This Is Small Business

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Do You Have What It Takes to Own Your Own Business? Mar 19, 2024

Show notes

If there's one thing we’ve learned over the many episodes of this show, it’s that owning and operating your own business is hard. You have to overcome challenges you didn’t even know existed.

Thinking of becoming an entrepreneur or you’re wondering if you should stick it out? We have Dr. Laura Morgan Roberts, scholar, speaker and consultant, who studies the science of maximizing human potential, to guide us through. “I do think for every market need, for every human desire, there is an entrepreneur who is inspired and equipped to meet that need and to help for people to connect with that desire”

And Pamela Wirth, of Hello Health, will share what she’s learned on her path to entrepreneurship. Learn from an expert and those who have been there!

In this episode you’ll hear:

(03:49) Why connecting with others is one of the most important traits of an entrepreneur

(05:23) What qualities you need to be an entrepreneur

(08:17) If you can't go all in on your business because you need the financial security of a 9 to 5, how else can you start your business journey?

(10:24) How do you start a business if you have too much on your plate?

(12:56) An entrepreneur is also a leader, so what qualities do you need to be a great leader?

(15:38) What are some hurdles that entrepreneurs might have to overcome when they're thinking about starting a business?

(18:45) What are some of the qualities you need to help you get through the tough times?

Business Loans Dos and Don’ts Mar 12, 2024

Show notes

Money is such an integral part of your business. So when the time comes and you need to secure more, where do you start? Who do you turn to? We’ve got Iman Cotton, a loans officer with CDC Small Business Finance to guide us through it. Iman says that a good place to start is by thinking, “something that sounds too good to be true, probably is.”

Learn how to best prepare you and your business for a loan.

In this episode you’ll hear:

(01:39) How do you find a good lender?

(03:29) What documents do you need to apply to a small business loan?

(04:31) Mistakes small business owners make when they want to apply for a loan.

(07:34) Now that you have the loan, what happens if you’re struggling to pay it back?

Strategies for Success as a Woman in Business Mar 05, 2024

Show notes

Being a woman in business can come with its challenges but with the right tools – it can become a journey of empowerment and growth. Just ask Katy Luxem, the CEO and founder of Big Dill Pickleball, who stands out in the sporting goods industry with her products. She’ll share the story behind why she started Big Dill Pickleball, some insights on how to succeed in ecommerce, and how she dealt with being a female founder in a male-dominated industry. You’ll also hear from Deepa Purushothaman, the Founder of re.write, Executive Fellow at Harvard Business School and the author of The First, The Few, The Only. Deepa has spent most of her time helping women in the corporate world, so she accumulated a ton of advice that she’ll be sharing with us – like the importance of community.

Unlearn some ideas about what it means to be a woman in business and learn the benefits that can come from being a female founder.

In this episode you’ll hear:

(01:31) How Katy started Big Dill Pickleball

(03:20) How using branding and differentiation is essential if you want to succeed in ecommerce.

(05:20) The importance of building community and having a supportive network as a female founder.

(07:42) What you need to unlearn about what it means to be a woman in business.

(10:48) How to navigate issues that are out of your control.

(12:33) The benefits of being a woman in business

How Networking Can Help You Build and Grow Your Business Feb 27, 2024

Show notes

Having a solid network can help you meet the right people that will help you grow your business. Just ask Robbie Samuels, Author, Business Coach, Biz Book Publishing Hub Founder and networking expert who got his first few clients by tapping into his network. Robbie shares all his networking secrets so you can know how to get the most out of any networking event and break away from the transactional feeling that comes with it. “I believe that our network is an untapped resource,” he says. “And if we're trying to find people for our programs and to pilot new things – 80 percent of the people that we need to sell to or connect with, we already know. It's a matter of reaching out to that network.”

Learn what a successful networking event looks like and what you should be doing before and after to ensure that you’re taking advantage of everything that networking has to offer.

In this episode you’ll hear:

(02:00) Why networking can be uncomfortable and how to overcome that by reframing your mindset.

(04:28) Bagel vs Croissant: How body language can make networking easier.

(06:41) How to prepare for a networking event.

(07:55) How committing can help you stand out.

(08:52) How to use your network to grow your business.

How to Use Social Media to Reach Your Audience Feb 20, 2024

Show notes

Social media can help you connect with your audience authentically and foster meaningful growth. Just ask Sahra Nguyen, the founder and CEO of Nguyen Coffee Supply, who uses storytelling to keep her audience engaged. Sahra explains how she figured out what content her audience wants and what performs best on each platform. You’ll also hear from Kat Norton, the CEO of Miss Excel, who went viral on social media and used her online presence to successfully start her business. Kat digs deeper into how to keep up with trends and how to plan your content efficiently.

Learn how Kat and Sahra used social media to their advantage and discover actionable strategies – like how to follow trends and create content – to elevate your online presence and reach your audience.

In this episode you’ll hear:

(02:16) How Kat used social media to start Miss Excel

(07:06) How Sahra connects with her audience through social media by sharing her story and being authentic

(09:24) Sahra talks about the challenges to centering the founder’s story in your brand’s social media

(10:19) How Sahra uses data to figure out what type of content works for each platform

(12:41) How experimenting with your social media content can make you go viral and how to take advantage of that virality – even if the content doesn’t align with your brand

(15:50) How to keep up with trends

(18:33) How to create social media content efficiently

BONUS: The Benefits of Integrating Culture Into Your Products Feb 13, 2024

Show notes

Building a brand around your culture and history can help you stand out and create a loyal customer base. Just ask Teri Johnson, the CEO of Harlem Candle Co, whose scented candles are inspired by influential figures in the Harlem Renaissance. Teri opens up about how, in sharing stories from this moment in Black history, she was able to build a brand that people wanted to talk about, share and celebrate. "Storytelling is everything about the candle," she says. "People connect to it and they can feel it."

Learn how Teri started her business, the stories behind some of her favorite scents, and how she integrates Black history into her branding.

In this episode you'll hear:

(01:18) Where Teri's story begins

(04:23) How to find support (and cross promotion) in community

(05:15) Andrea mentions one of our previous episodes, in which former NFL player Justin Forsett talks about finding your "huddle". You can listen to the full episode here: https://www.smallbusiness.amazon/podcast-episodes/ep-13-justin-tackles-the-top-3-steps-to-start-a-business

(07:40) How to work storytelling into product packaging

(08:30) How brand storytelling wins Teri media coverage and high-profile customers

(09:55) How transparency builds customer loyalty

How to Keep a Seasonal Business Profitable Year-Round Dec 19, 2023

Show notes

Ever wondered how to keep a seasonal business profitable year-round? Charlie Weiss, owner of Jummy, an organic hot cocoa company has it figured out. Find out how you can leverage slow periods for business growth and why customer loyalty is essential to your success during the high and low seasons. And because this is our last episode this season, you’ll also get to hear from experts from previous episodes who’ll be expanding on some of the tips Charlie points out, like making sure you stay up to date with your customer journey and figuring out your cash flow.

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(6:23) Charlie reveals the seasonal customer journey of his business

(15:33) The importance of forecasting when figuring out cash flow in a seasonal business

(17:10) How to prepare for and take advantage of the slower season

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How to Grow a Sustainable Business Dec 12, 2023

Show notes

Can your business meet eco-friendly regulations while thriving in a competitive market? Greg and Will Owens, the Co-Founders of Liberty Tabletop (who claim to be one of the most environmentally friendly flatware manufacturers on earth) will show you how. From using reusable materials to reducing carbon footprint, learn what it takes to grow your business as you implement environmentally responsible practices.

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(02:42) Greg and Will discuss their flatware company's eco-friendly features and reduced carbon footprint with a 'factory-to-table' approach.

(07:27) Greg explains the reasons behind their product's higher cost and why customers value it.

(09:42) Will delves into their aim to acquire climate-friendly badges and their impact on consumer choices.

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How to Future-proof Your Business Dec 05, 2023

Show notes

Are you wondering if you could use AI or technology to ease your workload? The answer is yes and we’ll show you how. Kevin Meyer, Co-Founder & CEO of Crunch Tech Inc., explains how he uses automation and AI to run his business more efficiently. And Michelle Weise, the CEO of Rise & Design, digs deeper into how you can future-proof your business and the importance of communication in an increasingly tech-oriented community.

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(5:42) Can everything be automated? Kevin discusses the limitations of AI, particularly in terms of generating specific content and designing products.

(14:47) Michelle emphasizes the importance of internal communications in the workplace, particularly the need to articulate the "why" and the vision behind organizational changes and technological advancements.

(19:44) Andrea goes over the benefits of automation for small teams and how leveraging technology and project management tools can streamline operations.

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How to Expand to Other Markets Nov 28, 2023

Show notes

Entering a new market can be challenging, especially if it’s an international one. But Max Gurevich, President of Warm Home Designs, has learned all the do’s and don’ts after successfully entering the Canadian and Mexican markets via Amazon. From making sure you switch up your marketing strategy to better suit the new market and trusting your customer feedback, to taking on the fear of a new language, Max has a wealth of helpful tips to share.

This episode is brought to you by Amazon Ads. Amazon Ads helps you reach customers wherever they spend their time and is here for every type of small business. Amazon Ads has a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies.

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(03:25) How to tailor your products to non-US markets.

(05:34) How to use research to gain a competitive advantage.

(10:16) Andrea goes over the key takeaways for expanding to new markets which include thorough research, adapting marketing based on customer feedback, and starting with small-scale experiments for return on ad spend evaluation.

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