The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

Latest Episodes:

172| Make YouTube Content INSTANTLY Clickable With This Strategy Jan 31, 2026

Show notes

You know when you click on a YouTube video even when you don't fully know what they're about?

That's not an accident.

In this episode, I'm breaking down why familiarity matters more than being clever when it comes to getting clicks, building trust, and helping the right people feel like your content is for them.

We'll talk about how using identifiers : like demograohics, familiar places, brands, locations, and shared reference pointscan build connection,.

I'll also share how filming in everyday locations and using nostalgia in your examples can help you sound more natural on camera and connect faster.

If you've been feeling pressure to be louder, trendier, or more "YouTube-y," this episode is a reminder that recognition builds trust. And trust is what actually grows a channel.

I'd love to hear what you thought of the episode.

Send me a note at virginia@thisisvirginiakerr.com

WORK WITH ME:

Book a 1:1 Strategy Session with me:

https://thisisvirginiakerr.com/1-1-youtube-coaching-session

171| Why Your YouTube Channel Is Stuck- It's Not the Algorithm Jan 21, 2026

Show notes

If your YouTube channel feels stuck, it's easy to blame the algorithm, your thumbnails, or your confidence on camera.

But what if none of that is the real issue?

In this episode, I share the deeper reason my own channel felt stuck and why it had nothing to do with views or analytics. I take you back to where my story began and explain why knowing your why and your ideal viewer matters more than any strategy.

If you've been feeling disconnected from your content or questioning your direction, this episode is a reminder of what actually matters and why your channel may not be broken at all.

I'd love to hear what you thought of the episode.

Send me a note at virginia@thisisvirginiakerr.com

WORK WITH ME:

Learn about my coaching program Story Driven YouTube:

https://thisisvirginiakerr.com/this-is-youtube-school

Book a 1:1 Strategy Session with me:

https://thisisvirginiakerr.com/1-1-youtube-coaching-session

170| Why Content Creation is So Hard in 2026 and How to Make it Easier Jan 15, 2026

Show notes

If creating content feels harder than it used to, you're not imagining it.

Content creation has gone through 4 clear evolutions.

In this episode, I break down the 4 evolutions of content creation and explain why so many creators feel stuck right now.

You'll learn why informational content doesn't convert like it once did, why entertaining content leads to burnout, why "relatable but safe" storytelling often plateaus, and what the next evolution of online content is about.

I also share what I've seen firsthand working with creators and business owners over 40, how social media and YouTube have evolved, and how to create content that builds trust, connection, and long-term growth.

If you're a creator, coach, or business owner who wants to grow on YouTube or online without burning out, this episode will help you understand where you are in your content journey and how to create content that actually resonates in today's algorithm-driven world.

I'd love to hear what you thought of the episode.

Send me a note at virginia@thisisvirginiakerr.com

And if you'd like to work with me- click here to learn more about Story Driven YouTube. https://thisisvirginiakerr.com/this-is-youtube-school

169| This Makes YouTube Viewers Come Back to Your Channel Jan 07, 2026

Show notes

Have you ever watched someone in your niche rack up YouTube views and comments and thought, Why are people responding to this—but not my videos?

In this episode, I'm breaking down the real reason some creators consistently get more engagement- even when their content isn't any better.

You'll listen in on a coaching call from inside my program Story Driven YouTube, where I walk a client through why her intro sounded "fine," but not memorable—and how adding specific story details completely changed how her message landed.

We'll talk about:

Why YouTube content formulas fall flat without details
How generic intros hurt retention and engagement
The role storytelling plays in helping viewers decide if you are their person
Why this applies to any niche, not just coaches or business owners
How to identify simple, human stories that make your content feel personal- without oversharing

Whether you're a coach, a creator, or someone building a YouTube channel around a passion or interest, this episode will help you understand what actually keeps people coming back.

168| Why A.I. Is Making Your YouTube Videos Worse Dec 30, 2025

Show notes

AI is hurting people's retention and views on YouTube. It's changing how creators write, sound, and connect. And it's not good.

In this episode, I breakdown five ways A.I. is ruining YouTube videos. Not the A.I. created videos. The ones people create but use A.I. to help them.

You'll learn how A.I.-written scripts can turn off your viewer and make you a weak content creator.

I'm also showing you how to use A.I. so it helps you save time planning your YouTube videos and stand out in your industry.

I'd love to hear what you thought of the episode.

Send me a note at virginia@thisisvirginiakerr.com

And if you'd like to work with me- click here to learn more about Story Driven YouTube. https://thisisvirginiakerr.com/this-is-youtube-school

167| What's Actually Working on YouTube Going Into 2026 Dec 16, 2025

Show notes

If you're unsure what to post on YouTube going into 2026, you're not alone. The platform hasn't just changed — people's expectations have changed.

In this episode, I'm breaking down what's actually working on YouTube right now and why the creators seeing growth aren't chasing trends, viral formats, or flashy editing. They're creating content that feels relatable, story-driven, and grounded in real life.

I'll walk you through the shift I'm seeing across YouTube, share concrete examples from different niches (including cooking, real estate, and home décor), and explain why clarity around who you're creating for matters more than ever — whether you have a business or not.

If you want more views in 2026 without burning yourself out or turning into someone you're not, this episode will give you a much clearer direction.

Show Notes

In this episode, we talk about:

Why "what worked before" isn't enough going into 2026
The shift from polished, formulaic content to relatable, story-driven videos
What viewers are actually responding to right now on YouTube
Why clarity around your audience matters — even if you don't have a business
The difference between creating helpful content and creating clickable content
Real-life examples of what to post in different niches:

Cooking and food content
Real estate channels
Home décor and lifestyle creators

How storytelling drives views without feeling salesy
Why chasing views alone is exhausting — and what works better long-term

Want more support?

If you're trying to grow on YouTube and want clearer direction on what to post, how to package your videos, and how to build momentum without burning out, you can learn more about my YouTube program at: https://thisisvirginiakerr.com/this-is-youtube-school

166| Why People Aren't Watching Your YouTube Videos Dec 04, 2025

Show notes

Today's live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virginia walks through a student's video thumbnail, title, and intro script and shows you exactly how to identify why a video isn't getting clicked… and how to turn it into something your ideal viewer can't scroll past.

You'll learn: ✨ How to know if your title is confusing your viewer ✨ What makes a thumbnail instantly clickable ✨ The biggest mistakes creators make with messaging ✨ How to craft a title + thumbnail+ intro that work together ✨ The simple test I use to know if a video will get clicks

If you want to leanr how to get live coaching like this inside Story-Driven YouTube School, click here.

Grab my 10 Minute B-Roll Plan with 40+ b-roll ideas here.

165| Student Spotlight: The Simple YouTube System That Changed Everything for Nikki Cheak Nov 21, 2025

Show notes

Today's episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system.

I'm sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn't have extra time, she didn't have fancy equipment, and honestly? She didn't have a plan.

That all changed when she joined Story Driven YouTube.

In this conversation, Nikki breaks down the extremely simple YouTube process she now uses to consistently post videos from home — using nothing more than her computer — while running her business and raising her kids. We talk about:

• How she built a YouTube system that actually fits her life

• The mindset shift that finally made YouTube "click"

• How storytelling helped her connect instantly with the right people

• Why she's more confident than ever showing up on camera

• The business growth she's already seeing from this clarity and consistency

If you've been overthinking YouTube, struggling with confidence, or feeling like you don't have time… Nikki's story will show you what's possible with a simple system and a little support.

✨ LAST DAY! Today is the final day to save $300 on Story Driven YouTube. If you want the same structure, coaching, and clarity Nikki used to transform her channel — use the link below to join before the Black Friday Special ends.

👉 Black Friday Special: Save $300 here!

Learn more about Nikki:

Freebie: 5 Days to Finally Know What to Eat in Perimenopause

Website: www.intentionalwellnesscoaching.com

Podcast: Real Food. Real Energy. Real Life.

164| 5 YouTube Mistakes Every Beginner Makes (And What to Do Instead) Nov 19, 2025

Show notes

If you're on YouTube and wondering why your views aren't growing—or why YouTube still feels overwhelming—this episode will help you finally understand what's going wrong.

Today, I'm breaking down the 5 most common mistakes beginners make on YouTube and what to do instead so you can start seeing real traction, more confident on-camera delivery, and videos that actually attract the right viewers.

You'll hear the exact shifts my students make inside my Story Driven YouTube prgram that help them improve their intros, create a focused content plan, simplify their workflow, and understand how to make videos that lead viewers toward becoming clients. These are simple, proven steps that work especially well for creators over 40 who want clarity and growth without burning themselves out.

If you're tired of guessing your way through your channel, this episode will give you a clear direction for what to fix first.

Black Friday Special — Save $300 My Black Friday special for Story Driven YouTube School is officially live. From now through November 21st, you can save $300 on the full program and get the step-by-step system you need to create videos that get views and build your impact and community.

Grab the Black Friday special here 👉🏻 https://thisisvirginiakerr.com/this-is-youtube-school

163| How I Plan My Youtube Videos So They Actually Get Views Nov 12, 2025

Show notes

If you've ever hit record without a real plan — or spent hours filming only to wonder why your video didn't perform — this episode is your roadmap. I'm walking you through exactly how I plan my YouTube videos from start to finish so they actually get views and lead to results.

You'll learn how to:

Research video topics and keywords that attract your ideal audience
Brainstorm clickable YouTube titles and thumbnails before you ever script
Outline your video flow — intro, bullet points, and call-to-action
Choose where and when to record, edit, and publish for consistency
Build a repeatable YouTube video planning system that saves time and boosts performance

Whether you're a content creator or business owner over 40, this is the simple framework I use to create videos that connect, convert, and grow my channel.

🎁 Free Download: Grab my free guide — Your First 5 YouTube Videos — and start your channel with clarity and confidence: https://thisisvideoschool.mykajabi.com/opt-in

💥 Black Friday Special: Don't miss the biggest sale of the year on This Is YouTube School! From Tuesday, November 18 through Friday, November 21, you can join my full course at a special Black Friday rate and learn how to grow your channel and your business on YouTube.

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