UI Breakfast: UI/UX Design and Product Strategy

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Episode 164: Enterprise Product Design with Rakesh Patwari Apr 05, 2020

Show notes

How are the most successful enterprise products designed? Is the process any different from consumer applications? Our guest today is Rakesh Patwari, director of product design at Salesforce and a design educator. You'll learn how the enterprise ecosystem works, how to approach complex products with the right mindset, and how to pursue a career in this field.

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Show Notes

Salesforce — Rakesh's current place of work
What is Jobs to be Done (JTBD)? — an article by Alan Klement
Chesterton's fence — a principle that reforms should not be made until you understand the reasoning behind the existing state of affairs
Gall's law — states that all working complex systems evolved from simpler systems
Episode 80: Design Systems Engineering with James Stone
Rakesh's website
Follow Rakesh on LinkedIn
Follow Rakesh on Twitter: @rakeshpatwari

Today's Sponsor

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Episode 163: Building Communities with Courtland Allen Mar 30, 2020

Show notes

Why do some online communities thrive, and the others fizzle out? What is the secret sauce? Our guest today is the awesome Courtland Allen, the founder of Indie Hackers. You'll learn how to start a community from scratch, choose the right format, handle the mechanics, make it safe, and much more.

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Show Notes

Indie Hackers — the famous online community we're talking about
The 37 signals Manifesto — Basecamp's original site from 1999
Acquired by Stripe! — a blog post from 2017 about IH acquired by Stripe
Slack, Telegram, WhatsApp — good platforms for starting a community as a chatroom
Discourse — popular forum software
Nomad List, Hacker News, DEV — popular communities that inspired IH
The Slow, Deliberate Process of Making a SaaS Business Work with Jane Portman of Userlist — Jane's interview on Indie Hackers
The Indie Hackers Podcast
Start Here — a guide for new users at Indie Hackers
Follow Courtland on Twitter: @csallen

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Episode 162: Designing for Behavior Change with Amy Bucher Mar 24, 2020

Show notes

How do you design a product that truly changes people's lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You'll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.

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Show Notes

Engaged — Amy's new book on behavior change (also available on Amazon)
Mad*Pow — Amy's place of work, a "purpose-driven agency"
SuperBetter — a book by Jane McGonigal
The COM-B Behavior Change Model
Atomic Habits — a book by James Clear
What is Jobs to Be Done (JTBD)?
Episode 151: Powerful Case Studies with Joel Klettke
Participatory design — a Wikipedia article
Motivational interviewing — a Wikipedia article
Why We Do What We Do — a book by Edward L. Deci with Richard Flaste
Amy's personal website
Use promocode UIBREAKFAST to get 15% off Amy's book, Engaged
Follow Amy on Twitter: @amybphd

Today's Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

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Episode 161: Managing Product Versions with Max Seelemann Mar 18, 2020

Show notes

Today we talk about the "hidden" infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.

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Show Notes

Ulysses — the writing app we're talking about
Ulysses 18 — one of the latest announcement examples (find more announcements here)
Markdown — a lightweight markup language for editing text online
Episode 59: International UX with Joe Leech
Download Ulysses Press Kit
Sign up using this link and get your first 3 months of Ulysses free
Drop Max a line at max@ulysses.app
Follow Max on Twitter: @macguru17

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Episode 160: Engaging Older Adults with Judy Dressner Mar 06, 2020

Show notes

Today we're taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You'll learn what challenges the senior citizens face when interacting with the world, and how software can help.

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Show Notes

Occupational therapy — a Wikipedia article
Exponential Wisdom — a podcast by Peter Diamandis
The Drive — a podcast by Peter Attia
Follow Judy on LinkedIn

Today's Sponsor

This episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order.

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Episode 159: Designing for Analytics with Brian O'Neill Feb 29, 2020

Show notes

Why are some dashboards so meaningless? How can you make information helpful? Today our guest is Brian O'Neil, founder & principal of Designing for Analytics. You'll learn how to approach data visualization thoughtfully, how to help users make their decisions, why you shouldn't go after fancy diagrams, and why "removing everything" isn't always your best strategy.

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Show Notes

Designing for Analytics — Brian's company
The CED Design Framework for Integrating Advanced Analytics into Decision Support Software — Brian's article
Information Dashboard Design — a book by Stephen Few
How Charts Lie — a book by Alberto Cairo
Good Charts — a book by Scott Berinato
D3.js — the most popular data visualization library
Get Brian's free self-assessment guide
Experiencing Data — Brian's podcast
Drop Brian a line at brian@designingforanalytics.com
Follow Brian on Twitter: @rhythmspice

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Episode 158: Digital Security with Michael Buckbee Feb 20, 2020

Show notes

What do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more.

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Show Notes

Expedited Security, Expedited WAF — Michael's products
Transport Layer Security — a Wikipedia article on TLS/SSL
Penetration test — a method for evaluating security
California Consumer Privacy Act — the new privacy bill alongside GPDR
OWASP Top Ten — a globally recognized list of top web application security risks
Let's Encrypt — free SSL/TLS certificates
Public-key cryptography — a cryptographic system that uses public keys and private keys
Encrypt.me — a VPN service
Algo VPN — a free tool by Trail of Bits for setting up your own VPN
Responsible disclosure — a model for disclosing vulnerabilities
Follow Michael on Twitter: @mbuckbee

Today's Sponsor

This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.

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Episode 157: Serving Your Customer's Customers with Adii Pienaar Feb 15, 2020

Show notes

What are the implications of building software that interacts with your customer's customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.

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Show Notes

CM Commerce (previously Conversio) — Adii's latest product, acquired by Campaign Monitor
WooCommerce — Adii's previous product
Userlist — Jane's product
Motion — Adii's poetry book
Adii's personal website
Follow Adii on Twitter: @adii

Today's Sponsor

This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.

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Episode 156: Ethical Cold Email with Mike Taber Feb 06, 2020

Show notes

Today we're talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You'll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended.

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Show Notes

Bluetick.io — Mike's follow-up tool we're talking about
Startups For the Rest of Us, MicroConf — projects co-founded by Mike and Rob Walling
Episode 448, Episode 461, Episode 481 — some of the episodes at Startups For the Rest of Us where Mike and Rob talk about Bluetick
Mention UIBREAKFAST at support@bluetick.io after signing up to get a special bonus from Mike
Follow Mike on Twitter: @SingleFounder

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Episode 155: Writing Microcopy with Yael Ben-David Jan 21, 2020

Show notes

No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Yael's blog on Medium
Episode 134: UX Writing with Yuval Keshtcher
Transcript of the interview I never had — Yael's article that inspired this episode
John Saito — a famous UX writer at Dropbox
Mailchimp Content Style Guide
Microcopy: The Complete Guide — a book by Kinneret Yifrah
One voice, many hands — an article by Slack team
Content Design — a book by Sarah Richards (she coined the term)
The Man Who Lied to His Laptop — a book by Clifford Nass and Corina Yen
Don't Make Me Think — a timeless book by Steve Krug
Letting Go of the Words — a book by Ginny Redish
Conversational Design — a book by Erica Hall
Follow Yael on Twitter: @YaelBenDavid

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