The UnNoticed Entrepreneur

Latest Episodes:

How google trends can help you to anticipate what to publish as an intuitive leader. Jun 09, 2020

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Richard Maloney shared his uplifting vision for the intuitive leader and his highly successful Engage & Grow approach to employee engagement.
The only problem is that according to services including Keyword Planner and Google Trends employee engagement is still a term that is not highly sought after.
This creates an opportunity for entrepreneurs on 2 fronts; key words for public relations and social media related to employee engagement are still not mainstream but also the technology enables us to see what is trending. The answer is 'getting back to work.'
I share details of tools which can be used, the way to value your domain name, and how to choose topics which are trending so that your PR falls on receptive desks of the media and public in social channels.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.

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How to use trade associations to get publicity and why running can be good for PR. Jun 08, 2020

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Trade and consumer associations don't sound exciting but can be a brilliant way to partner with other companies to undertake industry-wide public relations, to change Government policy, or to engage consumers.
I talk about the vertical and horizontal types of trade organizations, and 5 tips on how you can get media coverage for your company by membership and participation in events.
As EASTWEST PR we have just joined the British Exporters Association. This is just one of so many trade associations worldwide. In the UK there is The Trade Association Forum (TAF) established in 1997 and administered by the CBI. The Associations Association. Singapore has the Singapore Business Federation works with Trade Associations and Chambers (TACs) in Singapore for a comprehensive representation of the business community. In Europe the Association of Accredited Public Policy Advocates to the European Union, for example, has a directory of advocate organizations across the Union.
The Marketing mentor website has a long list also of trade associations, and events websites to find more contacts for your company.
Consumers have their own associations - such as the consumer protection association e.g., WHICH founded in 1957 has 1.3m members and supporters.

How can your organization participate, contribute and leverage association membership? I am sharing from over 25 years of experience of building relationships with partners, Governments, and the media around the world.
Finally - I mention my good friend Jin Chong - if you want one of his cool T-shirts saying 'Jet Covid Away' then click his link and tell him you heard about him on this podcast.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.

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Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

To podcast or not to podcast? Stitchered up, and how to create PR in the spoken world. Jun 06, 2020

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Edison Research Infinite Dial 2020 released March 19th, 2020 suggests that there are over 1,000,000 podcast shows worldwide; this poses both an opportunity and a challenge for brands. How to get noticed in a medium which is plainly important but is crowded, and is demanding to create a consistent flow of content.

As Stitcher CEO Erik Diehn said."The data we found reinforce our belief that the unique, intimate appeal of podcasting makes its fans the most loyal and passionate of any medium."
Here I talk about the practicalities of podcasting, how many people are listening and where (hint - an Asian country leads the listening figures), and when is the best time to publish.
I also track down the podcast series of well-known brands Sephora, GE, ZipRecruiter, Shopify and Umpqua Bank. Slack had one too, but that only published 29 episodes...pretty slack really.
If you don't want to produce your own podcast, which is quite sensible really, then listen for the tips on how to take advantage of this medium without learning new software.
If you do want to host a podcast, I can recommend BuzzSprout as the interface makes uploads simple, the embed players are attractive and syndication to the main podcast players is comprehensive and well explained. Their packages are also cost-effective, and Addie in customer support is a real gem and amazingly patient with my amateur hour questions.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.

Please Subscribe to the show

Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.

Support the show (https://www.eastwestpr.com/podcast-speakpr)

Support the show

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https://www.theunnoticedentrepreneur.com/

How to make a hygiene regime to bring your customers back, Trust Pilot and PR lessons from The Office. Jun 05, 2020

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The single biggest issue facing service based companies around the world is fear; the anxiety that consumers have of returning to shops, physiotherapists, dentists etc is that they won't be clean enough to keep them safe.
And in the UK alone there are 70 thousand physiotherapists; so we need to find ways to get customers, clients and patients back.
I propose a hygiene regime which is shared publicly, and share in this podcast how this can be done honestly and with practical advice.
One technology platform which can be used and which I talk about is Trustpilot, a free to use service people's choice for reviews.

With over 300,000 businesses reviewed and 1.1 trillion ratings and reviews displayed in Google annually, companies use Trustpilot to establish credibility and improve their reputation.
Listen to the podcast, and share it with anyone you know-how has a business which involves people meeting people. This may just help, and it's all free to do.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi-office Agency serving over 500 clients.

Please Subscribe to the show

Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.

Support the show (https://www.eastwestpr.com/podcast-speakpr)

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Why the worlds global local bank called me for PR and how confessions of a pricing man can make news. Jun 04, 2020

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Registration of a UK private limited company creates a flurry of thoughts about PR, an experience of the CountingUP challenger bank, and an unexpected opportunity with HSBC.
HSBC, like all banks I imagine, has a backlog due to the Bounceback loan, 110,000 applications in a matter of weeks. My experience of getting a bounceback loan from HSBC was brilliant - quick & efficient. I was impressed.
As I went to register a new company bank account I received a letter from challenger Bank + App Counting Up. This prompted me to think about what makes customers switch providers and what role PR can play.
Listen to what Hermann Simon, considered by many to be the father of modern pricing theory and author of ‘Confessions of a pricing man’ says about value and secondary value.

In his words lie the PR challenges that companies of all sizes face, and also the answers to how you can market goods with higher prices and have your customers loving you for it.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi-office Agency serving over 500 clients.

Please Subscribe to the show

Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.

Support the show (https://www.eastwestpr.com/podcast-speakpr)

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

How to vacuum up PR, BrightLight RankFlux, and why a Dyson car wouldn't suck. Jun 03, 2020

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Public Relations is now a function of the CX - Customer Experience. Listen to how you can be at the mercy of customers, or employees, or can benefit from them as evangelists for your business. Listen to our Dyson story - and ask yourself if your company creates the same customer experience for the whole family.
The question is can you mitigate or amplify the opinions of your customers, employees or partners?
This is why it matters: according to a 2018 survey - 40% of the total population of 7.6 billion – 3.03 billion – are active on social media 116 minutes a day. That’s a staggering 42,340 minutes a year. And apparently Brightlight says that:

90% of consumers used the internet to find a local business in the last year, with 33% looking every day
82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they ‘always’ read reviews
The average consumer reads 10 reviews before feeling able to trust a business
Only 53% of people would consider using a business with less than 4 stars
The average consumer spends 13 minutes and 45 seconds reading reviews before making a decision
Among consumers that read reviews, 97% read businesses’ responses to reviews
67% of consumers have now been asked to leave a review for a local business - with 24% of these being offered a discount, gift or cash in return

For employee engagement look at the excellent British platform Mo.work
Learn how research can even be used in press releases, like this one by JD Power for their rankings of consumer preferences, including of Dyson vacuums. We're fans, are you?
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.

Please Subscribe to the show

Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.

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Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

How to write powerful headlines, scoring IFA websites, and what to say with your hands. Jun 02, 2020

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On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar." – David Ogilvy
The same could be said of how much people take away from the first 4 minutes of seeing a person, reading their press release or visiting their website.
Brian Hill MSc tell us which part of the body gives the most clues, and his dissertation tells companies what they need to focus on with their website.
I test a website which analyses PR and social media headlines. My scores on Coschedule.com are discussed, as are words you can use to improve your readability and shareability.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.

Please Subscribe to the show

Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.

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Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Who is your PR Haro, and how to get article leads to your inbox. Jun 01, 2020

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According to the State of the Media survey by CISION, journalists need help and in this episode I tell you how to support the media by providing your great stories, and how you can get a free daily update of what journalists need.
In this podcast I look at how Apple has prepared it's products for COVID 19 and ask the question - what does your post COVID operating system look like?
Once you know the answer - you can use services like HARO and Telum Media to get story requests from journalists. Over 800,000 people use Haro and the ratio of sources to journalists is close to 100 - 1.
With media saying their #1 is time, then why are companies wasting their time sending irrelevant information in volume to people who direct it to the junk box.
Listen in and learn how you can use our SPEAK|pr methodology and COVID mindset to increase your chances of getting noticed.
Listen to this and our other episodes to take a high-level view of what's going on in the world of PR, and more importantly some practical steps you can take to get noticed.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.

Please Subscribe to the show

Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Pitching to AI news editors at Microsoft, Murdoch closes papers, and leveraging virtual events. May 31, 2020

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In this podcast, we learn about the plans of Microsoft to replace human editors with AI, News Internationals cuts to 100's of newspaper titles, and how the Guardian is building a platform which will require journalists to be incentivised by performance.
Think again if you think that your PR Agency has an easy job!
Technology in the newsroom has transformed the role of PR consultants, and the loss of print publications means that it will never be the same.
So what can you and your PR team do to create compelling content, audience engagement and measurable results?
Listen to this and our other episodes to take a high-level view of what's going on in the world of PR, and more importantly some practical steps you can take to get noticed.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.

Please Support the show (http://www.eastwestpr.com)

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

What do Ebay fraud, Sherlock Holmes and Rupert's Fancy Fowls have in common? It's elementary my dear. May 30, 2020

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In this podcast, I discuss the principles of observational learning as first taught to Sir Arthur Conan Doyle at the Edinburgh medical University, the bad PR arising from an experience of fraud on eBay and how Rupert is selling 6 free-range eggs at a 37.4% higher price than the eggs on same shelf.
We are all being observed by staff, partners and customers. Public relations isn't just about what we say proactively but the clues we give which can be read in the same way that Dr Joseph Bell FRCSE (2 December 1837 – 4 October 1911) deduced the background of a courier.
What does your company say about itself, and how can you charge a premium for your products like Rupert does for a commodity product like eggs by creating a compelling narrative?
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.

Please Support the show (http://www.eastwestpr.com)

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

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