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    Business

    The YES Effect

    The YES Effect show features stories and interviews with some of the world’s most successful and inspirational people about how they overcame obstacles, doubts, fears and naysayers to accomplish massive dreams and impact the world. The difference between impossible and possible: saying YES.

    Host Shelli Varela is a Story Alchemist, speaker, coach and author, and is no stranger to possibility hacking. Her remarkable journey from 108 pound manicurist to a 30 year career as her city’s first female Firefighter & Captain has been featured everywhere from TEDx, to Forbes, Entrepreneur Magazine and a NYT Bestseller.

    Shelli has since become obsessed with the power of the mind and in particular, the transformational power of the word YES.

    The YES Effect is proof that everything YOU need to succeed and change the world is already inside you.

    Advertise
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    • Spotify

    Latest Episodes:
    TYE 117: How to grow a business around fun with Blake Fly Jan 31, 2022
    Show notes

    Blake Fly has taken the pain out of sales and marketing and made it fun. The secret? Just being thankful and kind. Blake is the founder of "Thank University" and teaches entrepreneurs how to build their businesses (and not be weirded out by) delivering unexpected appreciation and gratitude. Here he joins The YES Effect Podcast with Shelli Varela to share how he started and grew his "Thank You" movement (what began as a holiday party), and some simple, everyday things you can do to be more top of mind for potential customers and collaborators, by simply being kind.

    In this episode, you'll learn:

    • How Blake grew his own reach with daily social media posts
    • How you can incorporate more fun into your business without sacrificing income and impact
    • How you can get on almost anyone's attention - even out of thin air
    • A story of how Blake generated a ton of work for himself simply by sending a video of a cereal box in a grocery aisle to a friend (true story - it's hilarious)
    • Why every time you think about someone you should TELL them
    • How Blake and his wife started his giant "Thank You" event by inviting some friends over to write thank you cards for each other
    • The power of doing a "Future Interview" to visualize and materialize success
    • Why we should consider making sales and marketing more wacky and weird (it works!)
    • How he encouraged one of his Thank University members to finally finish a book…simply by making it all about his own dad.

    Links mentioned in this episode:

    Blake's "3 Simple Ways To INSTANTLY Connect With Potential Promotional Partners" https://instantconnecting.com/

    Blake on IG: https://www.instagram.com/blakefly/?hl=en

    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!

    Join Shelli on Facebook

    Join Shelli on Instagram

    Join Shelli on YouTube


    TYE 116: How to build self confidence with Darrah Brustein Jan 24, 2022
    Show notes

    Darrah Brustein has worked with Deepak Chopra, Seth Godin, founded a nation-wide credit card processing company, and has been featured in Time Magazine, Forbes, Inc. and CNN. And with every new achievement, she learned what it takes to gain the confidence to continually say "yes." Now, this entrepreneur, coach and teacher helps others build their own self confidence and find their path to purpose. Here, she joins The YES Effect with Shelli Varela to explain how you can create more confidence for yourself, as well as how your body will instantly tell you whether you're on the right track or not.

    In this episode, you'll learn:

    • Advice for anyone looking to find their purpose
    • How you can "borrow" someone else's confidence in you to build your own
    • How to make your next BIG idea less daunting and more achievable
    • The 3 reactions your body will have to any question you ask yourself
    • An exercise to determine if you really want to pursue something
    • How to perfectly balance manifestation and action
    • What Darrah did when approached - anonymously - by Deepak Chopra
    • How Darrah uses her core values to direct her decisions
    • Why you should stop trying to find your one sole purpose

    Links mentioned in this episode:

    Darrah Brustein: https://darrah.co/

    Free download: "9 questions to ask your network to help you find your path" https://darrah.co/freebies

    Darrah on Instagram: https://www.instagram.com/darrahb/?hl=en

    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!

    Join Shelli on Facebook

    Join Shelli on Instagram

    Join Shelli on YouTube


    TYE 115: What a 21 y/o female firefighter can teach you about possibility with Cassandra Chyz Jan 17, 2022
    Show notes

    Barely 5-feet tall and just 21 years old, Cassandra Chyz defied every conventional thought - even her own mother's - to become a full time firefighter in Canada's biggest city, Toronto. From going all-in on training and moving across the country to learn, to failing entry tests and nearly giving up, her remarkable story is proof that all as long as you're willing to put the work in, success is inevitable.

    Cassandra was a pupil of Shelli's - a trailblazer among female firefighters in Canada, herself. Here, Chyz joins The YES Effect with Shelli Varela to share her inspirational journey that began with a spontaneous decision to attend a week-long firefighter camp. She shares how she worked to stand out amongst her male-dominated competition, and even replays the highly emotional voicemail left for Shelli when she was finally offered the job.

    In this episode, you'll learn:

    • How Cassandra discovered firefighting after dropping out of school and working odd jobs
    • How seeing Shelli for the first time changed everything for Cassandra
    • The list of things Shelli advised her to do to stand out and get hired as a firefighter, including in the final interview
    • Why Cassandra moved across the country to volunteer
    • How even Cassandra's mom didn't think she could be a firefighter
    • The outside things Cassandra took on to advance her skills
    • The event that almost caused Cassandra to give up
    • The ah ha moment that encouraged her to keep going and eventually land her dream job in her hometown

    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!

    Join Shelli on Facebook

    Join Shelli on Instagram

    Join Shelli on YouTube


    TYE 114: The power of joining a Mastermind with Jamie Bright Jan 10, 2022
    Show notes

    Jamie Bright built a million-dollar business in just 18 months. But she had help. Now, she's made a career helping others to scale their own businesses using that very principle: togetherness.

    Masterminds are about bringing people who share the same mindset, vision, goals, wins and losses together with others who have been there, done that. Everyone from the world's biggest business moguls to everyday people are part of masterminds. Jamie joined one in the midst of struggling with her own business, and it changed everything.

    She experienced first hand how being surrounded and supported by "your people" can help you build belief, solve challenges and gain the confidence and knowledge to chase after real dreams and succeed.

    Now, Jamie runs her own mastermind, and joins The YES Effect to explain why she believes they are the next big thing to help people truly get results and grow.

    In this episode, you'll learn:

    • Why Masterminds are so much more effective than simply airing your problems out with friends and family
    • How a Mastermind can help you succeed faster
    • Who should join a mastermind
    • Why Jamie, a mother of 6, left a stable job at an insurance company to turn a side hobby into a business
    • The story of how Jamie quickly went from amateur photographer to attracting high-level clients, to building a seven-figure business teaching other photographers
    • How Jamie's business grew to $1 million+ in just 18 months.
    • How joining a mastermind herself helped Jamie rescue her business from tanking
    • The reason people like Andrew Carnegie and Henry Ford were in masterminds
    • How to start your own mastermind (anyone can!)

    Links mentioned in this episode:

    Join Jamie's email list: howtoscaleguide.com

    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!

    Join Shelli on Facebook

    Join Shelli on Instagram

    Join Shelli on YouTube


    TYE 113: The revolutionary tool that's changing the way we learn with Dr. Lindsey Padilla Jan 02, 2022
    Show notes

    If you've ever wanted to get more people to absorb what you're trying to tell them…listen. No really, listen. That's the fundamental principle behind Hello Audio - a game-changing new tool that helps you learn and teach more easily by harnessing the effectiveness - and profound popularity - of audio.

    In this episode of The YES Effect, Hello Audio Developer Dr. Lindsay Padilla joins Shelli Varela to dig into her journey from college professor - and one of the pioneers of teaching online - to creating Hello Audio, a platform which converts course content into podcasts.

    In this episode, you'll learn:

    *Why learning through audio works so well

    *Why so many people struggle to finish the courses or programs they paid for

    *Why teaching is as much about emotion as it is about information

    *Other industries turning to audio for teaching

    *The moment Dr. Padilla dropped everything and said YES to starting a business helping entrepreneurs to teach clients and students at a whole new level

    PLUS An inspiring story about the Wright Brothers (inventors of the airplane) you've probably never heard.

    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!

    Join Shelli on Facebook

    The YES Effect on Instagram


    TYE 112: How discovering your purpose can change the world with Amy McLaren Jan 02, 2022
    Show notes

    Amy McLaren has found her purpose - and is now inspiring others to discover theirs. She's an entrepreneur, author and Founder of Village Impact a charity that builds schools in rural Kenya. Her passion for education, world travel and mobilizing people has helped thousands of children in some of the world's most impoverished areas get an education and create opportunity.

    But Amy's own path to purpose wasn't a direct route. In this episode, Amy digs deep into her personal journey from unfulfilled school teacher to running a global charity. The lessons learned formed the basis for her new book Passion to Purpose - a seven-step journey to shed self-doubt, find inspiration, and change your life (and the world) for the better. And while she admits there isn't just one cookie-cutter template to start a business or non-profit, her story is a beautiful example of how saying YES to your passion can lead you to your true purpose and ultimately change lives around the world.

    In this episode, you will learn:

    -The TV episode that ignited Amy's soul search

    -The simple way Village Impact has raised huge amounts of money with zero advertising

    -How a chance encounter with a child selling bracelets on the street in Africa led him to a fully funded education - right through graduation.

    Village Impact on Facebook

    Village Impact on Instagram

    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!

    Join Shelli on Facebook

    Join Shelli on Instagram


    TYE 111: What It Means to Risk Forward with Victoria Labalme Mar 08, 2021
    Show notes

    This episode, Victoria talks about her book "risking forward", getting unstuck, and redefining bravery!

    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!


    TYE 110: How to be Heard in 2021 Jan 18, 2021
    Show notes

    We all know that a well-told story can literally be worth millions. And when you tell it to the masses, it serves, it spreads and it sells your offering. We have just opened the doors to our signature course, "Get Featured- How to Land, Lead and Leverage a Magnetic Interview." To get on board, join us at www.yes.university.com. This offer is only available until January 24th, midnight, eastern standard time. We'll see you there!

    If you're an entrepreneur, you might know that if people can't feel you, people won't follow you. So many have a book inside just waiting to get out into the world. Our guests on this episode share how their mindsets changed about getting featured in the media after taking the YES University Get Featured course.


    TYE 109: How Entrepreneurs GET FEATURED Jan 04, 2021
    Show notes

    Epigeneticist Dr. Charan Surdhar talks about her success with getting featured in the media after her experience with YES University. She shares how messages can be expressed with utmost authenticity and power once the storyteller is empowered, bringing further healing and prosperity for generations to come.

    If you're READY to step into your greatness too, we've got something special coming for you. We are now re-hosting our FREE challenge on January 11th, 2021, called "Craft a Story the Media Will Share," and we're going live every day for 7 days. By the end the week, that's exactly what the media will want to do with your story. You can find the link at www.yesuniversity.com. Not only is it your time, but it's your time to be heard!


    TYE 108: Craft a Story the Media Will Share Dec 30, 2020
    Show notes

    From personality strategists to business integrators, the entrepreneurs featured in this episode were looking to have their stories reach people everywhere. If you're READY to step into your greatness too, we've got something special coming for you. These guests have taken on our challenge that we are now re-hosting on January 11th, 2021 and are sharing how their takeaways have helped them step into their truth. This free challenge is called "Craft a Story the Media Will Share," and we're going live every day for 7 days. By the end the week, that's exactly what the media will want to do with your story. You can find the link at www.yesuniversity.com. Not only is it your time, but it's your time to be heard!


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