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    Technology

    touch point podcast

    touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians’ practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

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    Latest Episodes:
    TP376 - Composing the Future of DXPs Mar 27, 2024
    Show notes

    In health systems, many organizations are rightfully starting to consider the evolution of their website CMS to a Digital Experience Platform (DFP) - but what does that mean? In this episode, hosts Reed Smith and Chris Boyer clarify what a DXP is, including discussing differences between DXPs and CMSs and how websites are begin to evolve to meet the needs of modern digital experiences. John Berndt from Valtech joins to discuss his perspective on DXPs and how adopting a composability framework, while more complicated, can provide significant value to an organization.

    Mentions from the show:

    • What is a Digital Experience Platform?
    • The difference between a CMS and a DXP
    • The Evolution of Content Management Systems (CMSs) to Digital Experience Platforms (DXPs)
    • John Berndt on LinkedIn
    • Valtech.com

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP375 - What Does “Digital First” Really Mean? Mar 20, 2024
    Show notes

    Many health systems realize that to meet the modern digital healthcare consumer, they need to embrace a “digital first” strategy. In this episode, hosts Chris Boyer and Reed Smith discuss the key elements a “digital first” company, how this relates to a Digital Front Door strategy, and then outline the change elements needed to propel organizations to prioritize digital in their operational, clinical and experience efforts.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP374 - ICYMI: You’re Only as Good as your Reputation Mar 14, 2024
    Show notes

    Back by popular demand: the connection between reputation and brand is inextricably linked. This is even more important for hospitals and health systems focused on recruitment and retention efforts. In this episode, hosts Reed Smith and Chris Boyer discuss the relationship between reputation and brand, and share ways in which corporate reputation can be adopted by organizations that sometimes struggle with change. Dean Browell, Chief Behavioral Officer of Feedback, joins to share how he works with health systems to use social listening to provide critical insight into their employees.

    Mentions from the show:

    • 3 patient engagement strategies providers are neglecting
    • The Relationship Between Reputation and Brand
    • 2022 Look Ahead: How Corporate Reputation Has Become Currency for Companies to Succeed
    • www.DiscoverFeedback.com
    • Dean Browell on LinkedIn
    • Chris Boyer on LinkedIn
    • Chris Boyer on Twitter
    • Reed Smith on LinkedIn
    • Reed Smith on Twitter

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP373 - Input and Influence Mar 06, 2024
    Show notes

    As consumerism and marketing continue to blurs the lines across health systems, in this episode Reed Smith and Chris Boyer discuss the critical role teams have in providing input and sharing our influence across the organization. From cross-departmental collaboration and data-driven insights to enhance patient care and operational efficiency within health systems.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP372 - Keeping Healthcare AI in Check Feb 28, 2024
    Show notes

    AI has seen rapid adoption in health systems, but are we ready for it? In this episode, hosts Reed Smith and Chris Boyer discuss the challenges with adopting federal regulation on AI and how local organizations can begin developing an AI governance framework. Patty Riskind, CEO of Orbita, joins to share her perspectives on responsible AI adoption in health systems.

    Mentions from the Show:

    • Healthcare startups are rushing to sell AI to hospital systems. But a new survey suggests many simply aren't ready for it.
    • Artificial intelligence is making critical health care decisions. The sheriff is MIA.
    • 5 best practices for AI governance: Building a culture for responsible - Fast Company
    • Building an AI Governance Framework
    • Patty Riskind on LinkedIn
    • https://orbita.ai/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP371 - Leadership Resilience Through Change Feb 21, 2024
    Show notes

    The current period of disruptive change in the U.S. health system industry is unlike any other time before due to the simultaneous convergence and magnification of several transformative factors. In this episode, hosts Reed Smith and Chris Boyer outline the unprecedented impacts in our space and share traits of agile organizations to help navigate this transformation. David Perry, of Bowstring Studios, joins to share his perspective on ways healthcare leaders could advance and thrive in our current-state.

    Mentions from the Show:

    • Disruption by design: 6 traits of agile organizations
    • David Perry on LinkedIn
    • Bowstring.tv

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP370 - Has the Social Internet Democratized Patient Empowerment? Feb 14, 2024
    Show notes

    In this episode, hosts Chris Boyer and Reed Smith discuss the evolution of the social internet, illustrating how as the technology has evolved, the uses of social media by patient seeking care has also changed - yet fundamentally remained the same. Then they are joined by Susannah Fox, author of the new book “Rebel Health - A Field Guide to the Patient-Led Revolution in Medical Care” who shares how the next wave of health innovation will come from the front lines of the patient-led revolution.

    Mentions from the Show:

    • Pew Research: Americans’ Social Media Use
    • Rebel Health book
    • SuannahFox.com
    • Susannah Fox on LinkedIn

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP369 - When is “Self-Service” Too Self Serving? Feb 07, 2024
    Show notes

    The concept of “self-service” is the practice of creating experiences that enable users to complete tasks independently without direct assistance from others. Listen in as Chris Boyer and Reed Smith discuss why it's crucial for today's healthcare experience, but also talk through the risks of leaning too heavily on self-service tech.

    Mentions from the Show:

    • Four health IT experts point to impactful trends in 2024
    • Does Self-Checkout Impact Grocery Store Loyalty?
    • Patients are drowning in appointment reminders

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP368 - How Consumerism Is Challenging Healthcare Leadership Jan 31, 2024
    Show notes

    Health system leaders across the US are facing a number of concerns that are top of mind to them as our industry undergoes significant transformation. Hosts Reed Smith and Chris Boyer discuss the top ten issues that are keeping hospital leaders awake at night and weave these issues into the direct result of healthcare consumerism. Then, Marty Bonick, President & CEO of Ardent Health Services, joins to discuss his perspective on how organizations can evolve a consumer-first approach, adapt to change, and the role innovation and technology plays in the modern health system.

    Mentions from the Show:

    • Top 10 Issues Keeping Hospital Leaders Awake at Night
    • Marty Bonick on LinkedIn
    • Ardent Health Services

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP367 - It’s the End of Search as We Know It (and I Feel Fine) Jan 24, 2024
    Show notes

    Over the years, healthcare marketers have seen the way search engines have changed - and how those changes have impacted SEO efforts. But much like everything else, search is dramatically being transformed by the advent of Generative AI. In this episode, hosts Chris Boyer and Reed Smith discuss some of the recent Google changes to the SEO algorithms, the knowledge graph and how user intent is changing. Then, industry-expert Carrie Liken from Yext joins to discuss how SGE - search generated experiences - will upend digital healthcare marketing as we know it.

    Mentions from the Show:

    • Carrie Liken on LinkedIn
    • Yext.com

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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