Technology

Topline

The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.

Latest Episodes:

E23: New CPI report, the impact of retention, and how to leverage CS Sep 18, 2023

Show notes

This week, the hosts talk about CPI increases, the impact of retention, how to effectively run customer success, and valuations.

TOPLINE HOTLINE: Acquiring your first B2B customers Sep 14, 2023

Show notes

How do you acquire your first 10 B2B customers without funding? The hosts discuss reverse engineering, doing things that aren't scalable, and selling a solution.

E22: Positive Economic Signals, Seasonality of Software Sales, and Aligning Objectives with Compensation Sep 11, 2023

Show notes

This week, AJ, Asad, and Sam discuss recent positive economic signals compared with the findings of Pavilion's latest Pulse survey, the seasonality of software sales, variable compensation, and aligning company objectives with incentives.

TOPLINE HOTLINE: Moving From Incentive-Based to Fixed Sales Compensation Models Sep 07, 2023

Show notes

Should you move to a fixed compensation model for your sales team? Will it hurt or help productivity? How will it impact your ability to recruit top talent?

E21: The Return of the IPO Market, Why Early Stage Execs Should Study the Public Markets, Cultivating an Efficient Growth Mindset Sep 04, 2023

Show notes

The IPO market is heating up again, and AJ, Asad and Sam talk about lessons from Klaviyo, Instacart and Arm's S-1s, why so many companies are shifting from a growth posture to a profitability posture, and why early stage founders and execs should be studying the public markets.

E20: Go-To-Market Alignment, the Role of the CMO, the Return of Events and Anxiety Aug 28, 2023

Show notes

This week on Topline the hosts talk about the importance of a unified approach to go-to-market, dig deeper into the specific challenges CMOs are facing post-pandemic, and explore why so many companies are doubling down on their investments in events this year. They also touch on the growing number of people suffering from anxiety and explore the impact that has on the workplace and the role that companies have in helping people cope with it.

E19: Doug Camplejohn on Building Culture and the Future of People Query Language Aug 21, 2023

Show notes

This week, Doug Camplejohn, CEO of Airspeed joins the hosts to discuss the difference between building products and building culture, the true definition of workplace culture, and PQL (people query language). The group also touches on the lessons from Microsoft's acquisition of LinkedIn, the rise of Slack, and how AI will integrate into our daily apps.

E18: Building a Performance Driven Culture, Are SaaS Fundamentals Flawed? Aug 14, 2023

Show notes

This week, the hosts discuss how productivity and performance are impacted by remote work, whether companies should require their teams to return to the office, and how generational differences in attitudes towards work impact productivity and working patterns. They also check in on the state of the market, and Sam questions whether all of the fundamentals underpinning SaaS growth strategies are actually wrong.

E17: Immaculate Disinflation, Surviving a Down Market, and The VC Reset Aug 07, 2023

Show notes

While there's a lot of buzz around the economy improving, Sam, AJ and Sad talk about the behind the scenes conversations they're having with other founders, why all signs point to another 9+ months of challenges, how they're coping with the ups and downs, and how the VC world has been impacted.

E16: CEO Lessons from HubSpot, What Causes Burnout, and the State of the IPO Market Jul 31, 2023

Show notes

On this week's Topline, the hosts talk about a recent article HubSpot founder Brian Halligan shared about 20 lessons he learned as CEO and debate whether being a CEO is overrated, why feedback is a gift, what culture really is, and more. There's also a lively discussion around what causes burnout, and observations about upcoming IPOs and what they mean for the broader tech landscape.

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