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    Business

    Top Founders

    What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You’ll learn how SaaS CEO’s launched their startup and grew it into a real SaaS business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.

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    Copyright: © (C) The Latka Agency LLC

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    Latest Episodes:
    EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn Oct 19, 2016
    Show notes

    Arif Momin, CEO and co-founder of CStorePro technologies – the leading provider of mobile and cloud based operations management for retail businesses. He has an MBA from University of California. Berkley and BS in Computer Engineering from Michigan State University.

    Famous Five:

    • Favorite Book? – The Innovator's Dilemma
    • What CEO do you follow? – Mark Zuckerberg
    • Favorite online tool? — JIRA
    • Do you get 8 hours of sleep?— No
    • If you could let your 20 year old self know one thing, what would it be? – "Move fast and willing to fail a little quicker. Don't regret the old stuff"

    Time Stamped Show Notes:

    • 01:40 – Nathan introduces Arif to the show
    • 02:05 – Arif used the network that his MBA provides
    • 02:16 – What is CStorePro and how it generates revenue
      • 02:22 – CStorePro modernizes the operation of a single-operated store
      • 02:50 – Customers pay CStorePro $ 59 a month
    • 03:02 – Arif was from a different company
    • 03:40 – Raise under $ 1 million
      • 03:45 – All convertible note
    • 03:48 – Number of unique customers as of September 2016 is 32,000
      • 04:09 – Number of paying customers is about 15,000
    • 04:20 – MRR
    • 04:30 – CStorePro was founded in 2011
    • 04:44 – Arif's first business turned into a lifestyle company
    • 05:04 – Zero first year revenue
    • 05:33 - $ 350,000 revenue in 2015
    • 05:40 – Revenue goal in 2016
    • 06:07 – CStorePro clients are store owners
    • 06:17 – Gross monthly customer churn
      • 06:33 – Current churn is 5%
    • 07:25 – Lifetime value
      • 07:41 – Calculated lifetime is 3 years
    • 08:40 – Best number to quantify CStorePro's data
      • 09:00 – Number in August is 13 million
    • 09:10 – Team size and based in Houston
    • 10:25 – Current customer acquisition cost
      • 10:31 - $ 180 to get a trial customer
      • 10:45 - $ 360 per paying customer
    • 11:04 – Currently not in a capital raise
    • 11:11 – Not raising funding and not selling
      • 11:25 – "We don't need it and the time is not right"
      • 11:33 – There's a huge opportunity in the business
    • 11:50 – Total head count cost per month
    • 12:24 – They've got access to financial resources
    • 12:40 – Connect with Arif through CstorePro.com
    • 14:40 – The Famous Five

    3 Key Points:

    • Give your business more time to grow.
    • Tracking your churn has its advantages.
    • Be prepared to fail – the earlier you fail, the earlier you learn.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • CstorePro.com – Arif's business website
    • Show Notes provided by Mallard Creatives

    EP 451: 5000 Smart Jewelry Units Sold, $5.1M Raised with WiseWear CEO Jerry Wilmink Oct 18, 2016
    Show notes

    Jerry Wilmink, a recovering bio-engineer turned entrepreneur and CEO and founder of Wisewear.com. Listen how Jerry fuses fashion and technology to keep people safe.

    Famous Five:

    • Favorite Book? – Startup CEO
    • What CEO do you follow? – N/A
    • Favorite online tool? — Strategyzer
    • Do you get 8 hours of sleep?— Yes
    • If you could let your 20 year old self know one thing, what would it be? – "Go for it. Don't be scared"

    Time Stamped Show Notes:

    • 01:13 – Nathan introduces Jerry to the show
    • 01:33 – Jerry was connected with Nathan through Twitter
    • 01:51 – Jerry is a startup junkie
    • 02:16 – What is Wisewear and how it generates revenue
      • 02:29 – Wisewear is a propriety smart jewelry product that allows women to stay safe
        • 02:41 – A fusion wearable product
        • 03:00 – Develop a jewelry product that transmits Bluetooth through metal
        • 03:15 – Iris Apfel is the designer of Wisewear
        • 03:35 – Each piece is priced at $ 295 - $ 345 depending on the collection
        • 03:59 – Currently sold online but will be available at Saks
    • 04:05 – Wisewear was founded in 2013
    • 04:15 – They just started selling this year
    • 04:20 – Current sales is close to $ 4 million this year
      • 05:04 – Started shipping late March
    • 05:19 – No problems with P.O
    • 05:55 – There's more risk in international market with P.Os
    • 06:00 – Wisewear demands 30% upfront payment for bulk P.Os
    • 06:22 – Average number of devices sold
    • 07:40 – They are initially bootstrapped but raised a little over $ 5 million from friends and families
      • 08:03 – Note from friends and families and they're doing equity now
      • 08:15 – Raising $ 10 million from equity
    • 08:40 – Fashion brand is not a traditional tech-play
      • 09:05 – Retailers that can potentially pull down the brand
    • 09:49 – Expenses per piece of jewelry is quite expensive
    • 10:55 – Retailers are selling the jewelries at the same price with them
    • 11:05 – Distributor price
    • 11:25 – 8 people in the team from San Antonio and New York City
    • 11:45 – They can track online orders easily
    • 12:08 – Goal for 2016 revenue
    • 12:34 – They have multiple products
    • 12:48 – The initial product was a medical device
      • 12:56 – Jerry's grandfather was suffering from a type of dementia
      • 13:13 – When Jerry's grandfather passed away, that's when he started Wisewear
        • 13:15 – Developed a hearing aid device
    • 13:50 – 65% of their sales is from college women
      • 14:35 – Biggest market is 20 – 35-year old women
      • 14:49 – There's a lot of burglary and sexual violence on college campuses
      • 14:58 – There's a panic button on the jewelry
    • 15:14 – There's a big market on realtors too
      • 15:25 – Most realtors show homes and there's a safety concern
    • 15:51 – Connect with Wisewear through Instagram and Facebook. Jerry is more active on Twitter
    • 17:15 – The Famous Five

    3 Key Points:

    • You can take inspirations from the people around you.
    • Fashion retail brand is not a traditional tech-play.
    • Choose your business partners wisely.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • @Wisewear – Jerry's business Instagram account
    • Facebook – Jerry's business Facebook account
    • @GeraldJWilmink – Jerry's twitter handle
    • Show Notes provided by Mallard Creatives

    EP 450: 14 Ag Companies Raise $32M Using AgFunder.com with CEO Rob Leclerc Oct 17, 2016
    Show notes

    Robert Leclerc, co-founder of Agfunder – an online investment market place for global agriculture industry. He is a Forbes contributor and has five degrees including a PhD from Yale. Listen as Rob talks about the global agriculture industry and how important Agfunder is for the investors.

    Famous Five:

    • Favorite Book? – Mini MBA
    • What CEO do you follow? – N/A
    • Favorite online tool? — MailChimp
    • Do you get 8 hours of sleep?— Definitely not
    • If you could let your 20 year old self know one thing, what would it be? – N/A

    Time Stamped Show Notes:

    • 01:44 – Nathan introduces Robert to the show
    • 02:24 – Agriculture represents about 10% of global GDP
    • 02:40 – Agfunder's idea is to create an online investment platform that made this space mainstream
      • 02:53 – Like AngelList in agriculture
    • 03:28 – Agfunder focus is food and agriculture technology
      • 03:40 – Eventually, they will be able to offer farm lands and agri-business
    • 03:55 – Technology is needed to centralize management and scale the opportunities
    • 04:10 – Started as a pure market place
      • 04:28 – Taking the transaction fees
    • 05:00 – Revenue in the first quarter of 2016
      • 05:11 – Raising capital funds
    • 05:35 – Total revenue In 2015
    • 05:43 – They are on venture-funding
    • 06:10 – Business was founded late 2013
    • 06:20 – $0 revenue for the first year
      • 06:40 – "We just need to know that the market works for the first year"
    • 06:58 – Number of investors
      • 07:38 – Investors seek them out
    • 07:56 – Number of sellers/companies
      • 08:10 – They are series A companies
    • 08:30 – Take 5% transaction fee to make money
      • 08:48 – Nathan's sample scenario how to get the 5%
      • 09:45 – They we're not taking any transaction fees for the first year
    • 10:07 – "In August 2016, how many investors put money into how many companies?"
      • 10:25 – There's a deal timeline
      • 10:50 – Average raise size
    • 11:05 – Notes and actual equity funding
      • 11:18 – The companies set the market rate term
    • 11:45 – What's so special with Agfunder?
      • 12:10 – When they started Agfunder, it was the dark ages of food and agriculture technology
      • 12:30 – Built a very progressive business model
    • 13:18 – 17 team members based in SF
    • 13:23 – Connect with Robert through Agfunder.com
    • 15:33 - The Famous Five

    3 Key Points:

    • It is important for customers to know things about your company – transparency is the key.
    • Agriculture is as important as food.
    • There's always a trial period – you either make or break it.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • Agfunder.com – Robert's business website
    • Show Notes provided by Mallard Creatives

    EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge Oct 16, 2016
    Show notes

    Don Breckenridge, a life-long entrepreneur and the founder of Hatchbuck. Listen as Don shares how he made Hatchbuck a successful company and the struggles he endured to bring it to life.

    Famous Five:

    • Favorite Book? – Good to Great
    • What CEO do you follow? – N/A
    • Favorite online tool? — Lean Canvas
    • Do you get 8 hours of sleep?— No
    • If you could let your 20 year old self know one thing, what would it be? – "I wish I had mentored earlier"

    Time Stamped Show Notes:

    • 01:41 – Nathan introduces Don to the show
    • 02:00 – What is Hatchbuck and how it generates revenue
      • 02:05 – Sales and marketing software that helps small businesses grow their revenue
      • 02:11 – CRM + email marketing
    • 02:39 – Price point starts at $59 a month
      • 02:50 – Subscription model as recurring revenue
      • 02:55 – Discount for semi-annual and annual subscriptions
    • 03:17 – Price increase is based on number of users and contacts
    • 03:55 – Average revenue per customer per month
      • 04:10 – When customers see results, they'll start to use more of the product
    • 04:23 – Launched in 2012
    • 04:40 – Don had a SaaS company prior to Hatchbuck
      • 05:10 – The business was running smoothly
      • 05:20 – Don saw the need for SMB apps that could actually help businesses
    • 06:04 – Number of current users
      • 06:20 – Average number of users per customers
    • 06:40 – First year revenue
    • 06:58 – Self-funded before raised capital
      • 07:10 – Raised over $5 million
    • 07:28 – Series A or series B
      • 07:45 – Their investors are great supporters
    • 08:18 – The market of SaaS is an attractive business to invest in
    • 08:30 – Under $2M revenue in 2015
    • 09:00 – MRR computation
    • 09:32 – Churn
      • 09:59 – Have a product customer fit
      • 10:16 – "We tried to focus on who our customer is"
    • 10:51 – Gross customer monthly churn
      • 11:15 – Around 3% churn
      • 11:34 – In SMB, there's an average of 3-4% churn
      • 12:00 – Hubspot 0% revenue churn
      • 12:25 – Companies that has negative churn that are not MSB
    • 13:00 – Fully inbound marketing
      • 13:10 – Produce a lot of content on the web
    • 13:40 – CAC ratio
      • 13:50 – "If your MRR churn rate bounces around, it starts to be really difficult"
      • 14:25 – Healthy ratio
    • 14:44 – Lifetime value
    • 14:48 – Acquisition cost
    • 15:00 – Paid media
      • 15:10 – Marketing courses, Google Adwords
    • 15:29 – Don is based in Missouri
    • 15:34 – Team size is 30
      • 15:40 – Some remote employees
    • 15:55 – The $5 million funding
      • 16:06 – "We're always raising funds"
    • 16:32 – Goal for the company
    • 17:10 – Monthly revenue growth
    • 17:35 – Connect with Don through Hatchbuck.com
    • 19:05 - The Famous Five

    3 Key Points:

    • Find a space to fill.
    • Aim for positive results – that is what will make customers hold onto your product.
    • It's never too late to learn.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • Hatchbuck.com – Don's company
    • Show Notes provided by Mallard Creatives

    EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff Oct 14, 2016
    Show notes

    Pieter Boekhoff, the 2016 Startup Canada Entrepreneur of the Year and one of Calgary's top 40 under 40. He's also Mount Royal University's Horizon Winner and one of Canada's 10 Mentor Rock Stars. Listen as Pieter talks about the company he founded, Nobal Technologies, and the success of their flagship product – iMirror.

    Famous Five:

    • Favorite Book? – Lean Startup
    • What CEO do you follow? – Elon Musk
    • Favorite online tool? — Wave Accounting
    • Do you get 8 hours of sleep?— I do
    • If you could let your 20 year old self know one thing, what would it be? – "I wish that entrepreneurship and startups was more of a thing and I'd known where to get into it"

    Time Stamped Show Notes:

    • 01:44 – Nathan introduces Pieter to the show
    • 02:25 – What is Nobal Technologies and how it generates revenue
      • 02:28 – Software company based in Calgary, Canada
      • 02:40 – Selling iMirror for retail and hospitality
    • 03:03 – 70% revenue from the one-time cost of the iMirror
    • 03:27 – Launched in 2014
    • 03:44 – The idea was inspired by the video made by Corning in 2011
      • 04:02 – Started to build prototypes
    • 04:23 – First year revenue is around $75,000
    • 04:37 – Total of 10 units sold
      • 05:15 – Each unit cost about $15,000
    • 05:38 – They're looking into a sustainable monthly recurring business model
    • 06:05 – 40% gross margin
    • 06:23 – Net margin
      • 06:28 – Low overhead on the backend
    • 06:28 – They raised a $1M 2 years ago and $800K in grants
    • 06:50 – Process of government funding
      • 07:03 – Partner with NRCIRAP
      • 07:12 – They need to know you're legit
    • 07:44 – 9 people on the team, based in Alberta
    • 08:00 – Pieter made $1.2 million in 2 years
    • 08:20 – Pieter's focus now is only iMirror
    • 08:36 – 2016 revenue goal
    • 09:34 – Some clients have more than 1 mirror
    • 09:44 – Pieter wants to expand on the retail side
      • 10:10 – Long sales cycle
    • 10:40 – This is Pieter's second business
      • 10:53 – Pieter saw the need for the iMirror from his previous business
    • 11:14 – Connect with Pieter through his Twitter and Instagram. Visit his website at Nobal.ca
    • 13:23 - The Famous Five

    3 Key Points:

    • Be willing to jump outside the box—ideas are everywhere.
    • Expanding doesn't always mean adding more people.
    • Learn from your experiences and find ways to share them.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • @pieterboekhoff – Pieter's Twitter handle
    • @pieterboekhoff- Pieter's Instagram account
    • Nobal.ca – Pieter's business website
    • Show Notes provided by Mallard Creatives

    EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda Oct 13, 2016
    Show notes

    Ben Uyeda – a respected architect and creative genius. Listen to hear how Ben makes money off YouTube, earns serious subscriber numbers, and acquires some pretty sweet assets.

    Famous Five:

    • Favorite Book? – Accidental Billionaires
    • What CEO do you follow? – N/A
    • Favorite online tool? — Steller
    • Do you get 8 hours of sleep?— About 6 and a half
    • If you could let your 20 year old self know one thing, what would it be? – "Just to be nice and patient with people"

    Time Stamped Show Notes:

    • 01:38 – Nathan introduces Ben to the show
    • 02:21 – What Ben does on Youtube and how he is monetizing it
      • 02:28 – Ben wanted to give affordable design to the masses
      • 02:43 – Started to make videos of how to make affordable modern furniture
      • 03:00 – Product immigration into the video content itself is how you make money
      • 03:20 – Producing a video product is more difficult
      • 03:45 – First branded deals
    • 03:55 – Homemade-modern.com
    • 04:15 – DIY concrete design deal
    • 04:30 – Home Depot is Ben's biggest client
      • 04:40 – Created a series of content packages
        • 04:50 – Step by step video instructions and social media posts
      • 05:10 – Creating a bunch of products at once
    • 05:18 – It is often rare for big brands to have a real YouTube presence
    • 05:38 – Ben started in this field in 2013
    • 05:45 – First year revenue
      • 05:50 – First 6 months get Ben 10-15,000 subscribers in Youtube
    • 06:00 – Brands that gave Ben donations
      • 06:10 – Ben made a deal of 10 videos per brand after getting 20,000 subscribers
      • 06:38 – "You can't get paid cash until you have 100,000 subscribers"
      • 06:48 – Making a whole package of content
      • 07:00 – Ben's deal on brands versus traditional commercial
    • 07:40 – Total 2015 revenue
      • 07:50 – Adsense money
    • 08:15 – Ben buys his own equipment
    • 08:44 – Long format video is what Youtubers doesn't usually do
      • 09:00 – Long format video is an over 20-minute video
      • 09:09 – Youtube to TV
      • 09:45 – Offering brands full-length videos
    • 10:05 – Person to contact if one needs a full length videos
      • 10:10 – Brands have agencies that they work with
      • 10:20 – Do reverse engineering to find a person
        • 10:30 – Message on Instagram
    • 11:20 – Show the brands that you can do it
      • 11:33 – Put their tools in the video and get positive response
    • 11:45 – Projected revenue this year
      • 11:55 – 68 clients
    • 12:05 – How to scale a business?
      • 12:20 – Scaling would be finding the right people
      • 13:07 – Find 2 to 3 brands that are compatible
        • 13:16 – You can get promotional ad even if the brands didn't pay you
        • 13:43 – Collecting and acquiring assets
      • 14:26 – Ben's content is instructional
    • 14:55 – Connect with Ben through Instagram
    • 17:44 - The Famous Five

    3 Key Points:

    • If you know you can do it, just do it – approval isn't always necessary.
    • There's a right recipe for everything.
    • Be creative – it can get you somewhere.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • @benjaminuyeda – Ben's Instagram account
    • Show Notes provided by Mallard Creatives

    EP 447: $0 to $13M Agency Revenue in 10 Years with RaizLabs CEO Greg Raiz Oct 13, 2016
    Show notes

    Greg Raiz, founder of Raizlabs – a technology innovation firm for design custom applications, web platforms and other cutting-edge software. Listen how Greg earned the respect of startups and Fortune500 companies through his business.

    Famous Five:

    • Favorite Book? – Blink
    • What CEO do you follow? – Elon Musk
    • Favorite online tool? — Invision
    • Do you get 8 hours of sleep?— No
    • If you could let your 20 year old self know one thing, what would it be? – "Just make sure to stop and smell the roses"

    Time Stamped Show Notes:

    • 01:41 – Nathan introduces Greg to the show
    • 02:10 – What Raizlabs does and how it makes money
      • 02:14 – It is a software design company
      • 02:21 – Build iphone and android apps
    • 02:45 – Average project size and price
      • 03:10 – Raizlabs as a product business service
      • 03:22 – Raizlabs helps with the technology side of the business
    • 03:35 – Greg started Raizlabs in 2003
    • 03:47 – Greg was making $ 60-70,000 when he was working with Microsoft
      • 03:57 – Greg was 23 when he left Microsoft
    • 04:11 – First year revenue in 2013
      • 04:25 – Greg was living off his savings
    • 04:55 – Total revenue in 2015
    • 05:10 – 80 people in team
    • 05:35 – Business has been cash deposited for more than a year
      • 05:44 – Margin and business capital
    • 06:09 – "Paying yourself as a CEO has always been a challenge"
      • 06:23 – Reasonable salary
      • 06:58 – Total annual personal expenses
    • 07:37 – Total savings back then
    • 07:53 – Greg had a day job when he was just starting his company
    • 08:20 – Total monthly headcount expenses on an average
    • 08:55 – Greg uses Basecamp and other tools
      • 09:24 – Spending on tools
    • 09:47 – How Greg feels when their client earns more than them
      • 10:00 – They did some good stuff for HubSpot
    • 10:25 – Just released an interesting product for The Perkins School for the Blind
      • 10:35 – Challenge for micro-navigation
      • 10:50 – How to get people to the bus stop
      • 11:10 – Launched earlier this week
    • 11:30 – RunKeeper as a client
      • 11:37 – Fitness mapping idea
      • 12:10 – Design development of the product with the iphone GPS
      • 12:40 – Success to take in-house
    • 13:04 – Equity with the companies
    • 13:25 – How much RunKeeper pays Greg
      • 13:40 – Charged 15K early on
    • 14:20 – Exploring apps that can help the employees betterment
      • 14:41- Methodology on how to facilitate feedback
    • 14:48 – Product exploration and incubation
    • 15:05 – Connect with Greg on his website and Twitter
    • 16:40 - The Famous Five

    3 Key Points:

    • As an entrepreneur, you have to manage your stability and your company's.
    • It is not about how much other companies earn – it is about how you become a part of their success.
    • You can never turn back time – pause and enjoy the beauty of the present.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • @graiz – Greg's Twitter handle
    • Raizlabs.com – Greg's business website
    • Show Notes provided by Mallard Creatives

    EP 445: $20M in 2015 Infoproduct Revenue With "Degenerate" Customers with Timothy Sykes Oct 12, 2016
    Show notes

    Timothy Sykes – the Penny Stocks Guru.

    Famous Five:

    • Favorite Book? – Losing My Virginity
    • What CEO do you follow? – N/A
    • Favorite online tool? — Business Insider
    • Do you get 8 hours of sleep?—"I wish. I really wish"
    • If you could let your 20 year old self know one thing, what would it be? – "Don't be so cocky"

    Time Stamped Show Notes:

    • 01:42 – Nathan introduces Timothy to the show
    • 02:05 – Tim trades penny stocks and people attack him for doing it
      • 02:12 – Most people in a company fail
    • 02:53 – Tim was 17 when he got into business
      • 03:00 – Turned $12,000 into nearly $2 million
      • 03:30 – He's getting more conservative now
    • 03:58 – First splurge
    • 05:00 – The price was $ 17,000 per share
      • 05:20 – Crazy volatility
    • 05:40 – ISCO stock price now
    • 05:50 – Causes of stocks going down
    • 06:03 – Tim is a short-seller
    • 06:25 – Tim defines short squeeze
      • 07:00 – "In order to cover your short, you have to buy it back"
      • 07:10 – Shorts are getting squeezed when the stock goes up too quickly
    • 07:25 – The stock market is not always logical
    • 08:25 – Penny stocks
    • 09:10 – Stocks are not scalable
    • 09:25 – Shorting requires a loan from a broker
      • 09:40 – "If there's a scam, everybody wants to short it"
    • 09:45 - Tim's strategy is ideal for people with small accounts
      • 10:05 – Stock of sponge company
      • 10:40 - HUSP
    • 11:07 – Research that Tim is doing to find out things about the scams
      • 11:17 – Created a tool StocksToTrade.com
    • 11:35 – Playing the volatility
    • 11:57 – Tim was on a TV Show that led him to start teaching stocks
    • 12:41 – First year revenue
    • 13:10 – Total revenue is 2015
    • 13:40 – How Tim uses the people who attack him to his benefits
      • 14:01 – Tim attacks companies and scam
    • 14:48 – Tim's blog
    • 15:50 – Tim's list size
      • 16:00 – People have to learn how to read the materials
    • 16:30 – Total number of unique customers since 2007
    • 16:41 – Selling DVDs and streaming DVDs
    • 17:31 – Tim made an apology posts
    • 18:05 – Tim's parents work with him
    • 18:30 – Tim is giving to charities and foundations
    • 19:15 – Tim made $27M in 2016
    • 20:16 – Connect with Tim through his Twitter and Instagram
    • 21:50 – The Famous Five

    3 Key Points:

    • It's not always about the money – sometimes, imparting your knowledge is more important.
    • Don't let people bring you down.
    • Try to find the good in the all the negativities. Make impossible, possible.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • @Timothysykes – Timothy's Twitter handle
    • @Timothysykes – Timothy's Instagram account
    • Show Notes provided by Mallard Creatives

    EP 444: $1.5M in MRR, SaaS, Helping Studios Render Film Faster with GridMarkets CEO Mark Ross Oct 11, 2016
    Show notes

    Mark Ross, a man who's spent 20 years working in senior level global technology management, and owns board-level experience with Fortune 500 financial services companies. He's the co-founder of GridMarkets and senior level advisor for a number of startups. Listen as Mark discusses why he jumped into entrepreneurship and how it differs from big-time corporate life.

    Famous Five:

    • Favorite Book? – The Tipping Point
    • What CEO do you follow? – Elon Musk
    • Favorite online tool? — Slack
    • Do you get 8 hours of sleep?— "Never"
    • If you could let your 20 year old self know one thing, what would it be? – "Startups are a whole lot harder than you think"

    Time Stamped Show Notes:

    • 01:42 – Nathan introduces Mark to the show
    • 02:07 – What is GridMarkets and how does it generate sales?
      • 02:18 – Power extensive engineering applications
      • 02:40 – Serve studios that make animations and simulations
    • 03:33 – Similar with dark-power concept
    • 04:08 – Agreements with the suppliers
    • 04:20 – GridMarkets has their own grid
    • 05:00 – Idea of GridMarkets started in 2011
      • 05:47 – SaaS in the sense of push-button
    • 06:39 – Give credits to new customers
      • 07:20 – Offering credit hours at $ 1.60
      • 07:30 – Credit numbers per month is over a million at the moment
    • 07:57 – GridMarkets is self-funded and 10 people invest in the company
    • 09:46 – Valuation of GridMarkets
      • 10:15 – Investors' different valuation
    • 10:40 – Number of current customers
      • 11:00 – Fantastic feedbacks from customers
    • 11:20 – MRR
    • 11:48 – Team size
      • 12:26 – There's a lot specific skills and knowledge needed
      • 12:50 – The demand would justify having our own machine
    • 13:10 – Amount a computer can handle per month
      • 14:00 – Millions of computer hours needed to serve studios
      • 15:00 – Spinning up machines
    • 15:45 – Connect with Mark through his email
    • 18:06 – The Famous Five

    3 Key Points:

    • It won't hurt to give your customer something for free to start off.
    • Invest in your people.
    • Value your customer's feedback and learn from it.

    Resources Mentioned:

    • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to quality of Toptal developers.
    • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
    • Freshbooks – The site Nathan uses to manage his invoices and accounts.
    • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
    • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
    • Mark.Ross@gridmarkets.com – Mark's email address
    • Show Notes provided by Mallard Creatives

    NathanLatka.com/private Oct 10, 2016
    Show notes

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