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    Arts

    UI Breakfast: UI/UX Design and Product Strategy

    Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

    Advertise

    Copyright: © UI Breakfast by Jane Portman

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    Latest Episodes:
    Episode 233: Demystifying Product Funnels with Rachel Obstler Feb 21, 2022
    Show notes

    What do traditional product funnels have to offer? Our guest today is Rachel Obstler, VP of product at Heap. You'll learn about the shortcomings of product funnels, how granular product data can unlock opportunities, common data science challenges, and more.

    Download the MP3 audio file: right-click here and choose Save As.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show Notes

    • Heap — Rachel’s place of work, a product analytics tool
    • Better Done Than Perfect. Driving Behavior Change with Ashutosh Priyadarshy
    • Heap’s Alternate Paths Feature
    • OpenView’s resources on product-led growth
    • Heap’s Digital Experience Insights Report

    Today’s Sponsor

    This episode is brought to you by Zeplin. It lets designers spend more time on design, less time on prepping design files for the team. With Zeplin Flows, effortlessly build user journeys with native connectors, flow groups, and text labels, no more maintaining extra layers in your design tool. Zeplin gets the entire team on the same page with exactly what they need to build. It’s so much more than just specs. Get started for free to see why.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

    BDTP. Web Copy for SaaS with Ekaterina Howard Feb 12, 2022
    Show notes

    Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notes

    • ekaterinahoward.com — Ekaterina’s consulting website
    • Finding the Right Message — a book by Jennifer Havice
    • The Mom Test — a book by Rob Fitzpatrick
    • Hannah Shamji’s YouTube channel — customer survey teardowns
    • Coda — a great example of homepage copy
    • How ClickGUARD got a 16% lift in conversions and identified its best-fit offer
    • 12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen
    • Follow Ekaterina on YouTube, Twitter, and LinkedIn

    Sponsor

    This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

    Episode 232: Designing Conversations with Daniel Stillman Feb 04, 2022
    Show notes

    What frameworks can we use to guide better conversations? Our guest today is Daniel Stillman, conversation designer and executive coach. You'll learn about several conversational modes, why it is important to have conversations with ourselves, how mentorship is different from coaching, and more.

    Download the MP3 audio file: right-click here and choose Save As.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show Notes

    • Good Talk — Daniel’s book
    • Episode 224: Service Design with Eleni Stathoulis
    • High Output Management — a book by Andrew Grove
    • Crucial Conversations — a popular book about conversations
    • Your next meeting should be silent
    • Zencastr — a podcasting recording tool
    • Mural — a popular collaboration tool
    • The Conversation Factory — Daniel’s podcast
    • Insiders Group — Daniel’s extended resources
    • Free course to explore the facilitator hats
    • Facilitation masterclass — for those who have prior facilitation experience
    • Good Talk, the free chapters
    • Follow Daniel on Twitter

    Today’s Sponsor

    This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

    BDTP. SaaS Content Strategy with Nicole Kow Jan 31, 2022
    Show notes

    Today we have another episode of Better Done Than Perfect. Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notes

    • nicolekow.com — Nicole’s consultancy
    • CodeSubmit, TrekkSoft — some of Nicole’s clients
    • Reddit, Quora — great locations for research
    • On Writing Well — a book by William Zinsser
    • Don't Make Me Think — a book by Steve Krug
    • Elizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writers
    • Animalz — content marketing agency
    • Asana, Intercom — companies with examples of strong written content
    • Grow Your Content Marketing as a Team of One
    • The Evolution of Developer Salaries: Looking Back 20 Years
    • Developer Burnout: Why It Happens and What We Can Do About It

    Sponsor

    This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

    Episode 231: Organizing Meetups with Jon Setzen Jan 21, 2022
    Show notes

    How much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more.

    Download the MP3 audio file: right-click here and choose Save As.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show Notes

    • CreativeMornings LA — the CreativeMornings chapter Jon led
    • Tina Roth Eisenberg — founder of CreativeMornings
    • Kandji — Jon’s current place of employment
    • Swissmiss — a design blog run by Tina Roth Eisenberg
    • Drew Kelly’s Instagram — teaching in North Korea
    • Episode 165: Designing Event Experiences with Paul Campbell
    • Apply to start a chapter
    • Tim Hunter, Wet Design — a CreativeMornings LA talk on water features
    • Smallhours.co — Jon’s personal website

    Today’s Sponsor

    This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

    BDTP. How to Edit Content with Kieran Tie Jan 17, 2022
    Show notes

    Today we have another episode of Better Done Than Perfect. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notes

    • Chatty.so — Kieran’s editorial service
    • Grammarly, Writer.com — proofreading tools
    • Google Docs, Quip — collaborative word processing tools
    • Follow Kieran on Twitter

    Sponsor

    This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

    Episode 230: Design Systems for SaaS with Pek Pongpaet Jan 07, 2022
    Show notes

    How can design systems help us build products more efficiently? Our guest today is Pek Pongpaet, founder of Impekable, an award-winning agency. You'll learn the importance of design systems, why documentation for these systems is important, how to organize design components, and more.

    Download the MP3 audio file: right-click here and choose Save As.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show Notes

    • Impekable — Pek’s agency
    • Apple HIC, Google Material Design, Tailwind — popular design systems
    • Episode 103: UX Personalization with Samuel Hulick
    • Workday Canvas Design System — example of another design system
    • Episode 228: Design Advisory with Brian Lovin
    • Free UI Kits for Adobe XD — including kits made by Impekable
    • What is UX? — Pek’s podcast
    • S2E3 Designing for Millions of Arduino Developers
    • Follow Pek on LinkedIn
    • Follow Pek on Twitter

    Today’s Sponsor

    This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

    BDTP. SaaS Positioning with Marc Thomas Jan 03, 2022
    Show notes

    Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notes

    • Powered by Search — Marc’s place of work
    • Obviously Awesome — a book by April Dunford
    • How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
    • The Saas Positioning Canvas
    • Blink — book by Malcolm Gladwell
    • Powered by Search blog
    • Follow Marc on Twitter

    Sponsor

    This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

    Episode 229: Object-Oriented UX with Sophia Prater Dec 24, 2021
    Show notes

    How can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

    Download the MP3 audio file: right-click here and choose Save As.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show Notes

    • OOUX.com — Sophia’s website
    • The Object-Oriented User — Sophia’s article
    • Userlist, ActiveCampaign — popular email marketing tools
    • The ORCA process — the 15-step design process
    • The UI Audit — Jane’s book
    • OO User Interfaces — a book by Dave Collins
    • Atomic Design — a book by Brad Frost
    • The Object Map — the quick start guide
    • Mural, Miro — popular visualization tools
    • CTA Matrix
    • Sketch, Figma, Adobe XD — popular design tools
    • HubSpot, Athena Healthcare, Webflow — examples of great OOUX design
    • OOUX.com/hi/uibreakfast — resources and coupon code for listeners
    • Follow Sophia on Twitter

    Today’s Sponsor

    This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

    BDTP. Producing Technical Content with Karl Hughes Dec 17, 2021
    Show notes

    Today we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notes

    • Draft.dev — Karl’s agency
    • BuzzSumo — tool for evaluating content reach
    • Ahrefs — popular suite of SEO tools
    • Building a Scalable E-Commerce Data Model
    • Understanding Docker Networking
    • The Bulk of Software Engineering is Just Plumbing
    • The Best Golang Blogs
    • 50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021
    • Sarah Doody’s Newsletter
    • The Big Blog Promotion Checklist
    • Draft.dev Blog
    • Follow Karl on Twitter

    Sponsor

    This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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