UI Breakfast: UI/UX Design and Product Strategy

Latest Episodes:

Episode 223: How to Market Yourself with Shawn “Swyx” Wang Oct 06, 2021

Show notes

Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Swyx.io — Shawn’s website
The Coding Career Handbook — Shawn’s book
Two Sigma, Netlify, AWS — Shawn’s previous places of work
Temporal — Shawn’s current place of work
How to Market Yourself without Being a Celebrity
Twitter, LinkedIn, Instagram, Polywork — popular social networks to start building your audience
The Craft of Storytelling + Thinking Like Elon Musk — an interview with Tim Urban
Building a CFP Process — Shawn’s blog post on public speaking
Nader Dabit — Shawn’s previous coworker, someone who maintains an extensive travel schedule
The Swyx Mixtape — Shawn’s podcast
Episode 205: Building Your Platform with Corbett Barr
Descript — an all-in-one audio and video editing tool with transcription
Follow Shawn on Twitter
Get 30% off Shawn’s book at learninpublic.org/?c=UIBREAKFAST30

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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BDTP. Email Automation Data & Integrations with Colin Nederkoorn Sep 24, 2021

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Customer.io — Colin’s company, a customer engagement platform
Mixpanel, Kissmetrics — popular product analytics tools
Klaviyo — an email automation platform for Shopify
Segment — a customer data platform
RudderStack — a data integration tool competing with Segment
Segment’s Data Collection Best Practices — a resource for developing your data tracking plan
Follow Colin on Twitter
Colin’s personal website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

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Episode 222: The "Franchise" Philosophy with Jordan Skole Sep 20, 2021

Show notes

Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

AutoBooks — Jordan’s current place of work
Ambassador, ActiveCampaign — some of Jordan’s previous employers
UPC Code Manager — Jordan’s product
Compound Growth — Jordan’s article on the franchise philosophy
Nathan Baschez — works in podcast media, UI design
Better Done Than Perfect — Jane’s show at Userlist
BiggerPockets forum — real estate investing resource
TAM — total addressable market
Joanna Wiebe — founder of Copyhackers
Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
Farnam Street — a resource for mental models
Follow Jordan on Twitter
Ventures & Adventures — Jordan’s site

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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BDTP. Segments & Lead Scoring with Jason Resnick Sep 10, 2021

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jason Resnick of NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

NurtureKit — Jason’s consulting business
Drip, ConvertKit, ActiveCampaign — popular email marketing tools
Livestorm — webinar software
Follow Jason on Twitter
Subscribe to Jason’s NurtureKit channel on YouTube

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

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Episode 221: Behavioral Economics with Kristen Berman Sep 03, 2021

Show notes

What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Irrational Labs — Kristen’s company
Quicken by Intuit— one of Kristen’s previous projects
Dan Ariely — Kristen’s co-founder
Wikipedia’s List of Cognitive Biases
The 3B Framework — designing for behavioral change
Why we Do What We Do — a book by Edward Deci on motivation
Burning Man — a famous festival
Steady — a fintech app
Optimism Bias — one of the cognitive biases
Userlist — Jane’s tool, email marketing automation for SaaS
Juul — an example of replacing a behavior instead of stopping it entirely
Behavioral Economics Bootcamp — 20% off using promocode UIBREAKFAST
Irrational Labs Newsletter — great resource on behavioral economics
Predictably Irrational — a book by Dan Ariely
Influence — a book by Robert Cialdini
Follow Kristen on Twitter

Today’s Sponsor

Interested in sponsoring an episode? Learn more here.

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Episode 220: Best Practices in Design with Karl Gilis Aug 23, 2021

Show notes

Can we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

AGConsult — Karl’s consultancy
Episode 111: Effective Website Navigation with Els Aerts
Episode 118: Customer Top Tasks with Gerry McGovern
Don’t Make Me Think — a book by Steve Krug
Nielsen Norman Group — usability experts who publish the most trusted guidelines in the industry
Baymard Institute — another organization to go for trusted guidelines
User Interface Engineering — Jared Spool’s consultancy
Episode 148: SaaS Websites with Josh Garofalo
Start With Why — a book by Simon Sinek
Zalando — one ecommerce example
Follow AGConsult founders, Karl & Els, on Twitter
Follow Karl on LinkedIn

Today’s Sponsor

This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support.

Interested in sponsoring an episode? Learn more here.

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BDTP. Mastering Email Software with Brennan Dunn Aug 13, 2021

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

RightMessage — Brennan's email automation and lead generation software
CreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategies
Double Your Freelancing — Brennan's previous solo venture
Drip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providers
Liquid — a templating language built by Shopify
Bidsketch, SignWell (formerly Docsketch) — products by Ruben Gamez
Help Scout, HubSpot, RightMessage — companies that do good email marketing
Follow Brennan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Interested in sponsoring an episode? Learn more here.

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Episode 219: Crowdfunding a Book with Jeremy Slagle Aug 06, 2021

Show notes

What should you do to ensure your Kickstarter campaign success? How can you avoid common pitfalls in structuring your reward tiers? Our guest today is Jeremy Slagle, founder of Slagle Design. You’ll learn how Jeremy successfully launched two children's book projects, his tips on launching a crowdfunding campaign, benefits beyond funding, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Happy Cargo Books — Jeremy’s book project with Beth Stafford
Slagle Design — Jeremy’s design studio
Episode 149: Tech Education for Kids with Miriam Tocino
Dropbox Paper — a collaboration tool
Kickstarter, GoFundMe — popular crowdfunding options
Squarespace — a popular CMS
Studio Neat pens — a great product example
It Will Be Exhilarating — a book by Studio Neat
Find Jeremy at Slagle Design
Follow Jeremy on Twitter and Instagram

Today’s Sponsor

Interested in sponsoring an episode? Learn more here.

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Episode 218: Building a Calm Company with Hanne Vervaeck Jul 23, 2021

Show notes

Can you run a successful company while keeping a calm workplace? What practices lead to logical and thoughtful decision making, even in times of high stress? Our guest today is Hanne Vervaeck, COO at Thrive Themes. You’ll learn what “calm” means to them, practical tips on hiring, how they approach work boundaries and goals, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

It Doesn’t Have to Be Crazy at Work — book by Jason Fried at Basecamp
Traction System — a goal setting framework
Peter Thiel Principle — the best individual contributors may not make the best leaders of that role
Theme Builder — one of the big projects at Thrive Themes
Follow Hanne on LinkedIn
Follow Thrive Themes on Twitter

Today’s Sponsor

This episode is brought to you by Copilot. Looking for a better way to track your spending? Tired of juggling multiple bank apps? Copilot is a beautifully designed personal finance app created by Google engineers that gives you insights you won't get from your banks. Let Copilot automatically find your subscriptions, categorize your spending, and track your investments and net worth. Download Copilot today at copilot.money and use promocode UIBREAKFAST to double your free trial.

Interested in sponsoring an episode? Learn more here.

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BDTP. Building HR Software with Jonny Burch Jul 19, 2021

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Progression — Jonny's career growth product
Progression.fyi — the original free resource
Deliveroo — a popular UK-based delivery company, similar to Uber Eats
Dovetail — a tool for capturing product insights
Figma — web-based design tool, a community of design advocates
Gainsight — customer success and product experience software
Segment — a popular customer data platform (CDP)
Mixpanel — a tool for event-based analytics
Chargebee — a subscription billing & revops platform
ChartMogul — a tool for revenue analytics
Smartlook — a tool for user behavior tracking, similar to FullStory
Follow Jonny on Twitter
Follow Progression on Twitter
Email jonny@progressionapp.com and mention UIBREAKFAST to claim your product discount

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Interested in sponsoring an episode? Learn more here.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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