UI Breakfast: UI/UX Design and Product Strategy

Latest Episodes:

Episode 210: Running a UX Patterns Library with Ramy Khuffash Apr 05, 2021

Show notes

What does it take to successfully run a content library for designers? What are the challenges? Our guest today is Ramy Khuffash, indie hacker and founder of Page Flows and Screenjar. You’ll learn about Ramy’s founder journey, how he works on multiple products simultaneously, how content products compare to traditional SaaS products, his pricing strategy, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Page Flows — Ramy’s project, a library of UX patterns
Screenjar — Ramy’s video messaging tool
UI Movement — Newsletter Ramy created to share design animation (now Screenlane)
The Mom Test — a book by Rob Fitzpatrick
Monosnap — desktop screen recorder
Product Hunt, Indie Hackers, Hackers News — sources for Ramy’s content inspiration
Userlist — Jane’s SaaS product
Canva — a popular design tool with good templates
Clubhouse — a popular audio chat application
Trends.vc — Dru Riley’s product
Nomad List — a popular resource for digital nomads
Key Values — tool for value-based hiring
Episode 163: Building Communities with Courtland Allen
Customer Success for Infoproducts with Alex Hillman
Rocket Gems — Ramy’s blog
Follow Ramy on Twitter

Today’s Sponsor

This episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com.

Interested in sponsoring an episode? Learn more here.

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Episode 209: JTBD Interviews with Alli Blum Mar 18, 2021

Show notes

How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Episode 112: Optimizing SaaS Trials with Alli Blum
Better Done Than Perfect. Switch Interviews & Strategic Context with Alli Blum
Episode 181: Jobs to Be Done with Jim Kalbach
The Jobs To Be Done Playbook — Jim Kalbach’s book
Personas, Jobs to Be Done, the Hero’s Journey — the user research frameworks Alli mentions
April Dunford — a B2B Tech positioning consultant, speaker, and author
Userlist — Jane’s SaaS product
userinterviews.com — a platform for recruiting research participants
The Mom Test — a book by Rob Fitzpatrick
Bob Moesta and Chris Spiek — Uncovering JTBD
How to Use Jobs to Be Done to Perfect Your Positioning — Claire Suellentrop’s talk at MicroConf Growth 2018
Demand Maven — Asia Orangio’s SaaS growth consultancy
alliblum.com/jtbd
Follow Alli on Twitter

Today’s Sponsor

This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20.

Interested in sponsoring an episode? Learn more here.

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Episode 208: Illustration Systems with Pablo Stanley Mar 05, 2021

Show notes

Is great illustration a privilege of industry giants? What if every software project could use it freely? Our guest today is Pablo Stanley, iconic illustrator and co-founder at Blush. He shares his take on creativity, illustration systems, his favorite brands, illustration sourcing at Blush, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Blush — Pablo’s design app
Start With Why — a book by Simon Sinek
John Maeda — one of Pablo’s design heroes
Dropbox, Mailchimp, Intercom — brands that leverage great illustrations
Unsplash — the most popular source of free images
Follow Pablo on Twitter

Today’s Sponsor

Interested in sponsoring an episode? Learn more here.

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BDTP. Customer Success for Infoproducts with Alex Hillman Feb 26, 2021

Show notes

Today we’re bringing you the first episode of Better Done Than Perfect’s Season 2. Join us for a talk with Alex Hillman, founder of Stacking The Bricks and author of The Tiny MBA. We discuss the company’s conception and philosophy, how they handle customer service, what makes a great course, and so much more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Stacking The Bricks — Alex’s company together with Amy Hoy
Noko, EveryTimeZone — products by Amy Hoy, Alex’s partner
30x500 — Alex and Amy’s flagship product
Indy Hall — Alex’s famous coworking space, now a remote work community
Just F#*!ing Ship — a book by Amy and Alex
Write Useful Books — a book & tool by Rob Fitzpatrick
UI Breakfast Episode 206: Writing Useful Books with Rob Fitzpatrick
Bear — a note-taking app
The Essential Podcasting Guide — a book by Craig Hewitt of Castos
Nathan Barry’s ConvertKit Academy
Mastering ConvertKit — a course by Brennan Dunn available at Double Your Freelancing Rate
Fundamental UI Design — a book Jane wrote for InVision (currently a free course)
BadAss: Making Users Awesome — a book by Kathy Sierra
Follow Alex on Twitter
The Tiny MBA — Alex’s book (use promocode BDTP20 at checkout for 20% off)

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 207: Scheduling & Calendar Design with Derrick Reimer Feb 22, 2021

Show notes

What makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

SavvyCal — Derrick’s product we’re talking about
Episode 150: Understanding Product-Market Fit with Derrick Reimer
Drip, Level, StaticKit — Derrick’s previous products
Calendly — a popular scheduling tool
The UI Audit: Interview with Tope Awotona of Calendly
Episode 64: Making Freemium Work with Bridget Harris
Episode 183: Customer Success with Anna Jacobson
FullCalendar —a Javascript event library
Userlist — Jane’s product
Sunrise, Sunsama — popular calendar-based products
Linear, Twitter, Stripe, Tailwind UI — examples of design that inspire Derrick
Episode 154: Refactoring UI with Adam Wathan and Steve Schoger
Corey Haines — helps Derrick with Marketing
SavvyCal on Product Hunt
Follow Derrick on Twitter
Get 25% off your first year of SavvyCal using promocode UIBREAKFAST

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 206: Writing Useful Books with Rob Fitzpatrick Feb 12, 2021

Show notes

What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

The Mom Test, Workshop Survival Guide — Rob’s books
DEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)
Authority — a book by Nathan Barry
The E-myth Revisited — a book by Michael E. Gerber
Sense & Respond Press, Rosenfeld Media — tech-themed publishers
The Tiny MBA — a book by Alex Hillman
The Brain Audit — a book by Sean D’Souza
Alexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their book
writeusefulbooks.com — Rob’s website
Follow Rob on Twitter or email him at rob@robfitz.com

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 205: Building Your Platform with Corbett Barr Feb 05, 2021

Show notes

Not having an online platform these days is tantamount to being invisible. But how do you build and leverage it wisely? Today’s guest is Corbett Barr, founder and CEO of Fizzle. You’ll hear his take on social media, privacy, digital selves, platforms vs protocols, email lists, lead magnets, trends, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Fizzle — Corbett’s company
Email, RSS, podcasting — open protocols (you own the connection to your audience)
Episode 178: Your Personal Design Style with Meg Lewis
Gary Vaynerchuk — an entrepreneur, author, speaker and famous Internet personality
Justin Jackson — a SaaS entrepreneur who is highly active in communities
Design Cuts by Tom Ross — a good example of “bundle” lead magnets
James Clear — entrepreneur/author known for his huge email list
Signal, Telegram — alternatives to WhatsApp
Userlist — Jane’s product
Heroku — a cloud application platform
AWS — Amazon’s cloud computing service
Electronic Frontier Foundation — an organization that defends censorship, privacy and online freedom
Platformer — a Subtext newsletter by Casey Newton on politics and technology
Kara Swisher — a New York Times tech journalist covering the Internet since 1994
Substack, ConvertKit — paid newsletter platforms geared towards creators
corbettbarr.com — Corbett’s personal blog
Follow Corbett on Twitter

Today’s Sponsor

This episode is brought to you by User.com — a marketing automation software for SaaS companies. The company is hosting the online SaaS Growth Summit (February 11-12, 2021), an event that will feature Saas keynote speakers such as Rand Fishkin, Nathan Latka, April Dunford, and more. UI Breakfast’s very own Jane Portman will also be joining the stage. Head over to saassummit.user.com to join for free.

Interested in sponsoring an episode? Learn more here.

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Episode 204: Cross-Device Experiences with Cheryl Platz Jan 29, 2021

Show notes

As designers, we’re often used to one device format, and that may lead to mistakes. What about accessibility? How can we design seamless experiences for multiple devices? Our guest today is Cheryl Platz, author of Design Beyond Devices. You’ll hear about multimodal design, UX frameworks, system behavior models, accessibility, nudges vs notifications, brainstorming, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Design Beyond Devices — Cheryl’s book
Ideaplatz — Cheryl’s consultancy
Amazon Alexa — the product Cheryl worked on, along with the Echo device
Bill & Melinda Gates Foundation — Cheryl’s current consulting project
Episode 202: Designing for Accessibility with Cat Noone
CROW worksheets — a free download based on a framework for capturing customer context
Capturing Customer Context — an upcoming workshop by Cheryl
Swimlane diagram — a flowchart that visually represents job-sharing and responsibilities for sub-processes of a business process (Wikipedia article)
Atomic Design — a book by Brad Frost
Alexa notifications platform
Userlist — Jane’s product
Anna Abovyan — an interview of this multimodal designer is featured in Cheryl’s book
Journey Mapping 101 — an introductory Nielsen Norman Group article
ideaplatz.com — Cheryl’s design-focused website
cherylplatz.com — Cheryl’s broader, professional website
Use promocode UIBREAKFASTDBD0121 to get 20% off Cheryl’s book on Rosenfeld Media’s website until February 28, 2021
Follow Cheryl on Twitter, LinkedIn, and Medium

Today’s Sponsor

Interested in sponsoring an episode? Learn more here.

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Episode 203: Designing for Financial Services with Rob Gifford Jan 22, 2021

Show notes

Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Mad*Pow — Rob’s company
Episode 162: Designing for Behavior Change with Amy Bucher
Episode 140: Sustainable UX with James Christie
A Brief Introduction to the COM-B Model of Behaviour and the PRIM Theory of Motivation — an article by Robert West and Susan Michie
BJ Fogg — the Stanford University behavior design researcher known for the Fogg Behavior Model
Episode 131: Design Sprint with Jonathan Courtney
The Paradox of Choice — a book by Barry Schwartz
Self-determination theory — a Wikipedia article
Lemonade insurance, Betterment, Credit Karma, Mint — examples of user-friendly financial apps
Engaged — a book by Amy Bucher, recommended by Rob as a great introduction to behavioral design
Design for Behavior Change — a book by Steven Wendel
Madpow’s upcoming events
Madpow’s case studies
giffordux.com — Rob’s personal website
Follow Rob on LinkedIn and Twitter

Today’s Sponsor

Interested in sponsoring an episode? Learn more here.

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BDTP. Helping Users Do Their Work with Kristina Quinones Jan 15, 2021

Show notes

We’re bringing you another special episode from the Better Done Than Perfect vault! In this episode, our guest is Kristina Quinones, Head of Customer Experience at MeetEdgar. We discuss how they do onboarding at MeetEdgar, their 7-day free trial experiment, content batching parties, and much more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Switch Interviews & Strategic Content with Alli Blum
MeetEdgar’s content batching parties playlist
Demio — webinar software
“First Friend” — MeetEdgar’s concept of having that one person support a user throughout their onboarding journey
Mixpanel — a product analytics tool
meetedgar.com
Follow MeetEdgar on Twitter, Facebook, Instagram, Pinterest and LinkedIn
Follow Kristina on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Here’s how.