UI Breakfast: UI/UX Design and Product Strategy

Latest Episodes:

Episode 184: Product Management in Hard Times with Randy Silver Aug 21, 2020

Show notes

The pandemic is drastically affecting industries on a worldwide scale, and product management is not “immune” to these changes. How can product managers navigate through these hard times? Our guest today is Randy Silver, a product management consultant, author, and podcast host. You’ll hear inspiring stories about businesses that have successfully pivoted recently, along with Randy’s tips on sustaining your product and its customers.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

What Do We Do Now? — Randy’s book
User Personas, JTBD — frameworks for customer development
Shape Up — a book by Ryan Singer
John Cutler’s Medium articles
Vito — a live-streaming tool by Paul Campbell and the Tito team
The Product Experience — a podcast hosted by Randy Silver and Lily Smith
pita.social — a virtual, lean-style coffee meetup for Product people
Follow Randy on Twitter: @randy_silver
Outofowls.com — Randy’s website

Today’s Sponsor

This episode is brought to you by Springboard — a mentor-led platform guaranteed to get you hired for a design role. Springboard’s UI/UX Design Bootcamp will prepare you for your next design job by pairing you with an industry design expert, career coach, and student advisor. You’ll gain real-world design experience and build your portfolio all 100% online. Apply today at springboard.thld.co/uibreakfast2.

Interested in sponsoring an episode? Learn more here.

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Episode 183: Customer Success with Anna Jacobsen Aug 14, 2020

Show notes

Customer success as a discipline is often overlooked in early-stage companies, but it’s essential to define and fulfill customer needs. Our guest today is Anna Jacobsen, a customer success leader, and Head of Customer Success at YouCanBook.me. You’ll learn why customer success is different from customer support, and how to proactively create such opportunities in your product.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

YouCanBook.me — an online scheduling tool for teams
Drip — Anna’s previous place of work
Userlist — Jane’s SaaS product that does lifecycle email
Episode 75: Organizing a UX Research Panel with Ashley Warren
Notion, Confluence — tools for CRM note-taking
How Effective Quarterly Business Reviews (QBRs) Build and Sustain Project Momentum — an article by WebEnertia
The Customer Success Professional’s Handbook — a book by Ashvin Vaidyanathan and Ruben Rabago
Support-Driven Growth by Help Scout, which implements the “Yes, and…” model
Follow Anna on Twitter: @annagjacobsen
annajacobsen.com — Anna’s website

Today’s Sponsor

This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show here, or just search for “Wireframe” in your favorite podcast app.

Interested in sponsoring an episode? Learn more here.

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Episode 182: SEO vs Design with Daniela Furtado Aug 07, 2020

Show notes

Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Findable Digital Marketing — Daniela’s marketing agency
Search Engine Optimization — a Wikipedia article
Google, Bing, Yahoo — some of the popular search engines
Episode 172: Naming Your Product with Brad Flowers
Userlist — Jane’s SaaS product
SEO Scout — a tool by Jonny Platt
This is Marketing — a book by Seth Godin
Influence: The Psychology of Persuasion — a book by Robert B. Cialdini
Scientific Advertising — a book by Claude Hopkins
Growth Hacker Marketing — a book by Ryan Holiday
Google Webmaster Blog — the source for current SEO information
Think with Google — a blog on Google marketing research
SEO Checklist by SEMrush
Find Daniela’s agency on Facebook, Instagram and LinkedIn
13 Tips on How to Write a Service Page — a useful Findable article
ThisIsDanielaFurtado.com — Daniela’s personal blog

Today’s Sponsor

This episode is brought to you by Springboard — a mentor-led online education platform that helps people transition into a career in design. Springboard’s UI/UX Design Bootcamp matches you with a design mentor, a career coach and a student advisor to guide you along the way. The program is 100% online and a great way to build your portfolio. Apply today at springboard.thld.co/uibreakfast.

Interested in sponsoring an episode? Learn more here.

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Episode 181: Jobs to Be Done with Jim Kalbach Jul 31, 2020

Show notes

How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

The Jobs To Be Done Playbook — Jim’s book (Rosenfeld Media)
MURAL — a leading online whiteboard for digital collaboration
Episode 56: Product Development Secrets with Claire Suellentrop
Episode 30: Describing Customer Motivation (JTBD) with Eric White
Mapping the Job-to-be-Done — an article by Tony Ulwick on job maps
Contextual Design — a book by Karen Holtzblatt and Hugh Beyer
Interviewing Users — a book by Steve Portigal
Mike Boysen — a famous Medium blog on JTBD
Follow Jim on Twitter: @JimKalbach
Connect with Jim on LinkedIn
Get 20% off Jim’s book on the Rosenfeld Media website with promo code UIBREAKFASTJTBD (valid till September 1, 2020)

Today’s Sponsor

This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app.

Interested in sponsoring an episode? Learn more here.

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Episode 180: AI in UX with Tony Beltramelli Jul 24, 2020

Show notes

AI is disrupting multiple industries, and UX design is no exception. What if UX designers could leverage AI in their workflow? Our guest today is Tony Beltramelli, CEO and co-founder of Uizard Technologies. You’ll learn how AI powers products and interfaces, along with Tony’s insight on high-fidelity deliverables, styling, prototyping, testing, and the evolution of UX design.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Uizard — Tony’s company
Wired article featuring Tony’s product
Sketch, InVision, Figma — product design tools
UX Collective, Prototypr — popular UX blogs
Grammarly — AI-based text tool
Descript — podcast editing platform
Synthesia — AI video generation platform
UserTesting, Maze — user testing platforms
Get direct access to the private beta at uizard.io/uibreakfast

Today’s Sponsor

This episode is brought to you by ProductCamp — an online event for all product people: product managers, UX designers, and researchers. It includes 60+ Barcamp presentations, inspirational talks and practical case studies run by top UX designers and product managers such as Melissa Perri, Marty Cagan, Jonathan Courtney, and Scott Belsky. Join the Barcamp for free, or get tickets to the entire event at productcamp.pl.

Interested in sponsoring an episode? Learn more here.

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Episode 179: Killer Visual Content with Amy Balliett Jul 17, 2020

Show notes

Quality visual design is a symbol of trust — but how can companies visually communicate their brand to earn that trust? Our guest today is Amy Balliett, CEO and founder at Killer Visual Strategies and author of the book of the same title. You’ll learn about the best visual strategies along with specific tips on branding, image and palette selection, illustrations, infographics, display ads and social media.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Killer Visual Strategies — Amy’s creative content agency
Killer Visual Strategies — Amy’s new book
Wiley — Amy’s book publisher
Visual Media Program — one of the most competitive degree programs in visual communication (offered by Seattle Central Community College)
What Is Visual Strategy, and Why Do You Need It? — an article by Josh Miles
Unsplash — a popular site for photography images
Graphic River — a popular source for quality visual assets
Canva — a DIY design tool
Warby Parker — one of Amy’s very first clients
Follow Amy on Twitter: @AmyBalliett
Follow Amy’s company on Instagram: @killervisualstrategies
Also find Amy on Facebook and LinkedIn

Today’s Sponsor

This episode is brought to you by User Interviews — the fastest way to recruit research participants. The new Research Hub Free Forever offering lets you talk to your users in 75% less time, absolutely free, forever. Automate your research scheduling, screening, and incentive payments. Build a panel while you sleep with custom signup surveys, and track participant research activity over time. Join for free at userinterviews.com.

Interested in sponsoring an episode? Learn more here.

Help Founders

And here’s another product featured in our Help Founders section. InLeven provides a better way to shorten, track and share links with your team. Maximize your clicks with retargeting, and measure the results. Head over to inleven.com for a free trial today.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Episode 178: Your Personal Design Style with Meg Lewis Jul 10, 2020

Show notes

“Being yourself” is an important success factor, especially in creative industries. So how can designers explore their own personal design style without fear? Our guest today is designer, comedian and performer Meg Lewis. You’ll hear Meg’s tips on determining personal style while unlearning norms and standards, and how to confidently inject that style into your client work and other projects.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Overtime — Meg’s podcast on Dribbble
Sit There & Do Nothing — Meg’s comedy mindfulness podcast
Ghostly Ferns — Meg’s freelance collective
Meg’s Co-Loop designer accessory collection
Full Time You — Meg’s personal brand and career fulfillment project
ZAG — a book by Marty Neumeier
Episode 169: Building Your Brand with Austin Church
Episode 172: Naming Your Product with Brad Flowers
Oscar Health Insurance — the first brand to go “friendly” illustration-wise
Follow Meg on Twitter: @yourbuddymeg
meglewis.com — Meg’s personal website

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

Help Founders

And here’s another product featured in our Help Founders section. PPC Protect provides click fraud prevention for online advertisers. They automatically stop click fraud at source and protect your Google Ads campaigns. Head over to ppcprotect.com to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 177: Habit-Forming Products with Sebastian Stockmarr Jul 03, 2020

Show notes

When it comes to habit-forming products like email, product design is all about finding a balance between power and simplicity. Our guest today is Sebastian Stockmarr, a partner at Founders venture studio and the co-founder of Tempo. You’ll learn the story behind their minimalist email tool, the current state of the email industry, and the various processes they used to shape this product.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Tempo — an email client we're talking about
Founders — a startup studio that helps entrepreneurs build the next big thing
Lean Startup — a popular methodology not favored by Sebastian, who used a private beta instead
iA Writer — another minimalist SaaS product that inspired Sebastian
Superhuman — another popular email client
Jay Keeree — illustrator and motion graphics designer who worked on Tempo
Follow Sebastian on Twitter: @stockmarr
yourtempo.co/friend-of-the-app — sign up to receive a discount once product is out of beta

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

Help Founders

And here’s another product featured in our Help Founders section. Slate helps freelancers manage their work schedule and check the financial health of their business. It’s an ideal tool for organising your schedule, projects and finances in one place. Head over to heyslate.com to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Episode 176: Leadership for Designers with Ryan Rumsey Jun 28, 2020

Show notes

How can designers take business leadership roles? What skills can make them more relevant in the entire business system? Our guest today is Ryan Rumsey, the founder of Second Wave Dive and the author of Business Thinking for Designers. You’ll learn about the various types of leadership, as well as the tools and strategies designers can use at the decision-making table.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Business Thinking for Designers — Ryan’s book
Transformational leadership — a concept of leadership suggested by Ryan
Design sprints, retrospectives — the designer “ceremonies”
Analytical storytelling — the alternative to traditional narrative storytelling
Barbara Minto — the founder of the SCQA framework and Pyramid Principle
Episode 70: Articulating Design Decisions with Tom Greever
Full range leadership — a general leadership model that was developed in the 90s
Transactional leadership — Ryan refers to this type of leadership as more authoritarian
OKRs, KPIs — both great and necessary according to Ryan, but lack any relation between them and can prove to be a struggle within the organization.
Ryan Rumsey — Ryan’s personal website
Second Wave Dive — Ryan’s company
Use coupon code UIBREAKFAST to get $200 off Ryan’s upcoming course, Business Thinking Intensive

Today’s Sponsor

Interested in sponsoring an episode? Learn more here.

Help Founders

And here’s another product featured in our Help Founders section. Screenjar makes it easy to request screen recordings from customers to help diagnose support issues that are hard to explain with text. Screenjar is an ideal tool for those managing customer support for web-based products. Head over to screenjar.com to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 175: Product Trends with Dru Riley Jun 23, 2020

Show notes

Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Color of Change — an organization that fights injustice in the black community, Dru’s recommendation
Spark — a micro-framework Dru has extensively worked with
Obviously Awesome — a book by April Dunford
No-code — the trend of creating software without learning to program
Startup Studios, Online Courses, Micro Private Equity, Paid Newsletters, Cloud Kitchens — Dru’s top 5 trend reports
Ben Thompson — an advocate of networking who has inspired Dru
Can’t Unsee — a design game and potential growth tool
Trends.vc — Dru’s website
Follow Dru on Twitter: @DruRiley

Today’s Sponsor

Interested in sponsoring an episode? Learn more here.

Help Founder

And here’s another product featured in our Help Founders section. Conversion Crimes gives you the opportunity to watch people use your website, software, or app while speaking their thoughts out loud. This user testing tool provides feedback that founders can utilize to make their products easier to use, reduce friction, and increase conversions. Head over to conversioncrimes.com to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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