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    Business

    Top Founders

    What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You’ll learn how SaaS CEO’s launched their startup and grew it into a real SaaS business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.

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    Copyright: © (C) The Latka Agency LLC

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    Latest Episodes:
    EP 433: $19M Raised, 0 to 1M Active Users for Copmetitive Intelligence Platform Owler with CEO Jim Fowler Sep 30, 2016
    Show notes

    Jim Fowler, the founder and CEO of Owler– the crowd sourced competitive intelligence platform business professionals are using to out-smart their competitive insights and uncover the latest industry news and alerts. Prior to Owler, Jim founded Jigsaw in 2003 and was the CEO until it was acquired by Salesforce in 2010 for $ 175 million.

    Famous Five:

    • Favorite Book? – Good to Great
    • What CEO do you follow? – Elon Musk
    • Favorite online tool? — Owler
    • Do you get 8 hours of sleep?— No
    • If you could let your 20 year old self know one thing, what would it be? – "How to plan for the worst case scenario and hope for the best case scenario"

    Time Stamped Show Notes:

    • 01:43 – Nathan introduces Jim to the show
    • 02:12 – Jim was at NathanLatka.com/thetop73
    • 02:45 – Where is Owler now?
      • 03:23 – New product of Owler
    • 03:41 – Do I need to build manually or you scrape the data out of searches?
      • 04:32 – Most data input by users
      • 05:00 – HeYo's data on Owler
      • 05:24 – Data sources
      • 06:00 – Howler's challenge
    • 06:47 – Data sources without human input
      • 06:53 – "No data set is perfect"
      • 07:15 – Benchmark start
    • 08:05 – Number of active users
    • 08:45 – Making money by selling the data on the backend
      • 08:47 - Crowdsourcing
    • 09:21 – Total revenue in 2015
      • 09:41 – Jigsaw's success
    • 10:20 – Active user definition
    • 10:50 – Data pricing
      • 11:13 – Licensing deals
      • 11:50 – Competitive proximity
    • 12:30 – Type of company who's willing to spend millions on the data
      • 12:46 – 3 buckets of types of big partners
      • 13:33 – Resellers
      • 14:05 – Financial services institution
    • 14:40 – Goal in 2016 in terms of numbers to hit
    • 16:20 – Why are the people willing to pay regardless of the accuracy of the data?
      • 16:35 – "Everything that is out there is an estimate"
      • 16:56 – No SLA
      • 17:27 – Why is it illegal to disclose the revenue?
      • 18:42 – "Do crowdsourcing well"
    • 19:00 – Collective intelligence of people: Better or Worse?
    • 21:05 – Role-playing with an angry CEO with inaccurate data on Owler
      • 21:20 – If the data is not correct, fix it.
    • 22:37 – Connect with Jim thru his website. Follow Owler on Twitter and Facebook
    • 24:30 – Estimated number of employees
    • 25:20 – The Famous Five

    3 Key Points:

    • Plan for the worst and hope for the best.
    • Sometimes, business is give and take – customer takes something that is valuable and we get data that we can sell.
    • Change is constant and we should improve on keeping track of the changes.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • Owler.com – Jim's business website
    • @owlerinc - Owler's twitter handle
    • Show Notes provided by Mallard Creatives

    EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard Sep 29, 2016
    Show notes

    Josh Ledgard, co-founder of KickoffLabs to The Top. KickoffLabs is a viral lead generation platform with amazing landing pages, lead capture forms, and e-mail marketing rolled into one seamless package.

    Famous Five:

    • Favorite Book? – The 4-Hour Workweek
    • What CEO do you follow? – Elon Musk
    • Favorite online tool? — https://www.helpscout.net/Help Scout
    • Do you get 8 hours of sleep?— Yes
    • If you could let your 20 year old self know one thing, what would it be? – "Working smart is way more important than working hard"

    Time Stamped Show Notes:

    • 01:40 – Nathan introduces Josh to the show
    • 02:03 – What KickoffLabs does differently and how it makes money
      • 02:15 – Engage customer as a form of marketing
      • 02:43 – Online advertising
    • 03:12 – KickoffLabs is a SaaS business
      • 03:58 – Pricing plan
    • 04:20 – Customer churn for HeYo
    • 04:40 – Josh's monthly churn rate
      • 05:10 – How to mitigate churn rate
    • 06:00 – Paid acquisition
      • 06:08 – Types of paid acquisition
    • 06:48 – Monthly spent on blog content promotion
    • 07:18 – Bootstrap or fund raised?
      • 07:23 – Bootstraped since 5 years ago
    • 07:45 – How did Josh get into the business
      • 08:00 – Josh and his co-founder's ideas
      • 09:02 – Promoting 6 ideas
    • 09:49 – Total number of paying customers
      • 10:25 – Monthly revenue
    • 10:49 – First year revenue
    • 11:50 – 2015 revenue
    • 12:07 – Goal for 2016
      • 12:21 – Adding 30% to annual revenue
    • 12:43 – Lifetime value
    • 13:14 – What are you willing to spend as a CEO for an acquisition?
    • 14:10 – Total value per new customer
    • 15:01 – Total team size
      • 15:10 – 100% remote
    • 15:32 – Long-term goal for the business'
    • 16:20 – "Will you take a million dollar deal?"
    • 16:47 – Ownership percentage
    • 17:42 – Connect with Josh thru his Twitter and you can send him an email at josh@kickofflabs.com
    • 19:58 – The Famous Five

    3 Key Points:

    • Evaluate your progress and study your growth.
    • If you want to start with a business – explore on different ideas.
    • Be a goal-oriented person.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • @joshaledgard – Josh's twitter handle
    • Show Notes provided by Mallard Creatives

    EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric Sep 28, 2016
    Show notes

    Nathan Putnam, an entrepreneur who's currently working on a company called Monumetric. Their focus?—help people unlock the earning potential behind online content through data analysis and optimization strategies. As Nathan says, "What we do is not magic. It's science."

    Famous Five:

    • Favorite Book? – Start with Why, Reality Check, Leaders Eat Last
    • What CEO do you follow? – Brian O'Kelley
    • Favorite online tool? — Slack
    • Do you get 8 hours of sleep?— "No. Not close"
    • If you could let your 20 year old self know one thing, what would it be? – "Look stop listening to music as entertainment. Remember, whatever you put in your brain, that's what's going to come out"

    Time Stamped Show Notes:

    • 01:40 – Nathan introduces Nathan Putnam to the show
    • 02:27 – Monumetric functions
    • 03:44 – Current number of publisher partnerships
    • 04:05 – Why people use Monumetric and not Google Analytics or AdSense
      • 04:29 – Second price auction
      • 04:58 – "Google is our best partner but also our greatest competition"
    • 06:55 – Business was founded in 2014
      • 07:07 – Started entrepreneurship in 2012
    • 08:23 – Total revenue in 2014
      • 08:40 – Got a few good publishers
      • 09:18 – Sixsistersstuff.com
      • 09:44 – Driving customers acquisition
      • 10:20 – Monetize traffic
    • 11:10 – Biggest costs
    • 11:38 – Number of buyers and advertisers
      • 11:43 – Six top-tier providers
    • 12: 36 – The publisher on the six sisters' site
      • 13:04 – Integrated with 5 largest agencies
      • 13:30 – Percentage that goes back to the seller
    • 14:20 – In 2015, total amount of ads spend that went through the platform
      • 14:35 – Cost structure of revenue
    • 14:50 – Social or website traffic
      • 15:19 – Disenchanted with agency's space
      • 15:45 – Use it in a way that reinforces the platform's model
      • 16:46 – "What you can monetize is what you own"
    • 17:05 – Self-funded or boot strap
      • 17:08 – Bootstrap
      • 17:04 – Current team size
    • 17:35 – Connect with Nathan thru his LinkedIn
    • 19:20 – The Famous Five

    3 Key Points:

    • Utilize your platform to maximize its full potential.
    • Build honest and genuine relationships.
    • Always seek the opportunity.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • LinkedIn – Nathan linkedin
    • Show Notes provided by Mallard Creatives

    EP 430: $400k in 2015, Focused $30k Funnels In 2016 For Instagram Help with Sue B. Zimmerman Sep 27, 2016
    Show notes

    Sue Zimmerman, the creator of the online Instagram course Ready, Set, Gram! In addition to her popular instruction, Sue is also a powerful speaker on prominent stages like Social Media Marketing World, and a highly sought after business coach. She's passionate about teaching business owners and marketing professionals how to leverage the power of Instagram to get tangible business results.

    Famous Five:

    • Favorite Book? – Book Yourself Solid
    • What CEO do you follow? – Sophia Amoruso
    • Favorite online tool? — Dropbox
    • Do you get 8 hours of sleep?— "Absolutely. I have to"
    • If you could let your 20 year old self know one thing, what would it be? – "I wish I knew how to collaborate with people who I knew, like and trust."

    Time Stamped Show Notes:

    • 01:37 – Nathan introduces Sue to the show
    • 02:40 – Sue's focus at the moment
      • 02:45 – How to leverage power of Instagram stories
    • 03:04 – How Sue makes money in teaching
      • 03:17 – Successful online courses
      • 03:56 – Paid webinar
      • 04:18 - Sent email to list of a little over 21,000
    • 05:24 – Registration from the list
      • 05:50 – Thousand seats for webinar
      • 05:58 – UTM links
    • 06:20 – Maximum revenue for successful campaign
      • 06:26 – Between $5,000 and $10,000 on a week preparation
    • 07:10 – How to manage priorities with the team
      • 07:23 – Nurture sales funnel
      • 07:48 – Ready, Set, Gram
    • 08:43 – Partnered with trusted affiliate
    • 09:27 – Business model
      • 09:35 – Online marketing educators
    • 09: 58 – Payment per student
      • 10:09 – $700/month on a 6-month plan
    • 10:33 – Create a micro community
    • 11:25 – Total revenue for 2015
    • 11:35 – Goal for 2016
    • 12:03 – Closed her store last year
      • 12:27 – Started her store in 2007
    • 12:52 – Sue's payment per speech
      • 13:05 – First paid speaking gig
      • 14:04 – Different ways to get compensation when you speak
    • 14:40 – Connect with Sue thru her Instagram and use the hashtag #suebmademedoit and tag her and Nathan
    • 17:35 – The Famous Five

    3 Key Points:

    • Take the risk—removing something valuable from your live is worth it if that valuable thing keeps you from growing.
    • It always feels good to be able to help and empower people.
    • Focus on your priorities – teamwork always come in handy.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • @suebzimmerman – Sue's Instagram
    • SueBZimmerman.com – Sue's website
    • Show Notes provided by Mallard Creatives

    KitCRM, $38K MRR, 2000 Customers Sep 26, 2016
    Show notes

    EP 429: SaaS w/ 16,000 Customers, 2007 Launched to Help Schedule, with CEO Gavin Zuchlinski Sep 26, 2016
    Show notes

    Gavin Zuchlinski, the founder of Acuity Scheduling—the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. He's a self-professed tech geek and an espresso-maniac who wholeheartedly believes that business should be totally fun.

    Famous Five:

    • Favorite Book? – Anything You Want
    • What CEO do you follow? – Andy Grove
    • Favorite online tool? — Canary
    • Do you get 8 hours of sleep?— "8 and a half hour is my ideal number"
    • If you could let your 20 year old self know one thing, what would it be? – "Spend more time doing the things you enjoy doing."

    Time Stamped Show Notes:

    • 01:37 – Nathan introduces Gavin to the show
    • 02:09 – Gavin is on his 4th espresso for the day
    • 02:25 – How Acuity Scheduling generate sales
      • 02:30 – SaaS to manage scheduling appointments online
      • 02:48 – Developed for Gavin's mother
      • 03:00 – 2006 started
    • 03:21 – Start of Gavin's business
      • 03:48 – 2007 first year in business
      • 04:05 – Only a side project
      • 04:54 – First year revenue
    • 05:21 – Transition from working as a government employee
      • 05:50 – Organic search results and SEO
      • 06:24 – Had friends' sign up on private link
      • 06:45 – 2013 decided to shift
      • 07:15 – Hired the first employee
      • 07:50 – "Keep things small"
    • 08:20 – Number of users on free trial
      • 08:50 – Number of users at the moment
      • 09:25 – 10% month over month increase
      • 09:50 – Number of users in the past week
    • 10:54 – 85% active users on paid accounts
    • 11:46 – Most SaaS count their total base
    • 12:57 – Growth from organic results and referrals
    • 13:54 – "When the rate of growth gets too high, that's when I need to hire"
    • 14:07 – Total team size
      • 14:18 – Everyone is remote
      • 14:40 – Support works for only 6 hours a day
      • 15:18 – Team size question is Gavin's pet peeve
    • 16:06 – Growth customer churn is about 8% per month
      • 16:18 – Dashboard churn
    • 16:40 – Current customer acquisition cost on average
      • 16:55 – 10 dollars to acquire for paid acquisition
    • 17:12 – Total marketing spender
    • 18:07 – Total expected earnings from a new unique customer
      • 18:58 – Monthly RPO
    • 19:37 – Gavin's bootstrap
    • 19:50 – Goal for the company
      • 20:08 – "Create a company where I enjoy working"
    • 20:47 – Connect with Gavin thru his website and LinkedIn
    • 22:40 – The Famous Five

    3 Key Points:

    • Sometimes, you just have to choose – and choose what makes you happy.
    • Small team has advantages too – it's easier to manage.
    • Just be patient and let things grow slowly.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • AcuityScheduling.com – Gavin's website
    • LinkedIn – Gavin's linkedin account
    • Show Notes provided by Mallard Creatives

    EP 428: Super Creative Dad of 4 Buys Time By Minimizing Expenses, Launches Drone Info Company with Egbert Oostburg Sep 25, 2016
    Show notes

    Egbert Ootsburg, onto The Top. Egbert runs a company that designs apps for the scalding-hot consumer drone market. Listen as Egbert talks about his strong ambition to make a difference in the world and how he takes advantage of the drone market.

    Famous Five:

    • Favorite Book? – Zero to One
    • What CEO do you follow? – Andy Stanley
    • Favorite online tool? — Evernote
    • Do you get 8 hours of sleep?— "Are you kidding?"
    • If you could let your 20 year old self know one thing, what would it be? – "To get started faster and not to wait for something to occur before giving yourself permission to succeed"

    Time Stamped Show Notes:

    • 01:37 – Nathan introduces Egbert to the show
    • 02:06 – How Egbert generate money
      • 02:18 – Open Skkye App
      • 02:45 – Helps Drone pilots find places where to fly versus not fly
      • 03:25 – 2015 total revenue
      • 03:44 – Drone Aviator
    • 05:00 – Leaving the corporate world
      • 05:10 – Worked with Pfizer in 2009
      • 05:38 – Biggest recommendation
      • 05:55 – "There's always a way to bootstrap something"
    • 06:20 – Egbert did a consulting job
      • 06:31 – Consulting revenue
    • 07:07 – The gap between the pre-revenue and 2009
      • 07:35 – Drone industry
    • 08:25 – Creative ways to decrease expenses
      • 08:36 – "Live on the basics that you need"
      • 08:52 – Cut the monthly expenses to 45% of previous total
      • 09:09 – 4 kids
    • 09:46 – How much money you keep is NOT how much money you make
    • 10:05 – Reason why Egbert's business attracted investors
      • 10:24 – Experience in aviation from Navy
        • 11:05 – Anticipated revenue in the next quarter
      • 11:55 – About half a million registered users
      • 12:17 – New items every week
    • 12:37 – Connect with Egbert thru his LinkedIn and Twitter
    • 14:55 – The Famous Five

    3 Key Points:

    • Believe in the vision of what you're doing and create value.
    • It is about how much money you keep, not how much money you save.
    • Get started faster.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • LinkedIn – Egbert's linkedin account
    • @EgbertOostburg - Egbert's twitter handle
    • Show Notes provided by Mallard Creatives

    EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac Sep 24, 2016
    Show notes

    Keith Perhac onto The Top. Keith is a marketing expert, developer, and designer. His goal is to take complex things and make them simple, understandable, and actionable for business owners. Today he is the CEO of SegMetrics and DelfiNet, technical marketing agencies that help companies create highly optimized sales funnels.

    Famous Five:

    • Favorite Book? – Work the System
    • What CEO do you follow? – N/A
    • Favorite online tool? — HarvestApp
    • Do you get 8 hours of sleep?— Yes
    • If you could let your 20 year old self know one thing, what would it be? – "It's not as scary as jumping off and leaving the company that you've been working on for 6 years to start on your own."

    Time Stamped Show Notes:

    • 02:13 – Focus: DelfiNet or SegMetrics
    • 03:02 – Founding day of SegMetrics and first revenue
      • 04:20 – How SegMetrics is built
      • 04:50 – Focused on building the greatest product
    • 05:48 – Margins are better in SaaS
    • 06:19 – Average sales per customer per month
    • 07:10 – August Revenue
    • 09:40 – 50% gross margins
    • 10:15 – Biggest lever to increase profitability
      • 11:02 – Traffic increased drastically
        • 11:55 – Acquisition cost
        • 12:16 – Biggest affiliate
        • 12:33 – Second biggest affiliate
        • 13:54 – Bootstrap
        • 14:26 – Similar with Angel Investing
        • 15:10 – The business' worth
        • 16:13 – Keith was based in Japan
        • 16:38 – Developyourmarketing.com
    • 18:57 – The Famous Five

    3 Key Points:

    • Take advantage of your on-peak time.
    • Turn your previous challenges into positive experiences.
    • Don't just focus on sales, focus on creating a great product.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • Developyourmarketing.com – Keith's website
    • Show Notes provided by Mallard Creatives

    EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com Sep 23, 2016
    Show notes

    Pablo Fuentes, founder and CEO of Proven—a company that specializes in small business HR solutions. In addition to his passion for helping both minorities and women start businesses, Pablo also owns a BA from UCLA and an MBA from Stanford.

    Famous Five:

    • Favorite Book? – The Art of Learning
    • What CEO do you follow? – Richard Branson
    • Favorite online tool? — LinkedIn
    • Do you get 8 hours of sleep?— Absolutely
    • If you could let your 20 year old self know one thing, what would it be? – "Start Jiu-jitsu earlier"

    Time Stamped Show Notes:

    • 01:35 – Nathan introduces Pablo to the show
    • 02:04 – How Pablo's business generates sales and collaborates with talent managers
      • 03:21 – First year revenue in 2009 versus revenue in 2015
    • 03:45 – How do you make money?
      • 03:55 – When small businesses post a job
      • 04:30 – Average pay per company location
      • 04:51 – Average revenue per user
      • 05:00 – Lifetime value
    • 06:10 – Average churn = of 2 years
    • 07:10 – August Revenue
    • 08:10 – Subscription vs. pay as you go pricing
      • 09:40 – 50% gross margins
    • 10:15 – The biggest lever to increase profitability
      • 11:55 – Company is fully remote
    • 13:55 – Revenue goal for 2016
    • 16:56 - @provenpablo
    • 19:44 – What were you trying to raise before you stoped last year?
    • 22:10 – The Famous Five

    3 Key Points:

    • Don't give up just yet – give your company a time to grow.
    • Balance is everything.
    • Have a goal and focus on pursuing it.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • @provenpablo – Pablo's Twitter handle.
    • Show Notes provided by Mallard Creatives

    EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim Sep 22, 2016
    Show notes

    Yuri Elkaim, a nutrition fitness and fat loss expert, onto the podcast. Yuri is a New York Times best-selling author of "The All-Day Energy Diet" and "The All-Day Fat Burning Diet". He's a former soccer player turned health crusader, and is most famous for helping people who've tried everything to lose weight but enjoyed very little success.

    Famous Five:

    • Favorite Book? – Zero to One
    • What CEO do you follow? – Peter Teal
    • Favorite online tool? — Google Docs
    • Do you get 8 hours of sleep?— About 7-8
    • If you could let your 20 year old self know one thing, what would it be? – "Focus on one thing"

    Time Stamped Show Notes:

    • 02:34 – 25 million Youtube views
    • 03:06 – Yuri's focus on building now
      • 03:59 – Webinars
      • 04:11 – Conversion from the webinar
      • 04:30 – Shut down the sales page
    • 04:39 – Facebook Ad expenditure
      • 05:21 – Totalwellnesscleanse.com
      • 05:40 – Facebook ad look and landing page
      • 06:17 – Eyelid test guide
    • 07:00 – Number of webinars per month
      • 08:00 – No domain for webinar
      • 08:30 – Webinar sell price
    • 09:05 – Webinar is a great tool for teaching
    • 09:26 – Ways to normalize the funnel
      • 09:30 – Cost per lead
    • 10:38 – Number of viewers needed to get one new sale
      • 11:00 – One webinar, they get 5 sales
    • 15:14 – Call to action in Youtube videos
      • 16:03 – Sample video titles from Youtube
      • 16:50 – Get people to click on the ad before 30 seconds
      • 17:10 – Youtube ad overlay
    • 17:40 – Webinar Jam
    • 18:02 – Total sales of cleansing product
    • 18:35 – Yuri's first episode with Nathan
    • 19:05 – Check Yuri's website and his group
    • 21:25 – The Famous Five

    3 Key Points:

    • Gaining the trust of the customer is a like having a relationship—let them know you better.
    • Utilize your online resources.
    • Don't be scared of changes—they can lead to a better opportunities.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • YuriElkaim.com – Yuri's website
    • Healthpreneurgroup.com – Yuri's group
    • Show Notes provided by Mallard Creatives

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