UI Breakfast: UI/UX Design and Product Strategy

Latest Episodes:

Episode 239: Product Management for UX with Christian Crumlish May 13, 2022

Show notes

Can designers succeed in managing products? Is it a natural path forward? Our guest today is Christian Crumlish, product consultant and the author of Product Management for UX People. You'll learn how product managers benefit from UX knowledge, how and when startups should focus on their PM efforts, tips for learning product management as a designer, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Product Management for UX People — Christian’s new book
Ellen Chisa — Christian’s role model
Virality metric
Rich Mironov — another of Christian’s mentors
Follow Christian on Twitter
Follow Christian on LinkedIn
Use promocode UIBREAKFAST0222 for a discount on Christian’s book

Today’s Sponsor

This episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at invisionapp.com/go/uibreakfast.

Interested in sponsoring an episode? Learn more here.

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BDTP. SEO for B2B SaaS with Pawel Grabowski May 06, 2022

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Smashing Copy — Pawel’s SEO-focused Content Agency for SaaS
Link Building Strategy with Alan Silvestri
Follow Ruben Gamez on Twitter for SEO advice
How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
SEMrush, Google Search Console, AccuRanker — SEO tools Pawel uses
Topic clusters — pieces of content arranged around a central theme
Book a call with Pawel at Smashing Copy

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 238: The Allied Team Model with Anthony Armendariz Apr 29, 2022

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Today we explore “the allied teams” model, which combines the benefits of a design agency and an in-house team. Our guest is Anthony Armendariz, co-founder and head of design at Funsize. You'll learn how Anthony finds designers in a competitive hiring landscape, why enterprise clients still value agency work, what team structures work best within large companies, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Funsize — Anthony’s design agency
Funsize Ventures — Anthony’s design-for-equity partnerships
Episode 228: Design Advisory with Brian Lovin
General Assembly, Designlab — famous design bootcamps
Listen to The Hustle Podcast
Follow Funsize on Instagram
Follow Anthony on Twitter
Follow Anthony on LinkedIn

Today’s Sponsor

This episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at invisionapp.com.

Interested in sponsoring an episode? Learn more here.

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BDTP. Link Building Strategy with Alan Silvestri Apr 22, 2022

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Growth Gorilla — Alan’s company
Ahrefs, Majestic SEO — tools for link analysis
HARO, Help a B2B Writer — platforms that connect journalists and bloggers with industry experts (typically rewarded with a backlink)
Follow Alan on Twitter

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 237: UX Writing vs. Content Design with Yuval Keshtcher Apr 19, 2022

Show notes

Why do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

UX Writing Hub — Yuval’s educational platform
Episode 134: UX Writing with Yuval Keshtcher
Episode 155: Writing Microcopy with Yael Ben-David
UX Writing vs. Content Design
Smashing Copy — SEO consultancy, also doing “content strategy”
Atomic Design — a book by Brad Frost
Sketch, Adobe XD, Figma — popular design tools
Intuit’s content design system
Top 16 Content Style Guides 2022 (and How to Use Them)
Mailchimp content style guide
Monzo content style guide by Harry Ashbridge
Strategic Writing for UX — a book by Torrey Podmajersky
Content Design — a book by Sarah Richards
Microcopy: The Complete Guide — a book by Kinneret Yifrah
Nicely Said: Writing for the Web with Style and Purpose — a book by Nicole Fenton and Kate Kiefer Lee
UX Collective on Medium
Measure What Matters — a book by John Doerr
UX Writing Hub Free Course
Writers in Tech podcast
UX Writing Hub blog
Don’t Make Me Think — a book by Steve Krug
Just Enough Research — a book by Erika Hall
Predictably Irrational — a book by Dan Ariely
Nudge — a book by Richard Thaler
The Hook — a model by Nir Eyal
Nielsen Norman Group — world leaders in research-based user experience
The UX Writing Academy
Follow Yuval on Twitter

Today’s Sponsor

Interested in sponsoring an episode? Learn more here.

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BDTP. Conversion Copywriting with Chris Silvestri Apr 08, 2022

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Conversion Alchemy — Chris’s copywriting and design business
Quinn Zeda — founder of Conversion Crimes
ClickUp — an example of a cohesive experience
Hotjar, Smartlook — tools for measuring user behavior
ClickUp, Balsamiq — examples of great blog design
Baymard Institute — group that has research on usability studies
Copyhackers — a popular resource for conversion copywriters
MECLABS Institute — resource for understanding buying behavior
Conversion Alchemy Journal — Chris’s daily newsletter
Follow Chris on Twitter

Sponsor

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Episode 236: Customer Development with Michele Hansen Apr 05, 2022

Show notes

How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Deploy Empathy — Michele’s book
Software Social — Michele’s podcast
The Mom Test — a book by Rob Fitzpatrick
Lean Customer Development — a book by Cindy Alvarez
Interviewing Users — a book by Steve Portigal
Follow Michele on Twitter

Today’s Sponsor

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Episode 235: UX Hiring with Sarah Doody Mar 21, 2022

Show notes

How can UX designers position themselves to land the best suitable roles? Our guest today is Sarah Doody, UX researcher, designer and founder of Career Strategy Lab. You'll learn what companies look for when they are hiring designers, tips for crafting your portfolio, creative ways to scope projects before starting, and more.Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Career Strategy Lab — Sarah’s six month UX career accelerator
Episode 42: Hiring for UX Positions with Sarah Doody
Shopify, Gusto — examples of companies who build reputations as employers
Help! Is There a Cardiothoracic Surgeon in the Room? — an article by Jared Spool on T-shaped professionals
Don’t Make Me Think — a book by Steve Krug
Follow Sarah on Twitter
Follow Sarah on Instagram
Subscribe to Sarah on YouTube

Today’s Sponsor

Interested in sponsoring an episode? Learn more here.

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Episode 234: Asynchronous Communication with Brian Casel Mar 09, 2022

Show notes

How can asynchronous conversations help us achieve work goals? Our guest today is Brian Casel, founder of ZipMessage. You'll learn why async is so important for remote workers, how it can improve your hiring process, where realtime calls still work better, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

ZipMessage — Brian’s product, a tool for asynchronous communication
Audience Ops, ProcessKit — Brian’s previous products
Episode 85: Validating Your SaaS Product with Brian Casel
2021, a 'shake-up' year
How Stripe Manages Remote & Hybrid Work and Culture
Basecamp, Tailwind CSS, Userlist, SavvyCal — several product inspirations for Brian
Episode 154: Refactoring UI with Adam Wathan and Steve Schoger
Send Brian a ZipMessage
Follow Brian on Twitter
Bootstrapped Web — Brian’s podcast with Jordan Gal
Open Threads — Brian’s personal podcast

Today’s Sponsor

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BDTP. Building in Public with Noah Bragg Feb 25, 2022

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Potion — Noah’s product
Notion — a popular knowledge management tool
Justin Jackson of Transistor and Megamaker, Damien Chen of Testimonial, Kenneth Cassel of Vim.so, JR of Flurly — examples of those building in public
Noah’s YouTube Channel
ScreenFlow — a video editing tool
Twitter Notion Community
Notion’s Facebook group
Follow Noah on Twitter

Sponsor

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