Small Business Ownership & Personal Development
Hosted by Keith Kalfas from the Landscaping Employee Trap & Window Cleaning Blueprint.
Small Business Ownership & Personal Development
Hosted by Keith Kalfas from the Landscaping Employee Trap & Window Cleaning Blueprint.
Copyright: © Greenwood Publishing 2020
Keith Kalfas reflects on his experience in the window cleaning business, sharing how trusted customers fired him after they raised their prices despite years of service. This realization led them to advise others to seek out clients who value their worth, rather than complaining about existing customers. This episode underscores the importance of finding clients willing to pay fair prices and hints at applying this lesson to the landscaping business, emphasizing a new pricing minimum.
"Go find customers who can pay what you're worth."
- Keith Kalfas
Topics Covered:
Key Takeaways
You may have long-term customers who seem to care about you, but this doesn’t always translate to them valuing the worth of your services. When the time comes to increase your prices to match or even come close to the industry standard, some clients may choose to leave instead of paying the increased price.
Instead of lamenting over clients who refuse to pay what you’re worth, the focus should be on finding new customers who can and will pay for your services at your desired rate. It's crucial to proactively seek out and secure customers who understand and can afford your pricing.
The lesson from a landscaping pricing example applies similarly to window cleaning: setting a minimum price threshold can help in maintaining profitability and ensuring that your services are being appropriately compensated. Adjusting to a new pricing model, like the $700 minimum mentioned, although challenging, is necessary for growth and sustainability.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Join us on the podcast as we delve into the pivotal journey of scaling a business. Throughout the episode, Dan elucidate the crucial components of bookkeeping, utilizing the "5 bucket" concept to articulate different facets of business decisions. He discusses the trials and triumphs of scaling, from the practicalities of hiring and systematizing operations to delving into the financial nitty-gritty and reflecting on personal anecdotes related to business expenses and insurance claims.
Dan shares indispensable insights on the complexities of employee management and the financial toll of growth. He explores the challenges that arise and the insightful lessons learned from personal experiences. Discover the crucial balance to sustain profitability while navigating the risks and rewards of expanding your business.
Tune in for invaluable advice on overcoming obstacles, achieving longevity, and making informed decisions. Don't miss out on this essential discussion for entrepreneurs navigating the path to sustainable business growth.
Topics Covered:
00:00 The difficulties faced by small business owners.
06:31 Be mindful of rapid business expansion risks.
14:20 Unplanned growth and business expansion through hiring.
15:57 Unforeseen challenges induce stress, readiness is crucial.
26:30 Delegate to lighten your workload and succeed.
27:43 Money can be lost without your presence.
36:39 Entrepreneur's reluctance to adopt essential systems.
38:50 Brand style guide streamlines business operational processes.
44:13 Choosing between job scales and staying small
52:14 Scaling brings new challenges and limited resources.
57:11 Transition to higher earnings through strategic decisions.
59:10 Align labor pay with commissions and manage costs tightly.
01:07:14 Emphasize profit and avoid unnecessary equipment purchases and tasks.
01:13:18 Revenue growth doesn't raise infrastructure expenses.
01:17:49 Navigating challenges in business growth and staffing.
01:22:22 Optimize system, improve staff management for success.
01:26:12 Exploring multiple marketing strategies is vital for growth.
01:35:31 Navigating leadership challenges in culture spread and marketing.
01:37:48 Assess administrative productivity, prioritize leadership development, and implement EOS.
01:45:13 Analyze business decisions through profit and loss.
01:49:36 Embrace challenges and find joy in entrepreneurship.
Key Takeaways
Connect with Dan Platta
Website: Best Damn Bookkeeping
Facebook: https://www.facebook.com/bestdamnbookeepping/
Email: dplatta@bestdamnbookkeeping.com
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
VA Mastery - Master the Art of Hiring Virtual Assistants in Just 7 Days!- VA Mastery Optin 6 (keithkalfas.com)
In this episode of the Untrapped Podcast, host Keith Kalfas sits down with Paul Jamison from the Green Industry Podcast. The conversation covers Paul's upcoming move to Florida, his journey in podcasting, and the success of 'Cut that Grass and Make that Cash.' Paul shares insights into his new book 'How to Build a Thriving Lawn Care Business,' and discusses the importance of aligning one's life with God's will, alongside the four R's of deliverance: recognizing, renouncing, repenting, and resisting. The episode concludes with an impactful prayer session, further emphasizing the role of faith in achieving entrepreneurship success.
"What are your 10X goals? How can you be more intentional with your time to achieve them? Reflecting on these questions might just be the first step towards your own journey of transformation."
- Paul Jamison
Topics Covered:
Key Takeaways
I started looking at things and saying, "Okay, the lawn business is bringing in, you know, six figures, it's bringing in good money and the media business is bringing in a lot money and it's actually more than the lawn business."
And I realized if I would, I need to double down on one or the other, that the Pareto principle, the 80, 20 rule. Is 20 percent of your income or input is going to produce 80 percent of the results. And so I was noticing I'm making a lot of money doing this right here, but I barely do any of that because I'm doing all this other stuff over here, right? - Paul
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
In this engaging episode, I took a deep dive into the world of entrepreneurship, grappling with the formidable foes of overwhelm and stress. I learned that the key lies in remaining calm in the face of chaos, cutting off distractions, and owning up to our commitments. It's not just about pushing through; it's about finding that sweet spot and edge where growth and challenges intersect.
I also made an important distinction between material Success and true fulfillment. It's not just about the numbers in your bank account; it's about aligning with your purpose and finding holistic wealth.
So, remember, when you feel the weight of the world on your shoulders, dig deep, take charge, and overcome the overwhelm.
This is your journey to unleashing your true potential and thriving in business.
"I think that you can have all of the materialistic wealth and money and riches and the boat and the cars and the houses and all these things and be able to give to charities and help people and stuff like and do all these beautiful things and have a vacation home and do the thing that you love and are passionate and your dream and desire to do. But you have to turn off the world and check out of the world and stay checked into strategy and your heart and what means the most to you." - Keith.
Topic Covered:
00:00 - Manage overwhelm by finding your edge and working it.
05:06 - Text customer, prioritize calm and avoid overwhelm.
06:29 - Experienced freedom and self-care crucial for well-being.
12:07- Success lies in finding purpose, hard work, and embracing challenges. Instead of pursuing materialistic wealth, strive to do what you love, even during difficult times. Embrace the idea of falling in love with what you hate as a secret to reaching the next level, as suggested by Grant Cardone.
15:06 - Embracing the wealth of being present, overcoming anxiety.
Key Takeaways:
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs.
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
In today's episode I deep dive into the intricate world of content creation, marketing, and personal development. I peeled back the layers of impactful storytelling, emphasizing the incredible power of harnessing emotions to create compelling and meaningful content. My discussions also illuminated the importance of unwavering authenticity in an industry plagued by manipulative marketing tactics. I delved into the challenging yet transformative journey of transitioning businesses, effectively automating operations, and cultivating financial stability. By exploring personal anecdotes and insights, I unearthed the pivotal role of integrity, strategically building and managing your team, and harnessing social media to foster exponential business growth. Elevate your business game and leave a lasting impact! Head to keithkalfas.com to access exclusive insights and grab your free downloadable guide on smartphone-based social media marketing. It’s time to turn your dreams into reality!
Topics Covered:
00:00 Embrace bold action and leverage online content creation.
09:04 Passion and targeted content are essential for success.
13:43 Influencers emphasize integrity in making money online.
18:49 Parking lot lines symbolize life's journey.
23:22 Overcome fear, embrace change, and stay passionate.
31:53 Started landscape business with raw authenticity and passion.
37:03 Entrepreneur warns against manipulative marketing tactics.
39:25 Podcast and media businesses thrive and diversify income.
48:49 Stay focused and purpose-driven; avoid distractions.
54:22 Fully commit to video/podcast. Use every moment.
57:13 Structure habits, set rules for specific behavior.
01:05:40 Building a personal brand and marketing strategy.
01:09:29 Struggling with services, considering removing window cleaning.
01:16:35 Commitment attracts like-minded individuals, and fear repels.
01:18:55 Interview, hire and test virtual assistants efficiently.
01:25:20 Invest in books, business, and executive assistance.
01:27:34 Free group coaching call invites for everyone.
Key Takeaways
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
In today's episode, I delved into the critical topic of understanding your worth in the business world. I shared valuable insights on setting boundaries, implementing minimum pricing, and the significance of prequalifying employees. My personal anecdotes and hard-earned wisdom paint a vivid picture of the challenges and triumphs entrepreneurs often face. My message is a powerful reminder that we are the architects of our worth as business owners. It's time to take control, stand firm in our value, and let this session embolden and guide us on our entrepreneurial path.
I started raising the prices on the customers that were outside the service area incrementally without however far they were. It was so hard to do when customers dropped, by and they said, hey. Last year, it was a $1,000 to do all this. Why is it, you know, 12, 1400? And if you have a reason why, and you believe it in your heart, and you know your worth If you believe it in your heart, they'll feel it and you'll get it. And you'll start to get it more and more and more. - Keith
Topics Covered:
00:00 Community recognizes Keith's impact and authenticity.
05:43 Struggling with demanding boss and financial dishonesty.
08:11 Establish boundaries, work smarter, prioritize well-being.
11:16 Set aside 30% for taxes and raise prices.
15:31 Raising prices to cover travel and density.
17:35 Struggles lead to a desire for a better life.
21:00 Overcoming hardship, finding identity, and making accurate decisions.
22:59 Embrace life's challenges and seek rewards.
Key Takeaways
🚀 **Know Your Worth**: Keith shares his personal journey of realizing his worth in the landscaping business. Understanding your value is crucial for success in any industry.
📈 **Minimum Pricing**: Establishing a minimum price and not compromising on it is essential. It's about standing your ground and delivering value that matches your worth.
🌐 **Marketing and Advertising**: Keith emphasizes the importance of continuous marketing and advertising efforts. Keeping the hopper full and staying booked are vital for business growth.
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
In our podcast episode, we delved into the sobering realities of entrepreneurial growth. We explored the complexities of navigating business transitions, emphasizing the critical need to separate personal and business finances. Our discussion shed light on the strategic investment decisions that define success in the competitive landscape of entrepreneurship.
Join me and my friend Dan Platta on this journey through the challenges and triumphs of building a sustainable business, where the sacrifices made for growth are met with unwavering dedication and a steadfast commitment to financial discipline. Tune in to gain invaluable insights into the unvarnished truths of the entrepreneurial journey and the unwavering focus required to succeed in the dynamic world of business.
"Know that you are 2 different people. You are a CEO, and you are an owner. We like to use the term owner operator a lot in the service industry, And even that is 2 separate words, and they are 2 different people. We just smash them together like it's the same person. But owners don't have jobs. Owners don't get paychecks. Owners sit on a beach and get dividend checks and check in every once in a while to see what's going on. CEOs or operators have jobs, get a paycheck, show up to work, do the thing, and make operating decisions, which are different than investment decisions."- Dan Platta
Topics Covered:
00:00 - Valuable content transformed my business. Grateful mentor.
05:46 - Making profitable decisions is crucial for business.
12:06 - Comedian shares business principles from fishing experience.
17:53 - Leverage debt strategically for business expansion and earn rewards.
23:29 - Submit old PDF to be taxed as S Corp.
28:36 - Ownership entails investing and overseeing business operations.
36:55 - Balancing work, fitness, and family responsibilities.
46:21 - Maintaining work-life balance through intentional activities.
53:22 - Dedication to pool upkeep and family enjoyment.
59:04 - Business growth presents financial challenges and increased expenses.
01:01:36 - Delegate tasks, focus on growth and marketing.
01:10:58 - Discussing business growth and profit margin strategy.
01:15:06 - Challenges of business growth and leadership at $1,000,000.
01:21:55 - Analyzing marketing investment and growth strategy risks.
01:23:56 - The entrepreneur's aggressive growth strategy leads to a heavy financial burden.
01:34:05 - Express heartfelt encouragement and courage sincerely and earnestly.
01:35:37 - Struggling as a guest to not take over.
Key Takeaways
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
In this episode of the Untrapped Podcast, host Keith Kalfas talks to Adam Sylvester, owner of Charlottesville Lawn Care and a successful gutter cleaning business in Virginia. They discuss the challenges and benefits of running multiple businesses, employee management, leadership styles, maintaining work-life balance, and the importance of working on the business rather than in it. Adam also shares valuable insights about becoming a better communicator and leader, focusing on personal development, and creating a simple, fulfilling life. They also highlight the role of Jobber software in streamlining business operations.
"You don't get what you preach. You get what you tolerate."
- Adam Sylvester
Topics Covered:
Adam Sylvester: From Lawn Care to Gutter Cleaning Success
Starting and Scaling Two Separate Businesses
Cultivating Leadership and Building a Positive Work Culture
Effective Communication and Conflict Resolution
Personal Development in Professional Growth
Financial Management and Budgeting
Leveraging Technology and Planning for Growth
Key Takeaways
Assess Your Current Business: Ensure your existing business is running efficiently and has systems in place to operate smoothly without your constant supervision.
Effective Time Management and Delegation: Successfully handling multiple businesses requires wise time allocation and trusting others to manage tasks that don’t need your direct oversight.
Financial Preparedness: Ensure you have the necessary funds and a solid financial plan to support a new venture, and understand the financial risks involved.
Anticipate Challenges: Be aware of potential challenges such as burnout and stretched resources, and prepare for these obstacles ahead of time.
Recognize the Rewards: Multiple income streams, diversified investments, and increased market presence are some of the benefits of running two successful businesses.
Personal Decision and Planning: The decision to start a second business is personal and requires thorough planning, assessment, and a willingness to take calculated risks.
Stay Motivated: The satisfaction of achieving something few others attempt can be a powerful motivator. Keep dreaming big and stay open to new opportunities.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Keith Kalfas, alongside guest Dan Plata of Blue Sky Services, explores critical aspects such as financial management, dividing personal and business finances, and the evolution of the owner's role during growth. It tackles the transition from hourly to commission-based employee compensation, demonstrating how it can boost productivity and align employee incentives with the business's success.
This episode also highlights the significance of managing operational capacity, the financial and structural implications of business expansion, and practical tips on asset management. Furthermore, it addresses the importance of a strategic approach to marketing, recruitment, and maintaining quality over quantity as the business scales. The conversation provides a well-rounded perspective on achieving profitable and sustainable growth, balancing operational efficiency, and navigating the challenges inherent in expanding a service-oriented venture.
" If you have the employees right now, your ceiling is unlimited, but if you don't have the employees, you can't go anywhere. You can't keep growing because there's nowhere to go with those phone calls."
- Dan Plata
Topics Covered:
Key Takeaways
Recruiting Investment: Emphasizes the pivotal role of investing in recruiting, sharing a lesson learned about spending significantly more on recruitment the following year, demonstrating how it fuels business growth.
Employee Value: Highlights the crucial role of employees in business success, stressing the need to prioritize hiring and retaining the right employees as they are the key to unlocking business scalability.
Managing Employee Onboarding: Discusses the extensive process of managing employee onboarding, training, documentation, and compliance tasks as a full-time job that demands attention to detail and thoroughness in execution.
Outsourcing Recruitment: Suggests the option of outsourcing recruitment to streamline the hiring process, ensuring that only qualified candidates are presented to optimize time and resources effectively.
Scalability Challenges: Describes the challenges of scaling a business, from the initial investment in infrastructure to managing expanding costs, and the necessity of balancing revenue growth with escalating expenses.
Impacts of Infrastructure Expansion: Explores the financial impacts of scaling infrastructure, touching on the trade-offs between revenue growth and increased operational costs, shedding light on the complexities of financial sustainability during business expansion.
Net Profit Margins: Illustrates the fluctuations in net profit margins as the business scales, exemplifying how revenue growth may not always correlate with increased profitability due to escalating expenses and operational challenges.
Business Evaluation: Advocates for continuous evaluation and adaptation in response to evolving business needs, emphasizing the iterative nature of assessing and adjusting strategies to navigate the complexities of business growth effectively.
Expectation vs. Reality: Dives into the contrast between expectations and realities of business growth, showcasing how predictions of profitability and success can be challenged by unforeseen obstacles and the need for agile problem-solving.
Continuous Learning Curve: Acknowledges the ongoing learning curve in business management, even for experienced professionals, underscoring the need for adaptability, resilience, and a strategic approach to overcome challenges and propel business success.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
In this video, Keith Kelfas shares comprehensive advice on how to effectively price and execute mulching services in 2024, starting with a baseline charge of $150 per yard installed. He details the process of mulching on a commercial property, emphasizing the importance of direct application to save time and resources. Keith discusses considerations for coverage area based on mulch shred type and suggests using online tools for accurate measurements. He recounts his pricing evolution from $65 to $150 per yard installed, including materials and transportation, and stresses the importance of adjusting mulch quantities around plants and garden design. Keith also covers different mulch types, the issues with red mulch, and the necessity of charging for additional services like bed prepping and mulch removal to avoid suffocating plants. Finally, he highlights the need for clear communication with the client to ensure property boundaries are respected and offers a free workshop for landscapers looking to increase profits.
"Mulch isn't just about beautifying landscapes; it's about protecting plants and ensuring their health. Charge accordingly, and let your work speak volumes"
- Keith Kalfas
Topics Covered:
Key Takeaways
Pricing Strategy: Emphasizes the importance of pricing mulch installation services appropriately. He suggests charging based on factors like material costs, labor, transportation, and overheads. His progression from $65 per yard to $150 per yard reflects the value he attributes to his service and the market demand.
Value Proposition: Beyond mere installation, stresses the value of his service in terms of expertise, quality, and attention to detail. He advocates for charging what's right to reflect the comprehensive nature of the service provided.
Customer Education: Highlights the importance of educating customers about mulch types, proper application techniques, and the potential risks of incorrect mulch usage, such as suffocating plants or promoting fungal infections.
Upselling Opportunities: Discusses the opportunity to upsell additional services like bed preparation, edging, weeding, and plant maintenance. These services enhance the overall aesthetics and health of the landscape while increasing revenue for the landscaper.
Transparency and Honesty: Emphasizes the benefits of being transparent and honest with customers about pricing, scope of work, and potential challenges. This builds trust and credibility, leading to satisfied customers and repeat business.
Continuous Learning: Encourages landscapers to continually educate themselves about best practices, industry trends, and business strategies to improve their services and profitability.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
In today's episode, I explored the transformative power of the P.O.P.P method—Passion Overcoming the Pressure to Peacock—while diving into the art of captivating storytelling and authentic engagement. I delved into the significance of leveraging personal experiences, the hero's journey, and the oscillation method to craft compelling narratives that resonate with your audience.
From utilizing smartphones for video creation to mastering content syndication and virtual assistant support, I covered a wealth of strategies to elevate your business's online presence.
If you're ready to unleash the full potential of your entrepreneurial journey, this session is a goldmine of wisdom. Keep the passion alive and keep creating!"
"Before you ever even make videos, you can think about it or write it down. I went and looked in the mirror, and I was like, don't ever be negative. Don't whine or complain, complain on videos, and have the specific things you talk about." - Keith
Topics Covered:
00:00 - Overcoming video fears and seeking validation online. 05:18 - Overcoming challenges in starting a landscaping business. 08:25 - Professionals handle job site challenges with expertise. 11:50 - Man leaves to save world, showing personal vulnerability. 13:30 - Crossing the Rubicon leads to irreversible consequences, causing high stakes and anxiety. 16:51 - Friend with huge YouTube following, Brian Barzak, passed away tragically. 22:09 - Started successful business in just 6 weeks. 25:13 - Customize message length for greater impact on the audience. 29:13 - Planning content safeguards personal and business brands. 30:28 - Belief in self leads to emotional response and success. 36:08 - Efficiently outsource content distribution to multiple platforms. Hire help for social media and podcasting. 37:17 - You have 7 days to do it. Take care.
Key Takeaways
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower
2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com)
Discover the 3 Steps To Crush It in Your Landscaping Business: Landscaping Free Video Series - Organic (keithkalfas.com)In this episode, join host Keith Kalfas as he embarks on a journey toward personal growth and enlightenment. Through candid stories and thought-provoking conversations, we unravel the highs and lows of elevating our consciousness. From the allure of social media stardom to the profound impact of spiritual wisdom and community bonds, discover the genuine keys to unlocking personal development. Tune in as we navigate the intricate process of integrating profound insights into our everyday experiences.
"True success is not measured by the size of your bank account, but by the depth of your spiritual growth and the strength of your connections with others."
- Keith Kalfas
Topics Covered:
Key Takeaways
Authenticity Over Fame: The podcast emphasizes the importance of prioritizing genuine personal growth over the superficial allure of social media success.
Spiritual Guidance Matters: Highlighting the significance of spiritual wisdom, the podcast encourages listeners to seek guidance from within and prioritize spiritual well-being.
Community Connections: Building strong community bonds is essential for personal development. The podcast underscores the value of supportive relationships in nurturing growth.
Integration of Wisdom: Mere accumulation of knowledge isn't enough; integrating wisdom into daily life experiences is crucial for genuine personal evolution.
Embracing Challenges: Embracing challenges and setbacks as opportunities for growth is a recurring theme. The podcast encourages listeners to view obstacles as stepping stones toward enlightenment.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Ready to level up your game? In this powerful session, I dive into the importance of decisive action and preparation. From fighting the good fight to maximizing every minute, I explore the significance of surrounding yourself with the right people, setting healthy boundaries, and finding your purpose. It's time to cut out distractions, gain clarity, and take a bet on yourself. This is your year to shine. Let's do this!"
"Believe in your own ability to figure things out and start taking bets on yourself. Awaken the entrepreneur within. Every single minute counts." - Keith Kalfas
Topics Covered:
00:00 - Prepare, fight, create structure to succeed.
07:00 - Find supportive people and avoid negativity.
09:05 - Increased self-awareness, connected mind and body.
11:02 - Get fired up; it's your turn now!
Key Takeaways
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower
2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com)
In this episode of the Untrapped Podcast, host Keith Kalfas shares a breakthrough insight on the power of identity in shaping our success, particularly in the realms of small business and personal development. After returning from a speaking engagement in Atlanta and despite being unwell, Keith felt compelled to make this episode to share his realization that one's identity fundamentally controls their reaction to and utilization of information. He contrasts how people with scarcity mindsets and those with abundant, successful mindsets respond differently to the same business ideas, attributing the variance to identity. Keith delves into the psychology behind these mindsets, discussing the influence of self-limiting beliefs, the importance of conviction and alignment with higher principles, and the transformative power of letting go of what no longer serves us. He concludes by emphasizing the importance of faith, continual personal growth, and seeking higher questions to fundamentally change how one perceives and interacts with the world, thereby achieving true success and fulfillment.
"The person who is stuck in the victim scarcity mindset might intellectually be very intelligent and awake and understand they're conscious. They're here. And now they'll understand all the information coming in and they'll get excited."
- Keith Kalfas
Topics Covered:
Key Takeaways Identity Controls Everything: Explore how your identity shapes your success in business and personal development.
Shift in Mindset: Discover a breakthrough moment after 20 years and the importance of understanding your identity's influence on decision-making.
Scarcity vs. Abundance Mindset: Contrasting the mindset of struggling individuals with successful entrepreneurs to highlight the power of identity.
Conviction and Faith: Learn about the importance of operating from a place of conviction, faith, and courage to overcome limiting beliefs.
Self-Discipline and Growth: Embrace self-discipline, let go of old beliefs, and adopt new perspectives for personal and professional growth.
Newsletter Invitation: Support the Untrapped Podcast by leaving a positive review on Spotify to inspire more listeners and help others on their entrepreneurial journey
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
During today's episode, I discussed how you can raise prices for your business while keeping your existing customers happy. It was fascinating to explore the mathematical precision of price increases and how to navigate customer perceptions.
I will share more valuable insights like this at my upcoming free workshop, Level Up Your Landscaping Business. For practical tips, check out my free workbook. Find out more at Keith's Workshop - Level Up. Click This
Don't forget it's all about creating a healthy, profitable, and successful future for your business. Stay tuned for more game-changing strategies.
Topics Covered:
00:00 - Serving customers with loyalty and offering additional services can dramatically increase profits and allow for business growth.
06:56 - Undercharging for landscaping may attract low-paying clients, impacting your business identity and beliefs.
Key Takeaways:
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower
2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the 2 day workshop (keithkalfas.com)
In this episode of the Untrapped Podcast, host Keith Kalfas interviews certified arborist Austin Douglas, the visionary behind a unique green industry business that specializes in poison ivy remediation and mosquito control services.
Austin shares insights on his entrepreneurial journey, the specialized services his business offers, the importance of certifications in arboriculture, and the niche markets he serves. He also discusses the challenges and solutions in poison ivy removal, the technical aspects of tree care, and his passion for continuous education within the green industry.
Furthermore, Austin touches on his educational efforts through Elevate Applicate, aimed at helping individuals become certified pesticide applicators. The conversation encapsulates the journey of a green industry professional who has carved a niche for himself through innovation, education, and a deep-rooted passion for the environment.
"You're a problem solver first. Whether you're solving the problem of beautifying a property through mulch or mowing the lawn, you're a problem solver."
- Austin Douglas
Topics Covered
Key Takeaways:
Pursuing Passion with Expertise: 'Ditch the Itch' exemplifies how following one's passion, driven by expert knowledge and specialized skills, can lead to creating a unique and successful business. This story inspires us to delve deep into our interests, gain certifications, and become leading figures in niche markets. It's a testament to the power of combining passion with professional growth.
Empowering Through Education: The use of digital platforms for education and brand building goes beyond mere marketing. It's about sharing knowledge, inspiring others, and creating a community that values continuous learning and improvement. This approach not only elevates a business but also contributes to the industry's overall advancement, encouraging us all to share our journey and expertise for the greater good.
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
Landscaping Workshop keithkalfas.com/levelup
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Level Up Workshop: Keithkalfas.com/levelup
This episode reveals the secrets to getting your landscaping business to the next level. By defining your service area, developing a focused suite of services, and you can turn landscaping problems into profits.
Take advantage of my free 2-day workshop to learn even more about these strategies and unlock the potential of your business.
Get started by registering at the link below: https://www.keithkalfas.com/2dayregistermar
See you there!
Topics Covered:
3:04 - Establish a healthy customer base in specific subdivisions, then raise prices.
4:53 - Reduce your scope of offerings and increase your prices after realizing you were unable to meet demand with too many services.
6:17 - Our "property opportunity checklist" helps landscapers find and capitalize on these opportunities, resulting in higher profits.
8:08 - Learn how to say no so you can grow your business.
Key Takeaways:
1. Develop a Specific Service Area: Identify and focus on a specific service area in order to build route density and maximize profitability.
2. Build a Service Suite: Specializing in a few high-quality services is the key to streamlining operations and elevating your brand.
3. Creating Profitable Landscapes: Learn how to turn landscaping problems into opportunities for profit.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower
2-Day Workshop where you level your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar
This episode explores the process of starting a landscaping business from scratch, providing guidance on landing your first client, marketing your services, and scaling your business.
Among the topics I covered were creating irresistible offers, using social media, and managing your business operations. Here's a must-listen episode if you're ready to become an entrepreneur in the landscaping industry.
To learn more, check out our free video series at keithkalfas.com/landscapingseries.
Topics Covered
1:33 - The importance of marketing and advertising to find clients and build a successful business.
4:57 Start a landscaping business and making good money within two to three years.
5:30 - The low barrier to entry and potential for high earnings in the industry.
Key Takeaways:
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower
2-Day Workshop where you LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar
FREE 3 Video Series reveals: at keithkalfas.com/landscapingseries.This episode dives into the remarkable journey of Joshua Latimer, from starting as a pizza delivery guy to becoming an entrepreneurial powerhouse, generating $200,000 a month with a window cleaning business that he later sold. Latimer's success story is punctuated by his strategic approach to business through systemization, a focus on marketing tools like 'Send Jim', and educational platforms aimed at teaching entrepreneurs the value of leveraging systems and analytics.
He further explores the philosophy of tackling challenges one at a time, akin to setting off a domino effect, attributing his accomplishments to a rigorous work ethic underlined by a family motto 'Do Hard Things'. Highlighting figures like Elon Musk as exemplars of effective time management, Latimer shares his aspirations of generosity and personal development, aiming to donate a hundred million dollars. This episode encapsulates the essence of achieving entrepreneurial excellence through hard work, focused effort, and strategic planning.
"All I'm saying that you need to do is market to the neighbors of this job with hyper-targeted, personalized, multi-touch marketing. Could be a door hanger, could be a postcard. But what you want to do is you want to get in front of them and say, Hey, You're our kind of person, and we just did work for your neighbor, and you would love our service. Give us a call. And then it hits them again, and hits them again, and hits them again."
- Joshua Latimer
Topics Covered
Key Takeaways:
Humble Beginnings: Joshua Latimer started his business journey with very modest means, originally working as a pizza delivery driver and using a basic car to begin his entrepreneurial venture in window cleaning and exterior cleaning.
System Implementation: A significant part of Joshua's success was his focus on implementing systems within his business. These systems allowed for scalability, efficiency, and a transition to significant monthly earnings.
Automation and Delegation: Joshua successfully automated his business operations, which allowed him to reduce his working hours to as few as five per week while managing a team and maintaining high productivity and profitability.
Team Building and Culture: He focused on building a strong team culture by providing company bonuses, organizing team parties, and creating an environment where employees felt valued and integral to the business's success.
Leadership and Mentorship: Joshua is described as a mentor and leader who is not only involved in his business but also actively supports others in overcoming their business challenges through direct engagement and advice.
Expanding Beyond Initial Success: After automating and selling his initial business, Joshua moved his family to Costa Rica and then returned to start and develop new ventures, demonstrating his continuous drive for entrepreneurial growth.
Educational Commitment: He is committed to educating other entrepreneurs through initiatives like his 'Automate Grow Sell' brand and the 'Send Jim' service, which help other business owners systematize and market their services effectively.
Generosity and Community Contribution: Beyond business, Joshua is motivated by a desire to contribute to his community and the broader world, with goals like giving away a significant portion of his earnings.
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
Landscaping Workshop keithkalfas.com/levelup
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
In this episode of the Untrapped Podcast, I, Keith Kalfas, host an engaging conversation with Brianna White and Daniel Miraval, co-owners of Emerald Tree Care. Renowned for their expertise in arboriculture, we dive deep into the significance of comprehensive tree care, sharing their journey as certified arborists and emphasizing the importance of root health, the impact of trees on environmental management, and strategies for disease prevention. We highlight the unique challenges and opportunities within the green industry, stressing the value of education, passion, and intuition in driving a successful tree care business. This episode serves as a masterclass for green industry professionals aspiring to elevate their knowledge and services in tree health and preservation.
"Arboriculture involves legal scrutiny and credentialing, with arborists often called upon for post-forensic assessments to determine the causes of tree failures, such as improper pruning, to prevent future incidents and advance professional expertise."
- Daniel Miraval
Topics Covered
Key Takeaways:
Time Investment: Planting trees is a long-term investment that requires careful planning and maintenance to ensure their survival and contribution to the environment.
Proper Care: Proper aftercare programs and attention to detail in tree planting are essential for the long-term health and survival of trees.
Environmental Impact: Failure to care for trees properly not only results in financial losses but also has broader implications for the environment, emphasizing the need for sustainable tree management practices.
Education and Awareness: There is a need to increase awareness and education about the importance of proper tree care to mitigate the loss of trees and their associated benefits.
Long-Term Thinking: Planting trees requires a long-term perspective, as the investment of time and resources in growing them can span years or even decades.
Proper Care and Maintenance: To ensure the survival and health of trees, proper care and maintenance are essential. This includes aftercare programs and attention to detail in planting and nurturing trees.
Environmental Impact: The discussion highlights the broader environmental impact of tree planting and care. Trees play a crucial role in the ecosystem, and proper management is necessary to preserve their benefits.
Educational and Awareness Efforts: There is a need for increased education and awareness about the importance of proper tree care. This includes understanding the time and effort required to grow trees and the potential consequences of inadequate care.
Sustainable Practices: Emphasizing sustainable tree management practices is crucial to ensure the long-term health and survival of trees and their benefits to the environment and society.
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
In this episode of the Untrapped Podcast, Keith shares insights on dealing with narcissistic or toxic people who drain your energy, drawing from his passion for personal development. He explores the psychology behind toxic behaviors, strategies for maintaining emotional distance, and the importance of setting boundaries. Keith advises against engaging in logical conversations with narcissists, as it can lead to manipulation and emotional turmoil. He also discusses the 'mean sweet cycle' of toxic individuals and emphasizes the necessity of pre-deciding how to handle such people calmly and proactively. Additionally, Keith highlights the importance of empathy, self-care, and developing the conscious capacity to support those affected by toxic relations. The episode includes a brief interlude promoting the Ramp Rack product and touches on Keith's personal challenges, such as the burpee challenge. Keith concludes by encouraging listeners to focus on personal development and support the podcast on Spotify.
"Empathy and support: Listen, love, and let them be."
- Keith Kalfas
Topics Covered:
Key Takeaways "Imagine that every single time a person who has toxic traits does something that's rude or mean or downright abusive. It's just like if you just stand in your square, you just stand there in presence, in love and faith. Every time they do something. That's disrespectful. Imagine that they just pushed themselves farther away from you. They made a withdraw from the emotional bank account. Now they're going to have to make a bunch of positive deposits into that emotional bank account to earn your trust to get close to you again." - Keith
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
I wrapped up an incredibly insightful session on how to take your landscaping business to the next level. In this episode, I shared 3 absolute game-changers that have helped me succeed in the industry. First off, it's all about strategically defining your service area. Then, it's crucial to develop a focused suite of services to streamline your operations. Lastly, I revealed how to turn landscaping problems into profits using my exclusive landscaping property opportunity checklist, and I'm giving it away for free!
Intrigued? Join me, where I'll dive deeper into these strategies and share even more valuable information that could be a game-changer for your business.
Here is the link to my workshop: https://www.keithkalfas.com/2dayregistermar. Don't miss out!
"Start narrowing your focus and raising your price precedents. There's a saying you got to keep them how you got them. You have to go get brand new customers now that you have nice work shirts with nice embroidery, your trucks are clean and have logos on them, and you're licensed and insured. You go get new customers with your new identity and high-price precedents.
- Keith Kalfas
Topics Covered 00:01 Broaden the service area initially, then narrow it as necessary.
5:19 Specialize, offer profitable services, and seize new opportunities.
7:10 Leverage property opportunities to maximize your profit. Join the landscape workshop for more insights.
Key Takeaways:
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower
2-Day Workshop where you LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar
In this short episode, Keith emphasizes the importance of raising standards across all areas of life, including personal health, relationships, business, and financial management. By elevating standards, individuals can effect positive change in their behavior and interactions with others, leading to growth and improvement. Keith shares personal anecdotes, including lessons learned from their spouse and the impact of taking decisive actions based on high standards. This reinforces the idea that by committing to higher standards, one can drive significant growth in both personal and professional spheres, ultimately leading to a more fulfilling and successful life.
"Raising your standards can lead to significant personal and professional growth, transforming your behavior, interactions, and overall quality of life."
- Keith Kalfas
Topics Covered:
Key Takeaways The importance of raising standards across all aspects of life, including personal health, relationships, business, and finances. By committing to higher standards, individuals can drive significant growth and improvement in their behavior, interactions, and overall quality of life. The speaker emphasizes the transformative power of elevating standards and encourages listeners to reflect on their own standards and consider how raising them can lead to a more fulfilling and successful life.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
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What strategies can be employed to train employees properly and delegate tasks effectively to maintain high-quality work in a business?
In today's episode, Keith dives deep into the concept of the 'technical perfection deception' and its impact on business profitability. He discussed the critical importance of upholding high standards and not tolerating shortcuts, along with personal anecdotes of addressing corner-cutting and the value of effective leadership. This episode offers invaluable insights for entrepreneurs striving for sustained success. Tune in for indispensable advice and exclusive offers to elevate your business endeavors.
Topics Covered
00:00 - Importance of maintaining business integrity and leadership.
05:02 - Prioritize integrity and quality work over low prices.
09:29 - Increase pricing for thorough, meticulous service provision.
10:30 - Slight quality reduction can increase productivity and profits.
16:01 - Landscaping professional emphasizes perfection and client satisfaction.
17:57 - Delegate effectively, hands-only, and inspect work carefully.
22:09 - Maintain standards, enhance leadership, reduce stress, and improve sleep.
32:10 - Keith Kalfas announces live events and a new book.
34:04 - Free guide for successful smartphone business growth.
Key Takeaways:
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower
In an inspiring episode of the Untrapped Podcast, host Keith Kelfas sits down with Jeremy Talboy, the dynamic founder of North Georgia Landscape Management, a thriving business exceeding $20 million annually. Jeremy, initially aspiring to be a history teacher, shares his transformation into a successful entrepreneur amidst the recession, detailing his ventures into commercial landscaping and pool construction. He emphasizes the significance of learning, teamwork, calculated risks, and a focus on customer satisfaction. Additionally, Jeremy discusses his managerial transition, investing in marketing, and leveraging a comprehensive media team. The episode also delves into navigating business growth, anxiety, and the impact of integrity and faith on success. In closing, Jeremy and the host reflect on the importance of treating people well and acting with integrity. Jeremy recommends following North Georgia Landscape's online presence for their impressive design and build projects. The host, expressing a personal connection, encourages positive reviews and shares the podcast's milestone achievements, including significant downloads and a top-40 ranking in iTunes' entrepreneur category.
"The boat won't reach its destination if it stays in the harbor. It's better to start moving, even if it's in the wrong direction at first because you can always course-correct and reach your final destination faster than if you were just sitting still, unsure of which way to go."
- Jeremy Talboy
Topics Covered:
Key Takeaways "You have industry partners and trade partners who can assist you. There are also people on Facebook who can provide support. If you're short on manpower, you can go to Facebook Marketplace to find individuals with access to labor, machines, and trucks. There are always people looking for work, so you need to be resourceful. Here's an epiphany: Chuck in a truck might think, "I committed to digging this ditch, so I'll just work myself to exhaustion to get it done." However, Abundant Anthony would think, "I need a team to dig this ditch because I can't afford to exhaust myself for three nights till 10 o'clock. I need to focus on being the visionary for the facility." - Jeremy
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Discover the 3 Steps To Crush It in Your Landscaping Business: Keithkalfas.com/superpowerIn today's episode, I've explored the emotional impact of creating motivational videos and a personal story of overcoming fear to inspire others as I share some inspirational thoughts in this event as a guest speaker.
I dove into content syndication strategies and social media engagement tips. You don't want to miss these actionable insights! Oh, and I also shared my journey in growing my brand through video marketing, so stay tuned for that. Remember, it's time to start making videos and sharing your unique story. Let's go all in and make an impact and tune in on the show.
"I want you to take your passion and start a podcast, start making videos, you wouldn't believe how many leads come into your business"
- Keith Kalfas
Topics Covered
00:00 Inspire to create videos, engage, and grow.
04:40 Passion overcomes pressure to be unique.
07:16 Using vulnerability to share business challenges.
11:57 The Character faces an impossible challenge, and commits to change.
16:27 Status plays an individual identity in society.
18:07 Authenticity leads to success and connections.
22:13 Started small, now offering luxury property services.
25:02 Optimized video length varies, tailored to the audience.
30:24 Be mindful of what you share online.
31:55 Using videos to boost confidence and motivation.
36:43 Optimize social media use for maximum engagement.
39:45 Hiring media person to share content widely.
Key Takeaways:
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower
In this episode, Keith shares his journey of starting a landscaping business and growing it by leveraging digital marketing strategies, social media, and video marketing. He delves into the value of using virtual assistants to handle aspects of the business such as bookkeeping, marketing, and content creation. Keith underscores the importance of hiring fast and firing fast, maintaining clear communication, and providing fair remuneration to virtual assistants. His business strategy also includes having an integrator role to translate vision into reality, and using online platforms like Upwork to source virtual assistants.
"Success is not a solo journey; it's the symphony of delegation, automation, and visionary leadership that orchestrates dreams into reality."
- Keith Kalfas
Topics Covered:
Key Takeaways The takeaway from this passage seems to be about the excitement and fulfillment that comes from achieving dreams and goals in business, particularly through delegation, automation, and hiring the right people. It highlights the importance of having a vision and being able to delegate tasks effectively to grow a business. The example of Marvin and his automation success illustrates how strategic delegation can lead to significant progress and freedom to pursue other goals, such as starting a podcast and traveling. It also emphasizes the value of investing in employees and virtual assistants, recognizing their contributions, and paying them well for their work. Overall, the message is about the transformative power of effective delegation and strategic planning in business growth.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
In this episode, Keith Kalfas speaks on the importance of developing effective marketing strategies for small businesses, emphasizing the role of networking and attending live events to gain insights. He discusses his seven steps to marketing business which include taking advantage of Google My Business, adopting price transparency, downloading the MailChimp app for email marketing, and making use of ringless voicemail for retargeting existing clients. Keith further emphasizes the need for outsourcing tasks like website building or graphics design to virtual assistants and the importance of delegating tasks to knowledgeable parties rather than attempting to master all roles individually. By being transparent, consistent, and constantly engaging with customers, he suggests businesses can effectively raise their profiles and increase their clientele.
"Success grows from nurturing the low-hanging fruit. Retarget your existing clients first; they're the seeds of your future harvest. Stay on their minds, show gratitude, and offer value consistently. Like a well-tended garden, your efforts will yield abundant returns."
- Keith Kalfas
Topics Covered:
Takeaway:
"Utilize these seemingly small strategies—such as garnering positive five-star reviews, leveraging ringless voicemail, and implementing email marketing. Additionally, consider hiring virtual assistants to support your graphic design needs and create compelling flyers. These actions can help you establish an effective marketing system, enabling you to generate revenue consistently. Think of it as a reliable tool that you can access whenever needed, providing you with a constant stream of returns." - Keith Kalfas
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Easy Budgeting Blueprint: keithkalfas.com/4steps
Today, Keith is joined by special guests, Joshua Tree Experts, who share their insights and success in franchising their tree business. From discussing the challenges and trust required in tree work to delving into creating a franchise system, this episode provides a captivating look into the world of scaling a business in the green industry.
Listeners can expect to gain valuable knowledge about franchising, budgeting, hiring, and managing a business, along with actionable tips and resources to support their entrepreneurial journey. With engaging discussions and practical insights, this episode promises to be an enlightening and inspiring listen for anyone looking to grow and scale their business.
Topics Covered
00:00 Franchising necessitates careful relationship-building and substantial administrative preparation, such as state registration and the development of comprehensive operational and disclosure documents.
06:19 Free education and franchise opportunities in tree care.
09:10 The company successfully implemented the Gino, Wickman, and EOS model.
13:09 Developing diverse skills for strategic business expansion.
14:43 The corporate office offers comprehensive recruitment support.
18:09 Establishing goals, enforcing accountability, fostering team collaboration.
20:49 Franchise support and success processes for franchisees.
Key Takeaways:
1. Building a Franchise for Your Business:
Learn how Joshua Tree Experts leveraged their expertise in the tree care industry to create a replicable and scalable business model, similar to the franchise systems seen in fast-food chains. Their approach has led them to sell 5 franchises in just over a year, with expansion plans across different cities.
2. Transforming Your Business through Clear Systems and Support:
Discover how the Joshua Tree Experts team emphasizes providing a clear system and unwavering support for their franchisees. They have streamlined processes for onboarding, tool and equipment procurement, and even offer a comprehensive recruitment process to ensure their franchisees have the necessary backing to succeed.
3. Nurturing a Collaborative and Forward-Thinking Culture:
Joshua and Dylan reveal the importance of fostering a collaborative environment and a forward-thinking mindset within the franchise. They actively seek out entrepreneurial individuals who are not just looking to do the technical work but are keen on investing in and scaling a proven system.
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower
In this episode, Keith share his inspiring journey. From humble beginnings to incredible success, Keith's story is a testament to the power of perseverance and self-belief. Join us as we uncover the secrets to building a successful business and living a fulfilling life. Keith's insights into marketing, branding, and mindset are sure to leave you motivated and ready to take on the world. Tune in as we explore the keys to unlocking your true potential and achieving your dreams.
"Nothing is going to change... Nothing's going to happen if you don't know your worth. It's never going to happen. Nothing is going to change."
- Keith Kalfas
Topics Covered:
Takeaway:
"Raise the standards of your personal excellence... Raise your personal identity. The old you of where you started is dead and gone. Hug that person, let it go, cry it out, but today you're an entrepreneur and today you get paid what you're worth." - Keith Kalfas
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
Launch Your Landscaping Business: https://keithkalfas.com/landscapingseries
Manage your finances: keithkalfas.com/budget
Identify Your Superpower: keithkalfas.com/superpower
In this episode, I delve into the delicate but crucial topic of when it's time to part ways with a toxic employee. Join me as I explore the signs that indicate it's time to take action and the impact it can have on your business. Through an engaging story, I will highlight the importance of setting boundaries and maintaining a positive work environment. Discover the valuable lessons learned from facing this challenge and the proactive steps to avoid similar situations in the future. Stay tuned for practical insights and advice on handling toxic employees, and learn about a free resource to guide you through the essential process of training employees effectively.
"Work is not a place for drama. It's a place to work. And then it can become a sanctuary, right? Because you said you drew the line, here's what it was."
- Keith Kalfas
Topics Covered:
00:00 Identify and address toxic employees promptly.
04:28 Be mindful of your actions; they're emulated.
Key Takeaway
"I was going through a bad mistake because now you've set a precedent where it's okay for them to now start talking about their stuff. And now you become more like friends, instead of the role you're playing of like you're supposed to be the leader, and they're supposed to be working, which is great. You appreciate them, of course. But now it's changed the dynamics of the relationship where there are unhealthy boundaries that aren't being set. And you're paying for the whole thing. You're paying for all of it" - Keith Kalfas
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower
In this episode, Keith Kalfas imparts empowering lessons learned from his entrepreneurial journey. These include the importance of creating value for others, self-reliance, and maintaining a balance between receiving help and doing things independently. He stresses that quality communication holds great significance and shares how acceptance of rejection helped him progress. He also highlights how over-reliance on self-sufficiency can lead to a stagnation in growth. Incorporating experiences from his music and landscaping businesses, he advocates for the necessity of asking for help and the significance of building relationships. He ends by encouraging his audience to not fear rejection, try new things, and share what type of content they wish to see from him in the future.
" If someone rejects you or doesn't see the value in what you offer, recognize that you don't necessarily need them to succeed. There are countless other resources and opportunities available to learn and grow. By adopting a mindset of self-reliance and perseverance, you can overcome rejection and achieve your goals."
- Keith Kalfas
Topics Covered:
Takeaway:
"Have interactions with others, especially those who are more successful or experienced, with a mindset of offering value rather than just seeking something for yourself. Instead of solely focusing on what you can gain from them, consider what you can bring to the table and how you can create value for them. This approach not only increases the likelihood of a positive response but also fosters genuine connections and relationships built on mutual benefit. Additionally, it's important to be mindful of the quality of your communication and how it impacts the responses you receive from others. If you find yourself consistently facing rejection or avoidance, it may be necessary to improve the quality of your communication and interactions." - Keith Kalfas
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
In today's episode, I will take us on a journey of self-discovery and personal growth in the realm of online influence. I delved into a pivotal moment during a speaking engagement in Seattle, where I found myself confronted with the realization that I had been unknowingly projecting a "know-it-all" attitude.
Through vulnerability and introspection, I will share how a sincere conversation with a close friend opened my eyes to the importance of humility and the value of being a lifelong student, regardless of one's level of expertise. Join me as a transformative story unfolds, highlighting the profound impact of self-awareness and genuine connection in the dynamic world of social media influence, where I opened up about a significant experience that reshaped my outlook on being an influencer.
I shared a story about a time when I let my ego get the best of me and how it negatively impacted my interactions with others. This experience taught me a valuable lesson about the importance of humility and lifelong learning, no matter how much expertise we may have. I delve into how this realization transformed my approach to attending events and how it can positively influence your journey as well. Don't miss out on this powerful reflection, and stay tuned for more impactful stories and valuable insights on the Untrapped Podcast, available today on all major podcast platforms
In this episode, Keith Kalfas shares his experience and advice on starting and scaling a landscaping business. He emphasizes on the importance of undertaking larger jobs for higher profit, dealing with the administrative side of business including taxes and employing help, and making strategic investments back into the business for growth. The podcast discusses the challenges associated with raising rates, losing customers, and managing the administrative side of the business, offering tips for getting through these problems. He advises on getting on top of billing, collections, and administrative tasks, raising prices for more profitability, and dealing with the emotional difficulties of establishing a successful business. He also highlights the importance of tracking the data to steer the business effectively.
"Drive and be the leader and drive everything forward and make sure that production is happening at a very efficient rate"
- Keith Kalfas
Topics Covered:
Takeaway:
"You have to draw hard lines in the sand and make decisions you've never made before. I used to repeat to myself all the time, Albert Einstein said, the definition of insanity is to do the same thing over and expect a different result. So just working harder or trying harder or mentally trying harder, being more frustrated or being more committed doesn't make the difference." - Keith Kalfas
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
This episode dives into the personal journey of starting a window cleaning business amidst challenging circumstances including poverty and debt. Keith discusses his persistency in building the business from ground up, even when faced with the harsh conditions of winter. He delves into personal struggles, offering motivation and vivid storytelling about overcoming obstacles and building a profitable business. He further explores concepts of resilience, hard work, networking, and not taking 'no' for an answer. Also, he emphasizes the importance of making sacrifices, facing your own pain, and realizing nobody else will bear your suffering for you, which are all key to success. Throughout this episode, he imparts lessons about business growth, the need for transitioning from survival mode to steady growth, and underlines the necessity for structure and organization within a growing business.
"When you finally get a little bit of money in the bank, what got you here won't get you there. You're going to have to change gears at some point and start hiring employees and having training systems and allow yourself the freedom to sleep in on the weekends."
- Keith Kalfas
Topics Covered:
Takeaway:
"The next 7 years of my life are going to be hell. Five to seven years, but seven years to pay off these karmic debts. I never did anything wrong. I wasn't a bad person, but to dig myself out of this hole and build and establish my life. It seemed like an eternity, but I did the math and the math said seven years is going to go by either way. So in seven years, you're going to crawl out of this fucking hole. And finally be somebody. And it's not going to be the person you always wanted to be. You're not going to be a somebody you have to just accept the fact that you're an average Joe. And you will have a chance at being an average Joe or you're going to be a fucking loser. What are you going to do?" - Keith Kalfas
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Is it important for business owners to prioritize and value their employees over their clients, and how does this impact their ability to take on larger jobs and expand their businesses?
In today's podcast, we will cover the crucial topic of hiring and retaining employees for home service businesses. In this episode, Dan Platta shares his invaluable insights and experiences on the complexities of recruitment, employee turnover, and how to foster a positive working environment.
Let us guide you through the challenging terrain of finding and nurturing a team that will drive your business forward. We'll explore everything from practical hiring strategies to the trials and triumphs of employee retention. Get ready for a candid and engaging discussion about finding and keeping the right potential employees, whether you're a business owner or simply curious about the hiring process.
"We can't grow a business with just us, it is not possible. And if you grow a business with shitty employees, which many of us have done myself included, that sucks; I would rather just be doing it by myself when you have a business full of crappy employees, like your world's not better because you're doing more. Your world is multiplied with more shitty problems. And so getting the hiring process right to grow your business is really like the baseline thing that we've got to get right as business owners. And it's not easy. But there are some things we can do to make it a lot easier."
- Dan Platta
Topics Covered:
00:00 Bookkeeping and recruiting tips from Dan Platta.
03:39 Bad hiring decisions led to bad employee choices. Showcase your company's values and culture to attract talent.
10:31 Employing people who have a positive attitude rather than those with experience.
15:51 Hiring process needs to be improved with a better filtering system.
19:32 Enhance your chances of success at job interviews and avoid frustration.
21:33 Check for competitive spirit by preparing, asking, and assessing.
25:12 Troubleshooting issues related to cash flow and undercharging.
28:55 Success in business depends on employees, not clients.
31:59 Nonverbal cues play an important role in the interview process.
33:24 Educating employees about the company's origin story and core values helps them stay engaged.
37:05 Maintain a positive attitude in the workplace by embracing humor.
45:11 Include group interviews in your recruitment process to make it more attractive.
46:23 Learn more about recruiting in our HireLead Chill Facebook group.
Takeaway:
"It all starts with us. And we got to create a job that people want, right? And we got to be a leader that people want to work for and people want to follow, they will come for the money. But they won't stay for the money, right? They stay for us and for the culture. And they will stay even when they could go get more money elsewhere. Right. So, there are a few core things that we need to do to create this atmosphere where we have people who want to come and work for us. One is it's all about our core values and our culture and getting people to follow you and believe what you believe." - Dan Platta
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Connect with Dan
Facebook Page: https://www.facebook.com/groups/hireleadchill
Facebook: https://www.facebook.com/dan.platta
LinkedIn: https://www.linkedin.com/in/dan-platta-30736b31/
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
This episode comprises discussions with Steve DHondt, a successful landscaping businessman, covering the dynamics of running his Michigan-based landscaping business. They delve into his strategies, from staffing to project management, and handling unforeseen issues such as environmental challenges. They highlight the significance of pricing, maintaining a strong team, client relationships, and showcasing a unique showroom experience. The second part discusses the shift of his business to an 'by-appointment-only' setup due to COVID-19, thereby enhancing customer service and experience. They encourage simplicity and value in life; investing back into the business instead of seeking grandiose lifestyles. The conversation ends on a philosophical note promoting non-material wealth, emphasizing family ties, and mental and spiritual fulfillment.
"The processes are important because that's how you get people to be able to be productive, feel good about what they've done, right?"
- Steve Dhondt
Topics Covered:
Key Takeaways "I like that saying, you got to keep them how you got them. Some of these customers that knew you, the old identity, you, the first three years, first five years, whatever they.
See you in a certain through a certain lens. And then as you're, they don't know you're out there um, earning, growing your business going, cause you're showing them a professional face. You're not showing them everything you go through. And as you start to level up your whole identity and your worth, your knowledge base grows, you're just, you have to start raising your prices and Hey, you want to live a good life too." - Keith
"I feel more fulfillment helping people. So if I can drive a car like that, I would feel I wouldn't feel right. What is it? This car is not practical at all. It doesn't do anything. Nobody wants to be you. They'd want a They want your car and they picture them in the car.
There's no reason for the car if you don't, especially if you're just trying to show off, and that's what most people are trying to do is show off. Or do they want you to think I just heard this? You're going to compare your life to someone else's highlight reels. And it's not, that's not, you have no clue what those people are going through with the struggles at most of the stuff that you see out there, the flash and all that.
It's, it'll never bring you happiness, invest it back into your company and your company will keep paying you. And it's just this. Ying yang relationship with your company that your company will take care of you and you take care of your people and you have your, like you said, your own ecosystem where everybody is not capped." - Steve
Connect with Steve
LinkedIn: https://www.linkedin.com/in/steve-dhondt-534b23166Facebook: https://www.facebook.com/weretheguys/Youtube: https://www.youtube.com/channel/UChx5v0dBiCB8UaGNfn4S4Ng/videos Website: https://www.weretheguys.com/about-us
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
In this episode, we dove deep into the crucial strategies businesses need to thrive in today's challenging market. From effective marketing tactics and pricing strategies to providing a premium customer experience, we covered it all.
Delving into the current challenges faced by businesses in acquiring leads and new clients, we offer invaluable insights into the dynamics of revenue, profit, and the potential impact of an impending recession. My friend Joshua Latimer introduces an upcoming free virtual event promising tactical and practical tips for marketing and business expansion. He emphasizes the profound importance of strategic marketing and pricing and extends his commitment to assisting struggling businesses, particularly those operated by individuals with families.
Join us for an illuminating exploration of the complexities of effective marketing strategies and gain invaluable insights into navigating the competitive landscape of business.
"Marketing is everything. And everything is marketing, like the way people perceive you as marketing." - Joshua Latimer
Topics Covered:
4:58 - Most local small businesses don't make enough noise in their marketing efforts, either not making enough noise or making noise at the wrong time.
8:38 - Small business marketing strategies and budgeting.
12:18 - Emphasizes the importance of nuance in marketing, citing examples of how small differences in tone, pacing, and structure can make a big impact.
18:38 - Emphasizes the importance of taking action and building character to achieve success in business.
Key Takeaways
"First of all, we want to make noise at the right time. The other thing about noise is we want to make sure that we're not making noise in the ocean. You know, I think a lot of people, do this shotgun marketing. And it's like they're jumping up and down in the ocean thinking that they're doing something I stole that line from Dan Kennedy because it's so good. But they're jumping up and down like in the ocean thinking they're making waves and they're not. I read a statistic that Stanley Steemer, who's a huge carpet cleaning company, does 150 million a year which is 400,000 a day, okay, it's how much revenue they average, the average carpet cleaner in the United States makes $326 a day. And when you ask yourself like okay, what are the differences between like Larry, making 300 bucks a day doing one job a day and Stanley Steamer now first of all, Stanley Steamer's quality is worse than Larry's. For sure." - Joshua Latimer
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
This conversation-centric podcast episode focuses on the topics of business growth, leadership and overcoming challenging situations. Guests, Steve DHondt of PMS weretheguys.com, a successful brick paver company, and Eric Reno of Paramount Building Incorporated, a firm developed from scratch, share their own personal experiences and growth narratives. They discuss various strategies including dealing with public relations, employee happiness, excellence in customer service, strategic delegation, and optimal process development. The discussions also emphasize on adopting a positive mindset for business growth, the dynamic nature of service business economy and the value of a driven, collaborative team. They highlight their respective core business values and the important role of faith in their personal and professional lives.
"The common theme that I'm seeing again amongst these entrepreneurs that are growing their businesses and succeeding is they're extremely proactive. They're not sticking their head in the sand. They're not being a little bitch and wanting to run under, hide when things happen."
- Keith Kalfas
Topics Covered:
Key Takeaways "It's going to be about, evolving your mind because brief story, like I was stuck, I don't want to say I was stuck at the 5 million revenue mark, but I was stuck at the 5 million, um, place in my mind. Like I was personally stuck there. Like I wasn't growing as a person and I wasn't evolving as a person, though I wanted more. So it's more geared toward evolving the mind because everything that happens out here is a product of what happens up here. So that's really what I focus in on, keep the distractions out as you're growing. And when you scale a business to scale, scaling a business is mental. It's not physical, right? So coming from me, somebody that's physically. In roofing and I'm out there getting it and I'm laying shingles and I'm running crews and doing what I want that's not going to get you to eight figures right up here. This is what's going to get you to eight figures. It's physically impossible with the amount of hours in a day to make more unless you do it with your mind and leverage. " - Eric
"It's just the leaders. The leaders of our company are the ones that understand. It's shared with the whole vision, but we're seasonal, and a lot of my guys do end up going to Mexico for the winter. So I don't have as much contact with them. We do let them know we post things up. We make sure that, our core values are everywhere. Everything that we are about and what we're changing, from our five year plan and our 10 year plan and our, all those things. The guys are aware of what we're trying to do and the girls as well and as a company and we've implemented profit sharing every single month to every employee and it's always the same. It doesn't matter if you've been here for 30 or 20 years or you just started everybody gets the same profit sharing check. So it really has helped bring more people to my business as well where people have labor shortages. We had six new guys sign on, so we had six new guys sign on to our company, which that's huge. It's huge in our business especially six that not only worked out, they were fantastic or fantastic. " - Steve
Connect with Eric
LinkedIn: https://www.linkedin.com/in/eric-reno-78471865/ Facebook: https://www.facebook.com/eric.reno.165/Instagram: https://www.instagram.com/eric_reno/Website: https://paramountbuildinginc.com/our-team/
Connect with Steve
LinkedIn: https://www.linkedin.com/in/steve-dhondt-534b23166Facebook: https://www.facebook.com/weretheguys/Youtube: https://www.youtube.com/channel/UChx5v0dBiCB8UaGNfn4S4Ng/videos Website: https://www.weretheguys.com/about-us
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
In this episode, Keith shares his journey in the world of landscaping, highlighting the importance of knowing one's worth and getting adequate mentorship. He talks about his struggles in his early years, underpricing his services, and the frustration of his low income despite having an active business. Keith shares how he learned to value himself, raise his prices, and improve his business. He stresses the importance of creating a business structure and setting a minimum for undertaking jobs to ensure a suitable profit margin. Keith emphasizes the idea of problem-solving through engaging the appropriate 'who' instead of focusing on 'how', endorsing the concept of hiring or seeking help for areas outside one's expertise. He encourages listeners to download his free workbook to help them upgrade their landscaping businesses.
"In a world filled with complexities and hurdles, it's easy to get overwhelmed and discouraged. However, by shifting our mindset and asking ourselves, "What would this look like if it were easy?" we open up a new realm of possibilities."
- Keith Kalfas
Topics Covered:
Key Takeaways "If you are excited, you're worthy. If you're depressed, you're still worthy. If your business sucks right now, and you're not making any profit, you're still worthy. You are totally worthy. It's a miracle that we're all here right now in this room. You've seen the videos on YouTube and how it's scientifically incalculable and it's impossible. They can't even, they just keep coming back, they're like, Wow, there must be a God or a higher divine intelligence. Because it's impossible that we're all here right now in this moment. It is actually mathematically impossible. So that means that you must be completely worthy. No matter what the story is going on in your head." - Keith
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
In this episode, Keith dives into the inconvenient truth about levelling up in life and business. From sharing personal mindset insights to discussing the impact of external circumstances and internal responses, Keith explores the gap between stimulus and response, drawing inspiration from Dr. Victor Frankl's book, "Man's Search for Meaning." He emphasizes the importance of facing challenges with resilience and choosing to respond to difficult situations. Keith also reflects on the concept of toughening up and building emotional resilience to navigate the adversities of business and life.
"The secrets to leveling up - surround yourself with A players and people who have a great attitude and who actually genuinely care about you. There are people who are coming to your life and they leave for just a season. And if you make the mistake of thinking that and opening your heart up too much to somebody who doesn't deserve that part of you. Then you're, you're opening yourself up to getting hurt."
- Keith Kalfas
Topics Covered:
Key Takeaways "So here is the inconvenient truth to leveling up. You might've heard this stuff before. And it's funny that the cliches are true. It's when you're faced with hard times, how do you respond?"
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Feeling stuck in life? Hit a ceiling that seems impossible to break through? I got you. I recently came across a powerful speech that shook me to my core. I'm about to break it down because there's a ton of wisdom in this episode that could change your life.
This powerful message from this podcast episode reminds us that the true journey to success often starts from the hardest battles. Embracing challenges, finding your path, and taking bold action are the key elements of achieving greatness in life and business.
My message is deeply rooted in the challenges of personal struggles and the vital importance of resilience in the face of adversity. This thought-provoking episode serves as a clarion call for listeners to shatter self-imposed constraints and fully embrace their inherent potential. As I dissect the compelling rhetoric, ambition, and the unwavering pursuit of personal development. So, for anyone struggling to break through that ceiling, feeling held back by circumstances, or lacking motivation, remember this, embrace resilience, find your vehicle, invest in growth, and seek purpose. You've got this. Keep pushing forward!
"When you change the way you see things, the things you see changes."
-Keith Kalfas
Topics Covered:
00:00 Financial struggles and self-worth reflections intertwined. 03:28 Navigating family toxicity on the path to peace. 11:40 Achieve work-life balance through disciplined self-care. 15:23 Embracing selflessness, service, and overcoming limitations. 17:48 Learning business principles and endless problem-solving cycle.
Key Takeaways:
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and People Mentioned:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Joshua Latimer: https://www.youtube.com/@JoshuaLatimer/videos
In today's episode, I dive deep into the struggles and triumphs of personal and professional growth. I address the common narrative of feeling stuck and the toll it takes on our mental and emotional well-being. Through powerful anecdotes and motivational insights, I explore the concept of perseverance, the impact of toxic thoughts, and the importance of breaking free from limiting beliefs.
Join me as I navigate through the darkness to find the light at the end of the tunnel and discover the strength within ourselves to keep pushing forward, no matter our hardships.
"Do you know how much of a miracle it is to wake up every day in your shoes, have what you have, and experience the love that you experience? You are blessed. It's going to be okay. You're going to be okay."
- Keith Kalfas
Topics Covered:
3:30: Relentless pursuit of success and integrity. - Struggles with perseverance despite facing challenges and having successful role models. 5:07: Manifesting reality through vibrational energy. - The power of thoughts and emotions in manifesting reality, using examples from personal experiences and spiritual texts. 6:58: Breaking through apathy and shame to reach personal growth. - Reflects on past struggles with addiction, trauma, and personal growth.
Key Takeaways
"The most successful people I know have gone through the most effed-up stuff and continue to go through it. And somehow, they persevere. They persevere through it. Never said those words together in that particular order. They persevere through it. So maybe just think I said the word peer. They peer through the successful people." - Kieth
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In this podcast episode, we dive into the world of lawn care business expansion and acquisition with Blake Albertson of B&B Lawncare. He sheds light on the challenges and strategies involved in acquiring new companies, particularly in areas like billing and customer transition. We also discuss essential topics like efficient cash flow management, payroll tax handling, and the benefits of learning from industry experts and peers. Blake emphasizes the importance of maintaining a focus on core business activities while steering clear of unnecessary diversification. Furthermore, we explore quick and effective problem-solving skills, the value of empowering employees through open communication and striking a balance between delegation and micromanagement. The episode concludes by highlighting the benefits of decluttering the business for improved efficiency and cost-effectiveness. Tune in for valuable insights into lawn care business growth and success.
" The number one thing that I'm grateful for with the place we're at in business right now is being able to spend more time with my kids that were just like, it's such an age that it's fun, it's moving so fast and I get to hang out with them a little bit more than I could if I was working till dark every night and um, That's what I'm most thankful for, that we've done everything we've done, and we've grown a little bit and stepped a little bit out of the field is being able to spend time with my family. "
- Blake Albertson
Topics Covered:
Key Takeaways
"People that like got into a position and now they think that they're the rulers. And that's why people hate their jobs is people get in that position where they have a boss that just thinks they're awesome and they try to control the whole world. So as a business owner that you really want to grow a business that people want to work for you, you need to figure that out within yourself and you to figure out how to not have that." - Blake
"It's called delegation by abdication. So it's like you just delegate and you say here, do this thing and figure it out. All right, peace. And you don't want none to do with it. And then they don't do it right. But it's your fault because you didn't give them clear outlines of specific expectations of what the end result would look like and empower them correctly. So You're like, Oh my God, I'm so busy. Just do it. And then you can start to bullshit yourself and be like, well, I know that they're going to mess it up one out of five times and I'm just willing to deal with that. But then they can lower their self esteem and they can get upset and feel stupid and then start to resent you because you're not giving them the proper to print the proper parameters." - Keith
Connect with Blake
YouTube: https://www.youtube.com/@bblawncarekc Facebook: https://www.facebook.com/BBLawncareLLC Instagram: https://www.instagram.com/bblawncarekc/ Website: https://www.bblawncarekc.com/
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In this engaging and insightful podcast episode, the conversation dig into the challenges of scaling a business, significance of transitioning customers into loyal, recurring clients. We discuss the critical role of profit and loss statements in business analysis and how to identify potential trouble areas in scaling, particularly related to hiring and administration.
The talk centers on the entrepreneurial journey, highlighting the importance of enjoying the problem-solving process that every growth phase brings. They touch on the power of social media platforms like Facebook for networking, the significance of organized financial records, and briefly introduce the topic of hiring strategies.
"Just know that there's always going to be a set of problems out there. Whether you stay small, go medium, go big, whatever it is, the biggest thing to know is that it's going to be rough getting there. It's a journey. Enjoy the journey."
- Dan Platta
Topics Covered:
Managing Cash Flow for Business Growth: Explore the crucial role of cash flow management in facilitating business expansion. Learn how to allocate resources wisely to invest in marketing and recruitment, ensuring financial health during growth.
The Role of Marketing and Recruiting in Business Growth: Delve into the significance of effective marketing and recruitment strategies in fueling business growth. Discover why these aspects should be prioritized to reach new revenue milestones.
Navigating Business Purgatory: Understand the challenges and solutions entrepreneurs face as they transition from one revenue level to the next, such as reaching the $300,000, $800,000, and $1 million marks. Gain insights into the complexities of scaling a service business.
Hiring and Training Employees for Business Success: Learn about the critical role of building a strong team and developing effective hiring and training processes for sustainable business growth. Find out how the right employees can propel your business forward.
The Benefits of Financing Business Assets: Discuss the advantages of financing assets rather than using cash to maintain a healthy cash flow, which can be redirected into marketing and recruitment efforts. Understand the financial strategies behind business expansion.
Evolving Leadership in Growing Businesses: Explore the evolution of leadership roles as businesses grow. Transition from being managers to becoming true leaders within the organization. Learn how to adapt your leadership style for continued success.
The Importance of Recurring Revenue: Delve into the stabilizing effect of recurring clients and revenue on your business. Discover how focusing on building recurring relationships can help grow your company in a sustainable manner.
P&L Analysis: Understand the key components of a Profit and Loss statement (P&L) and its role in identifying areas of improvement within your business. Learn to leverage financial data for more informed decision-making.
Scaling Challenges: Discuss the difficulties associated with scaling a business, particularly in terms of hiring and administrative aspects. Uncover the common challenges that business owners face as they aim for expansion.
Business Problem-Solving: Explore effective approaches to identifying and solving problems encountered at different stages of business growth. Gain insights into strategies for overcoming obstacles and making informed decisions.
The Entrepreneurial Journey: Embrace the entrepreneurial journey and the process of overcoming obstacles in your business. Discover the satisfaction and fulfillment that can be found in tackling challenges and achieving success.
Online Presence: Discuss the importance of establishing and maintaining an online presence, including the use of social media platforms like Facebook to connect with other entrepreneurs and expand your network.
Financial Organization: Learn about the critical role of well-maintained bookkeeping in achieving business success. Understand how organized financial records can provide valuable insights and support growth.
Hiring Strategies: Explore the intricacies of developing effective hiring strategies to attract and retain the right people for your business. Discover the importance of assembling a capable team.
Business Development: Discuss strategies for developing and improving your business model. Gain insights into the steps required to adapt to changing circumstances and foster growth within your company.
Key Takeaways
"There might be people come back once every year, a couple of years, whatever, maybe even twice a year. If you don't turn that customer into a client, into a raving fan and a recurring, some type of recurring revenue client where you don't have to go out and get. a new customer, like pay to market and advertise and build a relationship and all this shit.
Then you are constantly filling up that one big hole in a bucket that's constantly draining with time, energy and money. So building a business that has recurring revenue model that grows and grows and grows on the back end with clients that are sticky, that keep coming back every single At least every quarter or something." - Keith
"There's shitty things about staying small. There's, the inverses of those are what applies to a scaled business when you're scaling on the positives. Yeah, it can make more money for sure, right? If you can bring in more revenue and manage it correctly of scaled business can make as much money as you want it to make. If it's just you and you're small- there's a ceiling on how much money you make like you can literally only make so much money because there's so many hours in a day. When you scale a business that ceiling is gone " - Dan
Connect with Dan
LinkedIn: https://www.linkedin.com/in/dan-platta-30736b31 Twitter: https://twitter.com/dan_platta?lang=en Youtube Playlist with Dan: https://www.youtube.com/playlist?list=PLddtfVaWoqxXqCKmwIpH1N67-fqzKG__Z
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In this episode, Keith is joined by the financial expert, Dan Platta. Together, they unravel the secrets of success in the business world, sharing practical insights on bookkeeping, growth strategies, and the art of aligning your passion with your business. Whether you're a seasoned entrepreneur or just embarking on your journey, tune in for invaluable advice that can help you navigate the entrepreneurial landscape and achieve unbounded success.
"When you scale a business, your role as a business owner changes drastically. Your day-to-day is totally different, but it also is the most rewarding thing you can do because then it's a business, it's not a job. And that transition is probably one of the hardest parts of owning a business. Your role changes so much, and if you can't adapt to that change, you can really get yourself in trouble."
- Dan Platta
Topics Covered:
Key Takeaways "And what it's done for me is it's just raised my awareness to know the language that you're using is creating the reality that you're living in. And if you can change that language and really understand the difference between an expense and an investment and everything is a business expense, that changes everything." - Keith
Connect with Dan
LinkedIn: https://www.linkedin.com/in/dan-platta-30736b31 Twitter: https://twitter.com/dan_platta?lang=en Youtube Playlist with Dan: https://www.youtube.com/playlist?list=PLddtfVaWoqxXqCKmwIpH1N67-fqzKG__Z
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In today's fast-paced world, it's easy to disregard the invaluable life experiences and insights that our elderly customers bring to the table. Join me as I provide a unique glimpse into the nuances of serving elderly clients in the landscaping industry. From demonstrating respect and acknowledging their contributions to tackling the intricacies of pricing and client expectations, you'll gain valuable insights how to approach these interactions with a spirit of humility and understanding. It's high time we redefine the way we cater to the elderly and embrace the wealth of experiences they have to offer.
"Elderly people are amazing. They're to be respected and honored. That's how you deal with elderly people. If you keep that first in your thoughts, then everything else will fall into place."
- Keith Kalfas
Topics Covered:
Key Takeaways "When you do work for an elderly person, not only you put everything in line items and make it crystal clear what you're doing and you make sure that your words match what's in writing... and you also stay in communication so everything and your consciousness is completely clean."
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Hey there, it's Keith Kalfas, and we're about to dive headfirst into the intriguing world of landscaping pricing – the kind of stuff that can make or break your business. Have you ever wondered, "How much should I charge per hour or per day?" Well, my friend, you're in the right place because we're about to uncover the secrets.
"Before you promise the customer something amazing, you better be very careful about that, that you're inspecting what they expect and you're clarifying the expectations like I've even gone and I'll get a shovel or get some shrub trimmers. I'll do an area for free just a small area right in front of them and their garden beds."
- Keith Kalfas
Topics Covered:
Key Takeaways "These prices are always changing. I look at videos that I made a few years ago and oh my god, I was charging that. Well, of course before all the inflation, we could charge that much. Right now, we have to charge more. Everything has gone up, right?" - Keith
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In this episode, we dive straight into the world of landscaping businesses. Keith discusses the need for change and shares personal experiences of overcoming challenges in the industry. You'll discover valuable insights on marketing strategies, pricing, and delivering high-quality services that can transform your landscaping business. Plus, get ready for a motivational boost as we explore the mindset needed for success. Whether you're already in the landscaping business or considering entering the field, this episode offers actionable advice and inspiration to help you achieve your goals. Tune in and take the first step toward unleashing success in your landscaping venture!
"If there comes a 90-day period where you've realized you're not learning anything new. Then you better be earning more raising your prices, raising your value and your worth."
- Keith Kalfas
Topics Covered:
Key Takeaways "One baby step in the right direction can be the thing that changes everything in the right direction. And so there's a way to shortcut the stuff and compress time and it's through through online courses and programs, and now, coaches and consultants, if you can get the right coach that's been through all the stuff for real. And then they can help you compress time and kind of shortcut that chasm, you can make a lot of headway in a short amount of time." - Keith
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In this episode, Keith dives deep into his journey from starting a landscaping business to reaching the 100k milestone in just two years. He emphasizes the importance of mindset and shares valuable insights on the balance between learning and earning in the entrepreneurial world. Keith also discusses the challenges he faced, including taking on too much work and the importance of setting the right minimums for your services. Along the way, he encounters a surprise guest, William, who shares his perspective on the landscaping industry. Get ready for an engaging and insightful conversation that will inspire and motivate you on your entrepreneurial journey in the season of 2023.
"It's when you get sick of your own bullshit. So the story you're telling yourself in your head about your business and all these things, if you're in a victim state, nobody cares. Nobody cares... There are people who have it way worse than you. So clean it up. And keep climbing. You got this."
- Keith Kalfas
Topics Covered:
Key Takeaways "Well, one, you can logically look at it and split test it if you feel trapped. Do more marketing and advertising and specific neighborhoods get really good at that. So then the math is more in your favor. Be more of a, a white glove, prestige, prestige, very high value experience service on time communication. Everything is like flawless. You get what I'm saying? Like be the best of the best, but also. Put yourself in a position so the customers, it's okay if you lose customers, right? And you don't just raise the price 30%, you raise it in small incremental percentages on your existing customers, and then higher percentages on your new customers, and there's all types of things." - Keith
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Welcome to this episode of The Untrapped Podcast, where we're joined by a remarkable guest who's about to drop some serious wisdom. Today, we have the privilege of sitting down with Joshua Latimer, a true business visionary. You might already know Joshua from his incredible success stories - he's taken multiple businesses past the million-dollar mark, automated them, and even sold them, all while maintaining an unwavering passion for marketing. With over a thousand entrepreneurs personally coached and countless millionaires created through his guidance, Joshua is a game-changer in the world of business. In the next few minutes, he's going to share insights that can revolutionize your approach to business and marketing. But before we dive in, make sure to mark your calendars for September 13th and 14th because Joshua has a game-changing event coming up, and we'll get all the details.
"Now, I think Warren Buffett, or a lot of famous investors say you make your money on the asset when you buy it, not when you sell it. And we're going to make our money in 2024. Now when we plan it, not when we're in the middle of it. And so it's going to be exciting, it's awesome."
- Joshua Latimer
Topics Covered:
Key Takeaways
"You're poor, and then you're balling. And then you panic here, even though it happens every year, and then you mini-balling again. And then you're poor again. And then it's this emotional rollercoaster. And what happens is people do their marketing backward. Backward means they stopped spending money on marketing up this curve right here. Because they get booked a month or two out, right? And then when it starts to go down, they panic. And they spend all their money, waste all their money, marketing when people don't want to buy their stuff. And then it goes up again. And the cycle continues, right. " - Joshua
Connect with Joshua
YouTube: https://www.youtube.com/@JoshuaLatimer Facebook: https://www.facebook.com/people/Joshua-Latimer/100006782565455/ Instagram: https://www.instagram.com/meetjoshlatimer/
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Welcome back to The Untrapped Podcast, where we dive deep into the art of mastering time for life success. As Johnny Mow aptly puts it, "It's all about your time. So the older I get, the more valuable my time is, and becoming a master of my time is critical to life success." In today's episode, we're exploring key topics and insights from Keith and our guest, Johnny, as they share their wisdom on time management, personal growth, and prioritization.
"It's all about your time. That's what he said. So the older I get, the more valuable my time is and becoming master my time is critical to life success. "
- Johnny Mow
Topics Covered:
Key Takeaways
"And I said I'm gonna change actually, I dropped a whole bunch of accounts. I started prioritizing my time. And I don't know if you can see this, but I have like five statements I live by. And this is one of them. It says proper planning prevents poor performance. And when it comes to priority prioritization of your family, you have to plan for it. It has to be on your mind. As soon as you get up in the morning. " - Johnny
"When you change the way you see things, the things that you see literally change, just like going through this like putting your hand on a hot stove, and it burns the hell out of you like running around. I'm just on a quick rant here. Yeah, for your customers. Because when I had people on the podcast that have been through stuff, and they've come to these conclusions, then they'll speak it from the end result. I'm obsessed with the emotional, the breakdown, sometimes you gotta have a breakdown in order to have a breakthrough. " - Keith
Connect with Johnny
Youtube: https://www.youtube.com/c/JohnnyMow
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In this short episode, inspired by the wisdom of Keith Kalfas, we'll journey through pivotal topics that transcend the landscaping industry. Get ready to explore the intricacies of business challenges, the shift from customer-centric to sales-focused strategies, and the profound impact of speaking from the heart.
"Learn the skill of being transparent and negotiating from the heart and speaking from the why instead of bottling it up."
- Keith Kalfas
Topics Covered:
Key Takeaways
"Saying good things yourself and believing in yourself and thinking about all the good things that your track record of showing up on time and doing the jobs and all these things like you have all the reason that you need to believe in yourself enough to have a little bit of courage and have the heart to negotiate with these customers that Hey, I gotta raise the price. 12.5% or whatever that is. It's just like, I'm just trying to say you're worthy. And if the customers don't see it, then they're not worth your time. But you got to not go silent. Stop keeping your mouth shut and bottling it up. Start having the courage to communicate because like I said, People appreciate the hustle. " - Keith
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In this episode, we explore the 50% gross profit margin rule, a game-changing principle shared by Robert Gauvreau that involves knowing your project costs, doubling them, and achieving a 50% profit margin for a solid foundation in your business. Discover the difference between markup and gross profit margin, how to use the 50% margin as a financial benchmark, and why understanding your numbers is crucial in the entrepreneurial journey. Robert emphasizes the analogy of a scoreboard – without tracking the score (your margins), how can you make informed decisions? Keith stresses the importance of being aware of true costs, not just the obvious ones, to drive better business decisions. Join us to unlock the secrets of financial success and build a thriving business that lasts. Let's dive in!
"For every job you're going to do. And you're going to price, you want to know what the costs are associated with delivering that project, right, you need to know all the material all the time, all the travel, everything, get very well informed of what that looks like. And then take that cost and double it, when you double it, it will give you a 50% profit margin on your job. And that is a benchmark that you can take to the bank. And it will help build you the foundation of a really strong, financially successful business."
- Robert Gauvreau
Topics Covered:
Key Takeaways "If you don't know your numbers, you don't know the score of the game, right? And I use the analogy of thinking of a scoreboard going into a basketball game, you go into a basketball game, there's so many shots being taken, which is like the entrepreneurial journey, right? We're so busy, there's so many things moving. But if we aren't keeping track of the score, how do we know if we should be on offense or defense? are we protecting the lead? Or should we be going hard at trying to score and that sort of analogy in our businesses, we need to know how we're doing in our business, we need to know our margins." - Robert
"100% markup is a 50% profit. So this is the last thing that's really occurring to me is Well, I do know my numbers, I do have a bookkeeper, we do get p&l statements. And I know every single penny coming in and out of the business, right, and it allows me to make better decisions, right. And I was frustrated when I didn't know that. So what sometimes when people say things like that, maybe they might be thinking that either or they're not thinking because they don't know they're not aware, or they're pointing to other people. And like a speculation to that. Maybe the people you're saying this too, aren't aware of their true costs, they just see the costs that are right in front of them, but they're not calculating all of the back end, and ongoing, you know, variable costs and all these different things." - Keith
Connect with Robert
LinkedIn: https://ca.linkedin.com/in/robert-gauvreau-fcpa-fca-93531430Twitter: https://twitter.com/robert_gauvreau?lang=en Instagram: https://www.instagram.com/robertgauvreau/?hl=en Facebook: https://www.facebook.com/bob.gauvreau.1/
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In this episode, I shared my preferred method of organizing money using multiple accounts. Let's discuss the importance of having separate accounts for different purposes, starting with small amounts. This is based on my own experience of having money saved up for unexpected expenses, in which I recommend setting up multiple bank accounts. Yes, that's correct! Seventeen bank accounts for various business and personal uses—tips on allocating funds, paying taxes, and ensuring proper financial management. That is why I created a PDF download that you can get from my website so you can set it as an example for yourself. Just go to https://www.keithkalfas.com/budget.
In addition, the free live virtual event on July 26th focuses on mastering business profitability. Attendees will gain important financial insights and receive a free PDF download with key takeaways. Register for free:https://www.keithkalfas.com/events
If you want to transform your financial situation and learn the money system that changed your life, tune in to this episode!
“Every time you have money coming in through payroll, you want to take a percentage of that money and save it. It could be 10% of all the money that comes in.” - Keith Kalfas
Topic Highlights:
4:09 - The importance of having a business checking account. - Three main accounts, business, savings, and payroll. - Personal checking, personal and business checking. - Hire a payroll company to process the payroll. - Payment bi-weekly to save money.
9:54 - How to save money for the winter? - Open a winter savings account. - The following is an emergency savings account like a rainy day fund.
16:49 - Some of these accounts might be empty if you don’t make much money yet. - The trick is to find out a tiny percentage of money.
21:00 - What are the other accounts you can utilize? - The good faith fund account for giving back. - A joint checking account with your wife/husband. - Open up multiple bank accounts and label them. - Get a sketchpad or a notepad and figure out what works for you.
Key Takeaways:
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources/People Mentioned: Mastering Profitability in Lawn Care. Free virtual event. Register at https://www.keithkalfas.com/events. Free downloadable BUDGET PDF: https://www.keithkalfas.com/budget Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Kindle Edition by Mike Michalowicz: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4.
In this episode, we're delving into the world of window cleaning. Keith started his window cleaning business a decade ago in Metro Detroit, Michigan, and today, he's here to share valuable insights and experiences with us. Join us as we explore the learning curve of window cleaning, and learn the key to keeping customers coming back for more. So, if you're ready to unlock the potential of your window cleaning business and find your path to success, stay tuned and let's dive in!
"Your job is not to convince people to let you clean their windows. Your job is to find people who have disposable income."
- Keith Kalfas
Topics Covered:
Key Takeaways
"You got to keep marketing and advertising and working and growing and your worth and you got to keep them how you got him that's what I mean it's there's customers that if you if you got them at a low price sometimes you got to keep them that way you can might be able to do a little little incremental prices. But if you're gonna come in also with this new high price you're gonna freak them out. When you get brand new customers who don't know the old you who didn't know who when you had a low self esteem, low confidence, they just know you now they don't know that used to charge deeper and they just accepted at 400 bucks a house. Like this is a whole psychology mindset game of you understanding that, like they don't know that you don't know anything about you." - Keith
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
You might find yourself overwhelmed by the complexities of financial and accounting terms, often leaving you with little time to dedicate to learning about these topics. Audits can occur inconveniently, adding stress and pressure to your busy schedule.
In this episode, I explore the contrast between physically demanding work and administrative tasks, acknowledging the necessity of handling financial reports and organizing insurance despite personal dislikes. The challenges of completing an audit provide insights into overcoming mental and emotional blocks to think positively and recognize the potential benefits. I explore the fears and anxieties associated with audits and the importance of an insurance company providing support and guidance during these processes.
“When these notices come in, get them handled immediately.”
-Keith Kalfas
Today’s Topic:
00:40 - Free sign-up, Industry Deep Dive: Mastering Profitability in Lawn Care. Free virtual event. Register at https://www.keithkalfas.com/events.
00:12 - How do you handle your business's administrative tasks and financial responsibilities? Do you enjoy these tasks, or do you find them overwhelming?
03:34 - What happens if you have an emotional response to tax audits? How did you handle it, and what was your experience?
7:22 - How do you ensure that your business complies with all the requirements and regulations, especially regarding payroll and employee documentation? If you can’t handle these situations alone, get a bookkeeper from your blue skies accounting or find your local accountant.
Key Takeaways:
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources/People Mentioned:
Mastering Profitability in Lawn Care. Free virtual event. Register at https://www.keithkalfas.com/events.
In this episode, Keith and his guest, Jason Creel talks about the challenges age-based pricing and emphasize the importance of charging based on value. Topics covered include efficiency, navigating the first year of business, attracting profitable customers, weed control programs, online marketing, word-of-mouth referrals, billing systems, window cleaning startup tips, and optimal timing for starting a landscaping business. Tune in for valuable insights and strategies from Keith to excel in your entrepreneurial journey.
"I don't think your pricing should be based on your age, you know, if you're 16 and great, then like, charge what a great person would charge if you're, if you're 47 terrible then charge what a terrible person to charge."
- Jason Creel
Topics Covered:
Key Takeaways "I think the other side of it is, I think some people try to fix all their problems, their whole broken business by going up $5 on everybody, and you can't fix everything by going up on five bucks. Because some businesses are just so broken, they're in debt up their eyeballs, or there's so I've did a video one time the efficiency was more important in the pricing. And what I'm saying is, that is not that pricing is not important. But if you're driving literally all over town, I mean, in Detroit, what drove all over into traffic to go mow a $40 yard, it doesn't matter if you if you charge them $50 or 60, you still got a broken business. I mean, so you know, it's not the fix all it does pricing them fix everything, you know, say until now, like I really try and get 20 yards in the same neighborhood. And if I'm $2 cheaper than somebody else, I still felt like I'm killing them at the end of the day on profit margins." - Jason
"I think throw as much activity at the wall, throw as much money at the wall as you possibly can and see what sticks if you have a ton of opportunity. You know, some people say do it all. But then I really think that you should do it all and do everything you can and just work like 12 to 14 hours a day and do that for about 90 days until it gets so unbearable that you're forced to start cutting the fat and carving out what doesn't work. Because in that time period, if this is your first year, the lessons that you're going to be that you're going to learn while being in the trenches, and under the fire, with that amount of pressure on you are going to make you have a nervous breakdown, which is beautiful, but to know, they're gonna, they're gonna teach you invaluable lessons, and you're gonna get a, you know, like a master's degree at this a lot faster than most people if you've got that many customers that fast." - Keith
Connect with Jason
Facebook Group: https://www.facebook.com/groups/lawncarelifeWebsite: https://www.lawncarelife.com/ Youtube: https://www.youtube.com/@lawncarelife
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In this episode, I delve into turning down jobs and staying true to core services. Is it a great decision to trust your gut feeling instead of blindly following landscape quotes, and the importance of sticking to core services to avoid regret and stress?
The episode delves into the emotional burden associated with landscaping jobs and my personal experiences with plant health and transplant shock. The dangers of taking on additional tasks outside of one's expertise are discussed, highlighting the need to establish boundaries and say no to tasks that can't be handled. Ultimately, the episode explores the fear of risk and the necessity of discernment in making decisions as a business owner.
Tune in to hear the full episode as I dive into the world of landscaping, business strategies, and making courageous decisions by emphasizing the importance of establishing boundaries and learning to say no to tasks that are outside of one's expertise, as saying yes to everything may not always be the solution. Join us on this episode as we navigate the scary but rewarding world of the landscaping business.
"Trust me when I say, following your intuition and making decisions based on gut feelings is crucial. But also remember to ask for wisdom from a higher power."
- Keith Kalfas
Today's Topic:
[00:02:19] Topsoil, grass seed, fertilizer, maintenance, emotional baggage.
[00:05:54] Taking on unwanted jobs for money: Where's your time best spent?
[00:08:40] Learn profitable landscape maintenance secrets. Free video series.
Key Takeaways:
"Here's the thing, hustling to get a big job might seem like a great idea. But as your business grows, you might find yourself dealing with tasks outside your expertise. Set boundaries and learn to say no when it's necessary."
"Remember, saying yes to everything and taking on any job may not always be the solution. It's essential to establish boundaries and stay true to your expertise."
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources/People Mentioned: Jobber: www.getjobber.com/keith
Welcome to "The Untrapped Podcast," where we unlock the secrets of building business systems that liberate you from the daily grind. Join us as we explore topics like the cashflow quadrant, owning a service business, passive income, and the power of content and commerce in the digital age. Discover how to become a hands-off business owner while your venture continues to thrive and grow. Get ready to break free and unleash your business's true potential.
"Okay, so a B type business owner can walk away from their business for six months. Hands off. And if you listen, basically six months hands off, and their business just keeps generating the same amount or more revenue, it grows without them. Why? Because the business has systems."
- Keith kalfas
Topics Covered:
Key Takeaways
"So if you said anybody that's gonna make money in business, in the future of the internet, you have to have these two things. I know this for sure. You have to have content. And you have to have commerce, ways of transacting goods and money so you can get money, right? You have commerce, if you're a merchant, and you have a table set up and you're selling things or you're providing services by way of word of mouth but on the internet, you have to have content out there. Good." - Keith
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Welcome to this insightful episode of the Untrapped Podcast where we sit down with Tommy Mello. Join us as we go through the world of efficiency and growth, as Tommy shares his expertise on building relationships with employees, effective marketing strategies, empowering others to learn from mistakes, and much more. Get ready to elevate your business game with practical insights and key takeaways that can help you achieve remarkable results.
"I'll never charge for a podcast. But also, there is an opportunity cost for time, I've realized now, why would I ever do one shop tour when I could do 10? At the same time? It's just efficiency. Why would I ever speak to 10 people when I can speak to 1000? Now listen, I do a lot of things. And I try to help a lot of people. But there's only so many hours in a day. And if you're not increasing your efficiency, you're never gonna grow. "
- Tommy Mellow
Topics Covered:
Key Takeaways "Okay, and one of the things that I recommend everybody do is start keeping a little track of your time. And if it's not on a Google Calendar, I just recommend an old-fashioned scheduler and where your time is going. That's your next hire. If you're spending 15 hours on payroll dilemmas, or you're realizing you gotta make the LMS there are people that automate a better LMS than you they understand how people learn. They're the best of the best. And a lot of times when I was a smaller business, I thought I was saving money by buying used trucks and not hiring the best of the best and not getting the best trainers. And I thought I'll just help but then I realized that I was actually losing money because things weren't hitting the finish line and things weren't getting done. And it was kind of a hodgepodge put together. And all these ideas without hiring the best without getting consultants, without reading books without listening to great podcasts without getting, you know, learning at great speaking events, I realized I was actually kind of shooting myself in the foot, I was actually making my life harder" - Tommy
"Love it, man. So you have so much gratitude. That's it. That's it so you know exactly what you want. You're crystal clear. You're on you're hyper passionate you're in love with what you do. And you walk in live in gratitude, infinite curiosity around business and success, or you're always asking questions, you're humbled, you're not afraid to ask for help you build a team around you of people that are smarter than you even know the things that maybe you don't know how to do. You don't want to do it all you focus on what you're best at, and you're a visionary. So you find integrators and people that can help you. And when you help enough people win, you win automatically." - Keith
Connect with Tommy
Facebook: https://www.facebook.com/tommy.mello.33Instagram: https://www.instagram.com/officialtommymello/?hl=en Youtube: https://www.youtube.com/@homeserviceexpert7029 Podcast: https://homeserviceexpert.com/podcast
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In this episode, we uncover valuable insights from our guest, Jacob Godar. From overcoming the fear of the unknown to the importance of delegation, daily planning, and building a strong team, we dive into the strategies that drive results. Discover the transformative power of investing in yourself, the significance of networking and conferences, and the impact of embracing a broader perspective. Join us as we uncover the path to long-term success and break free from limiting mindsets.
"If you just focus on marketing, sales, and production, and consistently focus on getting better and better and better at each one, you're going to be able to have that big load of work. That's the deal, though." - Jacob Godar
Topics Covered:
Key Takeaways "And so honestly, I'm not saying you should let your quality go if you're wanting to delegate, but you got to understand there's going to be things that come up like we had someone in this office, right to my right is our admin who was working on scheduling all the mowing in Florida. And she's learning more and more that she had a mistake today where something didn't get dispatched. So the team didn't see it. You know, back in the day, that would have freaked me out, man, just like show me so I can show you how to fix that moving forward into the future. So we can get that right. I don't care about mistakes, the more mistakes you make, as long as you don't keep doing them over and over again, the faster we learn, the faster we grow." - Jacob
"We all want to build companies grow more make more money. But like the ability to give back and help my team earn more money, like that's that's the cool thing because that's what's going to take you like all the way it's very the whole keep it small and keep it all type of mentality is never going to get you real real far." - Keith
Connect with Joshua
Facebook: https://www.facebook.com/jacob.godar.5Instagram: https://www.instagram.com/jacobgodar/ Youtube: https://www.youtube.com/@JacobGodar Podcast: https://www.spreaker.com/show/grow-by-design Website: https://www.jacobgodar.com/grow-comm/
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In today's discussion, we delve into the true essence of success and wealth, going beyond mere desires and materialistic pursuits. Throughout the episode, we explore the importance of expertise, leveraging a service business, anchoring people to higher prices, and controlling the sales process. We uncover the three-step pricing process, strategies to enhance the value of a service, and the ways in which high prices can protect and simplify marketing efforts.
"This is the point, desire alone is almost worthless. But wanting to have lots of money doesn't mean anything. " - Joshua Latimer
Topics Covered:
Key Takeaways "This is the point desire alone is almost worthless. But wanting to have lots of money doesn't mean anything. Everybody wants that. You know, you got to stop trying to get money to make a lot of money. That's a whole mind bomb like poor people chase money, right? Tommy Mello has never chased money. He is chasing a vision. He's building a machine. It's He's obsessed with his teams. He is literally authentically obsessed with helping them get ahead with it." - Joshua
"I've been able to make more money over the past couple years and like that I've always wanted to make and I've I've surprised myself of what I invest the money in. Because when I was younger, I thought I would go get that badass Cadillac that I always wanted or stuff like that, or get a crazy watch. And now I find myself investing money into my education, and into my business more than because it's like a conscious choice, step by step, I can get this thing now that depreciates and it's cool for five minutes. Or I can invest in this that it's like you're planting more seeds. It's like, at what point I guess you have to decide what truly makes you incredibly happy and fulfilled. " - Keith
Connect with Joshua
Website: https://warplan.com/auditFacebook: https://www.facebook.com/profile.php?id=100006782565455 Youtube: https://www.youtube.com/@JoshuaLatimer
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
The marketing process can be really tricky if you're not sure what to do. But you know that posting videos on all your social media accounts will work, right? To increase your business's visibility, you don't need to spend thousands of dollars on Google ads in order to create this content. In today's podcast, I'm going to explain how to begin this task if you are not sure where to begin. These tricks took me a lot of time and money to learn, and now I'm passing them on to you. Since I've mastered all of this. Here's your chance to do the same.
Let me give you the basics right now. However, if you want to learn the best strategies, you can enroll in the Social Media Explosion Course, which comes bundled with the Entrepreneur Bundle for a very low price. Give it some thought and let me know. Feel free to send me a message if you are interested. I hope you enjoy today's show.
"Omnipresence is where you can be everywhere at once"
- Keith Kalfas.
Today’s topic:
1:55 “I've learned out of pulling my hair out and trying to do it all myself how you can actually build a small team of virtual assistants around you for an incredibly low cost.”
The idea of hiring one person to do everything for you will not work. Because he or she might be good at one thing but not at everything. Therefore, it is better to have a specialist handle each task in order to avoid messes.
3:18 - “There's fiverr.com. I know you've heard of that. But you ain't heard of it like this. There's upwork.com. There are all these different freelance websites.”
You can hire a virtual assistant from these freelancing platforms. There are people who can do these tasks at very low costs. Find a specialist who is an expert in each area.
4:47 - “You create one great piece of content per month.”
Creating the monthly content that you need to upload does not require much effort. The only thing you need to do is create one great piece of content per month. The goal is not just about creating content, so listen to Keith for some additional advice. There should also be a bit of work on this.
9:10 - “Send it to an article writer. The article writer writes the article on your website, like the blog plugin or something, and you get the blog. And then, when the blog is done, you send it to another virtual assistant, a va, whose job is to repurpose content.”
Getting noticed can be achieved through a blog. As a bonus, you'll be more visible when you repurpose it.
12:09 - “I want you to book 24 or 48 hours with the studio person or somebody who's got a dope camera and maybe some lighting and good audio. And then I want you to script and write out and plan.”
In the absence of a recording space. Booking a studio or room where you can record this stuff would be a good idea. For a small amount, you can buy a green screen and have the video editor edit it for you. This will ensure your content looks professional, regardless of whether you are on a job site or not.
15:02 - “When a customer goes to your website, and they see professional videos, and then they go bounce around on Facebook, and maybe they check to see because you have an Instagram link and everything is cohesive and looks well, it looks professional”
The advantage of creating your own content is that you can control the quality. This proves that you are the best candidate for the job. It is the best marketing strategy you could use for your business.
Key Takeaways:
"Omnipresent means you're on all social media platforms all the time. But you're not doing you have a virtual assistant posting it all for you."
"You tell a story about the job site, a case study testimonial video, for instance."
"If you could take that one video and get a hit, maybe only one out of eight of those videos would become a hit. You can put that thing on the front of your website, and it'll sit there for two-three years and will sell your work."
Connect with Keith Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/keithkalfas/ YouTube: https://www.youtube.com/@keith-kalfas Website: https://www.keithkalfas.com/
Resources/People Mentioned: My Website: https://www.keithkalfas.com/
Email: kalfasmedia@gmail.com
Entrepreneur Bundle: https://www.keithkalfas.com/store/RUGXugU8
Jobber: www.getjobber.com/keith Ballard Products: www.ballard-inc.com/ Jill’s Office: www.jillsoffice.com/
We have the privilege of sitting down with Shawn Langton, the visionary founder of Kujo Yardwear, to delve into the captivating story of product development and business growth. Join us as we explore the journey of starting the Kujo Yard, from the inception of an idea to the creation of a revolutionary shoe designed specifically for lawn mowing.
Along the way, we'll uncover the importance of treating customers like gold, strategies for balancing different roles within a business, the power of having a clear vision, and the wisdom of creating a niche in marketing. Get ready for insightful conversations and key takeaways that will inspire and empower you in your own entrepreneurial pursuits. Let's dive in and learn from the experiences and lessons shared by our remarkable guest.
"When it comes to be in a very specific niche, when I wanted to start a shoe company, that was my dream as a kid. I'm doing it, but there's no way in the world I'm going to just compete as a general like athletic shoe or general hiking shoe going against like Nike We had no chance but the only chance we have surviving and actually making something here is to have a very specific niche, do it really, really well and just focus on it and just in just try to be the best in that very specific niche." - Shawn Langton
Topics Covered:
Key Takeaways "Like you said ideas are not that it's easy. I mean a good ideas is worth a million dollars but ideas are the easy part everybody you know, there's a lot of people that have a lot better ideas than me about things but it's like you said it's the work it's the execution it's the investment it's figuring out how to create a great product bringing it to market and then just busting your butt in the sales and marketing to really you know get people to try it and then once people to try it once people try it that's even the harder part now you have to have outstanding customer service and fortunately that's something I thought of right from the beginning like customers are gold." - Shawn
"I used to make these these crazy videos. And I still do have like me trimming trees and cussing and yelling and talking about being in the trenches and business and like, I still make some of those videos. But as I've grown a bit, I'm more becoming interested in the deep entrepreneurial conversations that caused the highs are the eureka moments where make you reframe something in your brain that makes you oh my god, that's the answer. And these answers move the needle forward. That helped you realize something in your life and business that make you make an extra 50 or 100 grand this year, that make you you know, be able to upgrade your lifestyle and provide for your family better to watch some of your own dreams come true instead of just getting excited of entertaining information." - Keith
Connect with Shawn
Website: https://www.kujo.com/Facebook: https://www.facebook.com/kujoyardwear Youtube: https://www.youtube.com/@KujoYardwearLinkedIn: https://www.linkedin.com/company/kujo-yardwear/
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
How do we attract more clients and stand out against competitors’ businesses through effective marketing strategies and systems? As today’s guest says, attracting qualified leads is hard, and landing bigger jobs can be tough. With all the advancement going on, there’s a lot more competition and challenges on the sides. But that’s exactly why he’s here today – to share golden nuggets you can easily implement. Join us as we learn from Matt Thibeau today. Matt Thibeau is the Owner and Founder of Savant Marketing Agency, helping contractors systemize their marketing and sales process. He is one of the top digital marketing experts in the home improvement industry, an Author of Dude 2.0, and a Client Acquisition Expert for top construction companies across North America. Through Matt and Savant Marketing Agency, you can get new ideas, new concepts, and new strategies, giving you results that make your phone ring, projects that make you more profit, and systems that save you time. So what are you waiting for? Have your note-taking tools ready, for we are about to drop mind-bombs on today’s episode of Untrapped!
“In the beginning, the best things that you can be doing are gathering what I call proof assets, and that would be pictures; just snapping quick pictures of your work and really showing before and after pictures of the best thing you can show so someone actually has a level of comparison. Because when you just show an after picture, then people have nothing to compare it to. So, it is important to be able to show, like, ‘Hey, here’s what it looked like before—crappy, ugly lawn or backyard—and then here’s what it looks like now.” – Matt Thibeau
Topics Covered 00:00 – “In the beginning, the best things that you can be doing are gathering what I call proof assets, and that would be pictures.” Welcoming today’s awesome guest, Matt Thibeau 03:51 – “I’ve always been interested in marketing, but I kind of just fell into the contracting niche. And so, I just kind of ran with it from there.” Who is Matt Thibeau? Why is he doing the work that he does? How is he able to understand all the subtle nuances of what contractors actually go through? 06:37 – “If you’re going to be out and doing jobs, you might as well start building a portfolio. Start capturing those jobs that you’re actually doing. Just take a moment, snap before and after pictures, because what I call that is building out what’s called proof assets.” Why is a portfolio a must-have when you’re aiming to get a lot more leads and position yourself as a credible business that stands out against the competition? How do you create before and after pictures for that? 10:04 – “What I like to tell our clients is get into the habit of some kind of system or protocol and how you go about doing a job or onboarding a client, so then you literally can have a checklist and be like, cool.” Matt shares tips on the importance of getting into the habit of having a system or protocol that’s built right into every job. He also talks about getting into the habit of getting reviews and using that to attract more clients, highlighting why you should only ask for a testimonial when your clients are happy and excited. 16:19 – “A golden nugget that you can start implementing that I guarantee you not a lot of landscapers are doing is you can start looking for ways to get people’s attention by adding value into your service with something free that you throw in instead of discounting something.” On giving out freebies, discounts, and warranties: Which is more effective if you want to get people’s attention and stand out against competitors? 18:46 – Want a FREE copy of Matt’s book, “Digital Marketing Secrets for Contractors”? Find out how and where to get yours now! 20:24 – “Google ads are going to be more expensive and more competitive. Just because it’s been around longer, there’s a lot more competition on there. But the thing is that Google ads is going to be a more qualified lead that you get from there.” What is the best route to get into advertising? Comparing Google ads to Facebooks ads for beginners and close clients 26:35 – “What I see a lot of is people going way too wide with their services way too soon. If you’re a newer landscaping business, then stick to one or two things that you can really rock, and you’re the go-to guy for that.” “Niche down, a scale that, become the go-to guy, and then start going wider”: The importance of niching down and focusing on one niche before going wide on your services 29:59 – Connect with Matt Thibeau Key Takeaways “If you’re going to be out and doing jobs, you might as well start building a portfolio. Start capturing those jobs that you’re actually doing. Just take a moment, snap before and after pictures, because what I call that is building out what’s called proof assets.” “If you wait like a week later, and then you say, ‘Hey, can you give us a review?’ then you’re risking that maybe he got in a fight with his wife when you send that email, or maybe something happened in his family that’s just bad, or maybe he got fired from his job or whatever. Obviously, now, your review isn’t going to be the top priority, or maybe you’re risking that his emotional state isn’t going to be in the right state to catch him. So when he’s in that moment or she, and they’re saying like, ‘Wow, you’re so amazing,’ you want to catch it right there. You want to catch them in that peak state of excitement because that’s a window of time that’s limited.” “A golden nugget that you can start implementing that I guarantee you not a lot of landscapers are doing is you can start looking for ways to get people’s attention by adding value into your service with something free that you throw in instead of discounting something.” “In your first couple of years, Google ads might be something that might be a little bit further down the line for you. So then that means that Facebook ads would be a really good option to start with. Definitely, you’re going to have to have fewer quality leads that come through that, but you’re going to be able to get into the advertising game less expensively and be able to start generating your own leads and not just rely on referrals.” “Niche down, and then really, really scale that and become the go-to guy for that, and then start going wider.” Connect with Matt Thibeau Facebook: https://www.facebook.com/matt.thibeau/ Facebook Group: Renovation Contractor Success YouTube: https://www.youtube.com/@mattthibeau Website: https://savantmarketingagency.com/ Connect with Keith Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/keithkalfas/ YouTube: https://www.youtube.com/@keith-kalfas Website: https://www.keithkalfas.com/ Resources/People Mentioned: My Website: Official Site Keith Kalfas Matt’s book: Digital Marketing Secrets for Contractors FREE mp3 download of Matt’s book: https://contractormarketingbook.com/ Savant Marketing Agency: https://savantmarketingagency.com/ Jobber: www.getjobber.com/keith Ballard Products: www.ballard-inc.com/ Jill’s Office: www.jillsoffice.com/
In today's discussion, our guest Allyn Hane, a seasoned lawn professional, shares valuable insights on the benefits of adding spray services to your lawn business. Allyn emphasizes that incorporating spray services not only allows you to generate excellent profits but also offers a unique value proposition to customers by tapping into a market with less competition and saturation. Throughout the episode, we delve into a range of topics, including the importance of learning your land as a new homeowner, finding joy in mowing, implementing integrated pest management strategies, debunking fears around fertilizer usage, identifying different types of pests, and maximizing earnings through pesticide spraying. Additionally, we explore the experience of working for a lawn care company, the two enemies of a thriving lawn, and when it might be time to hire a receptionist to maintain a positive customer experience. Prepare to gain valuable insights and key takeaways from this enlightening conversation!
Key takeaways from this episode include Allyn's clarification that fertilizers do not cause lawn burns and the importance of proper calibration and adherence to label instructions. As a lawn professional, it's crucial to overcome any fears surrounding fertilizer usage and understand that it contributes to the overall health and beauty of the lawn. Keith also shares a helpful tip for dealing with burnout in your business by hiring a receptionist to ensure a positive front-facing voice while you focus on other essential aspects.
"I was talking to them talking to lawn professionals, a lot of y'all you want to add spray service. And I think you should- I think it's excellent way to make good profit and offer something to customers that has a little less competition and a little less saturation. " - Allyn Hane
Topics Covered:
Key Takeaways "The thing about fertilizing is people have a fear of it. Even lawn professionals that are like lawn companies I talk to a lot of guys like that they have a fear of fertilizer, their fear given a burn something. So fertilizer doesn't burn the lawn. And they're just going to tell you that right now, even if you put down a Triple Thick application for some reason, because you didn't read the label, because you didn't calibrate your spreader, whatever you're not going to bring along." - Allyn
"if you ever get into a place in your business where you are just burned out and you're sick of talking to customers, and you cannot muster up the energy to be super nice and polite and happy and helpful just because it happens. Hire a receptionist who will be the good front facing voice for your business. And then you could just leave the field and muscle through it." - Keith
Connect with Allyn
Website: https://thelawncarenut.com/Instagram: https://www.instagram.com/allynhane/ Youtube: https://www.youtube.com/@ThelawncarenutTwitter: https://twitter.com/AllynPaul
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Do you want to start a business in the aquascape industry, doing ponds and water features, Or maybe add this to your existing services, but you don’t know how to?
Today’s guest was once just like you—a typical guy that got into the business without actually knowing the business. He was a machine builder 25 years ago and just happened to get into aquascape through a spark of interest he felt upon having his pond in his backyard. But through his passion, he was able to be in the industry of the highest profit in the landscaping business.
Join us as we discuss how he was able to take a step into this industry and learn how you can make high profits with ponds and water features!
Jeff Michaels owns Pondering Waters, an indoor and outdoor design, installation, and maintenance company that has been installing for 25 years with a unique understanding of the wants and needs of both residential and commercial customers. More than just your typical pond company, they are extremely passionate and have unique ideas for water feature designs. Pondering Waters maintains the delicate ecosystems that make up a biological environment while ensuring clients' enjoyment.
“Keep it simple stupid. Don’t go into this industry thinking, ‘Okay, I’m going to get a dump trailer. I’m going to go buy an excavator. I started out with my pickup truck, wheelbarrow, shovels, and all that. As long as you have that, you can get a business started doing water features.”
– Jeff Michaels
Topics Covered 00:00 – “What we actually do is we get hired by friends of ours. At other pond companies, we hire each other out to do large projects because it’s those large projects that, if you don’t have a good team around you, things can go bad really quickly. We just help each other out on large-scale projects, and it just makes the project go really smoothly.”
Keith introduces today’s awesome guest, Jeff Michaels, as they talk about Jeff’s experience of traveling to nine different states to do various aquascape work over the past couple of years, like installing a water feature at a zoo.
05:52 – “The more money you’re gonna make is basically on smaller scale jobs. It’s not always the bigger jobs.”
What are the profit margins that somebody can see versus general property maintenance of trimming people’s bushes, installing mulch, and cutting grass? How’s the money made in the aquascape industry?
09:10 – “If a customer wants me to really get artistic using bigger boulders and really take our time on doing these jobs, it’s going to cost a little bit more because you’re spending more time on it.”
Jeff gives a cookie-cutter recommendation as he shares how he was able to do nine grand works in a day and how you can do the same.
13:54 – “When I got done with that job, and she looked at it, she had nothing to say…She ended up being one of the best customers I’ve ever had.”
Talking about Jeff’s first pond job, highlighting how he could do it even when he had no experience in the business as he was a machine builder 25 years ago.
15:56 – “There’s always money to be made on just this one customer alone. It’s a revolving money-making business.”
What do the terms pond clean out, shut down, and start-up mean? How do Jeff and his team do it under certain circumstances?
21:13 – “Now that I know what I know now and we’ve got all the processes in place, that really doesn’t happen.”
Discussion about doing the right things when taking care of your ponds and fishes.
24:05 – “Keep it simple stupid. Don’t go into this industry thinking, ‘Okay, I’m going to get a dump trailer. I’m going to go buy an excavator. I started out with my pickup truck, wheelbarrow, shovels, and all that. As long as you have that, you can get a business started doing water features.”
The first step and first pieces of equipment you would need if you want to dive into this industry
28:28 – “It’s a passion. When you’re passionate about something, you get excited about it, and you want to do more.”
Does Jeff’s whole life revolve around ponds? What’s the dopest thing he’s ever done regarding a pond?
33:01 – Serious about getting into this industry? Pondering Waters is doing some massive hiring right now!
Key Takeaways
“On the smallest stock, smaller scale, I tried to focus on a 50% profit margin; that’s my profit margin. Larger scale, you can try to get that 50%, but it’s really tricky because one thing goes wrong on a large project, there goes your profit margin.”
“The biggest thing when you’re doing projects like this is knowing your numbers. If a company does not know your numbers, you can really go down south pretty quick.”
“It all goes back to tracking and knowing your numbers. You get to know what your operational costs are. I think that’s where a lot of contractor kind of mess up a little bit.”
“You got to have something and experiment with it. You got to know what you’re talking about. You can take all the classes you want, but what happens if you experience something at your own pond that you haven’t experienced because, basically, you’re doing it through books and videos? Sometimes, something might come up that you don’t know about. You need to know how to handle it. That’s where having your own pond actually comes into play.”
Connect with Jeff Michaels
Website: https://ponderingwaters.com/ YouTube: https://www.youtube.com/@PonderingWaters Instagram: https://www.instagram.com/ponderingwaters/ Facebook: https://www.facebook.com/PonderingWaters/ TikTok: https://www.tiktok.com/@thepondotter
Connect with Keith Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/keithkalfas/ YouTube: https://www.youtube.com/@keith-kalfas Website: https://www.keithkalfas.com/ Resources/People Mentioned:
Eternal Tattoos Koi Pond: Our Favorite Koi Pond Rebuild: https://www.youtube.com/watch?v=xhRqfwv4QaA
Jill’s Office: www.jillsoffice.com/ Ballard: https://www.ballard-inc.com/
Welcome to the Untrapped Podcast, where we explore into the keys to success and personal growth. In this episode, Patrick Clark shares his valuable insights on the importance of building an accountability circle and surrounding yourself with mentors and coaches who can fill your cup.
Throughout the discussion, Patrick covers a range of topics, including serving customers at a high level, boosting sales both on-site and in the field, and the science behind creating effective packages. He also emphasizes the significance of structure, self-discipline, and the critical decision to hire people who are better than you. Patrick draws connections between one's personal and professional life, highlighting how they can reflect one another. The power of saying yes and saying no, as well as the three types of people in the sales process, are also explored. Lastly, he underscores the importance of being obsessed with sales and selling.
"You need to have an accountability circle around you, and have mentors and coaches pouring into your cup. Because if you're pouring your cup into your team, and nobody's filling your cup up, you're gonna run out. And then there's gonna be that braking moment where you're literally and I've been there, don't get me wrong. I've been there multiple times, like I'm in a ball, hyperventilating, because it's all on me." - Patrick Clark
Topics Covered:
Key Takeaways "So I had to hire people, and hire people that were better than me, that would hold the team accountable better than me, because as an owner, you're gonna go out there and you're like, I don't need to do the checklists, I already know all this stuff, I already know it, and you're not going to follow the system, and then you're going to train the next guy to not follow the system." - Patrick
"And I was able to cross that boundary, because I had a moral dilemma, like, Yeah, but I'm really feeling this way. Like, how am I supposed to go and completely smile to these people and act like nothing's wrong, they're gonna be able to see through it. And then I'll then I'm a liar, then I'm a liar. And it was like this thing that I went through. And when I got through it by saying, wait a second, I can be going through something and be stressed out, but still be incredibly nice to a customer, because I care about them. Because it's a higher moral law. It's like, it's a higher level that you ascend through. And we'll get too deep into that should but you can navigate through these situations." - Keith
Connect with Thomas
Website: https://salesboostlive.com/ https://patclark.com/ LinkedIn: https://www.linkedin.com/in/patrick-clark-879a6b18/ Youtube: https://www.youtube.com/@PatClarkCourse: https://www.pressurewashingschool.com/product/pat-clark-sales-boost/
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Joshua Latimer started his window-washing business with nothing, but through his wisdom and efforts, he became a successful serial entrepreneur who helped many people become millionaires. Despite having five kids, he has launched a number of hugely successful businesses, making him my definition of a genius. With his ability to challenge your beliefs about entrepreneurship, abundance, business, and success, this episode is sure to blow your mind! I know you want to succeed, that is why you are still reading, I assure you that if you are committed to making that happen, you will tune in to today's episode and absorb the wisdom he will share because I guarantee that you will be able to get a million dollar's worth of value by listening.
Joshua Latimer hosts the Quick Talk Podcast - Grow Your Service Business. Currently, the show is in its seventh year. As the founder of AutomateGroseSell.com, he has helped small service business owners understand the power of simple systems. In July 2021, he founded KidWarPlan.com, intending to teach kids how to improve their knowledge, confidence, and maturity. Joshua has also spoken at numerous seminars and events as a guest speaker, sharing his knowledge of upscale business strategies with entrepreneurs.
“When you explain to people what you do, don't just tell them the name of the service. Stop selling services and start selling stacks. You need to stack your value.”
– Joshua Latimer
Topics Covered 00:12 – “If you don’t know who he is, you will. He drops mind-bombs, and he has this way of creating proprietary language when he speaks.” Introducing today’s awesome guest, Joshua Latimer, while talking about the stages of businesses 05:45 – “I sold it because it’s not the greatest business model in the world; it’s just not. It’s a perfect training wheels business.” In spite of the fact that his service business was thriving at the time, Josh explains why he sold it. 12:09 – “You want your pricing to actually reflect the future version of your company.” We talk about the typical EBITDA of a 1.5 million dollar company, along with tips for getting a multiple of four to five at the exit. 17:36 – “Price objections are a derivative of expectation.” If you get price objections when you are growing your business, how can you change the outcome? 30:36 – “Instead of trying to get money, there are four things you should try to obsess about the goal of getting instead of money that automatically give you money. So if you get these four things, money will happen to you.
Is money the only thing you should focus on? If you want to succeed and think about how to get money, Josh recommends having these four qualities. This is what he refers to as success derivatives, which will help you achieve victory.
Key Takeaways “For a lot of people, the service business is where they learn business…but what you’ll also learn as you eventually have success with your service company is that it’s not the greatest business model ever. I’m not disparaging it; it’s just not.” “If you think that you have to be the cheapest, well, you’re literally destined to just struggle, and it’s going to be harder for you.” “Stop selling services and start selling stacks. You need to stack your value…Money is the byproduct of being a value creator in the marketplace, for your customers, and for your employees. Money happens automatically when you’re a person of value and enthusiasm.” “You got to stop trying to get money to make a lot of money.” Connect with Joshua Latimer YouTube: https://www.youtube.com/@JoshuaLatimer Facebook: https://www.facebook.com/people/Joshua-Latimer/100006782565455/ Instagram: https://www.instagram.com/meetjoshlatimer/ Connect with Keith Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/keithkalfas/ YouTube: https://www.youtube.com/@keith-kalfas Website: https://www.keithkalfas.com/ Resources/People Mentioned: My Website: https://www.keithkalfas.com/ Brian Haggerty: https://www.linkedin.com/in/bchaggerty/ Tommy Mello: https://homeserviceexpert.com/ Ballard: https://www.ballard-inc.com/ Jill's Office: https://www.keithkalfas.com/blog/jillsoffice
Welcome to this episode of Untrapped Podcast! In this insightful discussion, we delve into the world of landscaping and business success with Thomas O'Halloran, an experienced entrepreneur who knows the importance of separating emotions from the business realm. As Thomas shares his journey, he emphasizes the significance of putting our hearts, souls, and hard work into our ventures while maintaining an objective mindset.
Throughout the conversation, we explore various topics, including Thomas's beginnings in landscaping, the power of personal interactions, the value of building credit, and the differences between residential and commercial contracts. Additionally, we uncover the benefits of seasonal contracts versus per-push contracts, dive into the transformative seven-figure landscaper program, and highlight the significance of being hands-on in one's business.
Furthermore, this episode enlightens us on the importance of maintaining a hyper-specific list and implementing effective local market domination strategies for business marketing. Join us as we uncover these key insights and take away valuable lessons from Thomas O'Halloran's wealth of experience in the landscaping industry.
"Whatever you do try to keep the emotion out of business and that's really hard when you build something because we put our hearts and our souls and our literal sweat, blood, and tears right into this stuff. There's no way, we as human beings, we cannot change anybody's mind we can persuade in one way or the other" - Thomas O'Halloran
Topics Covered:
Key Takeaways "So work your way up, man. That's definitely how to do it. But to remind you how to get there, how I got there. Man, just focus, you got to focus. You can think about a million other things to do in your business, but only nothing is worth it unless you can sell something. Make sure you focus on the sale. Like in my other company, I say success starts with the sale. I don't care if you've got the brand new, more the brand new piece of equipment. If you can't sell the frickin job, it's not worth it. Focus on the sale, learn your bidding, and do it right the first time and then focus on the fancy thing, right?" - Thomas
"When you have the right people, things go a lot smoother. Like, with my crew, we have all the quotes and everything communicated on Jobber. And it's hyper-specific, exactly what needs to be done, and the line items are very detailed. And then if it's a job that it's more than just maintenance, and it requires digging, planting, transplanting, building rocks, whatever it is, I will just meet with the guys there in the morning, you know, do a very detailed property walk. And they also on their phones, they get a detailed list and I'll go down the list with them. " - Keith
Connect with Thomas
Website: https://www.tcolandscapesec.com/ LinkedIn: https://www.linkedin.com/in/thomas-o-halloran-59683b123Landscaping Course: https://sixfigurelandscaper.com/bidding_system
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
How do we DIY our way into having a healthier lawn and, at the same time, impress our landscaping clients with our A++ ways? We all want a healthier lawn, be that for our own land or our clients’. However, more often than not, we tend to skip the basics, so we end up with burnout, either internally or within the business. But what if we tell you that even just by enjoying the “mow-ment,” you can strengthen both your lawn and yourself, thus leading both to better health? Whether you want to do it because you want to dominate your neighbors or you want everybody to go, “Dang, this dude’s got his lawn dialed,” there’s no doubt that this episode is perfect for you! Allyn Hane started his first lawn business in 1987 at the age of 14 with a bright orange Sears push mower. Fast forward to 1998, he started working for the world’s largest lawn service, TruGreen, where he got the knowledge that he transcribes into videos and articles, adding his own opinions and spin. He stands proud and tall on his philosophy that organic lawns look better and resist problems better for the long haul; to him, it’s just a smarter choice. Tune into this episode to discover his tips on how to impress your clients and have a healthier lawn!
“Get out and learn your land; that’s really the most important thing. There are certain things you’ll learn over time, but it starts just by getting out and measuring your lawn. So, get out, walk that lawn, learn your land, and pay attention when you’re doing it.”
– Allyn Hane.
Topics Covered 01:03 – “Over the years, I’ve noticed that there are a lot of lawn professionals that are in the audience…so I appreciate you having me on. I love being in front of this audience of lawn professionals and, hopefully, bring value today.” Keith welcomes today’s awesome guest, Allyn Hane of The Lawn Care Nut. 03:44 – “For people that do a lot of fitness, you know your body, you know how far you can push it, you know when you’re going to get an injury; you just learn your body over time. And that’s really the same with your lawn—you learn it over time—and that’s really how you can be successful.” Tip #1: Get out and learn your land. Here, Allyn discusses the importance of knowing your land as he shares simple things you can do to improve the lawn. 06:40 – “That’s what mowing is; it’s going to really strengthen the lawn. And that’s actually true. The more you mow, the healthier your lawn is.” Tip #2: Learn to love the mow. Enjoy the “mow-ment.” Here, Allyn talks about reframing lawn care both as a time for personal development and a workout, explaining how mowing is like cardio that can give you immediate gratification, an endorphin rush, and a healthier lawn 10:41 – “As a DIY-er, I only have my own lawn below, I’m only taking care of one property, I know it like the back of my hand, I can take care of the bug. This is the thing about being a DIY-er; this is the advantage that I see.” Allyn highlights the advantages of being a DIY-er as he talks about lawn leveling and the importance of having patience. 14:19 – “I’m just safer by design because I put less chemicals down, and I only put it where it’s needed.” What can you do to deal with a pest (e.g., weed) problem when you have a dog, making sure that the chemicals aren’t going to make your pet sick? 20:23 – “Fertilizer doesn’t burn the lawn unless you spill it.” Tip #3: Don’t be afraid to throw down.
Here, Allyn enlightens you on the benefits of putting fertilizer on your lawn as he discusses the need to be licensed if you want to get into spraying -cides. He also encourages people who are just starting out to try working for TruGreen for a couple of years. 27:55 – “So many people, they want to put a miracle application on the law that’s going to take care of everything, and I get it—that’s how our world operates; we want immediate results. But lawn care is different, and this is why it’s good therapy for people.” Tip #4: Don’t expect immediate results.
Here, Allyn shares why lawn care is a good therapy for people while also explaining why it’s a must that you learn and start with the basics. 32:01 – “Go get that real training somewhere that is doing what you want to do, whether you like the way they do it or not. If they’re the biggest, if they’re the leader, go learn from them. There’s a lot of positives there, too, that you can do while you’re learning.” Keith and Allyn reading and answering comments. 39:25 – “The first time you see a brown spot in your lawn, the first rule of thumb is to just dig; just see what you’ll find.” Allyn shares tales from the trenches of his TruGreen years as far as crazy customers, educating you on what to do with brown spots. Keith and Allyn continue to read comments afterward 44:08 – “If that fertilizer were to be blown off of your lawn from a thunderstorm in the summer and go down into the rivers and then out into the gulf, it could create what is called red tide.” Allyn talks about lightning’s beneficial help to your lawn. He also talks about phosphorus runoff and algal blooms such as red tide and how it’s usually formed. (Sign up for Allyn’s email list for the best content) 47:21 – “There’s a theory that female dogs are worse because they are lower to the ground, and they actually cause more damage.” Allyn explains how dog pee and/or poop can cause brown spots to appear on your lawn. Keith also talks about the most professional way to deny a client service due to personal capacity before proceeding to read and answer comments again.
Key Takeaways “For people that do a lot of fitness, you know your body, you know how far you can push it, you know when you’re going to get an injury; you just learn your body over time. And that’s really the same with your lawn—you learn it over time—and that’s really how you can be successful.” “Mowing is like cardio. The more cardio you do, the healthier your heart is. It just makes you have more stamina. You’re able to do things that you weren’t able to do before when you have good cardio. That’s what mowing is; it’s going to really strengthen the lawn. And that’s actually true. The more you mow, the healthier your lawn is.” “These little things that you do are what are going to make the biggest difference.” “We want to fertilize the lawn to make it thicker because a thicker lawn is the best defense against weeds.” “Go get that real training somewhere that is doing what you want to do, whether you like the way they do it or not. If they’re the biggest, if they’re the leader, go learn from them. There’s a lot of positives there, too, that you can do while you’re learning.” Connect with Allyn Hane, Lawn Care Nut Instagram: https://www.instagram.com/allynhane/ YouTube: https://www.youtube.com/@Thelawncarenut Connect with Keith Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/keithkalfas/ YouTube: https://www.youtube.com/@keith-kalfas Website: https://www.keithkalfas.com/ Resources/People Mentioned: My Website: Official Site Keith Kalfas My Podcast Page: The UNTRAPPED Podcast Lawn Care Nut: https://thelawncarenut.com/ Yard Care Bootcamp: https://www.yardcarebootcamp.com/ TruGreen: https://www.trugreen.com/ Yard Mastery: https://yardmastery.com/ Jill’s Office: https://www.jillsoffice.com/ Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
In this episode, we sit down with Naylor Taliaferro, an event creator and community builder who shares his passion for connecting people and bringing them together. Naylor talks about his childhood experiences and how they contributed to his success today.
We delve into why live events have exploded for the industry and community, the power of meeting people face-to-face, and the importance of having one powerful conversation. We also discuss why podcasting is the new form of medium and how live streaming became a thing.
Tune in to hear Naylor's inspiring story and key takeaways on the importance of creating a nucleus and surrounding yourself with the right people.
"I've just been connected. And I don't want to be unconnected, I just want to keep doing whatever I can to keep making more events and more opportunities to connect people and bring people together." - Naylor Taliaferro
Topics Covered:
Key Takeaways "So I didn't have that nucleus, I didn't have a whole bunch of friends and a dad and you know, your siblings, and you know, all this stuff. So I feel like maybe there was a desire a deep down-rooted need for that, inside me that I didn't even know existed until I connected with this community. And then I was like, holy cow, like something inside me just really connected with this, the community long landscape committee as if they're my friends and family that I didn't know I missed or was in need of. And so now that just makes me passionate to continue to help the family and help our nucleus grow." - Naylor
"Just one powerful conversation. You can leave change and implement something different in your business because you got around the right people. And then you can get to the point where you've been three, five years, and you've been in the trenches. And now you find yourself face to face with someone who's just getting started and they're all anxious. And they're like, bro, I'm afraid to leave my job or go full time in my business. Do you like bro, you got this, you got this. And then now you speak life into somebody else. And they leave change. So it's a nucleus, it's getting around." - Keith
Connect with Naylor
Facebook: https://www.facebook.com/lawncarerookie/ LinkedIn: https://www.linkedin.com/in/naylor-taliaferro-8281845b/Podcast: https://open.spotify.com/show/02puy7vBLJMMjpUlgr18qH?si=94171e04991b4de8&nd=1 Instagram: https://www.instagram.com/lawncarerookie/ Youtube: https://www.youtube.com/@LawnCareRookie
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Are you ready to be inspired by extraordinary tales of success in the lawn care business? In this engaging discussion, our guest, Paul Jamison, emphasizes the critical role of the internet in propelling your business forward.
Throughout the episode, we explore diverse topics and success stories, including the profound influence of company culture on retaining employees, the significance of community in laying a solid foundation. Paul also underscores the importance of networking and surrounding yourself with ambitious individuals who ignite your drive to take action. Join us as we unravel the secrets to triumph in the lawn care industry and tap into the wisdom of seasoned professionals.
"You need to take the internet serious and learn how it can best serve your business, whether that's Youtube, Instagram, Facebook, podcast, AI, fill in the blank." - Paul Jamison
Topics Covered:
Key Takeaways "It's great to have friends like that. Like we were talking literally two nights ago. And he was just talking about that, like, stop talking and take action like, and it's good to have friends like that. In Proverbs that says iron sharpens iron. so one man sharpens another. And if you actually visually watched what it would look like, for iron sharpens iron, it's ugly, it's it's friction, it's, you know, grinding against each other and just, it creates this result." - Paul
"When you want to do anything and you're committed, you will go out and ask for help. And you'll find the answers and you will get it done, you will be laser focused, and make it happen and I'm watching this happen all over the place with the internet. Now with our community, these podcasts, you can get access to the information much, much faster. And I'm also learning that paying for information is compressing time and shortening, shortening the learning curve like now when I want to learn something, I'm like, Who can I pay to help me? Is there somebody I can pay to consult me? Right? Because I'm not trying to go get it for free on YouTube. I'm literally trying to find the person and pay them to compress the time." - Keith
Connect with Paul
Website: https://greenindustrypodcast.com/ LinkedIn: https://www.linkedin.com/in/paul-jamison-8460b8179/Podcast: https://podcasts.apple.com/us/podcast/green-industry-podcast/id1438332614 Instagram: https://www.instagram.com/greenindustrypodcast/?hl=en Youtube: www.youtube.com/@PaulJamison/
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resouces and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
In this episode, we sit down with Kory Ballard, an industry veteran who started his journey in the field at the age of 14. Kory shares his insights on various aspects of the business, from attracting and retaining the best talent to the importance of maintaining a professional image. He also opens up about the struggles his business faced when it reached $5 million in revenue and how hiring a CFO helped turn things around. Join us as we explore the keys to building a sustainable landscaping business, the distinction between running a business and having a job in this industry, and the significance of properly compensating and incentivizing employees. Kory's valuable experiences and advice provide invaluable takeaways for aspiring entrepreneurs who dream of creating a multimillion-dollar enterprise. So let's dive in and uncover the secrets behind achieving lasting success in the lawn and landscape industry.
"It's hard work. You've got equipment, you've got people, you got the weather, you've got all the inflation going on and fuel, you're gonna go out and do this and not be profitable, man, just go fishing" - Kory Ballard
Topics Covered:
Key Takeaways "if you incentivize guys to go faster, guess what? Now you could risk your quality. And so it's always that fine line of trying to get them to be efficient, give them the right tools. But I think to your point, though, is communication. Hey, guys, we've got this project, we really need to wrap it up Friday, if we could do that. We've got some bonuses in here. You know, it's as a small company, it's nice to be able to show those guys exactly." - Kory
"A criteria of the people who watch my videos are just getting started. They're so excited. And I get these messages in my inbox sometime. And I'm so excited because I remember how I felt but with some of these guys, were all I'm gonna do it. I'm gonna grow a multimillion dollar business, just watch me. So from somebody who's just getting started, who that's their vision and their dream, maybe they believe that will make them feel worthy. Or maybe like that'll make people they love proud of them or for any different reason." - Keith
Connect with Kory
Website: https://www.ballard-inc.com/ or https://perficut.com/team/kory-ballard/ Facebook: https://www.facebook.com/Perficut/Podcast: https://thegreengrindpodcast.libsyn.com/ Instagram: https://www.instagram.com/kory_ballard/?hl=en Youtube: https://www.youtube.com/@BallardInc
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resouces and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
A successful business requires a business mentality. If you want to succeed in your business, you need to think like one. Learn how to lead, not just how to work. This is how Tommy Mello made his career soar. The focus of his leadership development was not on how to solve problems but on how to improve his leadership abilities. Your mindset should be focused on cultivating your team. For him, he can hire a subject matter expert to solve problems he cannot solve. Rather than being ashamed, he encourages us to ask for help and find the best people for the job. The end goal should be to manage these people and grow your business by managing them, not to do everything yourself.
In today's episode, we discuss leadership, culture, marketing systems, and recruiting the right people for your business. Be inspired by Tommy Mello's story and learn how he elevated his business. This episode provides you with an inside look at his secrets and strategy.
Tommy Mello owns A1 garage door service. Six years ago, he began his podcast to help entrepreneurs grow their businesses. He is a note-taker, and every time something comes up in his head, he writes about it. His success inspired him to write the first book Home Service Millionaire, and he then wrote Elevate, a book about attracting and developing a winning team. You can buy his book using this link: www.elevateandwin.com/keith
“I never call people my employees. I like to call them internal customers. I like to call them my coworkers. I like to call them my team.”
- Tommy Mello.
Topics Covered:
0:33 - “Tommy Mello built a home service business specifically in the garage door industry from scratch up to 30 million 50 million, and now they're doing 200 million this year. He has over 700 employees.”
Introduction to Tommy Mello.
2:04 - “I love what I do, man, and I'm opening up doors. The first thing I start with every speech I do is I'm in the garage for business. I'm in 23 states. If you like what we do, use our company, and see how we do things, but also have a graduate company looking to partner up with a great company that's going to take care of your internal customers, that's us. So at building little marketers out there. It's amazing what happens when you give. It's the byproduct of giving just good things happen.”
Tommy shares how he got started in the business. He never refers to his employees as employees; he calls them his team. It's that kind of approach that builds a great leadership team.
7:27 - |You guys are welcome to see my price book. And they never knew what he was doing so much better. While he was marketing to the right customers at the right time. He was branded correctly, and he didn't have turnover. And so you got to pay your people the right amount. Otherwise, your guy quits who's running the warranty call for the customer. They're not there who's running on weekends and nights To the holidays, oh, they're not there because they didn't treat my employees right. They didn't pay them appropriately to a living wage, they weren't able to be homeowners. So they had to move farther out away from the city. And now they can't work for me because they didn't make enough money. So I think the byproduct of taking care of people is your customers get handled in the same day service, they got the right parts, they got a trained technician that cares.”
Paying your employees appropriately was Tommy's main point. A good salary won't make them leave you. It is the byproduct of paying people what they are worth that they provide good customer service. Therefore, you must set your price high enough to cover the cost.
12:35 - “A lot of times when I was smaller and business, I thought I was saving money by buying used trucks and not hiring the best and not getting the best trainers. And I thought I'd just help. But then I realized that I was actually losing money because things weren't hitting the finish line, and things weren't getting done. And it was kind of a hodgepodge put together. And all these ideas without hiring the best consultants, without reading books, without listening to great podcasts, without getting learning at great speaking events. I realized I was actually kind of shooting myself in the foot. I was actually making my life harder. And I thought I was going to be an expert at everything, but I became a jack of all trades, a master of none. Then I started investing in myself and everybody around me. And that conclusion has been very positive.”
Tommy admits that he can't do everything by himself. His secret to success is hiring the best of the best. Having a jack-of-all-trades approach won't help you succeed. It's important to stay on track with your schedule. Leadership skills can be improved by recognizing your weaknesses.
20:10 - “ I never want to be the bad guy. I'm not a good, bad guy. I'm not good at firing people. In fact, I'm probably too lenient on second or third chances. But I've really empowered my team. And I think that that's something that most business owners fail out.”
Don't be afraid to make big decisions and praise those around you. Encourage your team to make their own decisions and recognize their achievements.
38:06 - “I learned the simple formula without a budget without numbers. How much are you spending as a percentage of revenue on marketing? And if it balloons for one month, why? what's working and what's not, when you can reinvest the things that are working all the time, and the evidence is clear, because you've got data integrity to make sure the numbers are right, then it's basically a compass. And you just got to follow TrueNorth to get where you want to go. And the CRM and the accounting tools allow you to do this, but a lot of people go accounting or smiling. I don't want to budget. It's too much work. And it is a lot of work. It's a lot of work to get it right. But when it is right, you'll find the Holy Grail.”
Tommy loves numbers, he's always calculating and computing. When it comes to business, numbers are very important to him. He ensures they meet their monthly KPIs. Every department maintains a scorecard to track performance.
46:12 - “I want to see their six-month plan, their one-year plan, their three-year plan, their five-year plan, and then I want to show them how it could help them hit their goals. Same thing with vendors, the same thing with anybody. And that's the whole meaning of the word Elevate. You get to win when they win. And it doesn't need to be losers.”
Tommy explains why he wrote Elevate and what the book title means to him.
Key Takeaways:
“People used to talk about me on Facebook before the podcast and say he's our villain. He is such a prick. He comes into our market. He takes our employees. He raises prices, and he charges too much. And others like, well, Tommy's a pretty good guy. I'm making a lot more money now. The employees are happier. My clients are happier, and my vendors are happier because our product mix is better. So they all won. And that's the hard part for people to comprehend. And it just doesn't make sense. But it works.” - Tommy Mello
“I really believe these things, and I just have you got an opportunity to grow to be whatever you want. I'm here to help you get to where you want to be. I want to know your dreams, your goals, and what you want out of life. And if we could work on these together, what do I get out of it? Number one, I love homeowners. We had two new homeowners last week. We got a new kid that came into the Awan family two weeks ago. It's amazing. Right now, yesterday, my guy rest of the hospital's wife's pregnant. I don't know if she has had the baby yet. But I love this stuff. So that's amazing. But what's also amazing about it is when they're winning, I'm winning. I tell them if their dreams are coming true, I know mine are. My dream has to be big enough for all your guys' dreams to fit inside. So when I watch every one of your dreams start to come true. The byproduct is I know, I know, I'm successful when you guys are hitting your goals because the way I designed the pay structures is it's inevitably that outcome.” - Tommy Mello
Connect with Tommy Facebook: https://www.facebook.com/thomasmello/ Podcast: https://podcasts.apple.com/podcast/id1341478446?ign-itscg=30200&ign-itsct=lt_p Instagram: https://www.instagram.com/officialtommymello/ Tiktok:https://www.tiktok.com/@officialtommymello YouTube: https://www.youtube.com/channel/UCC95oOLvDda4V6LdyRoHb3w LindkedIn: https://www.linkedin.com/in/tommymello/
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources Mentioned:
The Home Service Expert: https://podcasts.apple.com/us/podcast/the-home-service-expert-podcast/id1341478446
Elevate: Build a Business Where Everybody Wins: https://www.amazon.com/Elevate-Build-Business-Where-Everybody/dp/B0BWSNBQZV
HVAC Spells Wealth: https://www.amazon.com/HVAC-Spells-Wealth-Ron-Smith/dp/142431481X
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business: https://www.amazon.com/Rocket-Fuel-Essential-Combination-Business/dp/1942952317
Traction: Get a Grip on Your Business: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
Home Service Millionaire: https://homeservicemillionaire.com/
Essentialism: The Disciplined Pursuit of Less: https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382
The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results:https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776Surprisingly-Extraordinary-Results/dp/1885167776
Come Up for Air: https://www.amazon.com/Come-Up-Air-Leverage-Drowning/dp/140024384X
The Infinite Game: https://www.amazon.com/Infinite-Game-Simon-Sinek/dp/073521350X A1 Garage Door Service: https://a1garage.com/
Elevate: www.elevateandwin.com/keith
Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
7 Steps To Marketing Your Business: https://www.keithkalfas.com/7steps
Are you looking to up your marketing game and recession-proof your business? Look no further than the latest episode of this podcast, featuring entrepreneur and marketing expert David Carroll. In this episode, David shares his insights on how to find your superpower in business, the importance of consistent branding, and his recession-proof marketing strategy. He also discusses the value of time and how to allocate it wisely in order to achieve success. With his wealth of knowledge and experience building successful businesses, David provides practical and actionable advice that you won't want to miss. Tune in now to learn how to take your business to the next level!
"What people need to realize right now is touching less people more. That's recession-proof marketing, " - David Carroll
Topics Covered:
Key Takeaways "What I do know is there are things that cost time. And there are things that cost money. And the most important number you need to know is 14 for it's how many minutes you have in the day, as a human, you got to eat, you got to sleep, you got to shit and you got to spend some time with people you care about. Outside of those four things you get to allocate where you're spending those minutes. And the the lower you are in business, the more of those minutes you're gonna have What's your most valuable currency, it's not your dollars in your pocket, it's your time where you allocate those minutes in the beginning of your business, you're gonna find you're trying to earn your minutes back and you can do that with money." - David
"He said one thing to me, one out of the two things, the first one that stuck with me, he's like, you know, back in 2016, when people were talking about growing their business and all these online courses and live events, he goes, Yeah, I went to all that shit. And I'm not saying anything about anybody else. But while everybody else just kept learning more about it, I actually went out and did the shit. I actually just did it. He's like, it's not rocket science. And then another thing he said to me, which was powerful asides from, you know, him just taking the action and taking the risk was, he said, you know, Keith, what I've done, because you've built two multimillion dollar businesses, you said, 1000s and 1000s of people have done this before me. It's not like I'm the first person to invent the wheel, bro. Like, people have figured this shit out." - Keith
Connect with David
Website: https://www.dopemarketing.com/ Facebook: https://www.facebook.com/DopeMktg/ Instagram: https://www.instagram.com/dopemktg/ Youtube: https://www.youtube.com/channel/UCwhQCqt3WGZN-skFCnvE2RA
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resouces and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Join Keith and Aaron who built a six-figure pressure washing, window cleaning and soft washing business on this live interview as he shares invaluable insights on who should be your ideal customer, sales and marketing in the industry, relationship between self esteem and your price, and leveraging mentorship to get your own business off the ground.
"Customer want to pay full price because of their own self-esteem." - Aaron Parker
Topics Covered:
Key Takeaways "You can charge a high ticket because you have good self-esteem now and you're worth it no one does that that never happened. So guess what you go 10 years and you still don't really feel it so it's a self esteem issue. And when you can identify that and you become aware of it awareness is the first step to change then you find out that today could be that day today you and I started testing it out" - Aaron
"I feel like my mission is to lay down and let people walk across my back with my face in the mud if I have to. Because I was I struggled to get my business off the ground. When I finally got past 100k. I was like, Wait a second, that wasn't even that hard. And there's all these people that want to get their business off the ground to the next level that are that might have this thing in their head because they have negative people around them who aren't entrepreneurs, who are encouraging them." - Keith
Connect with Aaron
Website: https://leanandmeanacademy.com/ Podcast: leanandmeanacademy.com/podcast/ Facebook: www.instagram.com/brianslawnmaintenance/ Youtube: www.youtube.com/@AaronsLeanMeanAcademy
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resouces and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Start the year off right and take your lawn care and landscaping business to the next level with Brian. From hiring qualified personnel and incorporating your business as an LLC or S Corp, to purchasing equipment and increasing revenue. Plus, learn valuable tips on how to find an accountant that fits your needs. Crush it this year - Listen now!
"More production is better than less production." - Brian Fullerton
Topics Covered:
Key Takeaways "No, it's employees are not cheap. They're free. If you if you understand, please, they're free. But at the same time, it is a commitment. And I take it pretty serious when I hire somebody out because I don't want them to mess with their livelihood. They're planning meals and rents in daycare based on what I'm paying them. So I treat it with a lot of seriousness like I hate letting people go We really try not to do that. But you got to just jump in with your with your big toe, or your first person. They may or may not work out. Give yourself some grace. No enemies right to say hey, man, I suck at this. I'm sorry. I gotta let you go." - Brian
"Because if you're driving 20 or 30 minutes to customers lawn for 40 bucks, you're gonna you're not making any money. If you're driving 20 3040 minutes to do somebody's five or $10,000 and landscaping job it's worth it you're making money. There's people literally go and do $50,000 jobs and they'll sleep in a hotel room to go finish that job before they come back. I mean, there's people that do million dollar jobs. So you have to find out the law of diminishing returns on a gradient and where does the scale tip so it's the most healthy and profitable for your business. Now sometimes you're going to do inconvenient things when you're getting a business off the ground. Like I said, throwing the mud at the wall to see what sticks. You're going to do a lot of inconvenient shit and drive all over the place and say yes to everything to generate as much activity in the business as possible. But then once you once you really get going then you can kind of cut the fat and narrow back down and be more choosy. You got to get in where you fit in is my favorite thing getting where you fit in." - Keith
Connect with Brian
Website: https://lawntrepreneur.com/ Tiktok: https://www.tiktok.com/@brianslawnmaintenanceyt Instagram: www.instagram.com/brianslawnmaintenance/ Youtube: https://www.youtube.com/@BriansLawnMaintenance/videos
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resouces and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Lawn care and landscaping each have their own specialties, but can we do both? Being an expert in every area as an entrepreneur, no matter how big or small. Does it really seem possible to handle both simultaneously?
That's why we invited Mack from MACK Landscaping & Lawn Care to share his methods with us. We'll discuss not only how he manages both fields, but also what he's learned over the years as a business owner. If you are just starting out, he will share some tips that can be extremely useful to you.
There is a lot to learn from this interview, so don't miss it . .
"If you talk confidently, then you can charge anything."
- Mack
Topics Covered:
00:30 - “For me. Landscaping is mulch, shrub trimming, that type of stuff, the maintenance type things, and in small, like small planning type thing. So that's what we do.”
In this interview, Mack discusses how he runs his business and which area he specializes in.
3:12 - “Let's just say it's $500 $500.05 $100. Well, we just cut that $1,500 into monthly payments, and add that to the mowing price. So now if you're mowing, I don't know what that math would be. It's 32 weeks for 10 - 30 bucks. So we'd add an extra $30 On to the mowing price. And then that gets them. The shrubs touched anytime there was anything out of order. So then you never have to come and do a whole job. It's just you come to touch up the stuff. They still pay the same price if just carried out over the season. Right. So big lump sum payment.”
He explains how they quantify maintenance, as well as how much they charge and how they schedule their work.
15:05 - “You have to be super detailed when the state is doing their investigation because every restraint or every injury or every car accident gets investigated. And you have to write it out like a police report. Basically, I ain't no cop or nothing, but I learned very well how to write out because the state will scrutinize you, then they'll bring you in, and then you'll get interviewed like real people. And there are real consequences if somebody actually got hurt or something like that.”
Keeping your business detailed is essential, Mack advises.
19:06 - “I've been telling people this for a long time because everyone wants to talk about door hangers and fucking yard signs and all of that. If you don't get on Google, you are shooting yourself in the foot. You're really killing yourself. All of my lead generations come from Google.”
Mac shares his marketing strategies for getting customers in faster and getting good ones. Visibility is key for him. You can make a video, post it on social media, and share it with the world. It will serve as a portfolio for you.
20:46 - “You have had to, in order to do all of this, you've had to watch some videos, you had to listen to something and everything like you got to get a little bit of knowledge. And then you can talk confidently.”
Whenever you talk confidently, you have the ability to charge whatever you wish. Since the customer does not know the actual price, Mack explains that sounding confident and firm will make it more credible.
23:52 - “When you tell them yes confidently we do this full time every single day. This is All we do, and so I can literally go tell the customer I'll be back in 15 minutes hop in the chair, can pull up my CRM, and make a well-worded highly detailed quote, like you were saying, or negotiate it verbally right on the spot. I try not to do that in a higher ticket job because you can make a mistake like you want to cross every T and dot every I, it's a little tiny thing that if you're not sure, and you're like, Oh, I'll cross that bridge when we get there. That could be $1,200 You're leaving on the table, or if cost you $500. So, confidence goes a long way. Because the customers can feel it, whether they can articulate it or not, it resonates.”
There's no way for the customer to know whether you do this on the side or once in a while. You should have the confidence to provide the customer with your best quote. You can get a big deal easily that way. Keep your head up and be confident.
27:26 - “And a good salesman will go in there. And they'll find the biggest window and only clean a portion of it, or the only clean one section of like the window that has the big thing, they'll just clean that one. And now the homeowner is sitting there looking at that, like, oh my god, now they have to do something. So they either got to clean it themselves or now you sold them, right? It's like the vacuum cleaner salesman that used to come to my grandma's house all the time, they would come and my grandma always wanted to buy this damn vacuum cleaner, because she gets to see at work, they will put this little white thing in here. And then they will use this hose and then have some black sheet on it. And she's like, look, it works.”
A person automatically places faith in you when you demonstrate your ability to do something. Mack's philosophy remains the same to this day.
34:05 - “I don't think about things very long. Like, I can't let me I don't know if I can, how I can explain this. But my attention span is sometimes in the middle of a conversation. I'll just forget what we were talking about. It happens all the time. So when someone tells me, No, I'm like, it doesn't matter. You know, that's just we're gonna get the ball back. And guess what? Because I set everything up. The ball comes in an email, like 15,16 a day. So what the hell is one “No” me you had someone you say the people dealing with confidence.”
When Mac sends proposals to clients, he sometimes forgets that people say no to him. No matter how many rejections he receives, he keeps going.
Key Takeaways
“If you want to make more money in your lawn and landscape business, first you got to get customers but you got to increase the average ticket value of customers by raising your prices and knowing your worth you got to increase the frequency of transactions which is done more for them more often. How do you do that you got to have a customer follow-up and lead generation referral system in place, you got to do email marketing, you got to do voicemail blasts,s and stay on top of mine, and constantly follow and communicate up with them and turn that customer into a client into a raving fan. So that way like they're locked in and then get referrals. So you build that out by having just a little bit of strategy but being proactive and consistent in how you do it.” - Keith Kalfas
“If you show up every single week and you're consistent, you get people to give you some faster reviews and you get yourself on Google you create a website and have your estimate key right at the top so they can get it estimated immediately you get yourself a real business line, not yourself. Because you'll never know who's calling, you gotta get a real business phone. And then you gotta have your website linked to your Google when you let sign up all of these things. And then also on Facebook and Instagram, you have to be on them posted pictures of your work, them because this is your portfolio. If you don't hashtag yourself, people are not going to see your work. If they can't see your work, they can't validate that you're even good. And once they validate that you're good, you close the deal, they're going to do all of the validating that they need to do before you ever get in front of them or talk to them”. - Mack
Connect with Mack
Website: https://macklandscaping412.com/ Tiktok: https://www.tiktok.com/@mack_landscaping412 Facebook: https://www.facebook.com/profile.php?id=100063523690624 Youtube: https://www.youtube.com/channel/UCUwROA0QmBFDxZ6DOuNQLCw?sub_confirmation=1
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
You've spent a lot of time teaching your landscaping employees, but they still don't know how? The probable cause is that we are training them in the wrong way. I have learned 4 easy steps on how to train your employees that will remain in their minds. Check out these steps. You might be missing a few steps, so this episode is for you. Please join me for a quick episode touch-up where I discuss how these steps can help you train your landscaping employees
This changed my business, I promise you, this is so easy and so powerful already, and you're gonna come back and you're gonna thank me and I didn't make this up. I learned this from someone else. And I was too stubborn to listen
- Keith Kalfas
Topics Covered
00:37 - “So you make sure they have the proper gloves, eye protection, ear protection, safety equipment, they've signed the paperwork”
Make sure all these things are done correctly and that they are all equipped with safety equipment before you get started.
1:13 - “Step one, had them relax, and just their whole job right now you tell them your job is just to hang out and watch me. You trim the shrubs. And you explain why you're trimming.”
It begins with teaching them, explaining why you are doing it, and letting them know the importance of the task.
3:06 - “Step two, is you hand them the shrub trimmers, and you tell them alright, now I'm gonna hang out and I'm gonna hang out and watch you trim the shrubs.”The second phase is to let them experience the job once you have educated them about its importance. You shouldn't shout at them if they make a mistake since they are in the adjustment phase. Make any necessary corrections.
4:15 - “Step three is you say, All right, now that you have learned how to trim shrubs, you're already getting decent at it. I want you to teach me how to trim the shrubs.”
Once they are ready and have a clear understanding of what they need to do. They can teach you the same way you taught them. If they don't explain in the same way as you did. There's nothing to worry about. The most important thing is that they understand how the process works well
5:18 - “Hey, Joe, Joe already knows the drill, right? Come over here real quick. All right, now we're standing here. Now I want you to teach Joe, what you just learned. I want you to teach Joe. Step four, have him teach somebody else how to turn shrubs.”
A fourth phase involves asking them to teach someone else. By repetition, learning takes place.
Key Takeaways:
“So there's an accountability thing that happens in the brain that triggers because the best way to learn something is to actually teach it. There's something that happens like when you teach something, especially when you just learned it and it integrates it into your subconscious mind faster.”
Helpful Resources:
The 16 Documents You MUST HAVE When Hiring Landscaping Employees 📑 https://www.keithkalfas.com/16
How To Get Landscaping Customers Right Now how to start a Landscaping business with no Startup money. tips to start your small scale landscape business.
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here ➡️https://www.keithkalfas.com/Landscapi...
Landscaping Course https://bit.ly/2W8dk7K
Landscaping Audio Book https://keith-kalfas.mykajabi.com/sto...
Landscaping Audiobook on Audible https://www.audible.com/pd/B06WLGZ1JT...
LANDSCAPING BUSINESS How to Guide https://www.keithkalfas.com/blog/howt...
There are some plants that you shouldn't let grow in your backyard. It might have surprised you to learn that some of these are poisonous. You, as a landscaper, could also be at risk if you don't know which plants could pose a health threat. The first thing you should do is familiarize yourself with these poisonous plants, so you do not end up getting hospitalized because you do not know what they are.
Join us today as the ditch the itch man himself explains why it's so important to know what kind of plant to stay away from. If you are passionate about killing poisonous plants, you might be interested in becoming an arborist. Austin will tell you how.
Born and raised in Michigan, Austin Douglas has a wide range of interests. Working in greenhouses and nurseries in Michigan for over 15 years gives him extensive experience in the greenhouse and nursery industry. His specialty is noxious plants and he has been practicing for 6 years. It was for this reason that he created Ditch The Itch LLC. It was important for him to share his knowledge and expertise while also helping the residents of Michigan.
"There are so many plants with three leaves out there that you can't follow, right? Otherwise, you'll think every plant with three leaves is this thing that's just going to destroy you or make you itch, give you oozing blisters, and nobody wants that. And then if you're irresponsible with an herbicide, you go out there and you see everything with three leaves. Well, now you're killing everything you don't need to."
Austin Douglas
Topics Covered:
1:45 “I worked for the only poison ivy remediation company in Michigan. And then through some circumstances and looking into things, there wasn't really a path for growth for me. And so what I decided to do was go out on my own, and I'm entering into year four in my own business.”
This is the story of how Austin Douglas founded his company.
3:29 “They tell us their brief synopsis of what they think is happening. And we kind of go with this approach where first of all, we have to come out there and inspect the property. We do charge an inspection fee, we can't go out there for free. Our time is too valuable. And our client's time is too valuable. We don't want to waste their time, right? So we go out there we charge them an inspection. Upon inspection, we go through all of the garden beds, their wooded lots, and their perimeter edges, and we basically point out what they have, and we educate them on what it looks like.”
The process Austin goes through every time he receives a call from a customer. Their goal is to make sure the client is aware of the importance of removing poison ivy.
5:10 - “So there are quite a few plants out there. And then there's a lot of plants that look like poison ivy, but they're not, they have three leaflets if you're uneducated or untrained. You look at them. And like all three leaflets, right? There's a saying that we've all been accustomed to, which leaves a three, let it be. But there are so many plants with three leaves out there that you can't follow that, right? Otherwise, you'll think every plant with three leaves is this thing that's just going to destroy you or make you itch, give you oozing blisters, and nobody wants that. And then if you're irresponsible with an herbicide, you go out there and you see everything with three leaves. Well, now you're killing everything you don't need to.”
The author discusses different kinds of poisonous plants that the average person would be unaware of. When you don't know how to properly handle these plants, you could endanger your health.
7:11 - “Inspection first and foremost. And then we do an herbicide application with a systemic selective herbicide. Basically, that is a product that we apply to the leaves, it's absorbed through the leaves, it's carried down into the root system, and it triggers oxygens, which is a chemical hormone inside the plant. And it basically triggers the plant to grow so fast, that it cannot sustain itself with its food. And so it basically starves itself. And then once the plants die, as I said, that's when it gets a little bit situational, we can either tell the client, okay, we need to remove this based on XYZ situations that you just told us, or we can let it be.
The remediation process. What are the steps a certified arborist follows to remediate?
9:53 - “Plant health care is basically the concept that trees and shrubs have issues, whether they be insect disease, nutrient deficiencies, they have issues due to the environment around them. And due to abiotic and biotic factors. abiotic is basically manmade, we intervened and caused an issue. biotic is living, so we're talking insects, fungi, and things of that nature. And plant health care is basically altering the environment. So that way, we can make this tree or shrub healthy again, you basically have to read the tree, read the environment, see what's going on, and then make adjustments from there.”
What is Plant healthcare? Austin explains.
15:05 - “That's like the first part of what we do when we communicate with a client, right? When we go out there, and we inspect the property, it's all education. So we walk a property, we look at everything. Oh, look, you have these shrubs? Oh, look, they have this insect issue. Do you have these trees? Oh, it looks like they have this issue. Oh, your pines over there. They look like they adopt the stroma and maybe some diplopia tip light, you just start educating people. Because when you start educating people and showing people what you actually know, you're immediately perceived as more professional. They immediately their body changes, they kind of relax and they go, I got the right guy. And that's what you want because then it becomes easier to sell them a service.”
Seeing the importance of knowing things made Austin realize he needed to start an academy that educates people about poison ivy prevention. It is his goal to educate people. These types of things should be educated not only to homeowners but also to landscapers.
Key Takeaways: "There's poison ivy, poison sumac, and poison oak. There's another kind of poison ivy, there's like Atlantic poison ivy, and then there's Western poison ivy. Fun fact, mangoes. The skin of mango contains the same oil that's in poison ivy. So if you pick up a mango at the grocery store and you decide to chop into it without peeling it, you'll probably get some redness or blisters on your mouth. Cashews, same thing. They're all in the same family, which is our ACA family, I believe arkad ACA? I don't know if it's Latin, it's difficult to say, right? Forgive me. There are quite a few. And then there are even plants that are poisonous that aren't in the same family like you have giant hogweed. There's another one that's like wild cows, parsnip, or something like that. There's a yellow flower of forgetting blanking on the name right now. But there are quite a few plants that can cause reactions, there are quite a few trees that can too. You know, over in Japan, they have a tree that's very similar to poison sumac, which is what we have here in Michigan. And they used to use that back in the day, they would extract the oil out of it, which is the same oil that would cause a rash." - Austin Douglas
"Teach your family, teach your kid, teach your grandkid. So that way we don't have 50 million people going to the emergency room or going to the doctor with poison ivy rashes. Right. That's the whole concept behind this is to teach people to keep themselves safe. So that's the goal." - Austin Douglas
Connect with Austin LindkedIn: https://www.linkedin.com/in/austin-douglas-ab1683175/ Website: https://ditchtheitchmi.com/services/ Instagram: https://www.instagram.com/ditch_the_itch_mi/
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
People and Resouces Mentioned:
Poison Ivy Academy Special Offer for Untrapped Podcast Listeners: https://www.poisonivy-academy.com/offers/A2QSkRFu/checkout Daniel Miraval: https://www.linkedin.com/in/daniel-m-miraval-bcma-ctsp-qcl-b886a1135/ Videos with Daniel Miraval on Youtube: https://www.youtube.com/@keith-kalfas/search?query=Daniel%20miraval International Society of Arboriculture: https://www.isa-arbor.com/ Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Ballard: https://www.ballard-inc.com/
The feeling of low self-esteem is an inevitable part of life when you encounter challenges. If you feel discouraged, you are afraid to move forward because you think everything you do will end in failure, no matter what the situation is.
Stop doing that because it won't help you. In fact, it will only push you further. It is important to remember that no man is an island and that you are not alone. Whenever you encounter a problem, there will always be someone who can assist you. So be careful not to get caught up in a situation you can't escape.
Taking a broad perspective and an open mind will always lead to a solution. Let me share with you my epiphanies in today's episode. You must not let the worry in your mind manipulate you.
“The spirit of discouragement comes upon you. It pulls you into a really dark place. It's very bleak. It's terrifying, actually. Because that feeling that what if you're not good enough, or you're not cut out for this?” - Keith Kalfas
Why do you have to listen to today's episode.
00:12 - “I've had a lot of going through the depression of discouragement, feelings of failure, hopelessness, worthlessness, unworthy. And I've looked in the mirror and had fear fill up inside of me in the past. And I would feel like, Oh, my God, what if this is not going to work out at all? What if it's going to fail? What happens is when you think thoughts like that, or you allow yourself to think thoughts like that, the spirit of discouragement comes upon you.”
Discouragement can take many forms and affect us in different ways. Once you feel it, only one thing can happen to you. It causes you to lose your self-esteem. Sometimes, it may seem like you are the dumbest person in the world. What should you do?
2:32 “So here was my big epiphany when I said, Do not let the notion of failure even come into your mind at all. Here's why.”
Hear what Keith has to say as he shares his epiphany with you. You must not allow yourself even to think of the possibility of failure, even for a moment.
4:27 “So the anxiety and the pressure is good because it's telling you what to lean into. So some of the most successful people I know have a hell-bent determination and willpower, and they figure it out as they go; they have faith in themselves.”
Think about how you can eliminate distractions that are preventing you from finding a solution. As Keith explains, there are different types of decisions you make that can either have a negative or positive impact on your life.
8:12 - “I look in the mirror. And if a negative thought comes to my mind, like, oh my god, like the fear of total failure, what if none of this is going to work at all? Screw that because it's not going to get you anywhere, and talking about that with other people. Nobody can help you when you're in that position.”
Whenever you catch yourself thinking a negative thought, grab it and hold it. Rather than thinking negative thoughts, try to think positive ones.
10:16 - “Be careful of the people that you look up to that are highly successful because they might let you down. Like if you actually get to meet them in person, are you really, really know about how some of them are? So just because somebody is extremely successful doesn't always mean they're great. They might just be bullies.”
In some cases, people who are so confident in themselves are not necessarily good people. Choosing a trustworthy person is very important.
Key Takeaways
“Don't let the thoughts of failure come into your mind. If you want to do something, write it down, create a plan, and go take some action on it right away.” - Keith Kalfas.
Connect with Keith
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Instagram: https://www.instagram.com/untrapped.podcast/?hl=en
YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww
Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/
Website: https://keith-kalfas.mykajabi.com/
Resources/People Mentioned:
Think and Grow Rick: Think and Grow Rich by Napoleon Hill
Who Not How: Who Not How
Jobber: Keith Kalfas - Jobber
Joe Rogan: Joe rogan
16 Documents You Need BEFORE Hiring Employees: 16 (keithkalfas.com)
On today's untrapped, I spoke with Anthony Heeman about what a business owner should and shouldn't do. Are there any common mistakes we make in our businesses that we are unaware of? In today's episode, we'll learn about Antony's tricks and how he manages his high-profile clients. How does he keep customers, and what should you do if you feel you need more confidence about facing your customers? We trade business secrets based on our experiences. “Customers can tell. They can tell when you're legit. And they can tell when you're confident. And I think that's probably one of the biggest things about dealing with people. They want to feel put at ease. They want to feel like you're a professional. They want you to take the freakin reins like people are stressed out in their life. And they're responsible for everything that goes on. They so badly just want to, like, give it this to somebody capable.” - Anthony
Why do you have to listen to today's episode.
0:11 - “ I like to make sure there's nothing that we're missing. I did Google-only quotes for a while back when I was first starting. And it's fine. If you're working in a pretty small service area, in my opinion, once you get into projects that are kind of complex, for example, I'm in window cleaning. So if you're doing new construction, window cleaning, you want to be able to see what's on the glass.” Anthony and Keith discuss In-Person Quotes vs Google-Only Quotes. There are pros and cons to each 5:19 - “ I don't want that. Because the people you're serving, it's like they expect a high level of service, like everybody is working for them essentially like they're at the top of their game. Like these are people that have it together. And it's like, you have to value their time if you are trying to save your time by quoting it halfway. And then you get out there, and you just wasted all of their time talking to them scheduling it coming out there. They're staying home from the businesses that they're trying to run. And then you're just showing up and saying, Sorry, pal, because I wanted to stay home. The best method for dealing with high-profile clients' scheduling problems. 5:54 - “setting the expectations as you did is a big thing. And let them know this is exactly what we're doing.” Providing your customers with clear expectations is crucial. 13:54 - “There's a learning curve with going into houses, especially if you're starting outside only like landscaping or pressure washing and then going inside a home.” Anthony believes that going into a customer's home can be challenging because not all customers have the same attitude. When dealing with high-profile clients, you need to learn how to blend in.Key Takeaways
“I don't want that. Because the people you're serving, it's like they expect a high level of service, like everybody is working for them essentially like they're at the top of their game. Like these are people that have it together. And it's like, you have to value their time if you are trying to save your time by quoting it halfway. And then you get out there, and you just wasted all of their time talking to them scheduling it coming out there. They're staying home from the businesses that they're trying to run. And then you're just showing up and being like, Sorry, pal, like actually like because I wanted to stay at home.” - Anthony Haamen “I think I'm an extremely empathic person, and I'm talking about myself because maybe you watching might be the same. Some of my customers like very energetically as soon as I walk in the house some cars So, just jump up, start clean all the windows, and I'm almost like, my energy is like, I got this. And the customer was like, oh, cool, and they just go back to what they're doing. And I bang it out, and I'm happy. But for some customers, I walk into the house and feel like pins and needles. And I feel like, How come it's a different scenario for every house? You shouldn't have these emotions mixed with the business.” - Keith KalfasConnect with Anthony
Youtube: Window Cleaning Anthony - YouTube
Instagram: Anthony Haamen (@windowcleaninganthony)
Connect with Keith
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Instagram: https://www.instagram.com/untrapped.podcast/?hl=en
YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww
Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/
Website: https://keith-kalfas.mykajabi.com/
It is important to keep your mind clear, have a balanced diet, and maintain a regular exercise regimen to shape your personal development. The job goes beyond just ensuring money is coming in or the job is completed. In order to execute the right plan for your business, you must also allow your knowledge to grow. Proper education will not only help you add mastership to your profession but will also give you an idea of what's the wise thing to do in a difficult situation.
Those were the details of our conversation. Our discussion focused on how home service business owners can shape their personal development. In response to Molly's questions, I provided some tips and methods on how to exercise these practices. Which is the main focus of Jobber's summit this upcoming 1st of March. The goal is to provide small business owners with seminars and coaching to help them develop themselves. Join us in this exciting event that you can register for free.
Moly Milosovic leads Jobber's brand marketing and communications. Using brand partnerships, influencer marketing, communications, community programs, media relations, social media, and virtual and in-person activations, her team creates demand in a new market category, home service.
“I gotta say that someone on the outside looking in-home service is this really awesome community, and honestly, green industry, landscaping lawn care are really ahead of the curve where there's no gatekeeping, everybody's sharing knowledge with each other, and sharing what worked, what didn't work for them in the past, that's really great.” - Moly Milosovic
Why do you have to listen to today's episode.
1:13 - “My functional title, as I like to say, well, if this is true, is Director of Brand Marketing and Communications. But what I actually think makes more sense is Head of Community. And that's because I work with a team that is kind of focused on two things, one community initiative to share knowledge and learnings throughout home service.”
A brief introduction to Moly Milosovic. Here's a little bit about how she got started in what she does now as Director of Brand Marketing and Communications at Jobber.
4:00 “So then I get down this path of like, oh my god, communication and the articulation of your communication, how well do you define the space in which you communicate? How well do you put rails up on your messaging and say, you know, we stand for this, which means we don't stand for this, and then being lukewarm.”
During the conversation, Keith and Molly discuss the importance of communication in curving your personal development.
7:55 “Sometimes we get these life-changing epiphanies like we hear a very specific piece of information that's calibrated at the perfect time. And then what it does is, it's the one domino that connects all these other dots. And you wake up in your business, like if you're a landscape business, and it's the one thing that helps you overcome the fears.”
During this interview, Keith talks about his life-changing epiphanies as a business owner.
14:25 “My friend Joshua Latimer said to me he's like, what's the most amount of money you've ever invested in your unlike a coaching program, I look like two grand he goes, that's the problem. You need to invest like five or 10 or 20 grand and then really put something on the line.”
Keith recommends joining a mastermind group or coaching program not only to help you achieve personal growth but also to scale your business. Investing in your education is the best way to build a strong foundation to level up your business.
19:21 “So fitness is very important. So he said, like you said, consistency over intensity. Yeah. So I set these tiny little goals like, I'm just going to do 20 Push Ups. That's all I have to do today. And if I jog, I don't have a job. But I just had the power walk one time around the block. And it's like, so if you force yourself to jujitsu, that little tiny workout, but you got to do it.”
Keith points out that when it comes to developing your personal development, it doesn't always refer to your mental health, but also to your physical health. He emphasized taking care of his health by doing some exercise that also helps him clear his head.
29:02 “In the Millionaire Mind book by T Harv. Eker. He talks about 80% Go. So he talks about not being a perfectionist. He says there's a saying I love it's like, don't wait till you get good until you get going, and then you'll get good. Right?
Molly asked Keith the question about entrepreneurs being too hard on themselves. “If entrepreneurs are really hard on themselves. So there's this idea that you're doing it wrong. Or if you do it, you could think that you're not doing it the way you're supposed to or that you give up if you don't do it perfectly.” If you listen carefully, you will be surprised by his answer.
Key Takeaways
“So I believe you have to get clear about the muck in your life in the places you're wasting time. And maybe you're bringing out, eating too much fast food and falling asleep, or you have toxic habits, identify all that stuff, and then go to work on that stuff to get that stuff out of the way once you let go of the heavy buckets of concrete or the sandbags or that things holding you down to the toxic relationship that you spent too much time or, you know, once you can get rid of that it's like, Whoa, it's like holding a beach ball under water. And it's so hard to do because it takes so much might, and then you finally let go, and the thing just pops up to the top and just starts floating on top of the water. Why? Because that's its natural state. So what I mean by that is now you can free up all this mental and emotional bandwidth before you can actually start to receive more new information. You might have to get rid of old stuff.” - Keith Kalfas
“You could be could read a book, listen to a podcast, come to an event like dauber Summit. And you'll get, hopefully, really tangible information. But then the idea of, okay, I want to go deeper on this topic, or I want to go even better in this and then invest in a course or a coach. What that speaks to me about is accountability. I personally like setting up meetings to meet with people. So I have like an every three-week meeting with a mentor. When I'm reading a book, I often like to find someone in my life or on my team to a book club with so that I have to have notes ready to talk to them about it every couple of weeks.” - Moly Milosovic
“We look up to people, and we think that they're perfect. I like how we're trading epiphanies here because that reminds me of another quote that I recently heard about how if you see someone doing something at that expert level for the 100th time they're doing it, you have to remember that they did have a first time that they did that thing. And it did not go that well. That's how they became an expert. It's not that they woke up one day and they were just magically bestowed with that talent. So yeah, the people we look up to aren't perfect, and they have totally screwed up. But they had the bravery.” - Moly Milosovic
JOBBER SUMMIT Jobber Summit is an annual, free online event where home service business owners and management teams can connect with their community and get the expert advice they need to reach new heights of success in their businesses.
● Registration link: https://go.getjobber.com/Kalfas-JobberSummit-23?utm_source=PS_ambassador&utm_medium=keithkalfas8521
● Event takes place on Wednesday, March 1, 2023 ○ Morning Event: 10 am–2 pm ET | Evening Event: 6–10 pm ET
Sample Copy On March 1, reach new heights at Jobber Summit! Check out this free, online event where home service business owners and management teams can connect with their community and get the expert advice they need to reach new heights of success in their businesses. You’ll get to hear advice from featured speakers Alex Rodriguez, Chairman, and CEO of A-Rod Corp, and Clea Shearer and Joanna Teplin, Founders of The Home Edit. Join our friends at @Jobber to network and learn from experts covering in-demand topics. Don’t miss out! Register for free today check the link in my bio: https://go.getjobber.com/Kalfas-JobberSummit-23?utm_source=PS_ambassador&utmmedium=keithkalfas8521
#JobberSummit Event Details/Descriptions ● Here’s what you can expect:○ Free, online event ○ Useful advice from industry experts ○ Live networking with home service pros ○ Learn how to get the most out of Jobber
● Featured speakers Alex Rodriguez, Chairman and CEO of A-Rod Corp, and Clea Shearer and Joanna Teplin, Founders of The Home Edit. ○ Alex Rodriguez, Chairman, and CEO of A-Rod Corp will end the day with his session “Achieving a Legacy,” and share his insights on the competitive worlds of business and professional sports to help you build a legacy that lasts. ○ Clea Shearer and Joanna Teplin, Founders of The Home Edit, will kick off the day with their session “The Business Edit,” sharing how to run a more effective business using their proven home organization methods.
● 12+ sessions full of useful advice, plus live networking with industry pros. ● More than 25 expert speakers covering in-demand topics in our four tracks: Activating Your People presented by CompanyCam, Boosting Profits, Optimizing Operations presented by NiceJob, and Maximizing Jobber. ● Attend the event in the morning or evening to work around your busy schedule. ● Roger Wakefield, plumber and YouTube star, will join us as our host for the event. ● Everyone networks live, talking shop, sharing advice, and learning from speakers and other home service pros who get what you’re building.
HOW TO REGISTER
Instagram link (include registration link in your bio + as a sticker within your stories): https://go.getjobber.com/Kalfas-JobberSummit-23?utm_source=PS_ambassador&utm_medium=keithkalfas8521 Podcast link (verbally reference show notes for registration link + include within episode show notes): https://go.getjobber.com/kalfas-jobbersummit23-podcast
POSTS ● January: 1 Instagram in-feed video + 1 Instagram story set ● February: 1 Instagram in-feed video + 1 Instagram story set
JOBBER SOCIAL MEDIA HANDLES AND LINKS
When posting about Jobber Summit, tag Jobber accounts so we can easily reshare and interact with your posts. ● Instagram: @jobber | https://www.instagram.com/jobber/ ● Facebook: @getjobber | https://facebook.com/GetJobber/ ● TikTok: @getjobber | https://www.tiktok.com/@getjobber
Connect with Molly
Website: Join the Goat GangJobber: The #1 Service Scheduling Software in 2023 | Try for Free (getjobber.com)
LinkedIn: Moly Milosovic | LinkedIn
Connect with Keith
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Instagram: https://www.instagram.com/untrapped.podcast/?hl=en
YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww
Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/
Website: https://keith-kalfas.mykajabi.com/
Resources/People Mentioned:
Jobber's Podcast: https://go.getjobber.com/kalfas-jobbersummit23-podcast
Work the System by Sam Carpenter: https://www.workthesystem.com/
Atomic Habits by James Clear: https://jamesclear.com/atomic-habits
Essentialism by Greg Mckwean: https://www.goodreads.com/book/show/18077875-essentialism
One Sentence Persuasion Course by Blair Warren: https://www.goodreads.com/en/book/show/18938967-the-one-sentence-persuasion-course---27-words-to-make-the-world-do-your
Millionaire Mind Book by T Harveker: https://www.harveker.com/mmi/
Ray Dalio’s Books: https://www.goodreads.com/author/list/5289593.Ray_Dalio
Traction: Get a Grip on Your Business by Gino Wickman: https://www.goodreads.com/book/show/18886376-traction
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business By Gino Wickman: https://www.goodreads.com/book/show/23013858-rocket-fuel
Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results by Gino Wickman: https://www.amazon.com/Get-Grip-Entrepreneurial-Journey-Results-ebook/dp/B009K44DQY
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz: https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886 Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4?ref_=ast_author_dp The Toilet Paper Entrepreneur by Mike Michalowicz: https://www.amazon.com/Toilet-Paper-Entrepreneur-tell-like/dp/B014IBZWRW?ref_=ast_author_dpGet Different by Mike Michalowicz: https://gogetdifferent.com/
ABCs of Real Estate: https://books.google.com.ph/books/about/The_ABCs_of_Real_Estate_Investing.html?id=Z7aaAgAAQBAJ&redir_esc=y
Robert T. Kiyosaki’s Books: https://www.goodreads.com/author/list/600.Robert_T_Kiyosaki
Daniel Solomon’s Books: https://www.goodreads.com/author/list/128595.Daniel_Solomon
The Automatic Customer: https://www.goodreads.com/book/show/22571531-the-automatic-customer
80/20 Sales and Marketing by Perry Marshall: https://www.amazon.com/80-20-Sales-Marketing-Definitive/dp/1599185059
DETOX, DECLUTTER, DOMINATE by Perry Marshall: https://www.goodreads.com/book/show/55522695-detox-declutter-dominate Your Next Five Moves by Patric Bet- David: https://www.goodreads.com/book/show/50542735-your-next-five-moves The Psychology of Money: https://www.goodreads.com/book/show/41881472-the-psychology-of-moneyDr. Dwayne Dryer’s Books: https://www.drwaynedyer.com/products/
The Power of Now: https://www.goodreads.com/book/show/6708.The_Power_of_NowRobin Sharma’s Books: https://www.robinsharma.com/books
You Are the Placebo: https://www.goodreads.com/book/show/18051504-you-are-the-placebo The Ride of a Lifetime: https://www.amazon.ca/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091 Multipliers: https://www.goodreads.com/book/show/8310410-multipliers Leadership and Self-Deception: https://www.goodreads.com/book/show/180463.Leadership_and_Self_DeceptionDalai Lama’s Books: https://www.dalailama.com/books
Thich Nhat Hanh’s Books: https://www.amazon.com/stores/Thich-Nhat-Hanh/author/B000AP5YRY?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true
When he was just a guy offering services to clients, no one believed he could do it. That prompted him to create his YouTube channel to prove he had it. YouTube has become his portfolio. He admits that no matter what you do to showcase the good stuff, you will likely face criticism. Nevertheless, he continued to share with others what he knew. He created a Mastermind group to help landscapers build their dreams across the country.
Today's guest crosses boundaries. He has spoken at many events and owns a multimillion-dollar landscaping company in California. His YouTube channel helps landscapers and their clients understand landscaping by providing them with information. Through his mastermind class called the goat gang, he has also been able to help many small business owners reach their targets.
Tune in as I talk with Tigran Gertz about what happens behind the scenes of his business—learning what this wise man says might benefit you and your business.
“I did not start a YouTube channel to become a YouTuber; I started a YouTube channel because people didn't believe me that I could do their job.”
- Tigran Gertz
Why do you have to listen to today's episode.
00:16 - “He has a multimillion-dollar landscaping operation. You might have seen his YouTube videos where he not only shows you the entire process of how they install the luxury outdoor living spaces to the maximum, but he also shows you the before the after he shows the mistakes that he makes in his business and how he quickly solves them and its high value.”
Introduction to today’s guest
4:21 - “That was really fun. I was actually very nervous about the and, here is a little inside scoop about how that happened. Grant went on an Instagram with me, he goes Instagram Live, and you can invite someone, and you could do an Instagram live with them for, like, a few minutes. And he did that. He invited me on.”
Tigran Gertz explains how he got invited to a live interview with Grant Cardone.
9:03 - “One thing I told you is that I get a tremendous amount of sleep every day. A lot of people think that that is the opposite way of being successful, but they say sleep for hours to get more work done. But most of the time, people that sleep for hours, they're not productive. And when you're very well rested and very awake and alert, you're able to get more work done, and you're more cognitive. So sleep for me is huge.
As Tigran Gertz explains, sleep is important and benefits a person's well-being and productivity.
11:53 - “One thing that he pointed out was that the reason they're losing respect for me is that when you work alongside your employees, they become your coworkers, and you start making jokes, and you start making comments.”
According to Tigran, you must establish a boundary between yourself and your employees to maintain respect between them and you.
13:57 - “I did not start a YouTube channel to become a YouTuber; I started a YouTube channel because people didn't believe me that I could do their job.”
According to Tigran, his YouTube channel showcases his ability to walk the talk. As a result, his YouTube channel has become his portfolio.
14:54 - “People come to me, and they say I'm a bad person. I'm an idiot. And the beginning, I always used to try to prove my point and try to prove them wrong. I'm like, No, I'm not I'm really good person. But then I just realized haters are inevitable.”
Whatever you do, no matter how you explain. Putting yourself out there, especially on social media, is always risky, regardless of how good you are. You will inevitably get negative feedback from haters.
20:10 - “It's really difficult to get someone's attention with a very good positive video very like. Usually, the more negative the video is, the better it will do. It's crazy because, well, we'll look at the News. The news is super negative. And that just goes to show, especially in the 2020 era, we had just a whole bunch of negativity, and people are glued to the screen. And that's when I felt like humanity was definitely at its lowest.”
Whether or not something is said to trigger haters is the difference between being a jackass and just saying something.
25:59 - “It's very difficult to stand up to a customer when they say, Johnny, I want you to do it for this price, you Tom $1,000. And they're like, No, you need to do it for 700. And it's almost like they're doing you a favor by giving you work.”
According to Keith and Tigran, the key to surviving bad offers is knowing how much you're worth.
34:58 - “I've always attracted really good people in my life. And that only happened when I started making good decisions. When I was a dirtbag. I was a shitbag; I was doing bad things, and I was attracting bad people. And a lot of people might wonder. They might sit there. Listen, there might wonder, why can't I catch a break because your decisions are garbage? You keep making the wrong decisions.”
Avoid making the same mistakes by choosing the right decision for yourself.
38:37 - “A lot of lessons happen from mistakes. But the smart thing to do is learn from other people's mistakes. So you don't have to do that.”
Here's an advice from Tigran that everyone should heed.
44:45 - “The only way you can have sanity and landscaping because there are so many variables is to keep track of everything.”
Looking at your business's history is important to understand what went wrong.
49:00 - “Sometimes it is not only the customer's decision to hire you, but it is also my decision to if I don't like the person, but I also don't want to do business with them. If I don't have a good relationship, or we have a good vibe, they seem like they're just trying not to get me. I don't want to do business with them. I'll just say no.”
When determining whether you and a customer are a right fit, sometimes it's not the customer who chooses that. You will base it on your assessment of the client. Then you can decide whether to accept the offer or not.
51:21 - “I don't really care about design. Taylor is a very good designer. I don't need to learn, I just need to trust him and just continuously give him leads, give him leads, give him leads, and he will close the deals and move forward. What I need to do is focus on marketing and closing deals, that's it.”
The whole world does not need to be learned. The only thing you need to do is trust your employees to do the job for you. You hired them to perform a particular task that you couldn't do, so you could focus on your specialty, which is growing your business.
Key Takeaways
“I've always attracted really good people in my life. And that only happened when I started making good decisions. When I was a dirtbag. I was a shitbag; I was doing bad things, and I was attracting bad people. And a lot of people might wonder. They might sit there. Listen, there might wonder, why can't I catch a break because your decisions are garbage? You keep making the wrong decisions.” - Tigran Gertz
“A lot of lessons happen from mistakes. But the smart thing to do is learn from other people's mistakes. So you don't have to do that.” -Tigran Gertz
Connect with Tigran
YouTube: Tigran Gertz - YouTube
Instagram: Tigran Gertz (@tigrangertz) • Instagram photos and videos
Website: Join the Goat Gang
LinkedIn: Tigran Gertz | LinkedIn
Connect with Keith
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Instagram: https://www.instagram.com/untrapped.podcast/?hl=en
YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww
Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/
Website: https://keith-kalfas.mykajabi.com/
Resources/People Mentioned:
The Sleep Revolution: Transforming Your Life, One Night at a Time: The Sleep Revolution: Transforming Your Life, One Night at a Time by Arianna Huffington | Goodreads
Patrick Bet-David: Patrick Bet-David - Valuetainment
Guru Home Study Course by Eben Pagan: https://ipb.us/eben-pagan/guru-home-study-course/
What $500,000 in Landscaping Looks Like in California!!: What $500,000 in Landscaping Looks Like in California!! - YouTube
Goat Gang Mastermind: Join the Goat Gang
You cannot define your maturity by your age. You can be in your 50s and still be living in a world of misconceptions... Keeping your illusions in place will never allow you to reach your maturity level. The only time you will reach maturity is when you awaken from your dreams. Reaching your full potential requires letting go.
Today on the show, let's talk about getting out of your comfort zone. I want to share with you both my journey and the journey of my loved ones as examples of how you can objectively look at your consciousness. Now is the time to grow up.
“Even the happiest times of your life were also illusions.”
-Keith Kalfas
Why do you have to listen to today's episode.
2:20 - “Oh, he's suffering. And I could see it. He was suffering because he wanted that dream so badly. He wanted to go back and just be a rock and roll star. He wanted to feel the feeling. He never got his real chance to really play it out and was abandoned. And that old part of him was still holding on.”
This is my cousin's story about letting go of his dream and illusions, waking up to reality, and embracing maturity.
4:39 - “Your life being the happiest times of your life is when you're just in a state of bewilderment like you're telling yourself a story in your head. And that story creates emotions and can seem so real to you that you feel like you're in bliss or like you're living in complete nightmarish hell. And you're suffering and depression and anxiety in either way. It's really about the attachments and the meaning that you create out of these circumstances and stories.”
As soon as you let go of these attachments, you will realize that there is more to life than these illusions. Accepting the truth and facing reality is the only thing you can do. The more you learn, the more you'll objectify, and the more you'll step back and raise your consciousness as you awaken.
6:33 - “He totally took advantage of me and ripped me off. And my mind was blown. I was like, this person literally ripped me off and never ever paid me. And we're not friends anymore. But for some reason, in my head, I still think this person is awesome. Because this person I laughed with, learned from and got a lot of great advice from, I should be angry with this person forever."
It is also true that the happiest times in your life are illusions. It's the ability to let go of the past, anything negative, forgive, and move on that leads to enlightenment.
10:04 - “You have a choice. No matter how small that little gap is, there's always the freedom of choice”
The meaning of things is derived from the context in which they are found. You can choose to have bliss and gratitude no matter what you are going through.
Key Takeaways
“You have a choice. No matter how small that little gap is, there's always the freedom of choice.”
“You're telling yourself a story in your head. And that story creates emotions and can seem so real to you that you feel like you're in bliss or like you're living in complete nightmarish hell. And you're suffering and depression and anxiety in either way. It's really about the attachments and the meaning that you create out of these circumstances and stories.”
Connect with Keith
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Instagram: https://www.instagram.com/untrapped.podcast/?hl=en
YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww
Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/
Website: https://keith-kalfas.mykajabi.com/
Resources/People Mentioned:
Jordan Peterson: Home | Jordan Peterson (jordanbpeterson.com)
The Seven Habits of Highly Effective People: The 7 Habits of Highly Effective People: Covey, Stephen R.: 9780671663988: Amazon.com: Books
Man’s Search for Meaning: Man's Search for Meaning by Viktor E. Frankl | Goodreads
As a new or existing business owner, you think every client you come across is for you. Even if you notice that the client isn't right or the deal or offer is off. Despite seeing something wrong with the job, you still accept it because of fear of missing out.
Stop! Take a moment to reflect on this. How would you react if you were told that there is a better approach to choosing your customers and that there is an easier way to build your systems?
On today's episode, Joshua will explain why everyone isn't your customer. Listen as he discusses how to turn your neighbor marketing into an actual business using the five stages of business development. What is the best way to overcome objections, and how will you make losing customers become winning customers. These are some of the topics Joshua covered in this 1-hour episode. This is quite a lengthy episode, but I assure you it is worth your time.
You will be entertained by Joshua's witty stories and gain wisdom as he explains how to hit your target numbers for your business. This is my gift to you, and I hope you gain a lot from this.
Joshua Latimer hosts the Quick Talk Podcast - Grow Your Service Business. Currently, the show is in its seventh year. As the founder of AutomateGroseSell.com, he has helped small service business owners understand the power of simple systems. In July 2021, he founded KidWarPlan.com, intending to teach kids how to improve their knowledge, confidence, and maturity. Joshua has also spoken at numerous seminars and events as a guest speaker, sharing his knowledge of upscale business strategies with entrepreneurs.
“When you do postcards, It's not a quote. It's not a sales process. It's a phone call generator. That's what it is.”
- Joshua Lattimer
Why do you have to listen to today's episode.
1:33 -” He's so so humble. And I could see his face in the back. And here's a guy who built a business from a flat broke scratch with nothing. He was delivering pizzas. And he strapped a ladder to the top of like a 1990 Chevy Cavalier. Does anybody know Joshua's story? Raise your hand.”
Introduction to Joshua Latimer.
5:17 - ”So I want you to think about this. You see, a DJ Carol is generating millions of dollars in all this fancy stuff. That's the wine. The part that people miss is the crushing of the grapes because you weren't there when my car got repossessed. You weren't there when my wife and I went to buy groceries at the grocery store with my newborn baby Maverick, and her debit card got declined, right? You weren't there for that.”
Josh shares his experience starting his business from scratch. He mentioned that business is only sometimes win-win. He explains it metaphorically by saying that everyone sees the grapes, but no one sees the crush. As he tells his story, listen closely to how "Joshua Latimer" came to be.
9:03 - “What you have to understand is that a largely automated business like I built like DJ has built all's it is really is a set of systems stacked on top of each other in a set of relationships stacked on top of each other.”
A system underpins all businesses, according to Joshua. Systems are powerful. Understand how they work. It all boils down to 5 stages of business.
12:44 “What he did is he used systems really good better than I did buy a lot. His business was bigger than mine. And he grew up faster than mine. But the way we did, it's the same because there's already a path. So I want to briefly explain the five stages of business.”
Joshua discusses the five stages of business growth he created with Brandon Vaughn. Then, in a quick explanation, he explains how business development proceeds in five steps.
18:37 - “Here's a question I want to engage with you guys. What is the foundational cornerstone of any successful business on the planet? Say some answers. Just say stuff. Systems, customer service, say, Oh, wait, you've heard this story before, right? It's sales and marketing, right?”
Taking this as the number one priority when building your business system is essential. Similarly, Joshua explained that marketing is the process that will get you your customers.
18:37 - “To make the point you need to simplify, you need to learn to do less, not more, you need to focus in tunnel vision on the basic simple stuff that always works instead of trying to do 1600 super advanced tactics or whatever, right? And once your business is big, if you want to nerd out and do super advanced tactics, do it like, That's great.”
Hyper-targeting is a technique used in marketing and prospecting. Here's how you can turn your neighbor's marketing strategy into a successful business. Choosing the right customer is important because not all clients will fit your needs.
25:43 - “Okay. We're good. Okay. Do you want to personalize your marketing, whether it's a door hanger, a yard sign, or whatever you want to make it about them? That's my point. Okay. Very simple stuff. This is crammed with construction paper stuff. You make it about them.”
Marketing should be your phone call generator. As you create your signage, Joshua provides some dos and don'ts.
27:38 - “you have to be in front of people over and over and over and over and over and over and over like a broken record. That's a relentless nonstop thing.”
Whenever you are hyper-targeting your prospects, you should consider multi-touch marketing. However, Joshua believes neighbor marketing is the best method for prospecting due to similar demographics. Here's why.
30:29 - “So we're going to talk about how to turn this neighbor marketing strategy. This is one nugget into an actual system into a lever.”
As Joshua defined Principles, Strategy, and Tactics, he outlined the differences between them.
40:21 - “So you want to measure things like your average ticket, and then you're gonna measure your CAC. Who knows what a CAC is? Customer acquisition costs. It's the customer acquisition cost.”
Numbers are the key to everything. In Joshua's view, whatever measures are taken to improve the situation will be successful. A winning strategy is useless if it is not measured. The key is in the numbers. Markets are driven by needs alone.
44:57 - 58:26 - — Question and Answer Portion —
Key Takeaways
“In your marketing and your literature, in the way that you look, the way that you smell, the way that you dress, the way that you answer your phone, the inflection in your voice, the way that you do the work and you do the right thing, even though no one's looking the way that you have integrity, the way that after the job's done, he unfairly says you gotta fix something and you do it with a smile and then the way that you follow up with that customer for the next 10 years. That is how you make millions of dollars.” - Joshua Lattimer
“You don't do marketing to get validated that you're good enough and strong enough. You're trying to get the hyper-targeted person to engage with you and call you. That's it" - Joshua Lattimer
Connect with Joshua
Linkedin: Joshua Latimer | LinkedIn
Facebook: (1) The Growth Vault: For Home Service CEOs | Facebook
YouTube: MAP To A Million - YouTube
Podcast:The Growth Vault Podcast - Build A 7-Figure Home Service Business
Resources/People Mentioned:
The Growth Vault Podcast, hosted by Joshua Lattimer: The Growth Vault Podcast -
Build A 7-Figure Home Service Business
Send Jim: SendJim.com
Brandon Vaughn: Brandon Vaughn | LinkedIn
5 Stages of business growth by Joshua Lattimer: "5 Stages of Business" Which One Are You In? - YouTube
Geocodeo for a hassle-free geo coding: Hassle-free geocoding - Geocodio
Revenue Buddy: Revenue Buddy -Visual Goal Setting
The 7 Habits of Highly Effective People - The 7 Habits of Highly Effective People: Covey, Stephen R.: 9780671663988: Amazon.com: Books
This Black Friday Cyber Monday I'm Doing a Special Offer and it's called the ENTREPRENEUR BUNDLE on keithkalfas.com
Hope you take me up on it!
Offering too many services may increase your income, but you may not be aware that offering this small type of service to many customers can lower the quality of your work since you tend to hustle and work fast because you have a lot of commitments to these services for a small fee.
Do you think this is the right way to work? Do you think this is a good strategy for increasing sales? In today's episode, I explain how to earn more money by doing less by following the right strategy and understanding why your landscaping business shouldn't offer too many services.
Whatever. you do. You got to do it right in order for it to all pass so you can actually get the check. You're gonna do a lot of different things, right. You can't have any of those things wrong because you're serving people.
- Keith Kalfas
Why do you have to listen to today's episode.
00:24 - “So imagine it's just like yellow Legos. And you gotta build that thing. So can pass, and the Legos are coming down the conveyor belt quickly. Well, what if there were red, not just yellow Legos? But there are green and yellow Legos. And now you're building two different castles. But they're totally different types of castles because they're different services. It's a totally different thing”
When you offer too many services, your business may suffer. The quality of all services may vary, and some factors may be the same, but others may be different. Know what's what before you jump in.
2:05 - “How long did it take you to learn how to do all this, right? So it's like, if you got too many services, it's over complexify the hell out of your business, lowering the quality of each service.”
When you offer too many services, make sure that the quality is not compromised.
4:15 - "So why don't you rather do just like ten $10,000 jobs are 100 grand, but what type of jobs? So are you going to get to that 10,000 by offering a whole bunch of different services like I was talking about? Are you going to just do one service like luxury hardscape outdoor living?
Wouldn't it be better if you focused on bigger projects instead of offering a wide range of services for a small fee?
4:48 - “There was a meet-up with this person who was in a room in the highest-paid entrepreneur in the room of this group of people who did like over 20 million a year, and all he did was gutter cleaning. That's all I've got her cleaning, but he was like the best, most prominent gutter cleaning company in his whole multi-state area or something; that's all they did.”
After you refine the processes, you get the tools and can train people. It would be even better if you did just a handful of things really, really well, and tuned it and did it really, really fast and efficiently.
5:40 - "Now, the amount that you can get paid is not really tied directly to just your skill. Because if you have the skill, you can do something faster and make more because you can increase the rate and pace at which you do it. But part of how much you make, how much money you can make, is directly proportional to how many people are lined up willing to do the same exact thing."
This world is full of people with skills, and you're not the only one who has them. What will you do to dominate?
Key Takeaways
“So it's like if you got too many services, it's over complexify the hell out of your business, lowering the quality of each service”
“You could offer way more stuff to each customer in the form of packages could be a good thing to limit and increase the average ticket price of each individual customer from 40 bucks 200 bucks to 10,000 depending on each customer”
"So are you going to get to that 10,000 by offering a whole bunch of different services like I was talking about are you going to just do one service like luxury hardscape outdoor living?"
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
My Podcast Page: The UNTRAPPED Podcast
Please leave us a well-written, positive 5-star review if you liked the show. You may click here.
Recognition and validation of a job well done are among the little things that keep people motivated in whatever craft they do; the same thing applies when you are in business.
As a small businessman in the landscaping industry, the pressure is always on to deliver top-notch service that will make our customers happy. When we finish a job and leave yet another satisfied customer who recognizes the great work we've done, it means the world to me.
Join me in this episode as I share with you a story about a conversation I had with a customer that really restored my faith in my business. Money is good, but the satisfaction people get from what you do is much greater.
“I don't care about the money. And I don't care about how much money I made. All I care about is that the guys are doing their job, and they're happy, and the customers are happy.”
– Keith Kalfas
Why do you have to listen to today's episode.
00:11 – “I want to talk about this amazing phone call I just got from a customer, Mrs. Jones…”
Today, I’ll share with you this little yet transformational conversation I had with Mrs. Jones after my crew did a phenomenal job in her garden.
01:10 – “I got this gut feeling that I need to leave, and I got to go to the job site. I just got to make sure they're doing the job right.”
It's been a while since I've been on a construction site, but this particular project was a bit tricky. Checking on them just to make sure they were properly performing their duties was what I wanted to do.
03:38 – “My guys know what to do. If I'm going to be running on the job sites and checking up on them, they're going to feel like I don't trust them.”
As a means of keeping your own peace of mind and boosting your employees' confidence, I discuss the importance of trusting them.
05:27 – “But you know, how do people learn? How do they get better? By doing it through repetition.”
Things don’t always go smoothly, the way you want them to be – especially when you’re in business. But remember that in every misstep comes an opportunity to get better.
07:12 – “The lady said, ‘I'm so incredibly happy with the work. Your guys were like artists out there. They were all over it.’”
This is the pinnacle of this story. This is where Mrs. Jones expressed how the performance of my crew restored her faith in contractors.
08:34 – “And I'm sitting at my kitchen table trying to hold back the tears because to have a customer say something like that to me, that's everything I've ever wanted to hear to restore my faith in my business.”
Being in a small business, it is extremely rare that I get validation for the good work that I do. Hearing such compliments from a customer means the world to me, and it is really what I hustled hard for in 19 years of being in this business.
Key Takeaways
“You got to trust people. It just comes with time and energy, experience.”
“My guys know what to do. If I'm going to be running on the job sites and checking up on them, they're going to feel like I don't trust them.”
“When something's attached to your survival and all the emotions that you create around it and the stories you tell yourself, it's so real to you that you can't imagine not being in the field.”
“Being a small business owner, man, it's really hard and you don't ever get a pat on the back. All you hear is once in a blue moon, you did something wrong, and you need to fix that s*** .”
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
My Podcast Page: The UNTRAPPED Podcast
Get a Free Trial of JOBBER Software & save 20% off your first 6 months. Grow Your Business With Jobber (getjobber.com)
Please leave us a well-written, positive 5-star review if you liked the show. You may click here.
When we are working toward achieving the success that we have always wanted, how crucial is it that we separate ourselves from ‘dramatic‘ people and control our sludge?
Building a house above a foundation of uncontrolled emotions can be incredibly frustrating since the smallest triggers can always shake this foundation in our lives. In this episode, I share my thoughts about how to help you stand your ground. Join me today as we learn how to better take care of ourselves so that we can provide better assistance to others.
“If you have all this energy flowing through you and you don’t know how to ground that shit, let it go… you’re screwed; you’re not going to be able to build a life because it’ll be built on a house of emotional cards that any emotional thing can come along and just buckle the pillar and it all falls down again.”
– Keith Kalfas
Why do you have to listen to today's episode.
00:11 – “I get angry when I think about all the success books, success literature, all the gurus, all these people on social media. It’s like the six steps to success without mentioning the 1200pound elephant in the living room…”
Today, I want to share with you what helps me whenever I get a lot of drama going on while trying to become successful in both life and business.
02:17 – “If you have all this energy flowing through you and you don’t know how to ground that shit, let it go… you’re screwed...If you can objectify your demons, then they can’t run you up.”
Let me discuss the masculine-feminine consciousness along with the reason why we shouldn’t let our emotions overpower us
05:15 – “If you want to have more things in your life, you got to take on more responsibility; and swallowing the hard, bitter pill of responsibility, you’re going to deal with all the shit that comes along with the things that you say that you want.”
Being able to change channels cleanly will completely change your life for the better. Learn to stay calm in the face of chaos.
09:52 – “The deeper question is how that man developed his consciousness to the point where he can withstand that amount of pull the trigger on, make the decisions to make these things happen…”
It takes a lot of work, especially from one’s interior, to become successful. Remember, awareness is the key. As Tony Robbins said, “The highest evolution is contribution.”
12:49 – “When you get clarity around your life’s purpose, it gets a little bit easier to cut all the fat, sort out all the bullshit.”
The clearer you get and the more you can stand your ground, the more people will start to respect you, the more you’ll respect yourself, and your bank account will go up too.
14:03 – “This is real shit; this is dead fucking serious. We need to get our shit together.”
This is what fired me up to make this video. You can’t take care of other people ‘til you can take care of yourself. Get your shit together and get serious about taking care of yourself. But if you’re not in the position, avoid drama and dramatic people.
Key Takeaways
“If you want to have more things in your life, you got to take on more responsibility; and swallowing the hard, bitter pill of responsibility, you’re going to deal with all the shit that comes along with the things that you say that you want.”
“But if we look at the qualities and aspirations of things in life from a level of something we admire, we strive to be like. Those things don't happen by osmosis. I think there's a lot of interior work that has to get done, that it happens behind the scenes, and a lot of intention, pain, suffering, motivations, breakdowns, discouragement and fears go into play to carve that thing into a beautiful masterpiece, to turn coal into a diamond by pressure. You will become polished under the pressures that are in your life right now.”
“And I think that just like you got to put the oxygen mask on yourself first in the plane, you can't take care of other people till you can take care of yourself. So it's high, high time that we really get our shit together and get damn serious about taking care of ourselves…”
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
My Podcast Page: The UNTRAPPED Podcast
My entrepreneur friend: Eric Reno
Tigran Gertz: YouTube
Tony Robbins: Website
Joshua Latimer: Facebook
Grant Cardone: Website
Robert Greene’s book: The 48 Laws of Power
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Have you ever felt a certain way as the seasons come and change? The experience of anxiety, depression, and other emotions in line with a specific timeframe or season has already become so typical for most people. Often, it's not even wintering yet, but some are already feeling down about having to stay home for who knows how long. Yet, unconsciously, they’re bringing themselves to a dream – a place and time that doesn’t really exist.
But I refuse to be affected this way, so I’m doing the work to plan everything out and be firm and upright about my to-do lists. So join me today and learn from what I have to say about the evolution of my consciousness, in line with how I attend to all my emotions, passions, and calls during their designated times.
“Whatever you look for, you find a case to build that, and you build it around you. Your perception equals your reality.” – Keith Kalfas
Why do you have to listen to today's episode.
00:11 – “Seasons are starting to mean nothing to me anymore, where they used to mean everything….”
Years back, seasons and changing moments used to affect my life so much; however, nowadays, my inner self’s starting to cool down. So I’m not letting it dictate how I live life anymore.
01:43 – “He said, ‘What is it like where you live? What are the people like where you live?... Well, that’s probably what you’ll find here.”
Dr. Wayne Dyer once shared a story about people’s thoughts on moving to Hawaii; the tale itself symbolizes how our perception equates to our reality.
04:21 – “Time is linear, and there’s something outside of time which is this whole quantum reality….”
When you’re constantly waiting for the season, you get stuck and lost in an ethereal dream in a time and business that doesn’t even exist.
06:01 – “At the end of the day, what we’re really trying to do is just feel a certain way. And I think that ultimately feeling a deep sense of fulfillment might be totally on the other side of discomfort, of facing fears, facing self-discipline….”
As I watch movies these days, I notice that most actors can’t correctly absorb their roles, leading me to the question, ‘what are the environmental causes that are distracting us from fulfillment?’
07:55 – “I went to write a book, and I couldn’t….”
I wrote three books, but there was this time when I spent 36 hours in the office, experiencing blocks and being unable to write. It made me reflect on the things we need to block out to get ourselves to focus and implement.
11:55 – “Looking at everything holistically and from a 40,000 view, you can start to get more clarity around ‘how can I decide in advance and predetermine how I’m going to feel when these things happen?’”
Winter’s always going to come; the storm is always going to come. So get up, and decide in advance how you will behave in situations and what you will do.
13:16 – “I believe you really want to spend time with your family, but if you are having financial problems and you’re going through a hard season, it’s also going to be hard to spend time with your family.”
My wife calls me a silver fox, which is a good thing. I wouldn’t trade how I think today for how I used to consider the world.
14:57 – “The storm is always going to grow bigger and bigger sometimes; it’ll be very intense, and you’ll have to learn how to contain that.”
Here’s what I want you to do: Get out your calendar, plan your schedule, and block out your vacations. Then, listen to me as I talk about the dichotomy of flow vs. structure.
19:04 – “What’s going to get me to the next step? It’s to bet on myself, put my money where my mouth is, and get around successful people. The next level of leveling up is money gets you access.”
How do you upgrade your consciousness and unfold faster? I discovered that meditation, getting yourself around really successful people, and taking action/risks can help you do so.
Key Takeaways
“When the seasons go by and by, and you get so desensitized to it, you start to learn that if you revolve your life and emotions around the seasons, you let the seasons dictate how you’re going to feel.”
“Whatever you look for, you find a case to build that, and you build it around you. Your perception equals your reality.”
“At the end of the day, what we’re really trying to do is just feel a certain way. And I think that ultimately feeling a deep sense of fulfillment might be totally on the other side of discomfort, of facing fears, facing self-discipline….”
“If you keep running your life like it's the first time this has happened and you can't get a grip on yourself, then years are gonna go by, and you're gonna wake up at 40 and 50, and you won't have accomplished the things that you've set out that deeply are going to fulfill you that your heart's desires.”
“If your life is all pure flow, and you don't have any structure, it'll be tough to get anywhere. That’s significant. If your life is pure of a structure, and you don't have any flow, it also will be hard to scale anything.”
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
My Podcast Page: The UNTRAPPED Podcast
Dr. Wayne Dyer: Website
The 48 Laws of Power: Book
Ken Wilber: Kosmic Consciousness
Ken Wilber: The One Two Three of God
David Deida: The Way of the Superior Man
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“Dude, I will literally give you collateral; I’ll give you my watches. I think I have some studio equipment here. Please loan me $1,000 just to get through this month. I promise I'll give it back to you in 60 days or when spring breaks. I'm so scared right now. Please, dude, I promise you. Please…”
Is this something you've heard before? Have you ever felt you were about to lose your mind because of your situation?
Rather than wax poetic, I would like to share the real story of how I started a window cleaning business during the middle of the winter, had an eviction notice on my door, and was contacted by debt collectors when I was barely able to keep the phone on. The experience was terrifying, but with the assistance of a friend, I found a way out. It is now my pleasure to be that friend for you.
This episode will teach you a few things. Don't underestimate the importance of taking action because no one will do it for you.
“You got to go out there with a level of enthusiasm called positive expectancy… that you won’t take no for an answer. He who has the most certainty wins."
– Keith Kalfas
Why do you have to listen to today's episode.
00:11 – “I was so scared, and I felt like I was at the end of my rope; had no other options….”
Have you ever been so broke and scared in your head that you started looking for people you think could lend you money? Well, guess what? Me, too. I’ve gone through the same.
02:19 – “As soon as I read that text message, it was the type of brotherly love that I needed at that moment. It was the knife that cut, and it hurt. But it cut to the truth; it was the truth.”
As soon as I received my friend’s message, I swear, that was the defining moment. That was when I got the courage to go out there and fearlessly face my life’s bully.
04:24 – “When you hone in on what you want, you will literally walk through fire to get it; you will do anything.”
When a lion hunts a gazelle, a shift happens in the brain, where it focuses only on one gazelle – it’s the goal. Be that lion, and you’ll be able to walk through fire to get what you want.
05:25 – “You got to go out there with a level of enthusiasm called positive expectancy… that you won’t take no for an answer. He who has the most certainty wins.”
I went out there, searching for small business opportunities, but I got rejected in my first attempts at window cleaning. Then, I realized why breaking patterns and getting people’s attention is needed. Keep on reappearing, and you’ll win.
09:05 – “It’s a demon in a cage, and it’s always at the bottom, underneath the steps, waiting for you to mess up so it can run you up.”
When you’re alone and afraid, being out there on your own, but you know, and you see it working, you can get through the night of the soul. You can get through these terrifying times.
10:48 – “The path is narrow, and the gate is very small, and you got to just stand that straight narrow.”
Keep your ass on the straight and narrow, as Napoleon Hill says in his book, “Outwitting the Devil.”
Key Takeaways
“You got to go out and do something about that. You have to do it. You have to take action.”
“When you hone in on what you want, you will literally walk through fire to get it; you will do anything.”
“You got to go out there with a level of enthusiasm called positive expectancy… that you won’t take no for an answer. He who has the most certainty wins.”
“If you stay consistent and you keep going, saying hello repetitively, you can end up being the guy that locks down 50, 60, 70, 80% of that entire strip mall.”
“When you're all alone and afraid and you're out there on your own, but you know that it's working and you see it, you can get through the dark night of the soul; you can get through those terrifying times. And those times burn a lesson inside of you that's so deep and so strong that you don't ever want to go back there ever again.”
“It’s a demon in a cage and it’s always at the bottom, underneath the steps, waiting for you to mess up so it can run you up.”
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
My Podcast Page: The UNTRAPPED Podcast
Chris Brady: Website
Don Marsh: Website
Napoleon Hill’s book: Outwitting the Devil
Try Jill's office today and get a $25 discount when you say or type untrapped. Click here to go to Jill's office.com
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The question is, how can we become the successful entrepreneurs we've always wanted to be in a world where negativity is rife?
Taking years to finally understand what Burke Hedges was trying to say in his book, Parable of the Pipeline, changed my life forever. After going broke to becoming a millionaire in the same way Pablo did, I am now starting to reap the rewards of my efforts. This is the story I would like to share with you today, hoping to inspire you also while reminding you that it happens in time.
“All you really need is more time; that’s all. Just keep doing what you're doing, and eventually, you'll see it start to happen for you.” – Keith Kalfas
Why do you have to listen to today's episode.
00:00 – “Robert Kiyosaki was right. In his book Rich Dad Poor Dad, he told the story of a famous book by Burke Hedges called the Parable of the Pipeline.”
I’m having an epiphany about success. Today, we’ll talk about the Parable of the Pipeline.
00:47 – “Life-changing book… I read the whole book in one evening. I couldn’t stop reading it.”
Here’s a quick summary of the Parable of the Pipeline’s story. Discover Pablo’s genius in building and investing in a pipeline – his way to get rich.
05:02 – “Even if it’s just a little bit after work and on the weekends, instead of doing whatever else you do, become an implementer and get around other people who are building pipelines.”
Talking about pipeline building vs. bucket carrying and what Pablo’s life would be like if he’s existing in real life
07:49 – “If you had the time and money to put into it so you could snowball it faster, the way to do it is by putting more time and more money into these models…”
What if you got some really powerful information that could financially change your life, but you’re coming into high season, and you’re getting all that overtime?
10:11 – “It’s a long, hard road, this wedge in here, to get that thing going because you have to do this here, you have to do this for now.”
Those who have been in the game for so long can already generate success in a snap, but if you’re just starting out, you’ll have to travel a very long path.
11:02 – “I'll be on the phone with him, venting about my frustrations about it not happening fast enough, not becoming successful fast enough, and here's what I always hear every time…”
As a friend of mine says, the truth is we just need more time. Eventually, you’ll see it happen for you.
Key Takeaways
“Even if it’s just a little bit after work and on the weekends, instead of doing whatever else you do, become an implementer and get around other people who are building pipelines.”
“And you really don't have a choice because you can't bet on that, you can't bet on all these residual income streams, making you money right away (1) because you've never actually seen it hit your bank account in real life, and (2) you don't know just because it worked for them if it's going to work for you, and even if it's going to, it's probably not going to happen fast enough before you end up going underwater and going bankrupt, or you don't even have the money to fund all this yet.”
“It’s a long, hard road, this wedge in here, to get that thing going because you have to do this here, you have to do this for now.”
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
My Podcast Page: The UNTRAPPED Podcast
Robert Kiyosaki’s book: Rich Dad Poor Dad
Burke Hedges’ book: Parable of the Pipeline
Thomas J. Stanley’s book: The Millionaire Next Door
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Today’s episode will be a bit different. This is a trendy thing. A lot of people liked it when I would read books. I called it “Story time with Keith.” And I haven't done it in a long time. And here we are; I'm going to be reading about fear setting and escaping paralysis. If you have analysis paralysis and are paralyzed by fear, this is for you. It may not be apparent to you, but this could change your life. This is such a great piece that I just felt my heart calling me to share it with you. It might inspire you to take the leap of faith and take action to do something you've been procrastinating and putting off in your life. So come along with me as I share this powerful book called "Tools of Titans."
"A person's success in life and I'm going to circle on this can usually be measured by the number of uncomfortable conversations he or she is willing to have resolved to do one thing every day that you fear."
Why do you have to listen to today's episode.
5:40 - “These days, he often sees his former self, and the underemployed and overworked professionals. He takes out on the waves, waiting for the swell, and the true emotions come out. “God, I wish I could do what you do.” His reply is always the same. You can.”
It proves that fear has no place in the pursuit of your dreams. A person can only overcome their fears by facing them head-on.
12:35 - “Then a funny thing happened in my undying quest to make myself miserable. I accidentally began to backpedal. As soon as I cut through the vague unease and ambiguous anxiety by defining my nightmare, the worst-case scenario, I wasn't as worried about taking a trip; suddenly, I started thinking of simple steps I could do to salvage my remaining resources and get back on track.”
In times of trial, fear can help you understand what you should do with your life.
13:19 - “I realized that it wouldn't be that hard to get back to where I was, let alone survive. None of these things would be fatal, not even close to mere panty pinches on life's journey.”
This only proved that in the event of a failure, getting back to the starting point would not be a problem.
14:43 - “I started planning my adventures and eliminating my physical and psychological baggage.”
You need to start planning your life. Don't hold on to your emotional baggage. There is no point in trying to fix your problems this way.
There are a few questions the author has for you. Answer the questions honestly and wholeheartedly using a pen and paper. Reading your answers afterward allows you to understand them and uncover what is hindering you in achieving your goals...
15:36 - Number One “ To find your nightmare. What's the absolute worst that could happen? If you did what you were considering? What doubts, fears, and what ifs would pop up? As you consider the big changes? You can or need to make envision them in painstaking detail. Would it be the end of your life? What would be the permanent impact? If any, on a scale of one to 10? Are these things really permanent? How likely do you think it is that they would actually happen?”
15:59 - Number two “What steps could you take to repair the damage? Or get the things back on the upswing? Even if temporarily? Chances are, it's easier than you imagine?”
16:16 - Number three “What are the outcomes or benefits? Both temporary and permanent? Have more probable scenarios? Now that you've defined the nightmare? What are the more probable or definite positive outcomes? Whether internal confidence, self-esteem, etc.? or external? What would be the impact of these more likely outcomes? What would they be on a scale of one to 10? How likely is it that you could produce at least a moderately good outcome? Have less intelligent people done this before and pulled it off?”
16:45 - Number four -“If you were fired from your job today? What would you do to get things under financial control? Imagine the scenario and run questions one through three above. If you quit your job to test other options, how could you get back on the same career check if you absolutely had to?”
16:59 - Number five “if you were putting it off out of fear, what are you putting off out of fear? Usually, what we fear most doing is what we most need to do, define the worst case, accept it and do it.”
18:36 - Number six “What does it cost? You don't only evaluate the potential downside of action. It is equally important to measure the atrocious cost of inaction if you don't pursue those things that excite you. Where will you be in one year, five, and ten years? How will you feel having allowed circumstance to impose itself upon you and having allowed ten more years of your finite life to pass, doing what you know will not fulfill you? If you telescope out ten years and know with 100% certainty that it is the path of disappointment and regret. And if we define risk as the likelihood of an irreversible negative outcome, action is the greatest risk of all.”
19:15 - Number seven “What are you waiting for? If you cannot answer this without resorting to the BS concept of good timing? The answer is simple. You're afraid, just like the rest of the world, to measure the cost of inaction, realize the unlikelihood and repairability of most missteps and develop the most important habit of those who excel in the joy of doing so action.”
Key Takeaways
“I repeat something you might consider tattooing on your forehead. What we fear doing most is actually what we most need to do. As I have heard said, a person's success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.”
“And there's a saying that I love, where you'll be in five years is directly proportional to the people you associate with, the books that you read, and the uncomfortable conversations that you're willing to have.”
“A person's success in life, and I'm going to circle on this, can usually be measured by the number of uncomfortable conversations he or she is willing to have resolved to do one thing every day that you fear.”
Connect with Keith
Resources/People Mentioned:
My Podcast Page: The UNTRAPPED Podcast
James Clear: Atomic Habits
Greg McKeown: Essentialism
Tim Ferris: Tools of Titans
Try Jill's office today and get a $25 discount when you say or type untrapped. Click here to go to Jill's office.com.
Please leave us a well-written, positive 5-star review if you liked the show. You may click here
These days, I’ve been asking myself…
How do successful entrepreneurs continue to stay excited when they have everything against them when their business isn’t working and/or growing at the speed they were hoping it would grow? But then, I realized that it’s not about their emotions; it’s their attitude. As the saying goes, happiness is a state of mind, and it’s something we can always choose.
This episode focuses on sound mental health, and I hope you tune in to learn more. It might be easier said than done, but until we stop comparing ourselves to others, we won't find the end of this spiral path that only pulls us down.
“Basically, if you're looking at somebody else who has anything that you don't have, and you think that their life is great, that's not true at all. True happiness and fulfillment come in the moment. You can be in the middle of a total struggle and be totally happy; you can be broken and be happy. Happiness is a state of mind. It's a state of consciousness that you can have at any time, and I think is mostly separated from anything material.”
– Keith Kalfas
Why do you have to listen to today's episode.
01:44 – “Attitude is something that you can consciously choose.”
These days, I’ve been thinking about mental health and how entrepreneurs stay excited in doing business even through the challenges; then, it led me to think about attitude – a word more powerful than emotions.
03:18 – “If you want to grow or do different things that create your income and your career, you have to learn how to do a bunch of stuff that you don't know how to do yet and lean into the direction of what you don't know.”
Being in a slump and being full-blown depressed are two different things. Recently, I’ve been depressed again, and my conversation with my friend Rob was really of big help.
07:21 – “Albert Einstein said that the definition of insanity is to do the same thing over and over and expect a different result.”
What Albert Einstein said is true. You have to rise to a new level, a higher level of consciousness, in order to see the challenge differently and try different approaches.
10:45 – “In the last two years, I’ve had the most success I’ve ever had in my whole life.”
Going back, I’ve been through a lot, but I’ve also succeeded a lot. Growing up poor is a big achievement for me. True happiness is a state of mind.
Key Takeaways
“Attitude is something that you can consciously choose.”
“He’s like, that thing you’re upset about? That’s fiction; that’s not even real. No matter how much energy you feel into something that’s imagined to try to fix it, you can’t fix fiction. You have to objectify and realize that it is fiction, and it’s not even real, so you’re worrying yourself to death over something that hasn’t happened yet.
“If you're doing something every day for money that you know how to do, you can just get in and do that thing. But if you want to grow or do different things that create your income and your career, you have to learn how to do a bunch of stuff that you don't know how to do yet and lean in the direction of what you don't know, which means you're probably not gonna make a lot of money, you're gonna make a lot of mistakes, there's going to be a lot of learning curve, so it’s going to take way more time.”
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
My Podcast Page: The UNTRAPPED Podcast
Jim Rohn: The Ant Philosophy
Spencer Johnson: Who Moved My Cheese?
Patrick Bet-David: Your Next Five Moves
Try Jill's office today and get a $25 discount when you say or type untrapped. Click here to go to Jill's office.com.
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If you haven’t invested in your marketing yet, then you’re missing a lot on your business’ success! Marketing is the magnet that makes your phone ring and fills up your calendar with work, but if you don’t know what to do, or even what to get started with, you’ll find it hard to grow your business to the next level.
So I hope you join me today as I share six free and easy landscaping marketing strategies I’ve already proven effective in my business. Remember, there are lots of free platforms out there. You just got to allot time, energy, and effort to make it work for you and what you do.
“Dive deep into understanding as much as you can about marketing as possible because it's literally the magnet that makes the phone ring and fills up your calendar with work.”
– Keith Kalfas
Why do you have to listen to today's episode.
00:27 – “The reason you’d want to do email marketing is because it’s free or very low cost.”
Strategy #1: Email marketing. Hit up your customers and make sure they can get in contact with you.
02:35 – “I scrub down a list of the 5000 customers we’ve had and we have, and I scrub it down to 750 people… a list of 100 each, and I create a voicemail.”
Strategy #2: Voicemail broadcast. Scrub your customer list to the people you still want to connect with and reach out to them about your business.
03:33 – “Go through your call logs, anything you can do to get their phone to your address book.”
Strategy #3: Go to sly broadcast and call previous clients.
04:29 – “There is text message software where you can send a text to thousands of people at once.”
Strategy #4: Reconnect with old clients, or text them, your customers.
04:55 – “Go and create noise inside of there so you show up at the top of the Google algorithm when people are searching in your local city.”
Strategy #5: Maximize your Google My Business or Google My Maps. Be very active. Post pictures, ask for reviews, and create offers with a deadline.
05:41 – “Post on social media regularly. Invest in that.”
Strategy #6: Have a business page on Facebook and start posting regularly. Link it back to your own business, and invite people to follow.
06:06 – “Be a walking, talking advertising marketing campaign that never ever stops.”
Get yourself your own business cards, and everywhere you go, leave one somewhere. Also, do the five around, knocking on doors and introducing yourself.
09:03 – “You can get in trouble for posting in some places, but if you go stick them in all the turnarounds and subdivisions and all over the place, your phone will start ringing.”
Bandit signs work phenomenally. Visit UZ Marketing for this. Powerful bandit signs are worth the investment.
10:25 – Check out these books: a) Duct Tape Marketing, b) Guerilla Marketing, c) Purple Cow
10:50 – “Dive deep into understanding as much as you can about marketing as possible because it's literally the magnet that makes the phone ring and fills up your calendar with work.”
You can grow your business and have the option to get rid of clients you don’t like and who don’t pay when you have your phone ringing off the hook and lots of leads are coming in.
11:56 – “Sometimes, it gets really easy, and then it gets hard, and then it gets easy. That’s just the nature and cycles of business.”
Good clients that pay on time and are easy to work with are going to save your business, they’re going to keep the cash flow coming in, even if they’re not the best-paying clients.
Key Takeaways
“You want to prioritize the highest ROI, what is the biggest bang you can get for free, and then you prioritize down from there.”
“The lowest customer acquisition cost, because it costs you money, time, and energy to acquire customers, is to go back to people you’ve already done business with.”
“Be a walking, talking advertising marketing campaign that never ever stops.”
“If you ever get in a position where you have more time than you have work, go invest all that time into marketing and advertising and drumming up more work and then returning your customers into recurring clients. asking them for referrals by developing an automatic referral generation system, you can do this stuff automatically.”
“Sometimes, it gets really easy, and then it gets hard and then it gets easy. That’s just the nature and cycles of business.”
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
My Podcast Page: The UNTRAPPED Podcast
Audible: website
Constant Contact: website
Mailchimp: website
Joshua Latimer: Send Jim, Radius Bomb, Sly Broadcast
Google My Business: Business profile
Google My Maps: maps
UZ Marketing: website
John Jantsch’s book: Duct Tape Marketing
Jay Conrad Levinson’s book: Guerilla Marketing
Seth Godin’s book: Purple Cow
My video: Trickle, Flow, Flood
One-on-one coaching: Keith’s link
Want to go to the GIE+EXPO 2022? Go to keithkalfas.com/events and click on the Equip Expo link. Use the promo code “Keith50” to save 50% off your tickets.
Get a Free Trial of JOBBER Software & save 20% off your first 6 months. Grow Your Business With Jobber (getjobber.com)
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When you approach your employees about the job they're paid to do, do you feel like you're confronting them?
Lack of communication and lack of delegation will cost you your business and your personal life in the long run. Therefore, this episode examines ways to delegate and communicate with your employees in a way that won't feel confrontational. By following these seven proven steps, you can train your employees and give them responsibilities. It changed everything for me and my business when I discovered these.
“Sometimes, you have to stop or intervene. The moment will inform you what’s required. Moment by moment; it’s a moment-by-moment dance. And if you’re in fear and anxiety and trauma and stuck in your head, then you can’t calibrate properly.”
– Keith Kalfas
Why do you have to listen to today's episode.
01:53 – “Whenever the pressure is on, if you put all that pressure on yourself and you keep pulling the work harder level, and you’re picking up the slack for everybody else… you’re gonna dig yourself into a nervous breakdown or an early grave, and people will take advantage of that.”
It is important to remember that if you don't lead properly, people will take advantage of that, which will result in them doing so little of the work they were hired to do.
02:22 – “People want to do a good job. They want to work hard, they want to take pride in their work, and they want to be delegated to and told what to do and handed the right proper tools and be taught how to do it properly…”
People want to be in charge of their jobs. When you're a control freak and nobody can do anything right, you might have to go through them to fix things.
02:56 – “First of all, you do the detailed property walk. This is how you delegate.”
The detailed property walk will simplify the job and explain each section in detail. It is easy to train the right people, but it is impossible to modify the behavior of the wrong ones.
07:59 – “You do it in front of him, and then now, you have him do it.”
Make sure you give the experienced person something to work on right away, take the new person along, give him a task, and make him feel like you care by coaching him.
12:47 – “Now that you’ve got it, I want you to teach me everything. Pretend like I’m a new guy and teach me how to do the thing.”
Now, have him teach you how to do the thing. Believe me when I say that this changed everything for me.
16:05 – “The best way to learn something is to actually teach it. There’s an accountability switch that flips on the head when you’re teaching something.”
In the second stage, ask him to teach the other guy - who already knows the drill - to do the same thing. If you want to help him learn more, you should stand and observe him teaching. The experienced guys can be left alone.
20:59 – Check these books on audible.com: (1) Crucial Conversations, and (2) Difficult Conversations
Key Takeaways
“Why should you listen to me? I'm Keith Kalfas. I've been in business for 10 years, and I've had all types of failures. I was a landscaper my whole life… and I've had to learn a lot of painful lessons.”
“Whenever the pressure is on if you put all that pressure on yourself and you keep pulling the work harder level and you’re picking up the slack for everybody else… you’re gonna dig yourself into a nervous breakdown or an early grave, and people will take advantage of that.”
“You can teach the right person any skill or any trick of the trade or anything. But if it's the wrong guy, it's hard to teach him anything. He's just the wrong guy.”
“The best way to learn something is to actually teach it. There’s an accountability switch that flips on the head when you’re teaching something.”
“The more experienced the guy is, the more that you can leave him alone.”
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
My Podcast Page: The UNTRAPPED Podcast
Get a Free Trial of JOBBER Software & save 20% off your first 6 months. Grow Your Business With Jobber (getjobber.com)
Want to go to the GIE+EXPO 2022? Go to keithkalfas.com/events and click on the Equip Expo link. Use the promo code “Keith50” to save 50% off your tickets.
Try Jill's office today and get a $25 discount when you say or type untrapped. Click here to go to Jill's office.com
Please leave us a well-written, positive 5-star review if you liked the show. You may click here
Have you ever heard that in order to achieve success, you need to do everything by yourself?
I cannot stress how much I disagree with this because whether we admit it or not, we’re in a completely different reality now. There’s a more effective way to reach your dream life without having to send yourself towards burnout.
Now that I hired the right people for my business, I am no longer stuck up until the weekends, handcuffed to my computer, and doing all the work alone. As someone who has been there, I understand. Trust me, I’ve been there. You are going to have the opportunity to see things that will help you live a better and more prosperous life.
“The next time there’s something repeatedly frustrating you and your business that you can’t do and you feel handcuffed, ask yourself 'who,' not ‘how.’”
– Keith Kalfas
Why do you have to listen to today's episode.
00:20 – “There’s a new reality, and there’s a new way… and the people that don’t adopt these new ways will literally find themselves extremely frustrated in the next five years.”
This episode will be about hiring remote employees, based on my experience and the others’, having observed how the seemingly impossible becomes possible these days.
05:23 – “You have to get to the point where you finally realize and accept as a concrete reality that if you're trying to learn how, and trying to do it all yourself, then it's literally never ever going to get done.”
We all dream of having the freedom to live our life while our business runs. In doing business, you need to create a structure that’s independent of you and separate from your identity.
10:01 – “I’m gonna tell you stories to help your mind get through each one so then you can go out and do some of this stuff.”
Here, I give you a list of the tasks you can delegate, along with stories from my own experience, to help you navigate through each one.
13:36 – “And it was like this frustrating thing, because every time we built this out, we tried to have people help us do all the tasks that needed to be done in the business, we're looking for the wrong people.”
The first mistake you shouldn’t do: Hire your nephew or any family member and/or neighbor’s kid.
15:40 – “Your internal customers, your employees, and your assistants, they have to be the right people.”
The second mistake: Pontificating that there’s got to be someone somewhere who wants to make a few extra bucks.
16:25 – “You can literally pile so much on people’s plates that you’ll run them off, and they’ll burn out, and they’ll quit, so you got to be very careful about that.”
The third mistake: Trying to put the turd on someone else’s plate
19:20 – “When you finally discover the solution of hiring these virtual assistants to help you in your business, that’s where the real work starts.”
The fourth mistake: Trying to abdicate the work to someone who obviously sucks at it
29:13 – “The next time there’s something repeatedly frustrating you and your business that you can’t do and you feel handcuffed, ask yourself who, not how.”
Stop asking yourself how you can do things. Ask yourself who are the qualified people that can help you do those things.
33:29 – Q&A portion
Key Takeaways
“There’s a new reality, and there’s a new way, and it’s been here for five to seven years now. And the people that don’t adopt these new ways, and tap into these new tactics and principles, they will literally find themselves extremely frustrated in the next five years.”
“You have to get to the point where you finally realize and accept as a concrete reality that if you're trying to learn how, and trying to do it all yourself, then it's literally never ever going to get done.”
“Of all the things that need to get done to build all these structures so you can flow more cash and have more freedom, you need people and software and systems.”
“Your internal customers, your employees, and your assistants, they have to be the right people.”
“When you finally discover the solution of hiring these virtual assistants to help you in your business, that’s where the real work starts.”
“It will never, ever, ever get done if you don’t realize you can’t do it and you have to hire someone else to do it.”
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
My Podcast Page: The UNTRAPPED Podcast
Joshua Latimer: LinkedIn
Brandon Vaughn: LinkedIn
Tim Feriss’ book: The 4-Hour Workweek
Spencer Johnson’s book: Who Moved My Cheese
Dan Platta: Blue Skies Services
Dan Sullivan’s book: Who Not How
Find freelancers here: Upwork
Jill’s Office: Website
Monday.com: Website
Brad Smart’s book: Topgrading
Want to go to the GIE+EXPO 2022? Go to keithkalfas.com/events and click on the Equip Expo link. Use the promo code “Keith50” to save 50% off your tickets.
Try Jill's office today and get a $25 discount when you say or type untrapped. Click here to go to Jill's office.com
Get a Free Trial of JOBBER Software & save 20% off your first 6 months. Grow Your Business With Jobber (getjobber.com)
Please leave us a well-written, positive 5-star review if you liked the show. You may click here