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Training Business ®

Want to know how to drive sales and get more training, facilitation and coaching clients? Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you.

The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business.

Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services.

Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries.

Subscribe to the show right now for a fresh episode each week.

Latest Episodes:

How to speak so people want to listen to you w/Julian Treasure Apr 01, 2021

Show notes

Have you ever asked your audience how they rate your ability to listen to them?

Are you conscious of your ability to listen critically? It’s tempting to do all the speaking as a trainer or facilitator, isn’t it?

Often the best feedback I am given is not based upon something that’s come out of my mouth. It’s because I’ve created an environment where people feel that they can be heard and understood.

If you want to get people to listen to you, you have to start by listening to them.

Today’s guest is Julian Treasure, 5 times TED speaker, and he’s going to give you some key tips to speak so people want to listen to you.

In today’s episode

How you can learn critical listening

7 deadly sins of speaking

4 foundations of powerful speaking

The importance of sound in your workshops and trainings

How sound can help your business productivity

Why you should care about HAIL and RASA

How you can get money off Julian’s course

#corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

7 things I have learned from starting my facilitation business w/Leanne Hughes Mar 25, 2021

Show notes

Leanne Hughes is a trainer and facilitator based Brisbane Australia

She is also an experienced facilitator and host of the #first time facilitator podcast

I’ve asked Leanne on the show today to share 7 things she’s learnt since starting her own training business and facilitation business. It’s a great chat!

In today’s episode

Why you don’t have to stay busy all the time

What constructive delusion means

Why you need to be agile in your business

How to ask for a great referral from clients

Why social proof is King as a facilitator

How to use LinkedIn to build relationships

Where you can protect your time and energy

Why are no screen day every week helps your mind

We’re also going to mention some resources and great books you can check out to help your facilitation brand

#corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer

How do I sell my training business w/ John Warrillow Mar 18, 2021

Show notes

As trainers, coaches and facilitators, we do what we love to do!

I have always thought of training as a privilege. Do you agree?

You help people to be the best that they can be and you do this through your programs and workshops.

But you don’t do it purely because you love it.

You train and coach because it makes you money. It’s your business, right?

Your business pays the bills and helps create the lifestyle you aspire to.

But will you do it forever? When will you take a sabbatical? When will you exit?

Many of us as trainers aren’t looking to the horizon.

Instead, we are knee-deep in day-to-day delivery and design.

So, let me ask you a hard question right now…

Could your business survive without your for a day or a week (or even a year)?

For many trainers and facilitators, the honest answer is ‘no’.

If you are however interested in learning how to building a business you can sell on, you need to listen to today’s guest best-selling author and business-selling expert @johnwarrillow.

In today’s episode

What the freedom point for you is
Why you need to start thinking about your exit now
Why generating recurring subscription revenue is key
What a buyer will look for when buying your business
The mindset you need to create a business others want
Some examples of training companies that sold for millions

This is a value packed episode so leave a rating, share the episode and subscribe to the show!

Check out the episode now!

#corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I make my remote training radical w/ Joshua Davies Mar 11, 2021

Show notes

How is your remote training / facilitation going?

What are the guidelines or ‘rules’ to move it from standard training to really radical learning?

@Joshua Davies is today’s guest and he’s written a book on the subject called Radically Remote.

The timing is perfect, now that we as facilitators are delivering workshops from behind laptops, desktops and web cams.

When your learners are meeting family, friends and holding meetings on Zoom, you know you have to be different.

We can’t deliver training and facilitation like we used to.

It’s time to rethink the quality of the learner experience and to stretch the paradigm.

It’s time to get radical!

In today’s episode

How to use technology to build authenticity
Where to have better breakout sessions
5 ‘dont’s’ for a brilliant remote session
How to gameify your facilitation session
What to do to creating learner ownership & momentum

This is a value packed episode so leave a rating, share the episode and subscribe to the show!

Check out the episode now!

#corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I use drawing to help my clients w/Hannah Williams Mar 04, 2021

Show notes

Do you every draw when facilitating OR maybe you get your delegates to draw ?

How are your artistic skills?

My drawing skills are not the greatest but that’s no excuse not to draw.

As qualified facilitators, we know that adults need visual information to learn.

infographics, charts, mindmaps, sticky notes, wordclouds: these are all visual tools.

You can use them to bring your training to life.

But what about livescribing and richdrawing?

I had never heard of them until I spoke with today’s podcast guest, Hannah Williams.

Hannah works with clients to capture their spoken ideas and transform them into pictures.

She helps facilitators and consultants to offer a visual service to their workshops.

Unique, bespoke story graphs of customer journeys, strategic plans, the sky is the limit.

In today’s episode:

What is the value to you and your clients of offering powerful livescribing?

Why should you as a facilitator create visual information?

How more than ever, remote facilitation needs images and pictures

Check out the episode now!

#corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I use Miro for collaboration w/ Isman Tanuri Feb 25, 2021

Show notes

Businesses now have different expectations of training delivery.

Before the pandemic, your clients were happy to pay you to spend a day or a half-day on site with their people, right?

But you now have to deliver a training and facilitation experience under a completely different set of circumstances.

You and everyone else is behind a laptop screen or camera these days.

So because your customers are more open than ever before to remote collaboration, you need to master tools like Miro.

I was blown away when I first saw Miro in action!

My students were not expecting anything like it.

This is why we have Isman Tanuri, a Miro specialist on the show today!

Isman is going to help you get started with Miro so you can absolutely revolutionise your workshop delivery.

Check out the episode now!

#corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I convert ideas into products w/ Cat Hase Feb 18, 2021

Show notes

You are a faciliator. You are a coach. You are a trainer.

You are an expert and you know your subject.

But do you design your own content? Your workshops? Your programs?

Can you design your own content?

Can you come up with ideas on your own?

Do you need help to translate them into a product you can sell?

A lot of us don’t find it easy to come up with ideas and to convert them into reality.

I am putting my hand up here!

So do you need help with that?

Today’s guest, Cat Hase helps people like you and me to come up with great ideas, co-create ideas and get them into a workable product.

Check out the episode now!

#corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I create and share my business values w/ Mark Hughes Feb 11, 2021

Show notes

For a long time, I have meant to have a guest on to talk about values.

Not just personal values but professional values.

What are your business and personal values?

How did you discover them?

Why do they matter and why should you share them?

You might wonder what your values to do with your business.

The answer is that they matter a lot actually

Today’s guest is Mark Hughes who runs his own consultancy in the UK.

Mark left the corporate world as a consultant with McKinsey and decided to become a trainer working with social enterprises.

Listen now to find out how your values can have a significant influence on your choice of work and the success you enjoy.

This is episode 126 of the TB

#corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How and why should I run a virtual round table? Feb 04, 2021

Show notes

According to Gartner only 17% of buyers’ time is spent speaking directly with suppliers.

What this means is that the people who buy training, coaching and facilitation do so when you are not there.

What they really want is to learn from people who are in the same job as them or the same industry as them.

They want to learn from their peers, from industry leaders, from thought-leaders.

What if you could facilitate an event where you get to learn exactly what your prospects and their peers are thinking?

This is where running a virtual round table for your facilitation business comes in

A virtual round table is not for your prospects and customers to learn from you

It’s for your prospects to learn from each other and for you to learn from them.

When the time is right, you can use this network and influence to help you sell your products and services.

Check out the episode now!

How do I plan 2021 now w/ Annie Clarke Jan 28, 2021

Show notes

Have you plans for your business this year?

Are they still in your head or have you written them down?

Have you a list of goals and a clear idea of how you are going to achieve them?

You need a system to decide your revenue goals, marketing goals, development goals and relationship goals.

Annie Clarke of Annies Training Company in the UK has a system which she follows every year.

She launched her training business 6 years ago and has seen it grow

Annie now has help from virtual assistants and a team of associates who deliver on her behalf.

Today:

Which valuable lessons she learned in the first 6 years

Which method Annie uses to devise her goals

How Annie’s ‘WOOP’ and ‘POOP’ system helps

Which tasks she allocates to a VA to free her up

How Annie got into the training business

How Annie has managed to take every Friday off

Check out the episode now!

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

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