brand consistency, efficiency, and design collaboration. It's the single source of truth for all your digital assets, enriched with guidelines. Sign up for a free trial at frontify.com/uibreakfast, and get your first three months free of charge if you start a subscription.

Interested in sponsoring an episode? Learn more here.

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Episode 125: Defining & Building New Features with Emily Tate Nov 17, 2018

Show notes

What features should you build next? Will your product be ever "done"? How to avoid "building yourself into the corner"? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You'll learn how to prioritize new features, create roadmaps based on user research, and ignore "squeaky wheals" while focusing on truly important product work.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Mind the Product — the world's largest community of product people
Pivotal Labs — Emily's previous place of work
Episode 121: Managing Customer Feedback with Sofia Quintero
Critical Thinking for Product Teams — a talk by Teresa Torres sharing her opportunity solution tree
Before You Plan Your Product Roadmap — a post by Des Traynor about feature audits
The Five Whys for Start-Ups — an article by Eric Ries
Taming the Squeaky Wheel — Emily's article
Mind the Product, ProdPad — great blogs to follow
Product Roadmaps Relaunched — a book by C. Todd Lombardo, Bruce McCarthy, Evan Ryan & Michael Connors
Mind the Product events & local meetups
The Daily Em — Emily's website
Follow Emily on Twitter: @thedailyem

Today's Sponsor

This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at balsamiq.cloud.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

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