The UnNoticed Entrepreneur

Latest Episodes:

Trailer: Toxic content online can kill your brand quickly but there is a solution available now. Jun 07, 2021

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Factmata spots really toxic, really racist, really harmful content much earlier than a human could possibly find in the mess of social mentions, and importantly understands the stance taken by those influencers sharing that content. This matters.
According to CEO Ant Cousins, the technology developed by AI visionary Dhruv Ghulati can automatically extract relevant claims, arguments and opinions, and identify threatening, growing narratives about any issue, brand, or product so that you can take action before the negative chatter kills the company.
Trailer for the full show coming up next.

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Trailer - How you can teach bots to be compassionate when dealing with your customers. Jun 03, 2021

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At the heart of human centered design, which is where a number of businesses are moving into, which has really genuinely put the customer at the heart of the business, you need empathy or to take that competence thing further, you need compassion with the competence and when you do the business results are outstanding.
The full show is here but will also be coming up in your player.
Peter Dorrington, CEO of Anthrolytics shares how his company is designing systems and training bots to deliver empathy at scale, and also gives practical advice for business owners to deliver compassion oriented service to stakeholders just by using simple verbatims and templates.

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How you can teach bots to be compassionate when dealing with your customers. Jun 03, 2021

Show notes

Get Noticed! Send a text.

At the heart of human centered design, which is where a number of businesses are moving into, which has really genuinely put the customer at the heart of the business, you need empathy or to take that competence thing further, you need compassion with the competence and when you do the business results are outstanding.
Peter Dorrington, CEO of Anthrolytics shares how his company is designing systems and training bots to deliver empathy at scale, and also gives practical advice for business owners to deliver compassion oriented service to stakeholders just by using simple verbatims and templates.

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6 Tips from the 3 stages of hosting successful virtual press briefing Jun 01, 2021

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Press briefings are the mainstay of media outreach but most people treat the build up and the event in ways that undermine the chances of success. With over 25 years experience I share 6 key considerations in the 3 stages of build up, during and post briefing. I include details of a recent virtual event my Agency hosted in SE Asia with media from Thailand, Indonesia and Malaysia to remind us of the importance of thinking about the language used by the spokespeople; and I don't just mean which the mother tongue.

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Trailer: 6 Tips from the 3 stages of hosting successful virtual press briefing May 31, 2021

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Et Tu Dominic - Trailer May 27, 2021

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Social listening shows that Dominic Cummings, former special advisor to Boris Johnson, was looked upon more favourably by the internet community than the almost equilibrium of the British media. So this episode talks about social listening using tools like socialmention and significance systems, and what entrepreneurs should consider when forging their reputations everyday in the digital domain.

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Et Tu Dominic. May 27, 2021

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To host or not to host? May 25, 2021

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Top 3 questions to ask yourself before sharing the spotlight with your influencer. May 25, 2021

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Should you share your guest with another podcast host? I was asked this question by an entrepreneur today. I answer this question of whether to build, borrow or lend your guest to another podcaster on this show, and look at what decisions to take including:
- The stage of your business
- Your level of technical preparedness
- The scale of your audience
Plus many more considerations to guide you on your way to getting noticed.

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Trailer: 95% of B2B SaaS companies do content marketing the wrong way, it should be this. May 20, 2021

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Ugi Djuric has helped generate over US$5m in revenue for his clients who book him for content strategy and implementation. This Serbian entrepreneur is on a mission to help B2B SaaS companies get FAST Google rankings with Content Marketing via ContentHorse and Podino.io for podcast guests.
Content marketing is one of the best drivers of growth for B2B SaaS companies. You can see powerful examples everywhere e.g. Check HubSpot, Drift, Privy, lemlist. But the sad truth is - 95% of B2B SaaS companies do the content marketing on the wrong way. They write their content for Google and its' algorithm. They don't write their content for their users. Well-researched, user-centric and of course, SEO Friendly content is the future of content marketing.
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