Small Business Ownership & Personal Development
Hosted by Keith Kalfas from the Landscaping Employee Trap & Window Cleaning Blueprint.
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Small Business Ownership & Personal Development
Hosted by Keith Kalfas from the Landscaping Employee Trap & Window Cleaning Blueprint.
Copyright: © Greenwood Publishing 2020
In this episode, Keith Kalfas discusses the intense work required when starting a business, including long hours, stress, and financial struggles. He highlights the importance of healthy eating, proper sleep, and reinvesting earnings into personal growth and education. Keith also addresses overcoming mental barriers like unworthiness and emphasizes the value of surrounding oneself with positive, supportive people to achieve success.
"Success isn't about grinding forever—it's about knowing when to let go of the struggle, invest in yourself, and step into the future that's already waiting for you." - Keith
Topics Covered:
Key Takeaways
Invest in Yourself Before Upgrading Your Lifestyle When you start making money, the temptation is to splurge on luxuries, but true success comes from reinvesting in your education, health, and personal growth.
Success Requires Sacrifice, but Burnout Isn't the Goal Building a business demands long hours and sacrifices, but sustainable success comes from prioritizing proper sleep, nutrition, hydration, and exercise to maintain long-term performance.
Let Go of the Past to Step Into Your Future Many people stay stuck because of limiting beliefs, unworthiness, or fear. The moment you recognize that you're ready, cut the ties to old struggles and allow yourself to move forward with confidence.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP
In this engaging and personal episode, Keith Kalfas shares his raw and emotional journey of overcoming self-sabotage and insecurity. From his early days as a landscaper with dreams of becoming a musician, to his moment of self-sabotage at a city-wide talent competition, Keith emphasizes the importance of persistence and emotional control. Through relatable stories and personal anecdotes, he explores the significance of staying committed to one's goals, controlling negative emotions, and believing in one's own worthiness. Keith also shares insights on how to develop a plan, handle setbacks, and ultimately achieve success in business and life.
"The doors to success are often wide open—but only when we believe we deserve to walk through them." - Keith
Topics Covered:
Key Takeaways
Perseverance and Commitment: Emphasizing the importance of not backing out or running away from challenges. Staying in the fight until the end and giving it your best, even in the face of intimidation or insecurity.
Recognizing and Overcoming Self-Sabotage: Highlighting the detrimental effects self-sabotage can have on one's goals and dreams. Recognizing these self-destructive behaviors and taking a moment to control emotions before making rash decisions.
Self-Worth and Receiving: Understanding the significance of feeling worthy and being able to receive gifts or opportunities graciously. Recognizing one's worth can open up the ability to accept and embrace positive changes and external help without feeling uncomfortable or undeserving.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP
In this thought-provoking episode, Keith Kalfas explores the challenging relationship between empathy and achieving extreme success. He argues that highly successful individuals often have to develop skills akin to a 'personality disorder' to manage their emotions and compartmentalize stressful situations. Through various analogies and insights, the episode delves into the necessity of conscious competence, emotional regulation, and high-level compartmentalization. Keith shares personal experiences, discusses influential figures like Dan Kennedy, and emphasizes the importance of developing oneself to meet a higher calling and achieve long-term success.
"Success isn't just about reaching the top—it's about mastering the delicate balance between empathy and the traits that may seem discordant with it. In the pursuit of greatness, we must learn to compartmentalize, adapt, and evolve, understanding that what appears as disorder may, in fact, be the order required for extraordinary achievement." - Keith
Topics Covered:
Key Takeaways
The Complex Reality of Extreme Success: The journey to achieving success is undoubtedly fraught with hurdles that test one's mental fortitude. Successful people encounter stressful situations daily, similar to being in a batting cage with baseballs hurling at them from all angles. Yet, they demonstrate a profound ability to switch gears and remain composed, much like donning various hats seamlessly.
The Art of Compartmentalization: The ability to context switch is not just a survival mechanism—it's an art form that many successful people practice. They can leave a heated discussion or family dispute and shift immediately into a productive business mindset. This skill may appear almost sociopathic, but it is, in essence, a testament to their emotional intelligence and maturity.
Leadership Through Empathy and Understanding: If you're somebody with high empathy, crafting this balance can feel unethical or even inauthentic. Yet, to thrive in today's competitive world, understanding how to control your emotional outputs is crucial. Even though our ancestors relied on tribal support to process their emotional experiences, today's society demands a different strategy—one where emotions are acknowledged but not allowed to disrupt business.
The Role of Perspective and Gratitude: At the core of this practice is a profound sense of gratitude and the recognition that we are all standing on the shoulders of those who came before us. The opportunities we have today are built on the back of countless sacrifices and innovations of our forebears. This awareness can be a powerful motivator, inspiring us to rise above our emotional turbulence and seize the opportunities available to us.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP
In this episode, Keith gets real about the tough balance between working for money and chasing what you love. He talks about his journey dealing with jobs that paid the bills versus work that brought him joy. Keith shares some eye-opening insights on whether doing something just for the cash or trying to turn your passion into your paycheck is worth it. He even brings in some tips from the pros on how to juggle financial needs while still following your heart. If you've ever felt stuck doing a job you can't stand or dreamt of making money doing what you love, Keith's got some solid advice to help you figure it out. So, tune in for an honest chat about finding that sweet spot between responsibility and fulfillment. Check out these episode highlights 💡: 00:00 Growth Through Unwanted Tasks Opens Doors 05:55 Entrepreneurial Insights from Business Experts 08:52 Hidden Opportunities in Daily Work Routine 13:00 Thoughts Alter Water's Molecular Structure 14:52 Profitable Art of Tree Trimming 🔑 Key Takeaways: 🔹 Leverage Unpleasant Work for Future Opportunities: Sometimes, doing work you dislike can open doors to opportunities you love. It can provide the financial stability needed to invest in your passions or elevate your business to the next level with more options. 🔹 Long-term Vision and Responsibility: It's crucial to face responsibilities and have a clear long-term vision. Avoid falling into the trap of Peter Pan syndrome, where reluctance to grow up and take responsibility can hold you back in both personal and professional spheres. 🔹 Success Structures and Reducing Resistance: Success often comes from understanding and creating the right structures. Reducing emotional resistance and building structured ways to solve problems can lead to financial gains and personal fulfillment. 🌐Resources and Websites 🔗: Untrapped Alliance - https://www.keithkalfas.com/alliance 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP Connect with Keith 📱 Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Transcript 📝 (Note: this was transcribed using transcription software and may not reflect the exact words used in the podcast) Keith Kalfas [00:00:06]: It's this crazy hard truth that I learned years ago that improved the quality of my life. So I wanna share it with you. Here's what it is. You might be having a conversation in your head with yourself that says, I don't like the money I'm making or what I'm doing. I wanna make more money, but I wanna do something that I love. I've spent so much time doing stuff that I hate and still not making the money that I wanna make. I wanna make great money and do something that I love. I don't wanna do something just for the sake of money. Keith Kalfas [00:00:39]: Now you might be the opposite. You might be like, I don't care what it is. If it makes a lot of money, I'll do it. I'll freaking sell my soul for the money. And there are people that do that. There are people who make tons of money. They don't feel full of their life videos already gone. They don't fulfill their life's purpose at all, and they don't even care. Keith Kalfas [00:00:59]: They just can't. They just get a whole bunch of money. And you know what everybody else says? You know what society tells them? Wow. You're a superhero. You're so smart. You're so great. You're such an achiever. You're outstanding. Keith Kalfas [00:01:12]: And you know what they say? Well, yes, I am because I make a lot of money. I make so much money it's because I'm a genius. I must be fulfilling my life's purpose. And look at all these people looking up to me. And because you make a lot of money yeah. You know what? But if you don't spend time with the people that you love and look them in the eyes and be present with them and get them a card that says thank you. I appreciate you. Since I make a lot of money, let me pay for lunch. Keith Kalfas [00:01:42]: Let me buy everybody dinner and then act like I didn't do shit. There's fun things you can do when you make a lot of money. But the reason I'm saying this is because I have five x my income. I don't know. It's steadily going up. Anyways, never mind. It's not about me. It's about you. Keith Kalfas [00:02:08]: Here's my point. If you say I want to do something that I love and make money, I don't wanna do that. I hate that. I don't want anything to do with that. That sucks. I don't wanna learn how to do that just to make money. Here's the tough part. Where are you at right now? Are you doing something that you hate and not making the money that you want? Wouldn't it be a lot better to get because you know what money creates? Options. Keith Kalfas [00:02:36]: If you do something that you don't like doing and you get good at it and you can make a lot more money, now you can make more money and have more options to do more of the stuff that you love to do, to invest in the things you always invest in, to give and create value for and contribute at a level that you dreamed of. It opens up doors. Kinda like Jordan Peterson said one time. He's talking about this Peter Pan syndrome thing. I was like, somebody, they don't wanna grow up. They don't wanna face responsibility. And it's okay because they're like, man. You're young, still figuring it out that a person gets into their mid-twenties. Keith Kalfas [00:03:13]: They still don't wanna face responsibility. They don't wanna conform to the system, and they still haven't figured it out. And people still gave them the benefit of a doubt, it's called. They say, well, maybe he's just a late bloomer. He just hasn't figured it out yet, but it's okay. He still got time on his side. He'll figure it out. Then dude gets in his thirties, and he still hasn't figured it out. Keith Kalfas [00:03:39]: And it's still, like, you know, let's say crying, being a victim, making others people's lives difficult because you don't wanna face the responsibility that there's a major part of life that just sucks. And you know what the good news is? It's across the board for everybody. AD [00:03:57]: More of the Untrapped podcast right after this. Do you need some serious help focusing on your service business this year? Would you like to go live in a private group coaching environment that's focused every other week with myself and special guest experts who have built multiple $6.07, and even 8 figure businesses? If so, I would like to extend a special invitation to consider joining my new private group coaching program called the Untrapped Alliance. And we're already two months at the time of this recording. Two months in. And for instance, last week, we had special guest, Steve Dehant. My friend Steve has a $7,000,000 landscaping business with 60 employees and eight sales guys. They have 05:30AM sales trainings every Tuesday morning. And Steve came on for two hours, and he taught our private group how to build your own sales presentation on an iPad. So, when you sit down with your customer, you can show them critical mistakes to avoid as the customer. You educate them, and you show show them pictures of your work. You gain trust and build authority. And by the time you're done with this presentation, the customers will see it. If you do good quality great quality work, the customers will see it as a risk to go with anybody else. And Steve was gracious enough to walk us through this entire process and and describe how he has built a multimillion dollar business specifically in how to build rapport and trust and authority with clients quickly. And he's done this through trial and error for the past twenty five years. He's mastered it. This guy, you would have to pay him $1,500 an hour to even get an hour coaching call with him, and he got on for two hours in our live private group, and the members loved it. I loved it. It was incredible. He had me in tears at one point because he was talking about how, you know, incredible. He had me in tears at one point because he was talking about how here's a guy, nothing was handed to him. He reached in the trenches and almost lost everything in 02/1989 and built his business back up from nothing. A few weeks ago, we had another guest on, Dan A few weeks ago, we had another guest on, Dan Plata, the home service CFO. He taught us how to hire employees and how to screen and vet them out and the mindset around growing and scaling the business, but he also taught us how to understand our numbers and profit and loss statements and dial in your numbers strategically, so you get crystal clarity on the math in your business, and he made it fun. This week coming up, we have special guest, my friend Eric Reno, who's built a Deca million dollar roofing empire, and he's gonna teach us his marketing strategies of how to become five mile famous. He goes all in when it comes to marketing and advertising. He's gonna show us his best kept secrets and practices and hold nothing back. So, I don't take this lightly. I mean, I feel very thankful that these people I know are willing to come on because they respect and trust me to share with you and me everything that they're doing. And that they can't share everything, but they can within an hour or two share a lot. I mean, this is invaluable information, and it's a private group coaching setting that is not garbage social media. I mean, this is a private Zoom calls. And you get access to all the replays when you join up. So, this is a monthly paid membership group. And so, you get in, you pay. Right now, the introductory investment is only $97 a month. So it's about $50 per call. And so if you could get in and learn some stuff that could make you an extra, I don't know, you say the number, $20.50, hundred, hundred and $50 this year. I don't know the size of your business, but the stuff that we're learning, if implemented, I can't make you any promises, but if implemented is hyper valuable. So this program costs me money to put together. I pay for the software, the systems. I have a media team that I pay that helped me put this together. And so I have hard costs involved here, but I love doing this. So if you're interested, open up your browser right now and type in KeithKalfus.com/Alliance, and I'll see you inside of the next call. And remember, you get access to the replays immediately as soon as you sign up, and you'll be part of the group. See you there. This is Untrapped with Keith Kalfas. Keith Kalfas [00:08:34]: I remember real quick. I wanna interject real quick. People will lie to you. I remember having this conversation when I was in my like, about 24. I was telling the owner of a landscape company I worked for. I spent too many years working for other people, and he was like, hey. Everybody get goes to work. Right? You say you wanna have your own business and all. Keith Kalfas [00:08:52]: Even if you do that, you gotta get up and go to work. Look at me. I'm at work. We all get up, and we all go to work. But there was something he wasn't telling me. He wasn't saying, look over at me in the passenger seat of the truck and be like, did you know for a very small amount of money and some ambition and and awareness, you could go start your own landscaping business and say la vie to me, and you can go make, like, five or you could make 10 times. You can make unlimited amount of money compared to what you're making right now. He went about to say that to me, so he was speaking out of the side of his mouth. Keith Kalfas [00:09:27]: Everybody goes to work. Now she keeps showing up and making me money. I appreciated the job, man. Any job that I had, any boss that was a landscape boss, man, shout out. I appreciate you because you helped me get through hard times when I needed money to pay my bills and pay my rent. And I showed up, and I did a good job. Thank you. Some of them are my friends' faith. Keith Kalfas [00:09:47]: But, anyways, Jordan Peterson said this thing. He's like, if you're in your mid thirties and you still don't wanna take responsibility, it's Peter Pan syndrome. Right? You don't wanna grow up. When you're in your thirties, there's no more excuses for you, and nobody cares. And they don't wanna hear it because they're like, what have you been doing for the past ten years? Get your act together. Be part a contributor to society. Right? It's like nobody cares anymore. And then if you get in your late thirties and you started getting your forties, I don't catch judgment on anybody because you don't know what people have gone through or what they're going through, and that's the truth right there. Keith Kalfas [00:10:26]: You gotta do the best you can with what you know how. Because I have met a lot of brothers, and I get messages and comments and DMs from brothers and emails that are going through a lot of stress, and my heart goes out. So, I'm not judging on anybody. Right? Actually, I feel incredibly grateful. But here's my point in all this. If you do the hard thing and you go get around the successful people, let's say you wanna learn how to do luxury outdoor living spaces. You wanna learn how to build patios, or you wanna take your business to the next level. You have to swallow your pride and stop looking at the law of attraction and abundance. Keith Kalfas [00:11:01]: How am I gonna become a multimillionaire by meditating? You know, matter of fact, I did sign up for one program a few years ago. It was a quantum coaching program, and it was kind of expensive. It actually reorganized my brain in terms of my worthiness of what I believe I'm worth, and and it helped me understand what I'm gonna share with you right now. Some things are just structures. Oh, here's an example. Oh, a lot of things following me. The Osmo packet three. If you're curious, I love this camera. Keith Kalfas [00:11:34]: This bottle of water is a structure. The bottle, the water inside, you can actually drink it. I can look at this bottle of water and be so upset that the water isn't spilling out of it, but it doesn't care because in third density physical form of consciousness, the way the atoms vibrate, this way this thing was engineered, it all came from the way it's constructed, manufactured. Someone invented this, and they reiterated it many times. No matter how I feel about this, the water's not gonna spill. AD [00:12:06]: More of the Untrapped podcast right after this. Hey. If you're looking for what is probably the greatest software ever to run your business on, go to getjobber.com/keith. You can create proposals, invoices, collect payments, even track your entire business directly…
Full show notes at the publisherIn this episode of the Untrapped Podcast, Keith Kalfas gets personal and pretty inspiring as he talks about how even the smallest positive gestures can have a massive impact on the world. He shares some cool stories about passing on the right book at the right time or making a YouTube video when you least feel like it can be life-changing for others. Keith digs into how trusting your gut and doing random acts of kindness aren't just lovely things to do—they can totally transform lives, including your own. He also talks about the highs and potential lows of success, urging everyone to make the most of their unique gifts. It's all about taking action, being kind, and letting your light shine brighter than ever. Tune in for some real talk and motivation to double down on your goodness this year! Check out these episode highlights 💡: 00:00 - Inspiring Impact Through Sharing and Connection 09:05 - Choosing Intuition Over Navigation Maps 10:14 - "Destiny Shaped by Tiny Decisions" 15:17 - Inspiring Entrepreneurial Success Stories 18:11 - True Fulfillment Beyond Success and Wealth 22:02 - Inspiring Others Through Random Kindness 25:41 - Reversing Roles: Buying for the Wealthy 28:55 - Navigating Success and Dealing with Envy 🔑 Key Takeaways: Harness the Power of Small Acts: Even the most straightforward act of kindness can set off a chain reaction that leads to significant changes. Whether it's sharing knowledge or a chance encounter, you never know the impact of your actions. Pursue Your Vision with Confidence: Moving forward with your dreams is essential, regardless of whether others see your vision. Your determination and courage can turn naysayers into supporters as your success story unfolds. Recognize and Use Your Gifts: We all have unique gifts and talents given to us, which, if not utilized, can be lost. Embrace these gifts and take action to fulfill your purpose, as ideas and opportunities won't wait around indefinitely. 🌐Resources and Websites 🔗: Untrapped Alliance - https://www.keithkalfas.com/alliance 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP Transcript (Note: this was transcribed using transcription software and may not reflect the exact words used in the podcast) Keith Kalfas [00:00:05]: My friend, you have power that goes way beyond what you might be currently aware of. Something as simple as one positive interaction with even a stranger can impact that person's life and create a butterfly effect that goes on to impact millions of people's lives. That's the power that you have. So, I wanna encourage you to take a leap and double down on your goodness this year and reach deep down inside of yourself and pull out the courage and the determination to let your light shine. See, God made you in his likeness and image, and he made you for a reason. And some other people around you might not see the vision that you have and that's okay. They're not supposed to so you don't have to waste any more time worrying about what anybody else thinks because when you step forward confidently in the direction of your dreams You start putting one foot in front of the other and you don't ask for permission or approval of anybody you just put together a plan and you start taking action take that next step what happens is when you are committed and you're 100% confident that's a foregone conclusion in your brain. That's when the people around you that maybe might have been naysayers or didn't believe, they'll back you up, and they'll support you. Keith Kalfas [00:01:35]: And the support will come from nowhere, and it'll come too late. You could have used it in the past when you really needed it But it's amazing that all those things will come when you no longer need them All the things you want in your life will show up when you no longer want them so badly that cause you suffering. It's the very suffering that pushes them away. So, you can start with small things. Random acts of kindness is a good way to go. Sorry, I'm stuttering. I just came from a wedding very loud for hours on end so my ears are readjusting I'm in a hotel room right now in Florida, a wedding I went to so There's people that came up to me at this wedding that I didn't know they were friends of my friends and I said like Keith, you're Keith, this Keith I've been hearing about and then they wanted to thank me because they said that I'll make this very short of talking about the power that you have Many years ago one of my very very close friends I started loaning him books because I love to read books like Robert Kiyosaki, Rich Dad Poor Dad, and Cashflow Quadrant all these phenomenal books that changed my life and really opened my eyes and My friend was very ambitious at the time. I'd give him a book. Keith Kalfas [00:03:01]: I'd see him a week later and he'd be like I already read it I'm like you already read the entire book? Right? And this went on and on and basically a bunch of his dreams came true and I wasn't even aware that he held me in such high regard as a friend who was a catalyst for him that basically put the right information I don't take any credit for any of his action but I put the right information in his hands at the right time and since then he has gone on to inspire many other entrepreneurs and it was so funny at the wedding he's like this is Keith he's the reason why some things have happened that and I'm like no no no no no and then these guys came up to me and they're like no dude you have this impact and it's interesting I see myself as a super-connector What do you see yourself as? My YouTube videos have helped start over 10,000 businesses have prevented people from hurting themselves, and have made a big impact in the green industry, and I meet people that say, and you know why that is? It's because I made videos when I didn't feel like it I've pulled myself out of bed at three and 04:00 in the morning because I felt in the bottom of my heart that I need to make this video. Now I had to speak this and so in the moment like me It's just me speak I'm by myself speaking to a camera the microphone. What difference could that make? It's insane to think anything other than this base reality very fundamental, right? But with the leverage of technology and everything we have at our disposal, these conveniences, a lot of them we traded our rights for, that's a different conversation. It's fascinating that when you use and you leverage technology if you have a message that you want to share with the world or maybe you have a service business, you know, I have a landscaping business You can impact people in such a positive way. Here's my point You can become instead of like candle is fine, a lamp post is fine. I'm talking like a lighthouse, a watchtower for people and you don't even know it that so you have a tremendous impact on the people around you whether you're aware of it or not and there's people that love you and care about you and they actually have your best interests at heart and They love you so much that there's nothing you can do about it. Think about that and I just really hope that you don't I hope that you're not being hard on yourself or beating yourself up and I hope that you're not seeing yourself in a negative light or overanalyzing or psychoanalyzing any little negative thing that you said or done to the point where you're not giving yourself enough credit devaluing of your goodness so when you understand what's really at stake in the responsibility, your ability to respond, because once you have the information, right, now you gotta do something because not doing anything is a choice. Doing nothing is a choice. Sometimes that's the best thing to do is do nothing. Keith Kalfas [00:06:27]: Choose your battles wisely. But what I'm saying here is don't despise small beginnings because small things can turn into big things really quickly. I placed a newspaper ad years ago in my landscaping business. I talked about this in a video. I couldn't even find my debit card. I didn't even have a company credit card yet. Keith Kalfas [00:06:50]: And I was on the phone with a newspaper company in the car with my wife, and I was like, oh, never mind. I don't have my question. My wife is like, no. You just take my credit card and run the ad. And I was like, no. No. No. She's like, no. It's fine. I'm like, sorry. I took credit card, ran, like, a little tiny sixteenth of a page ad in a the city newspaper. Think about that for marketing and advertising. You know, my for my landscaping business, very simple ad, that ad, I got a phone call, and it was from elderly woman who need a couple bushes trimmed. Right? And then I went there, we trimmed the bushes. A tiny job. It was barely worth it, but the neighbor came out and did a whole property trim. Keith Kalfas [00:07:35]: Then the other neighbor needed some bushes trimmed, and this little tiny job, this elderly woman's nephew turned out to be a real estate guy and hooked me up with him, and we ended up doing, like, all 25 of his properties for years. He's still my client today. And then we launched the window cleaning side of the business, and then we started doing tons of window cleaning and gutter cleaning, fall cleanups, property trims, property makeovers. And then he introduced me to other clients. Then that guy hooked up with, like, my friend Eric Reno who did some roofs for him. I don't often become friends with my clients, but I became friends with this client and went out on his fishing boat one time. Right? And it was fun. It was cool. Keith Kalfas [00:08:21]: And we became friends. And I was like, all this happened from one little, tiny newspaper ad. It feels like Don LaPres, this marketer back in the day. He's like, tiny little classified ads. So, this type of butterfly effect thinking messes with my head and I'm reading a book right now called You Are the Mountain I'm in Florida, I'm hungry last night, you know, long flight, haven't eaten all day and I'm like looking at some restaurants downtown Fort Myers. There's restaurants to the left and to the right. Maybe I want some seafood. I go to walk to the left and I stop energetically, it's like, no. Keith Kalfas [00:09:05]: Don't go that way. Go to the right. But I look at my Google map, and it's a much longer walk to get to those restaurants. And then I was like, no. I have to go to the left, but my higher self-told me, don't go that way. Go to the right. And then I stood frozen on the sidewalk for, like, maybe thirty seconds. I was like, am I crazy? Or should I just honor those gut feelings? So, I went to the right I honored it, right? And I ended up downtown, and there was like a party outside, there was hundreds of people everywhere, and I found this amazing restaurant and I ate there and the food was amazing and so I've become interested in like it's just like an experiment what little tiny micro decisions affect literally reality affect everything So I said if something is insignificant as if you walk into the left or the right, how significant is it? I said, well, you can actually do the recapitulation meditation, and you can go back through your whole life. Keith Kalfas [00:10:14]: And I literally if I go back through my whole life, there is, like, one little, tiny micro decision oh, I can think of it right now, that made the difference or not of me eventually meeting and marrying and being with for fifth I'll go fourteen years, my wife. All the way back down to one little, tiny micro decision that at the time, it didn't seem like anything, and it changed my entire destiny, and my wife is my she's basically my rock. It has been a huge part of the reason why I've been able to make videos like this and inspire 80,000,000 views online. Podcast 750,000 downloads now 155,000 subscribers on YouTube hit the subscribe button so I asked myself these higher questions like is all this ordained before the foundations of the heaven and earth where you ordained with a message, a mission, and a mandate? Or is it a privilege to even be able to participate in what God is going to do anyways? So, this is the answer I came up with I know you've been giving your all, but you've been given gifts and callings and they come without repentance which means there are people who have gifts really phenomenally great people and there are people who have gifts aren't so great people that are complete narcissists. Right? The gifts are still true. So, what are you gonna do with the gifts that God gave you? And if you don't use it, you lose it. The story in the Bible where he basically it's the story about the talents If you have a gift and you bury it and you don't do anything with it and you're too scared to pull the courage out of yourself and start taking some action It will be taken away from you, and the opportunity will be given to someone else Just like if you have an idea to invent something and you don't, and you watch it pop up in the marketplace in six months or a year, and you're like, what? I thought that thing up, and that's crazy, right? So, nothing can stop an idea whose time has come who's going to be the executive and take action on it is it going to be you? Because if you don't somebody else will this is the great news None of this is neither right or wrong nor good or bad. It's just relative to the experience you are having, and others are having of you, and that's all it is. Keith Kalfas [00:12:46]: And that's the good news. But now that you have the information and you know, it's almost like double jeopardy to not put together a plan and take action because it's like you've seen I had a friend, Dave, once I was talking about responsibility. It's like, if you pick if you help somebody or somebody helps you or pick somebody, pick somebody up and takes them to a place higher than what their feet can touch the ground that's beyond what they can do today. AD: Do you need some serious help focusing on your service business this year? Would you like to go live in a private group coaching environment that's focused every other week with myself and special guest experts who have built multiple $6.07, and even 8 figure businesses? If so, I would like to extend a special invitation to consider joining my new private group coaching program called the Untrapped Alliance. And we're already two months at the time of this recording. Two months in. And for instance, last week, we had special guest, Steve Dehant. My friend Steve has a $7,000,000 landscaping business with 60 employees and eight sales guys. They have 05:30 AM sales trainings every Tuesday morning. And Steve came on for two hours, and he taught our private group how to build your own sales presentation on an iPad. So whe…
Full show notes at the publisherIn this episode, Keith opens up about the rollercoaster ride of building and running his own landscaping business. You'll hear about why he now schedules all his landscaping quotes for Mondays. It's part of a strategy to bring more sanity into his hectic schedule and ensure that he's not just drowning in work but enjoying life. Keith dives into those early days of hardcore hustle when he was grinding seven days a week to keep things afloat. Whether you're in the landscaping business or any other venture, you probably know the strain it can put on your personal life — missing dinners with family and events with friends. That's where his newfound love for batching tasks comes in. By tackling quotes all in one day, he's improved efficiency and reclaimed some downtime. He also doesn't shy away from the challenges—like managing employees, dealing with unexpected problems, and the nerve-wracking task of raising prices. These are real-talk moments that many small business owners face, and Keith shares his journey with humor and honesty. Whether you're a seasoned entrepreneur or starting, Keith's stories about figuring out how to make better money in less time and dealing with the daily chaos of running a business will resonate. He wraps it all up with a reminder to be grateful, stay committed, and always keep pushing forward. So, grab your headphones, get comfy, and enjoy this episode full of real-life insights and inspiration! Check out these episode highlights: 00:00 - Adopting Batching for Efficiency and Balance 03:24 - Monday Quote-Only System Success 06:28 - "Struggles in Legalizing Small Businesses" 13:14 - "Seeking Rock Star Employees" 14:55 - Launching New Crew: Monday Rollout Plan 20:55 - Newlywed Arguments and Hurt Feelings 24:41- Prioritize Selfishness for Business Success 28:05 - Weekend Motivation and Mike Andes Recognition Key Takeaways: Efficient Batching: Discover how dedicating a single day to client quotes can enhance your time management, allowing for deeper focus and increased productivity throughout the week. Work-Life Balance: Transitioning quotes to a fixed schedule has helped reclaim personal time without sacrificing business success, marking a significant shift towards a healthier work-life balance. Growth through Challenges: Hear stories on navigating the complexities of scaling a business, from handling employee challenges to making tough pricing decisions while maintaining a committed and grateful mindset. Resources and Websites: Unstrapped Alliance - https://www.keithkalfas.com/alliance 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP Transcript (Note: this was transcribed using transcription software and may not reflect the exact words used in the podcast) Keith Kalfas [00:00:07]: We're live. What's up? This is Keith Kalfus with the Unstrapped podcast. Hope you guys are doing awesome. In this video, I wanna talk about why I'm only doing landscaping quotes on Mondays now in my business. And I hope you're doing well. I hope you're enjoying your week. This is that time of year where you're over the hump, over the hundred days of hell, they call it, from the break of the spring in, like, April 1 all the way to July 4 where you're running nonstop to just book out as many clients as you can and get the business to a just a good positive cash flow. If you notice that in the first few months of the season in your business, you're not really clearing much of a profit because if your business is anything like mine, you've got year-end taxes, then first quarter taxes, all your insurance policies are renewing. Keith Kalfas [00:00:58]: And the next thing you know, you have a ton of expense. Then coming into, like, late June and then in July, that's when you break into the profit. And then just that you gotta hustle. It's like getting a plane off the ground. But, nonetheless, I was always doing quotes on Saturdays and Saturdays only, working six, seven days a week in my landscape business, seven days a week for sure, the first three years just to get the business off the ground, then five years always constantly working. And I know you guys know what that's like. You're hustling. And let me know if you can hear me clear. Keith Kalfas [00:01:28]: I got this new studio environment set up. I'm testing some stuff. So I apologize if the sound is a little bit off, but I'll be fixing it as time goes. But I was out late at night and in the evenings doing quotes every single day after work, destroying my personal life, destroying my family life, basically never being at the dinner table with my wife and, missing family events, and things like that. So I said, it is impossible to only do quotes once a week. How is this gonna work? Then I started learning about batching and listening to audiobooks about getting things done and being efficient and time management. And I learned that if you let things pile up and then batch them into one or two days a week, then you get on a specific train of thought or cord a cord, and then you can bang stuff out with a lot of proficiency and efficiency. I started doing that with Saturday quotes. Keith Kalfas [00:02:14]: I said there's no way customers are gonna wait all the way till Saturday. It worked. It actually worked. And so I'd run the business all week, and then I go out on myself, or there might be some guys finishing something up. But I usually I'd be out by myself on Saturday doing quotes. What's up, guys? I see all your comments coming in here. And I would go bang out, you know, anywhere from 10 to 15 quotes on a Saturday, sell a bunch of work, and book us out. Well, after a few years of doing this and being totally burned out and not even experiencing what it's like to have a weekend to myself, I wasn't complaining because I was happy, and I'm still happy and super grateful just like you guys are to have your own business. Keith Kalfas [00:02:52]: I mean, be your own boss, make your own hours, and you can make as much money as you want in your own service business as much as you're willing to take on. Right? But it started to take its toll to the point where I was like, the saying, all work and no play makes Jack a dull boy. It's very true, and I got really frustrated. And my friend, William, the tree service guy, you see him in my videos, a guy with the big beard. He's a maniac with the chainsaw. He was talking about how he only does quotes on Mondays. I'm like, how do you do that? That's impossible. What do you mean? Mondays. Keith Kalfas [00:03:24]: He's like, well, we work four days a week hard, but then on Mondays I do quotes. So I'm like, well, I can have the guys go out and work Mondays without me, and then I'll sell and run the business all week. But Mondays specifically, I'll do quotes. I was afraid to do it. And then I started doing it, and I exclusively only do quotes on Mondays now, and it actually works. Let me know in the comments below, when do you do quotes? Do you do them after work? Do you do them on the weekends? Do you pick a specific time? Do you do them all virtually on Google Earth? Do you have a system of square footage? I sell landscaping projects, installs and ripouts and maintenance projects. So for the most part, I have to see what's going on. I have to lift things up and look underneath and find out. Keith Kalfas [00:04:10]: Right? I gotta be there. And, you know, when you're not there, it doesn't work. So it's been great, and nothing has changed. And now we're booked out for two months, and I can't take on any more work. So I went back, and now I'm working Mondays too, because we were so booked out and it's interesting. But nonetheless, I really wanted to test out this new studio environment. I've been working on this for a long time, kind of getting this all set up here. And I hope you're enjoying your Saturday. Keith Kalfas [00:04:40]: Let me get to some of the comments here. What's up? Launch Gates of America. Can you guys hear me clear? Give me a thumbs up. Tap the like button if you can hear me clear. Everything's looking good on my end. Let me check out my phone here. What's up, Taylor man? Zib boss. I just noticed I can look on my phone here at the comments. Keith Kalfas [00:05:01]: Yeah, dog. Alright. Sweet, sweet. But all this I'm saying not to be confused if you are new in your business or just getting started. Man, I suggest working seven days a week if you can to get as much momentum going in the business as you can. Keep throwing mud at the wall to see what sticks. Your attrition rate is normal, which means things are gonna fall off. You gotta keep throwing mud at that wall nonstop, nonstop until some good stuff starts sticking, which are good clients who don't complain about the price. Keith Kalfas [00:05:31]: They like you. They appreciate you. Are they willing to pay what you need to make? They support your business. 80% of the clients don't even care. It's just a transaction to them. But 20 of them, you gotta dig through that 80% to get to the 20% of clients that'll actually kinda make sense for the level you're at in your business. For me, every single year, I kept getting the guts up to raise the prices a little bit more, a little bit more, a little bit more. And I remember when my wife and I moved out of this crappy little one-bedroom apartment we were living in, and I was afraid because our rent was going to double. Keith Kalfas [00:06:03]: I was like, how am I gonna afford this? I have no choice but to raise the prices. The clients are gonna fire me. This is gonna be so scary. And that was when I just threw my heart over the bar and went on faith and raised the prices even more, and it happened. Clients were firing me. They're dropping like flies. So I learned about the split test, which is you don't raise prices on all clients. You just raise them on specific clients, and then you leave other people grandfathered in. Keith Kalfas [00:06:28]: And you're tweaking and testing and tweaking and testing. And then I don't know about you, but some of you you're in your business or you're just getting started. If you don't have full insurance or work comp or payroll and all that stuff, you might not even be paying taxes. You might just be running under the table cash business. And I encourage you to get above board as soon as you possibly can. Right? Which you should do it right away immediately. But what I'm saying is now you have all these extra expenses with having a legit business and being above board that your entire business basically implodes on itself. It implodes because there's not even enough money coming in to support the overhead. Keith Kalfas [00:07:06]: So you raise the prices and then the customers fire you, and now you're freaking out. Right? Because now you just bought a new truck. What were you doing going out and buying brand new truck? Because you saw your landscaper buddy, your friends, your friend got a brand new truck, you're gonna get one too. But you ain't even got insurance to work comp payroll taxes yet, and you just bought a new truck. You still didn't make no sense. Now your back's against the wall. Now you just found out your old lady's pregnant. She about to have twins. Keith Kalfas [00:07:30]: She pregnant with twins. You got a brand new truck and now she gonna own a house. Wanna house with a baby's room. She wanna paint that baby's room light blue and have dual cribs. And not only that, your baby's momma saw it. Robotic vacuums. Robotic vacuums. She wants two of them, like, one on the top, one in the bottom floor. Keith Kalfas [00:07:47]: She want a big ass hoe. She want the babies right down and right right around on them robotic vacuums. They're gonna be about $1,500. Peach, you fucked out. You ain't gonna eat. Eat. Now you're stressed out. Now you're working eight days a week, and there ain't even eight days a week. Keith Kalfas [00:08:01]: And now you get home, she's hitting you over the head with a frying pan because you ain't never there. You're never there. You workaholic asshole. All you do is work. You ain't never hear from me or the family, you piece of shit. And you're like, I'm trying. I'm trying. Keith Kalfas [00:08:17]: You go and look at yourself in the mirror. In the bathroom, brushing your teeth all angry. Start punching yourself in the head saying, you worthless loser. You base a shit. But I'm trying my hardest. Nobody gives a shit how hard you're trying. In everybody's eyes, you're a loser. And when you're a winner, nobody cares. But they care when you're losing because they only care about how it affects them. That's all they care about is their comfort. So you better shape up or you better ship out. Sponsor: More of the Untrapped podcast right after this. I created a group called the Untrapped Alliance where we go live every other Wednesday night in a controlled environment. I'm sick of scrolling on social media. I'm sure you are too. Let's get focused on our businesses. We already started the group, so if you join it, keithkalfas.com/alliance, you can get access to the replays. And the bonus is we're gonna have special guest experts who run multiple 6 and 7 figure businesses. They're gonna come out and teach us how to do sales, marketing, persuasion, close higher ticket jobs. These are people who got their shit together. And I'm really excited to have them on. Go to https://www.keithkalfas.com/alliance. I'll see you on the Wednesday night call. Let's go. This is Untrapped with Keith Kalfas. Keith Kalfas [00:09:32]: So the secret to all this, just go figure out how to just make more money in less time. You just gotta figure out how to make triple the money in the same amount of time. How do you do that? You gotta hire employees. You know, when I hire an employee, I have a stack of 32 pages that they have to sign with ink. The payroll, the media release form, background check, drug screen, submitting their driver's license and background for the DMV to make sure that they can adequately drive. And so you can let show that to your insurance company. Gag orders, basically noncompete clause, job application. What is it? I just said background check. Keith Kalfas [00:10:14]: And it's just a whole bunch of stuff, and you gotta sit there. You're printing all that shit up or you have your office manager do it. Right? And then they sign it all. You've gotta train them. Motherfucker. Go weed whip. And you tell a guy this is your new employee. Now be really careful. Keith Kalfas [00:10:29]: This is Mrs. Jones' house, and her air conditioning unit is a hundred and four degrees out. Be careful at missus Jones' house. Come here. Come here, Joe. Where are you going, Joe? Put down the cigarette. I told…
Full show notes at the publisherIn this live episode, Keith Kalfas dives into the realities of running a landscape business, especially when dealing with customers who try to get free work. He shares hard-earned lessons on setting boundaries, valuing your services, and handling tough conversations with confidence. Reflecting on his journey from solopreneur to business owner, Keith explores the internal challenges and strategic shifts needed for long-term success. He also discusses his passion for personal growth, continuous learning, and the books that have shaped his mindset. Whether you're in the service industry or looking to level up your business, this episode is packed with practical insights and real-world experience.
"Success in business isn't just about skill—it's about setting boundaries, valuing your work, and having the tough conversations. Growth starts with self-awareness, a strong mindset, and the willingness to evolve." - Keith
Topics Covered:
Key Takeaways
Customer Interactions and Boundaries: It's crucial to establish clear boundaries with customers to avoid being taken advantage of. Keith emphasizes the importance of not agreeing to do extra work for free and always maintaining a professional attitude.
Business and Personal Growth: Transitioning from an employee to a business owner involves significant internal and external challenges. Personal growth, learning to say "no," and having difficult conversations are part of the entrepreneurial journey.
Understanding True Value: Keith discusses the difference between being nice and being a pushover. It's essential to recognize your worth and ensure that you are fairly compensated for your work.
Confronting Fear and Uncomfortable Situations: Overcoming burnout and maintaining sanity in your business requires facing fears and discomfort head-on. Practicing difficult conversations and setting boundaries are key.
Intellectual Investments: Keith highlights the importance of continuous learning through books and resources to improve both personally and professionally. He recommends several books, indicating how these resources have helped him.
Balancing Business and Personal Life: He talks about maintaining a healthy work-life balance, emphasizing regular date nights with his wife and not letting business stress affect personal life.
Digital and Online Presence: Building a substantial online presence, including multiple YouTube channels and using social media strategically, can significantly bolster a business's visibility and credibility.
Pricing and Services: Keith gives practical advice on setting prices for services such as mulch installation, stressing the importance of considering all factors, including hidden costs, to avoid financial losses.
Philosophical and Spiritual Insights: Keith delves into deeper philosophical and spiritual reflections on life, consciousness, and business practices, encouraging a holistic approach to entrepreneurship.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP
In this episode, Keith Kalfas and Mack explores the challenges and strategies of balancing lawn care and landscaping services. It features a discussion between two lawn care business owners on the benefits and fears of transitioning to landscaping, focusing on how to streamline services and manage both effectively. They discuss how to schedule and price recurring maintenance, charge for additional services like shrub trimming, and ensure steady revenue without overwhelming their small crew. The conversation emphasizes the importance of a consistent, stress-free approach, customer loyalty, and the value of confidence in business operations. They also touch on the influence of sports on handling rejection, the significance of Google for marketing, and the emotional aspects of running a business. Inspirational anecdotes about overcoming challenges and keeping a positive, confident mindset round out the dialogue.
" If you don't get on Google, you are shooting yourself in the foot. You're really killing yourself. If you talk confidently, then you can charge anything." - Mack
Topics Covered:
Key Takeaways
Team Resilience and Positivity: The ability to laugh about difficult situations, such as being soaked after a rainstorm, indicates a positive and resilient attitude among team members. This kind of environment can foster a supportive and resilient workforce.
Emotional Fulfillment: Working together in demanding conditions can lead to emotional fulfillment and a sense of accomplishment. The hardships shared build stronger connections, making the work more than just a job but an enriching experience.
Shared Experiences Foster Trust: Trust is built through shared experiences and overcoming obstacles together. When team members know they can rely on each other in adverse conditions, it strengthens their overall bond and trust in one another.
Cultural Significance of Teamwork: The repeated reference to tribal importance suggests that teamwork in this industry goes beyond practical collaboration, encompassing cultural and personal significance. This cultural aspect underlines the depth of connections formed within the team.
Connect with Mack
Podcast: On the Attack with Mack Podcast Podcast: Lawn Care Power Moves Youtube: Mack Landscaping and Lawn Care
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP
After his recent trip to Atlanta for a speaking gig, Keith's got some fresh insights about how the way we see ourselves can really shape our success. He's breaking down the difference between a scarcity mindset that holds you back and an abundant mindset that drives success. Keith shares some personal stories and drops some knowledge bombs on how shifting your identity and aligning with the right energy can totally change your game. If you want to level up in business or life, this episode is packed with tips and wisdom you won't want to miss. Let's dive in! Check out these episode highlights: 00:00 - Overcoming Self-Limiting Beliefs and Burnout 06:03 - Spiritual Alignment Attracts Positive Opportunities 07:53 - Elevating Identity to Overcome Scarcity Mindset 11:12 - "Exploring Purpose and Seeking Guidance" 14:41 - "Embrace Clarity Through Higher Perspective" Key Takeaways: Identity Dictates Perception: The same piece of information can lead to vastly different outcomes depending on one's mindset. Whether you're stuck in a scarcity mindset or thriving in an abundance-focused one, your identity steers the ship. The Power of Conviction: Aligning with high beliefs and developing strong convictions in your actions can attract the right people and opportunities. Conviction is an unparalleled influence that can't be easily replicated. Faith and Action: Faith isn't just belief; it's action. It's about courage and the commitment to move forward, trusting in your ability to figure things out. This approach opens up new perspectives and higher levels of opportunity. Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP Transcript (Note: this was transcribed using transcription software and may not reflect the exact words used in the podcast) Keith Kalfas [00:00:06]: All right. So this is a shift, a breakthrough that I've been waiting 20 years to figure out. Just came to me now. And just a quick disclaimer: I just got back from a speaking engagement in Atlanta, and I'm sick from traveling. But I didn't even want to make any videos, but I have to document this. So imagine your identity controls everything. You can have a high-quality piece of information. I've been meditating 1 to 2 hours a day and listen to what I'm gonna say. Keith Kalfas [00:00:39]: And if you don't listen, then it's not for you. Your identity controls everything. When I heard things like that, because I didn't understand what that meant, I've heard that stuff a bunch of times. I just push it off. That's not for me. This when the student's ready, the teacher will appear. You can take the same piece of information and put it in front of a 100 different people, and depending on the lens in which they look at it through, you're gonna get a 100 different responses. Do you want me to to go in the studio? Okay. Keith Kalfas [00:01:08]: My wife's right here. She's hot. Anyways, I was like, I wanna do this video right in front of you. Alright. Even better. Take a person who is in a scarcity victim mindset who's just making ends meet, Or maybe they got their own little small business and they're just struggling. And now put them next to a person who has a multiple 6 or 7 figure business. They're a seasoned entrepreneur. Keith Kalfas [00:01:30]: They know marketing. They know production. They know administration. They know how to facilitate. They understand how business works, and they've made a lot of money, and they've been through processes and workflows. And they live in an opportunity-abundant mindset. Right? A different identity. Now give them a piece of information about maybe a great business idea that's relevant. Keith Kalfas [00:01:51]: It'll work. The person who is stuck in the victim scarcity mindset might intellectually be very intelligent and, awake, and understand. They're conscious. They're here and now. They'll understand all the information coming in, and they'll get excited. They're like, yeah. Oh my god. That's a genius idea. Keith Kalfas [00:02:07]: See how I'm looking up? That's a genius idea. Oh my god. I could actually do that. They could get excited. They could start forming plans in their head, and it's great. And as soon as they feel like they're going to reach up and start doing it, and they might actually take some action and get a little bit of progress. But what's gonna happen is because of where their identity is, take a pendulum swinging like a grandfather clock. Right? Their identity is here. Keith Kalfas [00:02:34]: Then the self-limiting beliefs that are controlling from behind the scenes, pulling the puppet behind the strings, the deep subconscious negative programming from growing up broke, grown-up broke parents, people crying about money, whatever it is, guilt, what are people gonna think, whatever it is. It's gonna pull them down like prep, prep, prep, prep, and make them feel like it's so hard. And maybe they're approaching it with just a technician mindset that they don't have the integrated relationship entrepreneur mindset of how to approach it as a facilitator. They're approaching it as try-hard technician work, dig with the shovel. So they might make a little progress, but their identity is gonna pull them back like this, like an anchor, and they won't be able to actually just do it. And even if they make some progress, they might quickly get burned out and the pendulum will just swing back to where the identity rests, and it's holding them, and they'll give up. It's too hard. I can't do it. Keith Kalfas [00:03:30]: I thought I could do it. I was excited, and they don't understand why because the identity is controlling them behind the scenes. Now same pieces of information to the multiple 6 and 7-figure entrepreneur whose identity lens is at a different spot, just different, different relativity. When they hear that information about the good idea, they might already be you won't even have to finish telling them all the information. All they need is the inspiration, and they're already setting plans of action. They already see the end result, and they're already extrapolating other people that it can help that the original information didn't even imply. Because they're thinking not linear, but they're thinking geometric because they're spiritually in the quantum, which is not bound by space and time. It's not stuck in linear units of measurement. Keith Kalfas [00:04:19]: It's geometric. Right? It's not 1 +1 equals 2. It's like 1 +1equals18 type shit or 25. So what I mean is their identity lens is up here. So when they hear an idea, it swings up to their identity. They already see it already done, and they're like, oh my god. This is a great idea. This needs to be done yesterday. Keith Kalfas [00:04:41]: And what sector or fashion or sector of our business who can we already have tools? We can boom. We can get this done, and it's already done, and they're already done. Listen to what I'm saying. With it to the point where it might even be an underqualified a day like, is that going to make us 20,000 in the 1st 30 days? Like, they're qualifying it. Like, can we fit this in because this is a good idea? How is this get like, how could I say this, man? Their identity lens of qualifying opportunity is they're operating from the end result. As soon as they hear about it, they already see what the result looked like. That's the next thing I was gonna say. Keith Kalfas [00:05:23]: Now, I want you to fast forward an identity past the identity that I'm talking about to an even higher identity. And higher beyond that to where ideas like that, you're like, oh, that was 15 years ago. I remember when we used to do that. That was spooky in the sandbox-type shit. Yeah. Yeah. Yeah. That led us all the way up to this. Keith Kalfas [00:05:41]: So it's so far down. It's so much an easy task, and they say, what would this look like if it were easy? Then it's like way down there. Oh, yeah. I remember we had that idea. That's when we were thinking small. Now, the victim mindset, that little tiny thing is like, oh my god. It's this little mountain. This little mohail is a big fucking mountain, and they can't do it. But the only difference in all that is the identity. Keith Kalfas [00:06:03]: Now the victim's gonna say, well, of course, they've got money in the bank, and they've got connections, and they've got all these things. Fuck that. They do have that, but why? Here's why. Because people who have identities that are aligned with spirit, You say God's law, consciousness. I'm not talking about fleshy, living in sin, bullshit, living in shame, guilt, and fear, and anxiety, which triggers negative belief and negative belief systems, which pushes opportunity and pushes positive people away from you. I'm talking about when you get rid of negative shit in your life, and you cut anchors, and you align with God, the holy spirit, and then you develop high beliefs and high expectations, and you develop conviction and confidence, and you become convicted in your beliefs and what is right and you know it, and you're doing it no matter what, you're gonna start attracting people to you, people, places, tools, technology, systems, information. You'll repel away negativity and start attracting the right people, places, and opportunities to you because you're convicted. I've seen this happen in my own life. Keith Kalfas [00:07:06]: As soon as I got convicted about my landscaping business, the clients started showing up. The right employees why employees are really hard, but employees started showing up. When I got convicted about my videos and online business, you can hear it in my voice right now. People believed it because conviction is something you can't fake unless you're a sociopath or a psychopath. Right? We were learning about that last night in some videos. That's crazy. Right? You have to have discernment. But when you become convicted, that's the one powerful piece that you have within your control of influence that you're not seeing. So, the people that are in the abundant lens operate from a place of conviction and discernment, and they cut right to the truth. Keith Kalfas [00:07:53]: The people that are in the scarcity victim lens where the pendulum is swinging way down here, like, no matter how much you try to pull the pendulum and get them to believe it swings right back to where the identity resides, they're stuck in a negative low scarcity and attracting other people like that. But those belief patterns because water seeks its own level. But a rising tide raises all boats. And what controls the tide? Well, it's the moon. But let's say that's the identity. So if you move the identity up and you do the inner work inside, loving, forgiving, letting go, aligning with God, then when you raise the identity, right, the pendulum will swing up up here to a higher or more or just it's not right or wrong or good or bad. It's just relative to the experience of that you're having and others are having of you, and that's all it is. And that's the good news. Keith Kalfas [00:08:48]: Why is that good news? Because you can alter and change it. So when you change the way you see things, the things you see change. Look, I'm sick right now. See? I felt my vibration go down. When I declare that I'm sick, I start coughing. But when I get high energy, the sickness suppresses because the spirit takes over because you have gross, subtle, and causal. Causal is spirit at the level of causality. When you go upstream, and you solve the fucking problem from upstream or from the root, not from the leaves of the tree, but to the roots of the tree. Keith Kalfas [00:09:24]: If you're putting poison in the roots because you got roots and fruits, and you put poison in the roots of the tree, the leaves and the fruit's gonna be all poisoned and fucked up and have spots all over it. But when you get to the root of the problem, right, what's the root of the problem? It could be addiction. It could be demonic. It could be negative beliefs. It could be traumas. It could be your own bullshit. It could be anything. Right? You get to the root to the problem. Keith Kalfas [00:09:50]: And what do you do when you got pain, and you go to the dentist, and you got a wisdom tooth sticking out, and you're screaming in pain? He goes and he extracts it, sews it up. You go home sore or wet a few days later. Oh, you feel much so much better because the problem was extracted. So you gotta give up to go up. So the first thing to do to level up your identity is start giving up and letting go of all the shit that no longer serves you. Stuff that used to if you study, there's something called in your consciousness called a stable datum. It's a set of beliefs that create an identity that, in a storm, can blow over palm trees, and they'll bend. Imagine there's a storm, and you're holding onto a palm tree. Keith Kalfas [00:10:31]: It's a hurricane. Everything's blown away. You're so traumatized. The storm's been done for 2 years, Keith Kalfas [00:10:37]: And you're still holding on to that thing. And people are like, what are you doing? Let go. Like, are you kidding me? I can't. I'm gonna die if I let go. No. You're not. There's no more storm. But you built a belief system that even though you're suffering, at least you can survive in those beliefs and suffering. Because the fear of the unknown is worse than just suffering and something you know you can survive because at least you know you can survive. Stepping into the fear of the unknown might mean certain death. The ego doesn't know how to control it or handle it, so it avoids it and rejects it. Keith Kalfas [00:11:12]: I think I always call it monkey bars in the fog. If you can reach up into through meditation and through prayer, aligning, asking the holy spirit for guidance as repenting, right, then you can maybe just get a moment or get around people who have different lenses and look and see. It feels uncomfortable. Right? Breathe into different identities and say, woah. Oh, that feels uncomfortable. Then you keep asking, why? Why? Why? Why? Why? Why? And here's how I wanna close this. Why does it feel uncomfortable when all of your life's hopes and dreams and wishes and the highest level of contribution that you can give back and do God's work and humanity and be the best family person and the best yourself with the best health and get good sleep and live in abundance and success and be able to be a great contributor? So when you die one day, and you go to the golden gates, all you hear is, well done, thou good and faithful servant. Ke…
Full show notes at the publisherIn this episode, Keith explored the crucial skill of discernment in business decisions. He shared insights from his experiences in the landscaping industry, emphasizing that saying no can be more beneficial than saying yes to everything. He discussed the importance of focusing on core services, understanding the risks of overextending, and utilizing smart subcontracting. Success lies in mastering what you do best and making decisions that align with your expertise and capacity. When you narrow down what you offer, you're not only cutting out stress but also boosting your profits and efficiency. It's about breaking free from those nagging fears and old stories in your head and realizing you don't have to do it all to succeed. And hey, there's more! Keith's got some exciting updates on what's brewing with the Untrapped Podcast and other projects that are in the pipeline. So, if you're here for no-nonsense stories and solid tips to make running your biz a breeze, you're in the right place! Stick around, and let's jump in! Check out these episode highlights: 00:00 - Optimize Landscaping Business Strategy 03:19 - Launching a Landscaping Business 07:12 - Transition to Quieter Battery Trimmers 10:45 - Effective Equipment Management Tips 13:57 - Skill Building and Pricing in Landscaping 18:50 - Unlocking Business Success Mindset 20:04 - Commitment Yields Significant Revenue Potential Key Takeaways: Market Research and Strategy: Begin by analyzing successful local businesses and defining your service area to target the most lucrative neighborhoods. Use tools like Google to research and map out income per zip code. Invest Smart in Equipment: Start with affordable, used equipment from places like Facebook Marketplace or Craigslist. As your business grows, reinvest in new, reliable equipment. Remember, "buy nice or buy twice." Pricing and Profitability: Ensure proper pricing strategies by charging enough to cover costs and desired profit margins. Aim for at least a 50% gross profit margin by multiplying your cost estimates by two. Resources and Websites: Here's the video and story about our Window Cleaning brother in the UK I was talking about: https://www.youtube.com/watch?v=7F_pxfE8A4k Tree Work Electric hazard awareness: https://www.youtube.com/watch?v=w7QgzAauFCQ Tree Work Electric hazard awareness: https://www.youtube.com/watch?v=ILGSn9Rx8f8&t=0s The Time William and I climbed 115ft. in a tree: https://www.youtube.com/watch?v=hVmT_Nhohjk&t=0s Tree Work and Arborist Videos playlist: https://www.youtube.com/playlist?list=PLub0_q7i2mDRR3pk7GpX3k8JhZiE2IvYm 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP Transcript (Note: this was transcribed using transcription software and may not reflect the exact words used in the podcast) Keith Kalfas 00:00:00 - 00:00:48 How to start a landscaping business in 2025. Let's go. So, before we get started, I just got a comment on my YouTube channel. There's a guy who's trying to start his landscaping business, and he found himself on another YouTube channel that talks about how to become a millionaire and wealth and abundance and all that stuff, which is great. He left that channel, and now he's binge watching my videos because he specifically wants to learn how to start a landscaping business right now. So that's step number 1 because you gotta cut all the other fat of all this other information that's not helping you get your business to the next level. Step 2 is do market research. We're gonna talk about the equipment you need in a minute, but this is really important. Keith Kalfas 00:00:48 - 00:01:41 1st, go on Google and type in landscaping businesses near me and look at the most successful ones and analyze how are they running their business how are they marketing their business. You can learn a ton just by doing that. And I want you to go on Google Maps and create your service area, right? So ours is a 6-mile radius from our home base. And what I also want you to do is go on Google and type in income per zip code in your area and find out where all the money is at, and then you'll know where to market. I like to go in specific neighborhoods, market, and advertise repeatedly. You drill deep in specific neighborhoods, and that's where the most potentiality, the most amount of clients, the fastest is, and make the most amount of money. Let's go to step 3. Step number 3: you gotta get your business legitimized with something like an LLC. Keith Kalfas 00:01:42 - 00:02:10 And open up a small business checking account, which is exciting because now this is official. You can go online. There's tons of options. I have some in my resources below. What I did was I went to my accountant. How do you find an accountant? You basically ask people who own small businesses around you. You say, where can I find an accountant? And they'll be like, oh, my guy Bill. You know what I mean? And you find an accountant, and I asked him, dude, I need to make my business legit. He's like, oh, easy. Keith Kalfas 00:02:10 - 00:02:37 Paid him some money, fill out all the paperwork, Boom. I was an LLC, and I went to the bank with that paperwork opened up a small business checking account. I was in business. Now, all the money that comes through your business flows through the checking account, and now you legit, daw. Number 4, you need a truck. Don't despise small beginnings. I don't know where you're at, but I literally Facebook or Craigslist for sale by owner. Look at this. Keith Kalfas 00:02:37 - 00:03:19 2008 Ford Ranger Super Cab 4 by 4 185,000 miles, $29100. 2,003 Ford Ranger. You're like Ford Ranger. I want a brand new, then go buy one if you can afford it. I don't know where you're at. 2,009 Chevy Silverado, 2,002 Dodge Dakota, 2009 F150. So anywhere from 2 to $7, you can get a smaller series truck used that will get you making money now. Now, when you go to buy a truck, obviously, you wanna pull the dipstick and check all the fluids, test drive it, turn it all the way to the right and to the left, check for any bumps or grinds or vibrations. Anything going on that doesn't feel right that could be an issue, and you might be able to get it fixed cheap. Keith Kalfas 00:03:19 - 00:03:59 And that's why the person selling it, and if you're mechanically inclined, it's gonna be amazing. But definitely don't buy something that's gonna blow up on you. That's why you wanna take it on the freeway and run it through all the gears and make sure the transmission shifts smoothly, and then you're in business. There's a lot of great trucks out there you can get for cheap and literally go make a $100,000. Real quick, we're about to go to Weingartz and look at some equipment, but I wanna tell you I started my landscaping business out of the back of the trunk of my wife's car with debt collectors calling me. I didn't have a truck and didn't have anything. I was terrified working a dead-end lawn care job at during the day and going out at night and on the weekends to get my business off the ground. I made enough money to dump out change to get a piece of crap. Keith Kalfas 00:03:59 - 00:04:23 Well, actually, I love this truck. It's called the Blue Goose. It was a 1991 Dodge Dakota with a quarter 1000000 miles covered in rust, and that thing actually drove like a dream. So we started with nothing, bro. It was terrifying, and I pulled it off. Let's go. And the most important piece of equipment you really need to even get started is I'm just playing with you. Step 5: you need equipment right away. Keith Kalfas 00:04:23 - 00:04:51 Of course. But you can go on Facebook Marketplace and buy equipment used. I got my stuff from pawn shops, Craigslist because I couldn't afford any brand new equipment. The problem with used equipment is it's beat up. It's gonna be gunked up. Like, the carbs, the carburetor inside of it, you're gonna have to pull it 20 times to get it started. Sometimes, you have to do a tune-up by yourself, but you can get lucky. But as soon as you possibly can, you need to get brand new equipment, in my opinion. Keith Kalfas 00:04:51 - 00:05:22 I'm gonna walk around and show you some of my favorite stuff. I've been doing this my whole life, so I know what all the good stuff is. Now, the new battery-powered technology is amazing, but it's crazy expensive right now, so you probably won't get started there. But my favorite equipment always comes down to, well, steel because it's just a powerhouse. Steel's expensive. It's heavy-duty. This literally could last you 5, 6 years of beating on it. Right? This edger, if you're doing lawn care, everything's steel, by the way. Keith Kalfas 00:05:22 - 00:06:00 It's just heavy and expensive. The next step that's a little bit cheaper is echo. Check this out. I've actually toured the Echo factory in person. I've seen all this stuff. And the echo power tools, like here, you got articulating hedge trimmers for trimming bushes, and this is a power pruner pull saw. Dude, Echo stuff doesn't have the power of steel, but you can just beat on this stuff for dude, you can just beat the hell out of an Echo trimmer, and that mug will always start every single time. Let me know in the comments. Keith Kalfas 00:06:00 - 00:06:29 They just keep a licking what? They'll take a licking and keep on ticking, bro. Echo stuff. I have all this stuff, so I never really liked echo weed whips. Some people love them. I don't know why I don't like it, but I really like echo edgers. The reason I don't like an Echo weed whip is I know something about the way it's balanced. I don't like it. Blowers over here, echo blowers are good, they're decent. Redmax are over here. Keith Kalfas 00:06:30 - 00:07:11 These are amazing. I've had all these backpack blowers. It's a phenomenal blower. My favorite backpack blower again comes all the way over here to the steel backpack blower is my favorite. So the BR 430 is it's like more like a homeowner's blower. I wouldn't get anything less than the BR 600 in any type of landscaping, but I've got the big ones. This is the 800 model. It's the steel is powerful, extremely powerful, but it's also quiet compared to, like, a Shindaiwa, which is that's, like, was the industry standard for a long time because they're so powerful, but they're so much louder. Keith Kalfas 00:07:12 - 00:07:49 So with steel and all this stuff coming out of homeowners getting upset about loud equipment, that's why they're trying to move over to the battery-powered, steel is a little bit quieter. But when it comes to shrub trimmers, I don't like steel. Ain't that weird? Check this out. The industry standard for a long time, the most common are these are just the powerhouse steel HS 40 fives. They're $300. They've pretty much always been $300. They start right up either they'll mow through anything, but I'm telling you, these things are loud. They're like miniature tanks, and that's part of the reason I don't like them anymore. Keith Kalfas 00:07:49 - 00:08:13 It's just they're almost overkill for doing residential shrub trimming because they're so powerful and so loud. For instance, come over here. I've used all different types of trimmers. My favorite are the Redmax trimmers, and it's different different brands for different things. These trimmers are amazing. I actually got the shorter ones. I bought all of them. I don't like echo trimmers, by the way. Keith Kalfas 00:08:13 - 00:08:47 I don't like them at all. These are the best because the way that they're balanced. It feels like a gyroscope in your hand, so it's easier on your back. RedMax, not the homeowner versions. Anyway, is this a I bought both, and they're both great. So these are my favorite. So I've owned tons of chainsaws by all different brands from Husqvarna to Stihl to Eko, And the best chainsaws, in my opinion, are steel. But here's something you have to know. When you look at all the prices, I'm not gonna get into the different models. Keith Kalfas 00:08:47 - 00:09:10 I don't wanna overwhelm you. Any chainsaw that's, I'm saying, any chainsaw that's underneath $250, don't even waste your time buying it. Don't buy it. Like the cheap homeowners might, oh, this is a good saw. I'm gonna use this. Don't buy it. Trust me. You're better off spending 1 to 200 extra dollars and getting a pro series. Keith Kalfas 00:09:10 - 00:09:28 It's a completely different machine. You'll find out. You can find out the hard way. So buy nice or buy twice. So this is the MS 194 T Top Handle Ergonomic Saw. You could take it up in a tree, which you probably shouldn't do in the beginning. And it's got all the safety switches and bar and lever and everything. I mean, this is a phenomenal saw. Keith Kalfas 00:09:28 - 00:09:53 And over here, the 251, it's all locked into place. I mean, these things are just, they're beautiful saws. So steel is the way to go with the chainsaw and make sure you pick up all the safety gear as well. Don't operate a chainsaw unless you're wearing all the safety gear. Alright. So, if you're getting into lawn care, which I did lawn care for 15 years. I started out my business with lawn care, and it gets you access to tons of property maintenance installs. Lawn care is the bread and butter. Keith Kalfas 00:09:54 - 00:10:24 You probably won't be able to afford if you're just getting started. You might not be able to afford an expensive, beautiful dream machine like this. I actually have a Radius X 48-inch riding mower. It's their tanks. These things can cut grass, suck up leaves. They're almost indestructible, and they're expensive for a reason because: they make you money, and they last for years, years years like the BMWs. But get a mower anywhere you can. Used off Facebook Marketplace or Craigslist, you're gonna start out with a walk behind, but I think Exmark's really the way to go. Keith Kalfas 00:10:24 - 00:10:45 The top brands, like Exmark. When it comes to doing snow removal, I plowed snow 15 years. Toro makes some of the best snowblowers you can ever get your hands on. These things are beasts. Now, they're not indestructible if you beat on them. They will need parts. I mean, snow is really tough, but get a Toro. They're phenomenal. Keith Kalfas 00:10:48 - 00:11:45 Look at this over here, a quick tip. You can get a couple of these with a couple of guys. You don't even need a blade for doing residential, and you can literally take these in a couple shovels and just bang out residentials and make a ton of money without an actual snowplow. But when it comes to stuff like this, like all these cool ergonomic things, they might have upgraded the technology…
Full show notes at the publisher