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    Marketing

    The UnNoticed Entrepreneur

    Fellow entrepreneurs share their stories so that us so that we can build a better business.

    Hi – mine name is Jim James and I’m your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

    If you’re running a business; this show is my gift to you. It’s hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.

    Connect with me here:

    https://www.jimajames.com

    https://www.linkedin.com/in/jimajames

    Advertise
    • Apple Podcasts
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    Latest Episodes:
    How to double your content engagement levels on Linkedin with only 60 second videos. Jul 13, 2021
    Show notes

    Get Noticed! Send a text.

    If you are scared of producing video, and are questioning if it is possible for you, then Gert-Jan Buseck has the answers here. The former sales manager in Holland has discovered the power of video content creation on a budget, doubling the engagement he has on Linkedin and doubling the number of connections he has within only 12 months. He now has over 13% engagement on his video's compared to the industry benchmark of 5%.
    We mention the Shield app for LinkedIn analysis and InShot for editing and Adobe Creative Studio,

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Trailer: Why do Schools, MacDonalds, and Google all make customers the hero of their publicity? Jul 08, 2021
    Show notes

    Get Noticed! Send a text.

    Imagine if teachers at graduation spent the entire ceremony talking about how well they had done or what great facilities the school had, if only you would give them more money. That's not what happens, and it's also not what MacDonalds, Google, Apple or other big brands do. They all tell the story of their customers, yes children are the customers, and make them into the hero. This is classic text book marketing, and here I share how you can look at the 14 stages of the hero's journey for your business publicity.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Why do Schools, MacDonalds, and Google all make customers the hero of their publicity? Jul 08, 2021
    Show notes

    Get Noticed! Send a text.

    Imagine if teachers at graduation spent the entire ceremony talking about how well they had done or what great facilities the school had, if only you would give them more money. That's not what happens, and it's also not what MacDonalds, Google, Apple or other big brands do. They all tell the story of their customers, yes children are the customers, and make them into the hero. This is classic text book marketing, and here I share how you can look at the 14 stages of the hero's journey for your business publicity.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Trailer: A PR strategy to win coverage for caged chickens in Singapore. Jul 06, 2021
    Show notes

    Get Noticed! Send a text.

    There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases, also don't want to send out your press release. So what can you do about that? Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore.
    You can see the coverage here

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How we hatched an animal welfare story that the media didn't want to publish. Jul 06, 2021
    Show notes

    Get Noticed! Send a text.

    There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases, also don't want to send out your press release. So what can you do about that?
    Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore.
    You can see the coverage here

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Trailer: This number will tell you if you are an Influencer, Opportunist, Follower or UnNoticed. Jul 01, 2021
    Show notes

    Get Noticed! Send a text.

    Do you know how much is enough PR to do? If not this Active Communications Index may be useful for you because it is a v simple formula to work out if your company falls into one of 4 profiles:
    Influencer
    Opportunist
    Follower
    UnNoticed.
    This is a trailer for the full show which is coming up next.

    Buzzsprout - Let's get your podcast launched!
    Start for FREE
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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    https://www.theunnoticedentrepreneur.com/

    Are you an Influencer, Opportunist, Follower or UnNoticed, and 3 simple ways to improve. Jul 01, 2021
    Show notes

    Get Noticed! Send a text.

    Do you know how much is enough PR to do? If not this Active Communications Index may be useful for you because it is a v simple formula to work out if your company falls into one of 4 profiles:
    Influencer
    Opportunist
    Follower
    UnNoticed.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    If you are stuck for content ideas, here are 30 free content ideas you can use today in your social media. Jun 29, 2021
    Show notes

    Get Noticed! Send a text.

    Most entrepreneurs get stuck when thinking about what to say about their business. In this episode of The UnNoticed Show I am going to share 6 different categories of your business to look at for pr content, and drill down to find 5 items per category. These are the basis for ideation for your content strategy.
    I mention videoask.com, gathervoices.com, canva.com, visme.com

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Here are 30 free content ideas for your public relations program which you can use now. Jun 29, 2021
    Show notes

    Get Noticed! Send a text.

    Most entrepreneurs get stuck when thinking about what to say about their business. In this episode of The UnNoticed Show I am going to share 6 different categories of your business to look at for pr content, and drill down to find 5 items per category. These are the basis for ideation for your content strategy.
    I mention videoask.com, gathervoices.com, canva.com, visme.com

    Buzzsprout - Let's get your podcast launched!
    Start for FREE
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    If you are a content creator then this free text based video editor developed by 4 German students is worth considering. Jun 24, 2021
    Show notes

    Get Noticed! Send a text.

    "The vision at TypeStudio is clearly to democratize the whole video production. The way how video is produced and really empower people to actually create great content by their own even though they don't have much knowledge or like a huge editing background. "
    So says Michael Sieb, student co founder (1 of 4) of TypeStudio, an online audio and video transcription based editing service with over 20,000 subscribers.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

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