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Thriving Stylist Podcast — Business
Thriving Stylist Podcast

The beauty industry has changed dramatically in the last 10 years.

The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.

It’s actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry.

When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?

The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.

I’m Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.

Latest Episodes:

12 Days Of Giving Bonus: Establishing Core Values Dec 16, 2022

Show notes

I am back here with another very special bonus episode as part of our 12 Days of Gifting celebration! Today we're pulling back the curtain and sharing a lesson straight out of my Thriving Stylist Method Program, specifically around establishing your core values. If you're not a Thriver yet, this will be a fun sneak peek into some of the step-by-step and highly-strategic content that is waiting for you in the program.

If you're looking for strategic business coaching in 2023 and you want to check out the industry's largest and most comprehensive training, hit me up in the DMs on Instagram, @brittseva or @thethrivingstylist, with the word "Leader", and we'll get back at you to learn more about your business and to help you find the perfect path to achieve your 2023 goals!

To learn more about our other 12 Days of Gifting offers follow me on Instagram, @brittseva for all the goodies. I hope you enjoy this bonus content!

#261 - The Marketing Funnel: Building Interest & Social Media Dec 12, 2022

Show notes

Today we are continuing our conversation about my marketing funnel that I have been coaching to for almost a decade, and this episode specifically focuses on the interest level of your marketing funnel and social media, which is so important! I want to share what you really need to know about building interest on social media, which social media platforms to use, and what you should be posting on them. As well, if you want to make the interest level of your marketing funnel easy, definitely check out our Thrivers Society Membership at https://thrivingstylist.com/thriverssociety, which has everything you need to know to start building interest and growing your business!

If you have a question for me that you'd like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to doing more of these types of episodes on the podcast!

If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this!

Learn more at: https://thethrivingstylist.com/podcast/261

12 Days Of Gifting Bonus: 4 Communication Styles & Closing Consultations Dec 07, 2022

Show notes

I am here with a very special bonus podcast as part of our 12 Days of Gifting celebration! Today we're pulling back the curtain and sharing a lesson straight out of my Thriving Stylist Method Program. If you're not a Thriver yet, this will be a fun sneak peek into some of the step-by-step and highly-strategic content that is waiting for you in the program.

If you're looking for strategic business coaching in 2023 and you want to check out the industry's largest and most comprehensive training, hit me up in the DMs on Instagram, @brittseva, and we'll get back at you to learn more about your business and to help you find the perfect path to achieve your 2023 goals!

To learn more about our other 12 Days of Gifting offers follow me on Instagram, @brittseva for all the goodies. I hope you enjoy this bonus content!

#260 - The Marketing Funnel: Creating Desire Dec 05, 2022

Show notes

Today I'm continuing our series focusing on my Hairstylist's Marketing Funnel, and I'm specifically talking about the desire level and how to truly create desire for what you offer. To prepare for this episode, I spent time reviewing the websites of stylists, salons and industry influencers, and wow, did I ever learn some things that I want to share with you!

In this episode, you'll hear some of the major mistakes and mishaps that I found when reviewing different websites. I expose them here not to embarrass anybody, but to empower everybody to get out of their own way, to stop taking shortcuts, and to instead of making decisions that make your life easier, make the decisions that will have your clients wanting to work with you - period!

If you have a question for me that you'd like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to doing more of these types of episodes on the podcast!

If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this!

Learn more at: https://thethrivingstylist.com/podcast/260

#259 - The Marketing Funnel: Creating Opportunity & Branding in Tough Markets Nov 28, 2022

Show notes

Today, I'm doing something that I've never done on the podcast before and I'm kicking off a 4-part series centered around my Hairstylist's Marketing Funnel. This is something that I created and trademarked way back in 2012, and it became the foundation of not just Thrivers Society, but literally everything that I do.

In this first installment, I answer a question from an incredible listener who left me a rating and review, and it's dedicated to the opportunity level of the framework. More specifically, I look at how to create more opportunity for growing your clientele and branding in tough and competitive markets.

I invite you to really hone in on your target market and branding, because this is the core of everything that you do when getting that clientele generator pumping! Stay tuned, because you're not going to want to miss the upcoming episodes in this series!

If you have a question for me that you'd like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to doing more of these types of episodes on the podcast!

If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience!

Learn more at: https://thethrivingstylist.com/podcast/259

#258 - Pre-Visit Guest Experience Nov 21, 2022

Show notes

This episode is a big one, as we are talking all about pre-visit guest experiences! The biggest piece of the puzzle when building pre-visit guest experiences is trust, but how can you be sure that you're building it with them? In today's episode, I reveal the ways that you can build trust with potential clients, and what happens when the trust just isn't there between your client and the salon. Remember, this process begins before that person even visits your salon for the first time, so these are things that you always need to be considering as a salon and business owner!

If you have a question for me that you'd like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to doing more of these types of episodes on the podcast!

If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this!

Learn more at: https://thethrivingstylist.com/podcast/258

#257 - Is It Time to Let A Team Member Go? Nov 14, 2022

Show notes

Today's episode is again inspired by another review I received from a listener who has questions around terminations. How exactly do you know if now is the right time to let a team member go, and if you have given that person a fair shot? Once you've made the decision that it isn't the right fit, how do you let the person go in a professional manner? These can be tricky questions to answer, but I want you to think hard about what it is that you're trying to create with your business, and who you want to be around each and every day to help you succeed. You need to not only ask these questions, but be brutally honest with yourself, have these conversations, and make the hard choices that are necessary. In this episode, I want to set you up for success with all your hires and all your terminations, and take the fear out of making these decisions. You can do it!

If you have a question for me that you'd like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to doing more of these types of episodes on the podcast!

If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this!

Learn more at: https://thethrivingstylist.com/podcast/257

#256 - I'm Making $135K Working Part-Time & Craving MORE… Nov 07, 2022

Show notes

Today I'm answering a great question that I received from a very seasoned and successful stylist who has a desire and want for more. Although she's very happy with her lifestyle and what she has achieved, she is constantly left with a feeling of needing more, so I am going to talk to you today about what this "more" can look like for you in your life and salon.

This episode is really about getting you to think about what it is that you want in life and what you want to get from this industry. So get creative, because this industry is changing and you need to stay open-minded. There are so many possibilities available right now, and I can't wait to help guide the industry in the direction that I know it needs to go in!

If you have a question for me that you'd like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to doing more of these types of episodes on the podcast!

If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this!

Learn more at: https://thethrivingstylist.com/podcast/256

#255-The Story of a Salon Walkout Oct 31, 2022

Show notes

This week I'm answering a question from a Thriver and listener of the podcast who is talking about a salon walkout that recently happened, and I share how I would have approached handling the situation, in the hope that it provides some lessons that you can use in the future. This is what business ownership really looks like, and it's all about the highs, the lows, the learnings and the hardships. I want you to take this time to look closely at your numbers and the structure in your salon, because there are amazing people out there who want to learn, can be mentored, and would absolutely thrive in your system!

If you have a question for me that you'd like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to doing more of these types of episodes on the podcast!

If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this!

Learn more at: https://thethrivingstylist.com/podcast/255

#254-Professional, Profitable, Authentic Vulnerability Oct 24, 2022

Show notes

I'll be the first to admit that I'm feeling a little bit vulnerable digging into this topic today, but I want to look at what it means to display professional, profitable and authentic vulnerability. This is something that I've struggled with for a long time, and probably still do, but I've been able to really learn how to be more vulnerable, but in the right way. In this episode, I share the do's and don'ts of being vulnerable as a business owner, the dangers of oversharing or creating content that isn't aligned with your brand, and so much more!

If you have a question for me that you'd like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to doing more of these types of episodes on the podcast!

If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this!

Learn more at: https://thethrivingstylist.com/podcast/254

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