UI Breakfast: UI/UX Design and Product Strategy

Latest Episodes:

Episode 202: Designing for Accessibility with Cat Noone Jan 08, 2021

Show notes

How can we do better at designing websites and applications, so that they cater for people with special needs? Our guest today is Cat Noone, CEO of Stark. You’ll hear about Cat’s mission-driven SaaS, examples of inclusive design, her tool recommendations, as well as her expert tips on accessible design.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Stark — Cat’s company
Hanlon’s razor — a rule of thumb that states “never attribute to malice that which is adequately explained by stupidity”
Figma, AdobeXD, Sketch — popular UI design software
Stark raises $1.5M for a toolkit that helps developers and others create more inclusive design — a TechCrunch announcement of Stark’s recent funding
Apple’s Human Interface Guidelines
Stark’s blog
Understanding Conformance — a W3 article on WCAG 2.0 conformance levels (AA/AAA regulations)
Apple, Microsoft, Fable, Barclays — companies that do great at inclusive design
Microsoft Design — where to download Microsoft’s inclusive design toolkit
Sign up for Stark’s newsletter
Stark’s Slack community
Follow Stark on Twitter and Instagram
Follow Cat on Twitter

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

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Episode 201: Data-Driven Insights with Helena Ronis Jan 01, 2021

Show notes

How can analytics direct us to the right path for our product? And how can we lay the best foundations for measuring website engagement? Our guest today is Helena Ronis, founder and CEO of AllFactors. You’ll hear Helena’s recommendations on analytics, content marketing, driving traffic, SEO, engagement, readership, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

AllFactors — Helena’s product, a marketing analytics tool
VoxSnap — Helena’s previous product
GDPR, CCPA — key privacy acts
Adobe Analytics, Google 360 — enterprise web analytics tools
MIT Sloan — MIT’s world-renowned business school
AllFactor’s Marketing Insights Blog — their blog where you can follow Helena’s SaaS Marketing series
How Copysmith is Utilizing The GPT-3 AI to Automate Copywriting for Marketing — Helena’s interview with Copysmith founder Jasmine Wang
Survival to Thrival — a two-book series for startups by Bob Tinker and Tae Hea Nahm
Userlist — Jane’s product
Follow Helena on Twitter and LinkedIn
Women Founders Community — Helena’s Facebook group for female founders
Drop Helena a line at helena@allfactors.com

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

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BDTP. Switch Interviews & Strategic Context with Alli Blum Dec 25, 2020

Show notes

Today we invite you to listen to another one of our Better Done Than Perfect episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

alliblum.com — Alli’s website
UI Breakfast Episode 112: Optimizing SaaS Trials with Alli Blum
Conducting Switch Interviews — an article by Thoughtbot
JTBD for User Onboarding with Ramli John
Stop Aiming at Happiness: Unconventional Wisdom for Customer Success — Anna Jacobsen’s Microconf talk
What is a North Star metric? — a Mixpanel article
How Long Should Your Pages Be? — an article on stages of awareness by Copy Hackers
The JTBD methodology by Bob Moesta and Chris Spiek, one of Alli’s recommended resources
Forget the Funnel by Claire Suellentrop and Gia Laudi — one of Alli’s recommended resources
Copy Hackers by Joanna Weibe — one of Alli’s recommended resources
The Mom Test — a book by Rob Fitzpatrick, Jane’s recommendation

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

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Episode 200: The Power of Branding with Dennis Field Dec 18, 2020

Show notes

Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user’s role in your brand’s story? You’ll hear Dennis talk about his work process, brand amplification, storytelling, finding your “why”, employee branding, and the various facets of brand love.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Episode 1: Dennis Field
Episode 50: Becoming a Brand Evangelist with Dennis Field
InVision — one of the most popular product design platforms, where Dennis works
Happy Patron — Dennis’s product
Fundamental UI Design — Jane’s InVision course
What is Employee Branding? Why Does Your Company Need It? — an article by Migs Bassig
Start With Why — a popular book by Simon Sinek, Jane’s favorite
Culture Amp — an employee branding and amplification tool
Who Gives a Crap — an outstanding brand of organic toilet paper
Homesick Candles — a unique candle company (another great example of brand storytelling)
Episode 178: Your Personal Design Style with Meg Lewis
Episode 169: Building Your Brand with Austin Church
Freehand — InVision’s free whiteboard feature
iamdennisfield.com — Dennis’s personal website
Follow Dennis on LinkedIn and Twitter

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Episode 199: Thought-Based Interfaces with Afshin Mehin Dec 11, 2020

Show notes

Thought-based technologies might often be a cause for fear, but they are nothing new under the sun. By learning more about these technologies and dismantling negative beliefs, designers may be able to stay ahead of the game by catching glimpses into the future. Our guest today is Afshin Mehin, designer and founder of Woke Studio. We dive into the world of thought-based interfaces where you’ll learn about neurotechnology, robotics design, user psychology, and the fascinating potentials for UX design.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Woke — Afshin’s product design studio
Ideo — Afshin’s previous place of work
Neuralink — a company founded by Elon Musk (Woke designed enclosures for their R1 surgical robot)
Neuroplasticity — a Wikipedia article
Kinesthesia — a Wikipedia article
Influence: the Psychology of Persuasion — a book by Robert B. Cialdini
Episode 173: Voice UX with Sina Kahen
Seeing Around the Corners — a book by Rita McGrath
Neurotech — a popular conference on n
The Woke blog
Follow Woke on Instagram

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Episode 198: Desktop Apps vs Web Apps with Steve McLeod Dec 04, 2020

Show notes

What are the main differences between running desktop apps versus web apps? And which of the two comes with less hassle and problems down the line? Our guest today is Steve McLeod, the founder of Feature Upvote and acquirer of Saber Feedback. You’ll hear Steve’s opinion on switching from desktop to web-based apps, the various maintenance and support issues that may arise, the “boring” aspects of running complex software, and how to prevent the stress that often comes with SaaS.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Feature Upvote,Saber Feedback — Steve’s SaaS products
Patrick McKenzie — Steve’s inspiration
Why I sold my startup for £100,000 — the story of Saber Feedback acquisition by its original founder Matt Bearman
Bootstrapped.fm — Steve’s podcast for bootstrapped SaaS founders
Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam
Userlist — Jane’s SaaS product
Ulysses — a writing app by Max Seelemann
Episode 161: Managing Product Versions with Max Seelemann
ScreenFlow, Sublime, Balsamiq, iA Writer, Byword, 1Password — some of the apps Steve and Jane use
Follow Steven on Twitter

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BDTP. Templates & Onboarding Videos with Christopher Gimmer Nov 27, 2020

Show notes

Today we invite you to listen to one of our latest episodes from Better Done Than Perfect, a new show for SaaS founders. Enjoy this interview with Christopher Gimmer, co-founder of Snappa, where we explore the fascinating topic of templates and onboarding videos. You’ll learn all about these powerful onboarding tools and how to use them effectively in your SaaS company. You’ll also hear Christopher’s take on repurposed content, conversions, the friction of confirmation emails, and much more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Snappa — Christopher’s SaaS product together with Marc Chouinard
Product-Led Institute by Wes Bush
Checklist — a productivity app
Inspire, Not Instruct: How We Do User Onboarding at Userlist
Follow Christopher on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Episode 197: Building All-In-One Products with Jesse Hanley Nov 20, 2020

Show notes

Classic product recommendation is to focus on something, but “all-in-one” products can also get wildly successful. How are they made? Do their multiple features cause chaos and anxiety, or is there a secret sauce to creating harmony? Our guest today is developer, advertizer, and Bento founder Jesse Hanley. You’ll hear how Jesse has been expanding his product over the years, and how he masterfully juggles multiple features, a large user base, support tickets, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Bento — Jesse’s all-in-one SaaS product, email marketing automation
Userlist — Jane’s SaaS product
Drip, Klaviyo, Intercom — other popular marketing automation platforms
Basecamp — a popular project management and team communication tool
React Native — a tool for building mobile apps
Slack — a popular team communication app
Loom — a video messaging tool
Elasticsearch, Honeybadger — tools Jesse uses for fast search queries and error reporting
Braze — a mobile engagement automation company
Dynamic Yield — a UX optimization platform, acquired by McDonald’s in 2019
RightMessage — a web personalization tool by Brennan Dunn and Shai Schechter
Follow Bento on Twitter
Follow Jesse on Twitter or send him a DM
jessehanley.com — Jesse’s personal website

Today’s Sponsor

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Episode 196: The ROI of UX with Mark Baldino Nov 13, 2020

Show notes

How can we measure the success of our UX work as consultants? How do we even start this conversation with clients, if such metrics involve additional research work?? Our guest today is Mark Baldino, co-founder of Fuzzy Math. You’ll learn all about Mark’s consultancy and his answers to these pressing ROI questions, as well as his view on measuring user satisfaction, creating effective surveys, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Fuzzy Math — Mark’s UX design consultancy
Episode 164: Enterprise Product Design with Rakesh Patwari
NPS (Net Promoter Score) — a popular research method (Wikipedia article)
SUPR-Q — an 8 item questionnaire for measuring the quality of user experience (you can use the method for free, or buy a license to access industry benchmarks)
What Are XLAs? Experience Level Agreements Explained — an article by Joseph Mathenge
Userlist — Jane’s SaaS product
Follow Fuzzy Math’s blog
Join Fuzzy Math's monthly newsletter

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Episode 195: Minimalist Design with Brian Gardner Nov 06, 2020

Show notes

Minimalism may be considered merely an aesthetic choice, but it also determines many other decisions we make in product design and life in general. How can designers implement and stand by their minimalist principles in web and product design? Our guest today is minimalist designer Brian Gardner, founder and CEO of Agent Engine. You’ll learn about Brian’s journey into minimalism, his design philosophy, and his recommendations on staying true to your values.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Agent Engine — Brian’s company
StudioPress, Copyblogger — Brian’s previous projects
No Sidebar — Brian’s famous minimalist project
Tony Clark, Jason Schuller — Brian’s Agent Engine partners
Compass, Century 21 — examples of well-designed real estate websites
Joshua Becker — the founder of Becoming Minimalist
Rafal Tomal — Brian’s previous partner at StudioPress
Yoga with Adriene — a popular YouTuber’s website, designed by Brian
Ugmonk — a minimalist clothing brand
Figma, Grammarly, ConvertKit — Brian’s favorite tools
Squarespace — a popular website builder with a minimalistic flair
TypeWolf, OnePageLove, DarkModeDesign — Brian’s favorite minimalist design resources
Interfont, FontFoundry — Brian’s favorite font resources
Google Fonts, Adobe Fonts— popular font repositories
Inter — a good minimalist example of Google Fonts
briangardner.com — Brian’s website and portfolio
Follow Brian on Twitter

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