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    Technology

    touch point podcast

    touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians’ practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

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    Latest Episodes:
    TP386 - Back-Office vs. Front-Office Digital Use in Healthcare Jun 05, 2024
    Show notes

    In this episode, hosts Chris Boyer and Reed Smith delve into the contrasting worlds of back-office and front-office digital initiatives in healthcare, exploring how back-office applications like productivity tools, connectivity solutions, and data interoperability are revolutionizing administrative efficiency, while front-office innovations such as patient-facing care protocols, self-service options, and digital health solutions enhance patient engagement. They also discuss how strategic alignment of these digital initiatives can maximize Return on Experience (ROX), leading to improved outcomes for patients and providers. Additionally, Ram Krishnan, CEO of Valant.io, shares insights on leveraging digital applications to address complex challenges in the mental health industry.

    Mentions from the show:

    • Front Office vs. Back Office: What’s the Difference?
    • Return On Experience: How To Align Front And Back Office Transformation
    • Ram Krishnan on LinkedIn
    • Valant.io

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP385: The Importance of Shared Governance May 29, 2024
    Show notes

    Hosts Chris Boyer and Reed Smith delve into the concept of shared governance, exploring its definition and application across different fields. They discuss how shared governance empowers nurses in healthcare by involving them in decision-making to enhance patient care and job satisfaction, and how it functions in higher education by balancing diverse perspectives to improve institutional operations. The episode also features an interview with Sam Seering and Nithin Sathyamoorthy from Epic, who share insights on the role of shared governance in enabling marketing and technology decisions within healthcare systems.

    Mentions from the show:

    • Corporate Governance
    • EpicShare story on Austin Regional Clinic
    • EpicShare
    • Sam Seering on LinkedIn
    • Nithin Sathyamoorthy on LinkedIn

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP384 - An Update on Telemedicine/Telehealth May 22, 2024
    Show notes

    Despite the abrupt disruption in the retail telemedicine industry, the role of telehealth is still strong in our industry. In this episode, hosts Chris Boyer and Reed Smith discuss the state of the state of virtual care in 2024. From the repositioning of telehealth away from episodic care, to how state and federal legislation is advancing to support the wide-spread adoption of telemedicine, they share their perspective on how this important technology could be a significant digital health technology to help address the challenges of rural healthcare across the U.S.

    Mentions from the show:

    • How the virtual care market is shaking out in 2024 as Walmart, Optum exit the telehealth business
    • No, Telehealth Isn't Dead—but It Has Some Adjusting to Do
    • 50-State Survey of Telehealth Insurance Laws
    • Ways and Means passes bill to preserve telehealth, hospital at home

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP383 - Does Consumerism Drive Disruption? May 15, 2024
    Show notes

    In the second of a two episode arc on innovation and disruption, hosts Chris Boyer and Reed Smith discuss how consumerism is driving changes in the healthcare industry and how Big Tech to retail healthcare entities are changing the landscape. Then, Danny Fell, Senior Vice President of Healthcare at BVK, joins the show to share his perspective on disruption and the trends shaping our industry.

    Mentions from the show:

    • Why Walmart’s exit from healthcare is a wake-up call to provider
    • Special Report: How Health Care Disruptors will Transform the Field in 2024
    • BIG TECH IN HEALTHCARE: Here’s who wins and loses as Alphabet, Amazon, Apple, and Microsoft target niche sectors of healthcare
    • Retail giants can’t figure out health care
    • Danny Fell on LinkedIn
    • BVK.com

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP382 - Does Consumerism Drive Innovation? May 08, 2024
    Show notes

    In the last ten years, we have seen a rise of consumerism being at the heart of most digital strategies. In this episode, hosts Reed Smith and Chris Boyer review the “who,” “what,” and “how” of innovation and in health systems and reflect on how consumerism has changed the landscape over the last decade, illustrating ways that consumerism can drive innovation for our industry. This is part one of a special two part episode on the ways in which consumerism is driving change to hospitals and health systems.

    Mentions from the show:

    • What is innovation?
    • Consumerism has reshaped healthcare—just not how it was expected to

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP381 - Digital Advertising’s Role in Patient Experience May 01, 2024
    Show notes

    For health systems, it’s important to leverage all tools in the digital marketing toolkit to support digital patient experience efforts. In this episode, hosts Chris Boyer and Reed Smith discuss the role digital advertising plays in supporting online experiences and share ways to leverage UX/Ui to optimize advertising efforts. They are joined by Jeremy Mittler of Veeva who share how to develop a privacy-first advertising segmentation strategy.

    Mentions from the show:

    • Digital Customer Experience: A Marketing Game Changer
    • The Art of Patient-Targeted Advertising in Healthcare
    • The Role of UI/UX in Advertising: Creating User-Centric Ad Campaigns
    • Jeremy Mittler on LinkedIn
    • Veeva.com

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP380 - Viva Las Vegas: Recorded Live at #HMPS24 Apr 24, 2024
    Show notes

    Recorded live from the Expo hall at the 29th annual Healthcare Marketing & Physician Strategies Summit, hosts Reed Smith and Chris Boyer are joined by Kristen Wevers and David Perry, and share some of the key themes and ideas being discussed at the conference. From leadership resiliency, having a seat at the strategy table, to adapting to disruption, the four panelists discuss relevant topics top of mind to healthcare marketing and communication leaders across the industry.

    Mentions from the show:

    • Kristen Wevers on LinkedIn
    • David Perry on LinkedIn
    • Reed Smith on LinkedIn
    • Chris Boyer on LinkedIn
    • The Forum for Healthcare Strategists

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP379 - The Evolving Role of the Chief Marketing Officer Apr 17, 2024
    Show notes

    As Bob Dylan put it so eloquently: “the times, they are a changin’” - and for Chief Marketing Officers in health systems, this is true now more than ever. In this episode, hosts Reed Smith and Chris Boyer discuss the evolving role of the CMO, and the new skill sets required of the role. They are joined by Chris Bevolo who discusses his latest blog post “Rome is Burning” and his advice to marketing leaders weathering the challenges of our industry today.


    Mentions from the show:

    • The Evolving Role of the Chief Marketing Officer in 2024
    • 5 Predictions for the Marketing Jobs in 2024: Easier or Harder to Find a Job?
    • Blog post: Rome Is Burning: CMOs in Healthcare
    • Chris Bevolo on LinkedIn
    • BPD Healthcare agency

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP378 - The ROI of Culture Apr 10, 2024
    Show notes

    Since the pandemic (and arguably before), health systems are dealing with unprecedented staffing and culture challenges. In this episode, hosts Reed Smith and Chris Boyer discuss the results of a recent study on healthcare employee satisfaction, discuss how to address “quiet quitting” and share high-level thoughts on how organizations could begin changing their own culture. Then they are joined by Christy Pretzinger, CEO of WG Content, how shares her concept of the Cultural Balance Sheet and the results she’s seen by adopting a life-work balance at her organization.

    Mentions from the show:

    • TP251 – ICYMI: The High Stakes of Digital Marketing In Healthcare
    • My Language of Love Presentation from HITMC 2022
    • Press Ganey insight report: Employee experience in healthcare 2024
    • The Rise of Quiet Quitting: The Hidden Epidemic of Employee Disengagement
    • How To Improve Your Company's Culture: Four Steps
    • Christy Pretzinger on LinkedIn
    • WG Content website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP377 - Revisiting the Problem with the Pixel (and Third-Party Trackers) Apr 03, 2024
    Show notes

    On March 18, 2024, HHS and OCR released updated guidance on how health systems should utilize third-party trackers on their website - but what specifically did they indicate was different? In this episode, hosts Chris Boyer and Reed Smith review the revised guidance, underscore the need to develop a privacy policy, and then Ray Mina from Freshpaint joins to share his perspective and insights on how health systems should adopt a 1st party data strategy.

    Mentions from the show:

    • OCR Updates Guidance Regarding Compliance with HIPAA in Use of Online Tracking Technologies: Questions Remain
    • OCR UPDATE ON TRACKING TECHNOLOGIES PROVIDES LITTLE RELIEF FOR HIPAA-REGULATED ENTITIES
    • 18 HIPAA Identifiers for PHI
    • Ray Mina on LinkedIn
    • https://www.freshpaint.io/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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