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    Technology

    touch point podcast

    touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians’ practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

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    Latest Episodes:
    TP356: Live from #HCIC23 Nov 08, 2023
    Show notes

    Recorded live at the 2023 Healthcare Internet Conference in Los Angeles, CA, join host Chris Boyer as well as the panel of healthcare experts David Perry, John McKeever and Andrew Rainey as they discuss the importance of content strategy, best practices in measuring patient experience and the transformation of marketing.

    Mentions from the Show:

    • David Perry on LinkedIn
    • Bowstring.tv
    • John McKeever on LinkedIn
    • Endeavormgmt.com
    • Andrew Rainey on LinkedIn
    • Reputation.com

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP355 - Are We Too Hardwired To Predict the Future? Nov 01, 2023
    Show notes

    Over the years, there have been many experts and analysts that have tried to predict the future of our industry. But are we set up to do this? In this episode, hosts Reed Smith and Chris Boyer discuss why making predictions for the future are hard - not only for our industry, but also for technology. They are joined by industry expert Quint Studer, co-founder of HealthCare Plus Solutions Group, who discuss how we have to advance from being hard-wired to being re-wired.

    Mentions from the Show:

    • Why the Future of Technology Is So Hard to Predict
    • Ten 10-Year Trends for the Future of Healthcare: Implications for Academic Health Centers
    • Quint Studer on LinkedIn
    • QuintStuder.com

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP354 - Open vs. Closed AI Systems: Which is Better for Healthcare? Oct 25, 2023
    Show notes

    While there is ample talk of the use of AI (and Generative AI) in healthcare, sometimes there is a lot of confusion as to which solution is better. In this episode, hosts Reed Smith and Chris Boyer discuss the two different “worlds” of AI - open vs. closed systems, outlining use cases in healthcare for both and asking which is better for health systems. Then, Jeremy Rogers of IU Health joins and shares the journey he and his organization are taking with the adoption and acceptance fo AI - in both front and back of house applications.

    Mentions from the Show:

    • Should You Be Blocking ChatGPT’s Web Crawler? CNN, Disney, Reuters, and the New York Times Already Are
    • Two Worlds of Generative AI: Closed Source AGI vs. Open Source Narrow AI
    • Deep learning tools for advancing drug discovery and development
    • Artificial intelligence in public health: the potential of epidemic early warning systems
    • Jeremy Rogers on LinkedIn
    • IU Health Find a Provider directory

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP353 - Analyzing the Customer Journey Oct 18, 2023
    Show notes

    If you are working at a health system focused on digital transformation, engagement or innovation strategies, the understanding of the customer journey is imperative to your work. In this episode, hosts Reed Smith and Chris Boyer discuss the different ways to analyze a customer-journey and share ways to use this to stay competitive.

    Mentions from the Show:

    • https://www.nngroup.com/articles/analyze-customer-journey-map/
    • https://hbr.org/2015/11/competing-on-customer-journeys

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Coming Soon from Touch Point Media: Surprise – It’s Not a Toaster Oct 12, 2023
    Show notes

    Coming soon from Touch Point Media: discover the realm where digital expertise meets candid conversations on “Surprise – It’s Not a Toaster” – a bi-weekly podcast led by healthcare digital experts Ed Bennett and co-host Chris Boyer. Together, they venture into the fabric of online experiences, dissecting annoyances and irritations about navigating the modern online world.

    In each episode, they will unveil contemporary tools, technologies, and software solutions, providing a firsthand exploration of what’s shaping the digital landscape and the hosts challenge the limits of Open Generative AI with a “stump ChatGPT” segment, where questions are posed to the AI language model, illuminating the interplay between human expertise and machine-generated insights. Tune in to navigate the digital maze, equip yourself with valuable insights, and engage in compelling discussions that bridge the gap between the human and digital worlds.

    Subscribe on your favorite podcast platform, or by visiting our website: Surprise - It's Not a Toaster, from Touch Point Media

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP352 - Enabling a Privacy-First Framework Oct 11, 2023
    Show notes

    Over the last year, most healthcare organizations have responded to the guidance from OCR on HIPAA and third-party tracking by either removing all tracking or adopting new analytics and CDP technologies in their MarTech stack. But is this truly a “privacy-first” framework? In this episode, hosts Chris Boyer and Reed Smith discuss how the healthcare industry is being impacted by the recent guidance and outline a high-level approach to auditing your tech stack for privacy. They are joined by Ray Mina, of Freshpaint.io, who shares his experience working with organizations on ensuring their entire tech stack is not only PHI-safe, but still provides meaningful (and actionable) data to digital healthcare marketers.

    Mentions from the Show:

    • ‘Shut it off immediately’: The health industry responds to data privacy crackdown
    • Accenture Digital Health Technology Vision 2022
    • Ray Mina on LinkedIn
    • A Privacy-First Framework for HIPAA Compliance: Managing Third-Party Tracking on Healthcare Websites
    • Freshpaint.io blog

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    TP351 - The Evolution of Digital Healthcare Consumerism Oct 04, 2023
    Show notes

    Over the last four decades, the rise of digital healthcare consumerism has evolved - in part based on consumer expectations, but also on technology. In this episode, hosts Chris Boyer and Reed Smith discuss the trends that have been driving this rise of consumerism and outline key milestones over the past 40 years. They are then joined by Kathy Divis and Mike Schneider of Greystone, who discuss how they’ve seen healthcare digital trends change over the years, and how they have developed the Healthcare Internet Conference (HCIC) to reflect these changes.

    Mentions from the Show:

    • Consumer adoption of digital health in 2022: Moving at the speed of trust
    • Accenture Digital Health Technology Vision 2022
    • Kathy Divis on LinkedIn
    • Mike Schneider on LinkedIn
    • Greystone.net

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP350 - The Dilemma of Digital Innovation Sep 27, 2023
    Show notes

    Innovation is not, by nature, easily attainable - but for healthcare providers and health systems, innovation can pose significant challenges. In this episode, hosts Chris Boyer and Reed Smith discuss the classic management book about innovation - The Innovator’s Dilemma - and the ten arguments it poses, reflecting on how they reflect on our current state industry. They are joined by Kamal Jethwani, co-founder and CEO of Decimal.Health, who shares his experience with helping provider systems, digital health companies, and even pharma and medical device organizations embrace and adopt innovation and the long-lasting impacts it can provide our industry.


    Mentions from the Show:

    • Summary of The Innovator’s Dilemma
    • Kamal Jethwani on LinkedIn
    • Decimal.health
    • DTx East conference
    • HLTH conference
    • Reed Smith on LinkedIn
    • Chris Boyer on LinkedIn
    • Reed Smith on Threads
    • Chris Boyer on Threads
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP349 - The Three Digital Strategies in Healthcare: Transformation, Experience and Innovation Sep 20, 2023
    Show notes

    Virtually every health system has a digital strategy in their strategic plan. In this episode, hosts Reed Smith and Chris Boyer explore the three pivotal digital strategies in healthcare: Transformation, Experience, and Innovation, offering insights into how these strategies are reshaping organizations and the industry.

    Mentions from the Show:

    • The digital transformation of healthcare organizations
    • Driving growth through consumer centricity in healthcare
    • The Future of Digital Health
    • Reed Smith on LinkedIn
    • Chris Boyer on LinkedIn
    • Reed Smith on Threads
    • Chris Boyer on Threads
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP348 - ICYMI: Leading Through Change Sep 13, 2023
    Show notes

    It’s been repeated so often, it nearly sounds trite - the last 18 months have seen unprecedented change in the healthcare industry. And with these changes and challenges, a new leadership approach is emerging that is important for every health system leader needs to recognize and embrace. In this episode, hosts Reed Smith and Chris Boyer discuss the four leadership types of our industry and revisit the steps of change management. And they welcome Rodney Reider to the show, who shares his experience and outlines the tenets of healthcare leadership in his new book Grabbing the Next Rung: The Heart of Leadership.


    Mentions from the Show:

    • Tired of Being Your Hero
    • Healthleaders CEO Exchange: Four Leadership Types of 2021
    • The 8 Step Process for Leading Change
    • RodneyReider.com
    • Grabbing the Next Rung: The Heart of Leadership book
    • Rodney D. Reider on LinkedIn
    • Rodney D. Reider on Twitter

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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