The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

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**The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips**

The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you’ll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork.

Each week, discover how to:
– find your niche and ideal YouTube viewer
– plan 30–90 days of content fast
– write magnetic hooks & simple scripts that sell
– film with confidence (no expensive gear required)
– design thumbnails & titles that boost clicks
– turn subscribers into leads, clients, and impact
– get more views on YouTube

If you’re a purpose-driven entrepreneur, coach, or creator who wants to use YouTube to grow your business and brand—this podcast will show you exactly how.

Follow the show and grab free resources at thisisvirginiakerr.com
IG & YouTube: @thisisvirginiakerr

Latest Episodes:

112| Stop Being FAKE on Camera: 5 Secrets to Being the Real You on Video Jan 12, 2023

Show notes

Do you feel robotic on video? Like a over produced version of yourself?

It's something I've struggled with on Reels and I finally figured out what was causing me to look so FAKE.

I'm sharing 5 techniques and formats that have helped me bring the relaxed, genuine version of me to video.

Join the Video Creator Newsletter HERE.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

111| 5 Ways to Reinvent Your Identity on Social Media Jan 05, 2023

Show notes

How do you reinvent yourself on social media? How do you pivot the way you connect with your audience and change your brand voice in your videos?

If your engagment is tanking, your conversions are flat or you just don't like the content you're creating anymore- you may need to reinvent your identity on social media.

Today we're going to find out if that's you. And if it is- I'm walking you through the 5 ways to reinvent your idenitiy on socila media.

Join the Video Creator Newsletter HERE.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

110| 10 Content Changes I'm Making In 2023 Dec 28, 2022

Show notes

New Year! New Strategy! What's not new...VIDEO IS KING. Short Form Video will only get bigger. BUT a lot is changing too. Today I'm breaking down the 10 content changes I'm making in 2023 to make more money, save more time and get more real!

Join the Video Creator Newsletter HERE.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

109| This Tip Will Get People to Watch Your Reel Dec 15, 2022

Show notes

Welcome back to This Is Virginia Kerr- The Podcast!

This small tweak will get your Ideal Person to stop and watch your reel!

Plus you can listen to LIVE coaching inside my program This Is Video School.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

108| Get More Sales with Video! 8 Easy Ways to Boost Your Conversions Dec 07, 2022

Show notes

Wish you could make more money with your social media videos? You know video is the best and fastest way to get people to know, like and trust you but for some reason your Reels and other videos aren't converting people into customer and clients.

I have discovered 8 easy ways to get more sales with your video content--I'm sharing them with you!

Getting more sales is not only helping your business - it's also creating more opportunities to create super fans who will tell their friends about the results they got with your service and products! That's what creates a super surge in growth!!

See you soon!

Virginia

SAVE $100 ON LIFETIME ACCESS TO THIS IS VIDEO SCHOOL HERE

THIS SPECIAL IS ONLY GOOD ON DECEMEBER 8TH AND 9TH

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

107| Stand Out From Your Competition By Adding These 5 Elements to Your Video Nov 29, 2022

Show notes

Do you look like everybody else doing what you do? Feel like you have nothing different to offer? Or maybe you just don't know how to show how you're different?

It's easy to buy that lie when you consume a bunch of your competitors videos and forget what sets you apart.

But the truth is you ARE different- you just need ot know where to find what makes you different and how to add that to your videos.

And that's exactly what I'm explaining how to do in this episode. I'm giving you five elements you can add to your videos right now to help position you as an authority, stand out and attract your ideal followers. You're also getting examples and specific steps to make it happen.

Get ready!

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

To learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

106| How to Use Original Video Content to Build Your Business on Instagram with Hafsa Saleem: This Is Video School Student Success Story Nov 14, 2022

Show notes

When you look at the Reels page does it feel like you have to make Reels with trending sounds to be seen? Does it seem like only certain types of industries are doing well on Instagram? Are you tired of looking for the latest trends and sounds to create your content?

None of that is needed to build an audience and business on social media and Hafsa Saleem is here to prove it. She built a 6 figure online business in less than two years using original video content.

In this episode, she's sharing how she did it and how she stays so consistent while running now TWO buisnesses and managing a farm!

Check out Hafsa's Instagram https://www.instagram.com/homesteadhafsa/ and https://www.instagram.com/itshafsasaleem/

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

To learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

105| The 5 Elements Your Content Has to Have to Create Loyal Customers and Super Fans Nov 08, 2022

Show notes

If you're checking off all the content boxes and not making the kind of money you want to be making....then you're missing one or more of the 5 must have elements. And no I'm not just talking about content strategy. I'm talking about what needs to be in your videos and messaging if you want people to come back for more and tell their friends about you.

Today I'm breaking down these 5 must have elements and giving you real life and real people examples to explain how you can add these elements to your video content.

Plus I just opened up applications for 1:1 coaching! It's for a limited time so apply here if you'd like me to help you with your video content strategy, on camera delivery, scripting and editing.

To apply for a 1:1 Coaching Package visit https://virginiakerr.typeform.com/to/amm1kb.

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

To learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

104| 4 Video Styles To Position Yourself As An Expert Nov 01, 2022

Show notes

What kind of expert are you and do you know how to position yourself as an authority in your field?

When you know these four expert types and video styles you can come up with more and better content.

And the best part is these video styles can be used on any video platform. Because it's the kind of video content that works anywhere!

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

To learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

103| 8 Steps to Finding Your Creativity Again Oct 24, 2022

Show notes

How's your creativity doing? Thriving? Floundering? Nowhere to be found?

Creating content is hard enough on its own but it feels impossible when you can't find ideas or you've lost your creativity altogether.

I put together an 8 step plan to help you find your creativity and discover new fresh styles of video content.

It's the same plan I used to get back posting after I took over a month long break and went through a dark time.

You don't have to use all 8 but I know you'll find a new outlook on your content if you use some of them :)

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

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