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    Business

    The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

    The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you’ll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork.

    Each week, discover how to:
    – find your niche and ideal YouTube viewer
    – plan 30–90 days of content fast
    – write magnetic hooks & simple scripts that sell
    – film with confidence (no expensive gear required)
    – design thumbnails & titles that boost clicks
    – turn subscribers into leads, clients, and impact
    – get more views on YouTube

    If you’re a purpose-driven entrepreneur, coach, or creator who wants to use YouTube to grow your business and brand—this podcast will show you exactly how.

    Follow the show and grab free resources at thisisvirginiakerr.com
    IG & YouTube: @thisisvirginiakerr

    Advertise

    Copyright: © Virginia Kerr

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    102| 6 Simple Editing Hacks to Get More Views Oct 18, 2022
    Show notes

    Can't figure out how to get more views? How to get more people watching your video longer?

    Yes, the algorithm plays a part in our views but that doesn't mean you can't get it to push it out to more people. The algorithm doesn't like or dislike a video..it just gets triggered and sends your video out to more people when it's watched longer.

    So if you can figure out how to get more people to watch longer, then you'll trigger the algorithm!

    Today I'm giving you 6 simple editing hacks that anyone can do so you can get more views.

    You're also getting resources and instructions- so be sure to take notes!

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr


    101| Why Instagram Makes Us Feel Bad and What to Do About It Oct 10, 2022
    Show notes

    How is your emotional relationship with Instagram? Does it make you feel good after you've been on it? Or do you feel worse?

    Do you enjoy posting or dread it?

    Our brains were wired to focus on negative things to protect us. But our reptile brains aren't doing us any favors when it comes to social media. We compare ourselves and pay attention to what we don't have if we aren't careful.

    Today we're talking with Carli from Clutter Free Carli. She recently hit over 100k followers and it didn't feel good. It felt the exact opposite. We're breaking down why that is and what we can do about plus getting a few decluttering tips to help us reduce stress in our homes and in our heads.

    Go check out Carli at https://www.instagram.com/clutterfreecarli/

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr


    100| This Is Depression Oct 03, 2022
    Show notes

    Do you feel overwhelmed? Anxious? Blah?

    For the last several weeks I've been feeling all of the above and then some. And then I realized..I'm not burnt out- I'm depressed.

    Today I'm sharing what happened, signs of depression and how we can prevent depression as well as how to get back on our feet after it.

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr


    99| How to Get Out of a Content Funk Sep 02, 2022
    Show notes

    Is creating video content a chore for you right now? You don't enjoy it like you once did.

    You can't stand the videos you're creating? And that's a problem because you need to post consistently to build your audience and build your business right?

    Yes and no. Sometimes we have to slow down to rev back up again.

    I know I do and I am right now. I am in a content funk and coming out of it by doing some things you may now expect.

    Want to fall back in love with your contnet and the creation process?

    Listen to this..I go into what I'm doing personally and then I give you specific ways to create your content so it's reaching the right people and growing your audience and business- while you're having fun!

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr


    98| Her Sales Exploded After She Did This with Instagram Reels: Student Success Story with Karen Lien Aug 26, 2022
    Show notes

    Do you feel like you are in a content rut? All your videos feel and look the same? You haven't grown your following in months?

    That was Karen Lien. She was frustrated with how little she was growing on Instagram. But it all changed when she added this simple element to her Instagram reels.

    No trending audio, no super fast edits..she didn't even keep them under 15 seconds. So what did she do to grow her account by more than 80k in three weeks and explode her sales?

    You're about to hear all about it.

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    You can check out Karen on Instagram at https://www.instagram.com/50isthenew50blog/

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr


    97| Why You Need to Start A YouTube Channel Aug 19, 2022
    Show notes

    If the Instagram updates and changes have you frustrated. If you are seeing a dip in engagement and sales- It's all the more reason to consider starting a YouTube Channel.

    No it doen't mean you have to spend all day every day on there. Or that you have to add more stress to your business. It really is the gift that keeps on giving.

    I'm breaking down all the benefits of having a YouTube Channel and how to get started in today's episode. It's a juicy one for sure!

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr


    96| 5 Reasons You're Not Attracting Your Ideal Person Aug 10, 2022
    Show notes

    Attracting the wrong person is more than frustrating...it's a waste of your time. You need the right people or you won't get sales..or you will get people who aren't a good fit for you and your business.

    Coming up with an avatar and creating content in your niche does not mean you are gauranteed to attract your Ideal Person. You need a strategy and you need to know how to grab them at the beginning of your video.

    I'm breaking down the 5 reasons people don't attract they're Ideal Person and why they don't convert people into followers and customers.

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr


    95| 7 Ways to Tell a Story on Instagram Reels Aug 05, 2022
    Show notes

    You may not think you have a story to tell...but the truth is you have stories- you just don't know how to tell them.

    You need to know which stories to tell and how to tell them, if you want to stand out, be remembered and connect with your Ideal Person with your Instagram reels.

    In this episode, I'm breaking downt the three types of stories you need to tell and the 7 ways you can tell them on Reels.

    Grab a pen and paper because you're about to get a lot of Reels ideas that you can start using right now!

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr


    94| How He Gets Clients and Stands Out with Reels: Student Spotlight Jul 27, 2022
    Show notes

    Want ideas to standout, grow your audeince and get clients messaging you just from your videos?

    That's what video is doing for this realtor from Michigan.

    Mark Shaftner was using video before he joined This Is Video School but he wasn't using storytelling and he wasn't getting clients.

    Now he can make a compelling Reel from idea to posting in less than 30 minutes and gets clients from Reels he posted months ago!

    This episode gives you Reels ideas and breaks down what you can expect from my course This Is Video School.

    Also, July 27th and 28th SAVE $100 on lifetime access to This Is Video School. Just in time to join our next Reels Challenge that starts August 1st!

    This special is only for 2 days! Check out This is Video School by visiting https://thisisvirginiakerr.com/this-is-video-school

    I would love to connect with you more on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr


    93|Increase Your Reach with Instagram & TikTok's New SEO Jul 22, 2022
    Show notes

    Lots of changes are happening on Instagram and TikTok...and these are GOOD changes. Changes that can help you get discovered by more people in your target audience.

    The two platforms are getting in on search. Meaning they are competing with Google when it comes to SEO and search engines.

    In this episode I'm breaking down how you can take advantage of this by simply tweaking a few things in your videos to not only rank in search results, but grab your Ideal Person's attention.

    These are easy changes you can make right now!

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr


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