Thinking With Mitch Joel

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SPOS #599 - Better Brand Stories With Mark Evans Dec 31, 2017

Show notes

Welcome to episode #599 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #599 - Host: Mitch Joel. There is a real struggle in business today. Regardless of how far brands have travelled, when it comes to advertising, social media and content marketing, the vast majority of businesses today struggle with how to tell a great brand story. I've had the pleasure of knowing Mark Evans for a long while. We go all the way back to the early days of blogging (2003-ish). Back then, Mark held one of the most coveted roles in publishing, as the tech journalist for one of the largest national newspapers. As blogging took hold and social media transformed the media landscape, Mark did not just lie back and go quietly into the night. On the contrary, he embraced this new media. Now, he works as a consultant helping businesses to tell a better brand story. He's the author of Storytelling for Startups (which is going to be updated and renamed in 2018), and is an advisor to many other companies. Along with being an avid hockey and tennis player, he still writes... and even has one of Canada's leading newsletters on marketing. Enjoy the conversation...

Running time: 51:18.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Mark Evans.
Storytelling for Startups.
Follow Mark on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #599 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast blog blogger blogging brand brand story business business blog business book business conversation business podcast content marketing digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption innovation j walter thompson journalism journalist jwt leadership book leadership podcast management podcast mark evans marketing marketing agency marketing blog marketing newsletter marketing podcast media media landscape mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel new media newspaper non fiction book podcast publishing six pixels of separation social media startup storytelling for startups tech journalist technology journalist wpp

SPOS #598 - The Business Of Expertise With David C. Baker Dec 24, 2017

Show notes

Welcome to episode #598 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #598 - Host: Mitch Joel. Sometimes you come across an individual (and a book) and it just mystifies you. How is it possible that you had not heard of this person's work before? That was my reaction when I was introduced to the work of David C. Baker. His book, The Business of Expertise is simply brilliant. In a world where self-proclaimed Gurus and Thought Leaders are everywhere (and including these titles on LinkedIn), the work of David could not have come at a better time. Just who is an expert? And, if you truly are an expert, how do you turn it into a true business and revenue opportunity (without looking like a jerk)? David has done the real work. He has worked with 750+ firms and in-house departments on helping individuals to figure out the true value of their expertise. If that were not enough, he's also the author of Managing (Right) for the First Time and Financial Management of a Marketing Firm. Not just one to work on marketing, David also teaches racing to expert motorcycle racers and flies 25 different types of airplanes and helicopters (no joke!). Enjoy the conversation...

Running time: 56:42.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with David C. Baker.
The Business of Expertise.
Managing (Right) for the First Time.
Financial Management of a Marketing Firm.
Follow David on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #598 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast brand business blog business book business conversation business podcast david c baker digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption financial management of a marketing firm innovation j walter thompson jwt leadership book leadership podcast LinkedIn management podcast managing right for the first time marketing marketing agency marketing blog marketing industry marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast six pixels of separation the business of expertise thought leader thought leadership wpp

SPOS #597 - Find Your Potential With Mark Sanborn Dec 17, 2017

Show notes

Welcome to episode #597 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #597 - Host: Mitch Joel. Have you read the book, The Fred Factor? It's one of those massive business book must-haves (like Who Moved My Cheese? And The Tipping Point). It has sold close to two million copies. The author is Mark Sanborn. I've been a fan of his work for a long time, but never had the chance to have a conversation with him (until now). He's written a ton of bestsellers since then (You Don't Need A Title To Be A Leader, Encore Effect, Fred 2.0 and many more). Most recently, this top-rated speaker and consultant published his latest, The Potential Principle. It's an amazing read and an important topic. What is your true potential? Do you know? Are you truly working it? How is that working out for you? In this episode, Mark discusses the power of our potential and why we should not squander it. Enjoy the conversation...

Running time: 49:10.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Mark Sanborn.
The Potential Principle.
The Fred Factor.
Fred 2.0.
You Don't Need A Title To Be A Leader.
Encore Effect.
Follow Mark on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #597 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast brand business blog business book business conversation business podcast digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption encore effect fred 20 innovation j walter thompson jwt keynote speaker leadership book leadership podcast management podcast mark sanborn marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast public speaker six pixels of separation speaker the fred factor the potential principle the tipping point who moved my cheese wpp you dont need a title to be a leader

SPOS #596 - Future Proof With Minter Dial Dec 10, 2017

Show notes

Welcome to episode #596 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #596 - Host: Mitch Joel. Back in early 2002, when I first got started in this agency business, I was networking as much as possible. One of the first major local executives that I met was Minter Dial. A man with an international reputation who was senior leadership at L'Oreal. We became friends, but Minter moved on. I believe that Minter and I bonded so well, because we were both interested in very divergent cultural spaces, while developing very corporate lives at the same time. To give you some context, Minter Dial is an American, with French citizenship, born in Belgium, educated in England, living in France and married with two children. He is the author and producer of the award-winning documentary film and book, The Last Ring Home. A personal and moving story that traces the lives of his grandfather and grandmother through WWII. The film, which has won multiple awards, including Best Foreign Film, Best Documentary and Best Screenplay, was shown on PBS in May of this year. On the professional front - after a 16-year international career with the L'Oréal Group -- including nine assignments in France, UK, USA and Canada -- Minter launched The Myndset Company, a boutique agency providing business speaking and consultancy on leadership, branding and digital strategy. Most recently, Minter co-authored (with Caleb Storkey), Futureproof - How to get your business ready for the next disruption. The book explores the three core mindsets and twelve disruptive technologies that brands must have to grow and succeed... and to get ready for the next disruption. Enjoy the conversation...

Running time: 49:33.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Minter Dial.
Futureproof - How to get your business ready for the next disruption.
The Myndset Company.
The Last Ring Home.
Follow Minter on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #596 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast brand branding business blog business podcast business speaking caleb storkey culture digital marketing digital marketing agency digital marketing blog digital marketing podcast digital strategy disruption disruptive technology documentary future proof futureproof innovation j walter thompson jwt leadership leadership podcast loreal management podcast marketing marketing agency marketing blog marketing podcast minter dial mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel pbs podcast six pixels of separation speaking technology the last ring home the myndset company wpp

SPOS #595 - Into The Speaker Lab With Grant Baldwin Dec 03, 2017

Show notes

Welcome to episode #595 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #595 - Host: Mitch Joel. The number one question that people ask me is: how did you become a professional speaker? I don't believe that my story is replicable. Not because I am special (I am not). I just had many lucky breaks happen together in a short period of time. Here's one thing that I have learned over the years: the best speakers do not just get up on stage and deliver. They are not individuals with birth-given skills. The ability to communicate to an audience (and, that's anyone from the boardroom to the convention centre) is a learnable skill. Grant Baldwin does this for a living. A former Bible college youth pastor, Grant now helps people become speakers... and become better speakers. His company, The Speaker Lab, has a whole mess of tools, podcasts, workshops, training and more (including his free speaker workshop and free speaker fee calculator). In this episode, we break it down for anyone and everyone who wants to deliver in front of an audience. And, whether you eagerly want to get up on stage or are dreading it, the skillset of public speaking is critical to your success (and your brand's). Enjoy the conversation...

Running time: 54:22.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Grant Baldwin.
The Speaker Lab.
The Speaker Lab podcast.
Grant's free speaker workshop.
Grant's free Speaker Fee Calculator.
Follow Grant on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #595 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast audience brand business blog business podcast communication digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption grant baldwin innovation j walter thompson jwt leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel podcast presentation professional speaker public speaking six pixels of separation speaker speaker fee speaker training speaking speaking podcast the speaker lab the speaker lab podcast wpp

SPOS #594 - Secrets For Powerful Communications With Julian Treasure Nov 26, 2017

Show notes

Welcome to episode #594 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #594 - Host: Mitch Joel. Sometimes lightning strikes, and you get lucky. There is no question that this is, exactly, what happened to me over ten years ago when I first met Julian Treasure and we happened to sit next to each other at the first TED conference that I ever attended. To watch him ascend has been a treat. To learn from him has been even better. Julian is a sound and communication expert. He travels the world training people to listen better and create healthier sound. He is author of two books, Sound Business, and the recently published, How to be Heard. He's not someone who just attends TED. He's a TED speaker as well. Julian's five TED talks have been watched more than 40 million times. His latest, How to speak so that people want to listen, is in the top 10 TED talks of all time. Julian is also founder of The Sound Agency. The audio-branding company asks and answers the question "How does your brand sound?". Julian's main focus right now is helping people (like you and me) get better at communicating. How To Be Heard is such a great book (seriously... read it!). Enjoy the conversation...

Running time: 54:22.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Julian Treasure.
How to be Heard.
Sound Business.
The Sound Agency.
Julian's five TED talks.
Follow Julian on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #594 - Host: Mitch Joel.

Tags: advertising advertising podcast audio audio branding blog blogging brand branding business blog business book business podcast business thinker communications communications expert david usher digital marketing digital marketing agency digital marketing blog digital media facebook google how to be heard innovation itunes j walter thompson julian treasure jwt leadership leadership podcast management management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog mirum podcast social media sound sound business sound expert ted ted conference ted speaker the sound agency twitter wpp

SPOS #593 - Marketing Lessons From The Toxic Avenger With Jeffrey Sass Nov 19, 2017

Show notes

Welcome to episode #593 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #593 - Host: Mitch Joel. I've known Jeffrey Sass for many years. We've become friends through the digital channels. It started back when I was speaking at an event in South Florida and stumbled into a domain name convention and auction. I watched the domain Jeans.com go for a ridiculous amount of money. Jeffrey Sass didn't buy that domain, but he's been a part of that scene for a long time. Currently, he's the CMO for .CLUB - now a global brand, and one of the top and most used new domain extensions. What I did not know is his history is helping to market B movies. In the evolution of his career in marketing, he joined the Troma Entertainment team, having met Troma Founders Lloyd Kaufman and Michael Herz, when he was working in a film and TV distributor. He had a long and enjoyable stay in Tromaville, and was deeply involved in writing and producing as well as video and television sales. Troma launched The Toxic Crusaders Saturday morning cartoon series, in addition to contributing creatively to the show, he launched and ran Troma's in-house licensing and merchandising arm, making deals with more than 70 licensees worldwide, including Marvel Comics. So, he recently published the fascinating read, Everything I Know about Business and Marketing, I Learned from The Toxic Avenger - (One Man's Journey to Hell's Kitchen and Back). If that were not enough, he also handled licensing and merchandising for the Emmy Award-winning PBS show, Reading Rainbow. Enjoy the conversation...

Running time: 57:17.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Jeffrey Sass.
Everything I Know about Business and Marketing, I Learned from The Toxic Avenger - (One Man's Journey to Hell's Kitchen and Back).
.CLUB.
Troma Entertainment.
Follow Jeffrey on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #593 - Host: Mitch Joel.

Tags: advertising advertising podcast audio b movie blog blogging brand branding business blog business book business podcast business thinker cartoon chief marketing officer cmo david usher digital channel digital marketing digital marketing agency digital marketing blog digital media domain extension domain name domain name convention dot club emmy awards everything I know about business and marketing I learned from the toxic avenger facebook film industry google innovation itunes j walter thompson jeff sass jeffrey sass jwt leadership leadership podcast licensing lloyd kaufman management management podcast marketing marketing blog marketing podcast marvel marvel comics media merchandising michael herz mirum mirum agency mirum agency blog mirum blog mirum podcast movie movie industry pbs reading rainbow social media toxic avenger toxic crusaders troma troma entertainment twitter wpp

SPOS #592 - Exactly What To Say With Phil Jones Nov 12, 2017

Show notes

Welcome to episode #592 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #592 - Host: Mitch Joel. I was surprisingly taken aback by the book, Exactly What To Say. There are no stories in this book. No case studies. It's a small book. It's a very smart book. In a world where you might assume that anything and everything has already been written about sales, Phil Jones' book packs a lot of wows. Smart and just the facts and tactics. No fat... all protein. It will also help you to frame (and reframe) how you think about everything from introducing yourself to pitching your wares. Phil is a sales machine at heart. He started his first business at fourteen. He's worked in fashion, retail, sports and beyond. After extensive travel, he honed in on what he likes best: helping other people get more comfortable with closing deals. If you have not picked up, Exactly What To Say... you really should. The subtitle of the book is, "the magic words for influence and impact," and it delivers. Enjoy the conversation...

Running time: 56:01.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Phil Jones.
Exactly What To Say.
Follow Phil on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #592 - Host: Mitch Joel.

Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker case study david usher digital marketing digital marketing agency digital marketing blog digital media exactly what to say facebook fashion google influence innovation itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog mirum podcast phil jones phil m jones pitching retail sales sales leadership sales training social media twitter wpp

SPOS #591 - The Funny Thing About Marketing With Tom Fishburne Nov 05, 2017

Show notes

Welcome to episode #591 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #591 - Host: Mitch Joel. There's this incredible feeling that you get from Tom Fishburne's comics about the marketing industry. Of course, they're funny. With that, they can be very biting (almost to the point of feeling that he's been using Alexa's technology to listen in on some of your meetings), and that is coupled with this opposing sense of care, empathy and love for the business. Hard and soft... at the same time. For years, he has been taking shots at just how much technology has impacted brands and consumers. With that, he doesn't just do it from his pencil. He's been a marketing professional for a long time (from large CPGs like General Mills and Nestle to Method and beyond). Now, he's more commonly known as the Marketoonist (and if you're in business, you do not want to miss his weekly hit), but he also runs a small agency providing business cartooning for clients. Most recently, Tom published his first book, Your Ad Ignored Here (which is a compilation of his work). It's an amazing anthology and you can, literally, see which technologies were happening at any given moment in time and just how much consumers (probably) have not changed (hint: hit them with ads as much as you like, they're just not that into you). Enjoy the conversation...

Running time: 56:03.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Tom Fishburne.
Your Ad Ignored Here.
Marketoonist.
Follow Tom on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #591 - Host: Mitch Joel.

Tags: advertising advertising podcast alexa amazon amazon alexa apple music audio audio branding blog blogging brand branding business business blog business book business podcast business thinker comic david usher digital marketing digital marketing agency digital marketing blog digital media facebook general mills google innovation itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing industry marketing podcast marketing professional marketing strategist marketing thought leader marketoonist media method mirum mirum agency mirum agency blog mirum blog mirum podcast nestle social media sonic branding spotify streaming technology tom fishburne twitter wpp your ad ignored here

SPOS #590 - Sonic Branding With David Meerman Scott Oct 29, 2017

Show notes

Welcome to episode #590 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #590 - Host: Mitch Joel. The power of audio is not just something that we are all seeing in the growth of streaming services like Spotify and Apple Music. More than ever what we often hear is as important as what we read and see. The impact that audio has on a brand cannot be understated. So much so, that famed marketing thought leader and strategist, David Meerman Scott, has a new co-venture (with Juanito Pascual) called, Signature Tones. The bestselling author of The New Rules of Marketing & PR, The New Rules of Sales & Service, Marketing the Moon, Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Eyeball Wars, Newsjacking and more has many thoughts on the intersection and opportunity that exists for marketing and music. Enjoy the conversation...

Running time: 52:07.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with David Meerman Scott.
Signature Tones.
The New Rules of Marketing & PR.
The New Rules of Sales & Service.
Marketing the Moon.
Real-Time Marketing & PR.
Marketing Lessons from the Grateful Dead.
World Wide Rave.
Eyeball Wars.
Newsjacking.
Follow David on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #590 - Host: Mitch Joel.

Tags: advertising advertising podcast apple music audio audio branding blog blogging brand branding business blog business book business podcast business thinker david meerman scott david usher digital marketing digital marketing agency digital marketing blog digital media eyeball wars facebook google innovation itunes j walter thompson juanito pascual jwt leadership leadership podcast management management podcast marketing marketing blog marketing lessons from the grateful dead marketing podcast marketing strategist marketing the moon marketing thought leader media mirum mirum agency mirum agency blog mirum blog mirum podcast newsjacking real time marketing and pr signature tones social media sonic branding spotify streaming the new rules of marketing and pr the new rules of sales and service twitter world wide rave wpp

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