Thinking With Mitch Joel

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SPOS #609 - Denise Lee Yohn Fuses Branding And Culture Mar 11, 2018

Show notes

Welcome to episode #609 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #609 - Host: Mitch Joel. She has become the go-to person when it comes to creating brands that truly work. Denise Lee Yohn is not slowing down. Her latest business book, Fusion - How integrating brand and culture powers the world's greatest companies, was just published, and it follows her work on what it takes to not only stand out, but constantly deliver a great brand experience for customers. When it comes to brands doing things right - constantly and consistently - I always think of the work that Denise Lee Yohn is doing. From her first book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest to the article she authored for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand, then came Extraordinary Experiences, that profiled seven popular, powerful retail and restaurant brands, she is a brand juggernaut. The former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) is back to show you why brand and culture should never be separate in your organization... ever! Enjoy the conversation...

Running time: 52:58.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Denise Lee Yohn.
Fusion - How integrating brand and culture powers the world's greatest companies.
What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest.
Extraordinary Experiences.
Follow Denise on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #609 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast brand brand experience branding burger king business blog business book business conversation business podcast culture denise lee yohn digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption extraordinary experiences fusion harvard business review innovation j walter thompson jwt land rover leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast six pixels of separation sony electronics unilever what great brands do wpp

SPOS #608 - Andrew Keen Wants To Fix The Future Mar 04, 2018

Show notes

Welcome to episode #608 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #608 - Host: Mitch Joel. Even when he takes a pop at me (which he does... and it's probably not all that lovingly), I really enjoy my conversations and debates with Andrew Keen. It used to be a lot easier to call him a contrarian to everything that was happening in Silicon Valley. After all, his bestselling books, The Cult of the Amateur, Digital Vertigo and The Internet Is Not The Answer earned him the dubious title of "the anti-Christ of Silicon Valley." His latest book, How To Fix The Future, is still controversial but it's more optimistic (if we do something with the contents of it) about how this might all play out. Sure, Andrew is happy to take a victory lap, by pointing out how right he was in his previous books... but here we are. How does technology our culture and digital media push forward with so much creative destruction and the problems that have arisen as we all connect? Andrew is executive director of the Silicon Valley innovation salon FutureCast and a public speaker. He is the host of Keen On show, a TechCrunch chat show, and was named one of the "100 Most Connected Men" in 2015 by GQ magazine. Enjoy the conversation...

Running time: 1:02:33.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Andrew Keen.
How To Fix The Future.
The Internet Is Not The Answer.
Digital Vertigo.
The Cult of the Amateur.
Follow Andrew on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #608 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast andrew keen brand business blog business book business conversation business podcast creative destruction culture digital marketing digital marketing agency digital marketing blog digital marketing podcast digital media digital vertigo disruption futurecast gq magazine how to fix the future innovation j walter thompson jwt keen on leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast silicon valley six pixels of separation techcrunch technology the cult of the amateur the internet is not the answer wpp

SPOS #607 - Grow Wherever You Work With Joanna Barsh Feb 25, 2018

Show notes

Welcome to episode #607 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #607 - Host: Mitch Joel. How do real people succeed in the real world of work? That's the question bestselling author Joanna Barsh set out to answer in her latest book, Grow Wherever You Work. How did she find the answer? Not by asking motivational types or the well-established CEOs, but by diving into the trenches with today's boldest, brightest, up-and-coming leaders (some were... millennials!!... gasp!). Distilling the stories of important work challenges from more than 200 rising leaders in 120 companies, her new book can help anyone grow and learn through the challenges that we all face--not despite them. Why Joanna? Prior to retiring, she joined McKinsey & Company in 1981 and was a senior partner. Along with her consulting work, she lead the McKinsey Centered Leadership Project, whose goal was to help develop women leaders. Joanna is a New York City Commissioner of Women's Issues and received the Girl Scouts Council Woman of Distinction Award and the National Council of Research on Women Award. Joanna is also a trustee of Sesame Workshop. She was a Baker Scholar at Harvard Business School and is also the author of Centered Leadership and How Remarkable Women Lead. Enjoy the conversation...

Running time: 1:01:53.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Joanna Barsh.
Grow Wherever You Work.
How Remarkable Women Lead.
Centered Leadership.
Follow Joanna on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #607 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast brand business blog business book business conversation business podcast centered leadership digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption girl scouts grow wherever you work harvard business school how remarkable women lead innovation j walter thompson joanna barsh jwt leadership leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mckinsey mckinsey cantered leadership project millennials mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast sesame workshop six pixels of separation wpp

SPOS #606 - Become A Superconnector With Scott Gerber Feb 18, 2018

Show notes

Welcome to episode #606 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #606 - Host: Mitch Joel. Everywhere I look, I see the book Superconnector. Online, in bookstores at the airport. What kind of connector would I be without trying to pin down the bestselling book's author, Scott Gerber? Scott Gerber is CEO of The Community Company, an organization that builds and manages community-driven programs for media companies and global brands. He is also the founder of YEC, an invitation-only organization comprised of the world's most successful young entrepreneurs, and the co-author of Superconnector. He also wrote the book, Never Get a "Real" Job a few years back. Scott believes that we should never diminish the power of our social capital, and we should be constantly making deposits to ensure that the account keeps growing. How do you find purpose and value in your connections, in your network and in networking? Listen on. Enjoy the conversation...

Running time: 50:46.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Scott Gerber.
Superconnector.
Never Get a "Real" Job.
The Community Company.
Follow Scott on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #606 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast brand business blog business book business conversation business podcast connections digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption entrepreneur innovation j walter thompson jwt leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast media media company mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel network networking never get a real job non fiction book podcast scott gerber six pixels of separation social capital super connector superconnector the community company wpp yec

SPOS #605 - Next Level Negotiation Skills With Chris Voss Feb 11, 2018

Show notes

Welcome to episode #605 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #605 - Host: Mitch Joel. His book is easily one of the best books that I have read in a very long time. The concept of negotiating has been a hot topic for authors and business speakers for a very long time. Still, Chris Voss is truly brilliant and his book, Never Split The Difference - Negotiating As If Your Life Depended On It, is just chock full of genius from start to finish. Chris was the lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI's hostage negotiation representative for the National Security Council's Hostage Working Group. Prior to becoming the FBI lead international kidnapping negotiator, Christopher served as the lead Crisis Negotiator for the New York City Division of the FBI. Christopher was a member of the New York City Joint Terrorist Task Force for 14 years. During Chris's 24 year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but Scotland Yard and Harvard Law School. He is also a recipient of the Attorney General's Award for Excellence in Law Enforcement and the FBI Agents Association Award for Distinguished and Exemplary Service. Chris currently teaches business negotiation in the MBA program as an adjunct professor at University of Southern California's Marshall School of Business and at Georgetown University's McDonough School of Business. So, yeah, he knows a thing or two (or a million) about how to get things done. It's been a while since I was this nervous to speak with a book author (because I admire his work so much). Enjoy the conversation...

Running time: 48:49.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Chris Voss.
Never Split The Difference - Negotiating As If Your Life Depended On It.
The Black Swan Group.
Follow Chris on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #605 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast brand business blog business book business conversation business negotiation business podcast chris voss digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption FBI georgetown university harvard law school innovation j walter thompson jwt leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast marshall school of business mcdonough school of business mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel negotiating negotiation never split the difference non fiction book podcast scotland yard six pixels of separation university of southern california wpp

SPOS #604 - Your Customer's Secret Lingo With Jeffrey Shaw Feb 04, 2018

Show notes

Welcome to episode #604 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #604 - Host: Mitch Joel. Slowly and surely famed commercial photographer, Jeffrey Shaw, is becoming known at the "lingo guy." Who would have thought that a shy teenager hiding behind a camera and in a darkroom would wind up having a 31 year career as the go-to photographer for America's most affluent families? Of course, it then made perfect sense that the instincts and knowledge he gained could be shared with other entrepreneurs around the world as a business coach. That same shy kid is Jeffrey Shaw, who is also the host of the popular Creative Warriors podcast, and now the author of Lingo - Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. What is this language? Why does it matter for your brand? Do you know it? Listen in to find out. Enjoy the conversation...

Running time: 53:21.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Jeffrey Shaw.
Lingo - Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible.
Creative Warriors.
Follow Jeffrey on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #604 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast brand business blog business book business coach business conversation business podcast creative warriors creative warriors podcast digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption entrepreneur innovation j walter thompson Jeffrey shaw jwt leadership book leadership podcast lingo management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book photographer photography podcast six pixels of separation wpp

SPOS #603 - Building The Best Creative Teams With Todd Henry Jan 28, 2018

Show notes

Welcome to episode #603 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #603 - Host: Mitch Joel. There is no doubt that when it comes to writing business books on the creative process and how it flows in business today, Todd Henry is the gold standard. He bills himself as "an arms dealer for the creative revolution," and that's just one of his creative ways to describe what he really does. Todd writes amazing books, speaks internationally on creativity, leadership, productivity, and passion for work, while helping people and teams generate brilliant ideas. Candidly, I don't know many people as astute as Todd. His first book, The Accidental Creative (also the name of his incredible podcast) was followed by Die Empty (one of the best business book titles ever!), then came, Louder Than Words and now, Herding Tigers. Herding Tigers tackles one of the more complex challenges that organizations face today: How to be creative and lead creative teams by providing stability and challenges, so that the people on the team can do their best work. AI is not going to save your brand... how creative you are (and how creative your team is) just might. Enjoy the conversation...

Running time: 58:13.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Todd Henry.
Herding Tigers.
The Accidental Creative.
Die Empty.
Louder Than Words.
The Accidental Creative Podcast.
Follow Todd on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #603 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast ai artificial intelligence brand business blog business book business conversation business podcast creative process creativity die empty digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption herding tigers innovation j walter thompson jwt leadership leadership book leadership podcast louder than words management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast productivity six pixels of separation the accidental creative Todd Henry wpp

SPOS #602 - Same Side Selling With Ian Altman Jan 21, 2018

Show notes

Welcome to episode #602 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #602 - Host: Mitch Joel. Ian has become a good friend over the years. That should come as no surprise, once you listen to this show. Business leaders call on Ian Altman to modernize their sales and marketing. Ian's approach helps companies significantly grow sales by aligning their goals with current and emerging trends in buyer behavior. Seems like marketing chatter, but it's not. Ian brought the idea of Same Side Selling to the world, and now it's a common sales and marketing strategy for some of the best organizations. Ian is a multi-bestselling author (Same Side Selling, Upside-Down Selling and Same Side Improv), strategic advisor, and internationally sought keynote speaker. How does he do it? He's been successful at sales in services and technology companies for over two decades, and he draws on years of success and research on how customers make decisions. He shares how his clients have more than doubled their businesses following the same methods that he used to build his former company from zero to more than $1 billion in value. You can also find Ian's weekly articles on Inc. and Forbes. He is the host of the weekly podcast, Grow My Revenue Business Cast.The numbers are real and the strategy is sound. Enjoy the conversation...

Running time: 54:52.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Ian Altman.
Same Side Selling.
Upside-Down Selling.
Same Side Improv.
Grow My Revenue Business Cast.
Follow Ian on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #602 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast brand business blog business book business conversation business leader business podcast digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption forbes grow my revenue business cast ian altman inc innovation j walter thompson jwt keynote speaker leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast marketing strategy mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast sales same side improv selling six pixels of separation strategy technology upside down selling wpp

SPOS #601 - Dan Heath On The Power Of Moments Jan 14, 2018

Show notes

Welcome to episode #601 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #601 - Host: Mitch Joel. The Heath Brothers (Chip and Dan) write some of the most compelling business books that that world has ever read. To this day, Made To Stick remains a staple and masterclass in how a brand can (and should) tell a better story. From the massive success of that book to Switch (all about change) and then Decisive (all about how to make better choices)... their books are just so powerful. Most recently, I devoured their latest business book, The Power of Moments. Why do certain experiences have specific impact on our lives? How is it that an event that took place when we were a child could be a hardwired value set that we carry with us to this day? Is it all just chance and luck (nature) or is their an opportunity for us to create moments like this (nurture)? I had the pleasure of discussing this and much more with Dan Heath. Along with writing brilliant business books with his brother, Dan is also a Senior Fellow at Duke University's CASE center, which supports social entrepreneurs. At CASE, he founded the Change Academy, a program designed to boost the impact of social sector leaders. Enjoy the conversation...

Running time: 51:47.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Dan Heath.
The Power of Moments.
Made To Stick.
Switch.
Decisive.
Change Academy.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #601 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast brand business blog business book business conversation business podcast case centre change academy chip heath dan heath decisive digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption duke university entrepreneur heath brothers innovation j walter thompson jwt leadership book leadership podcast made to stick management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast six pixels of separation social entrepreneur storytelling switch the power of moments wpp

SPOS #600 - Smart Women In The New Economy With Magdalena Yesil Jan 07, 2018

Show notes

Welcome to episode #600 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #600 - Host: Mitch Joel. She has one of the most illustrious and prolific careers as a venture capitalist in Silicon Valley. She's been in that business for close to three decades. She has, literally, seen it all as an entrepreneur, VC and board member. Her investing career started at US Venture Partners. She was the first investor and founding board member at Salesforce and the founder of Broadway Angels, a female group of angel investors. A technology pioneer, Magdalena Yesil founded three companies dedicated to commercializing Internet access, e-commerce infrastructure, and electronic payments. Her current company, DriveInformed, uses technology to bring trust and transparency to the auto finance industry. She is also an author. Her latest book, Power Up - How Smart Women Win in the New Economy was recently published. There would, literally, not be a commercialized Internet if Magdalena had not brought her vision to life. With that, here we are. In a situation where equal pay, harassment and more is still (sadly) the bane of our society when it comes to women. From #metoo and bro culture to today, Magdalena has more than a few thoughts on where technology is going and how important woman are (and will be) to its future and freedom. Enjoy the conversation...

Running time: 51:47.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Magdalena Yesil.
Power Up - How Smart Women Win in the New Economy.
Broadway Angels.
DriveInformed.
Follow Magdalena on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #600 - Host: Mitch Joel.

Tags: advertising advertising agency advertising podcast angel investing angel investor auto finance board member brand bro culture broadway angels business blog business book business conversation business podcast digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption driveinformed ecommerce electronic payments entrepreneur innovation internet access investing j walter thompson jwt leadership book leadership podcast Magdalena yesil management podcast marketing marketing agency marketing blog marketing podcast metoo mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel new economy non fiction book podcast power up salesforce silicon valley six pixels of separation technology us venture partners vc venture capital venture capitalist wpp

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