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    Marketing

    The UnNoticed Entrepreneur

    Fellow entrepreneurs share their stories so that us so that we can build a better business.

    Hi – mine name is Jim James and I’m your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

    If you’re running a business; this show is my gift to you. It’s hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.

    Connect with me here:

    https://www.jimajames.com

    https://www.linkedin.com/in/jimajames

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify
    Latest Episodes:
    Only 29% say they trust what they're seeing in online media - this company has the solution. Aug 24, 2021
    Show notes

    Get Noticed! Send a text.

    The credibility problem is big. It is hurting and, is going to continue hurting the publisher's bottom line. With Credder there is a communication tool that will at least allow them to understand how and why they're gaining or losing a reader's trust. We talk with CEO Chase Palmieri .

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Prowly - the media relations platform
    Prowly has everything you need to get your PR work done.
    Get Otter with 1-month FREE Pro Lite
    Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    What is the endowment effect and how does it increase ROI by 40% Aug 19, 2021
    Show notes

    Get Noticed! Send a text.

    When recipients note a business gift as memorable ROI of their business with the giver of the gift increases by 40 % according to an article by Forbes. So why don’t we do it more often? This episode looks at the simple power of giving, a GBP7bn industry in the UK which has grown 9.3% during COVID. So let's talk about what could be a strategy, how much is appropriate, and how to build feelings of reciprocity and trust with employees, partners and customers.

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Prowly - the media relations platform
    Prowly has everything you need to get your PR work done.
    Brilliant copy writing tool
    AI copywriting tool to generate unique copy, predict performance and increase conversions.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Trailer: How you can make a 3 minute call to action video for pre-orders for your book. Aug 17, 2021
    Show notes

    Get Noticed! Send a text.

    If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long for you. I explain how I used Descript for recording the Amazon store pages with my book on it, and edited that video (unbelievably easy as it converts the audio to text which one edits). I used QRcode-Monkey to make a link to the Amazon page and added that to the end of the video so that people can scan and go. The hosting of the video is on Vimeo with a call to action end frame (there is a little bit of detail to follow there), and then I explain how ZOHO campaigns enable me to send the emails to my 50 contacts based on when they are most likely to open the email!
    IF we are going to ask people to help, buy, support us...then how we do it makes a big difference to whether they are going to do so. This podcast explains how to use the picture superiority effect to your advantage using tools which are available on subscription at all in less than US$50 per month.
    Finally here is the video (note - also use the branding in the file name)
    https://vimeo.com/eastwestpr/unnoticedbook

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Prowly - the media relations platform
    Prowly has everything you need to get your PR work done.
    Brilliant copy writing tool
    AI copywriting tool to generate unique copy, predict performance and increase conversions.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How you can make a 3 minute call to action video for pre-orders for your book. Aug 17, 2021
    Show notes

    Get Noticed! Send a text.

    If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long for you. I explain how I used Descript for recording the Amazon store pages with my book on it, and edited that video (unbelievably easy as it converts the audio to text which one edits). I used QRcode-Monkey to make a link to the Amazon page and added that to the end of the video so that people can scan and go. The hosting of the video is on Vimeo with a call to action end frame (there is a little bit of detail to follow there), and then I explain how ZOHO campaigns enable me to send the emails to my 50 contacts based on when they are most likely to open the email!
    IF we are going to ask people to help, buy, support us...then how we do it makes a big difference to whether they are going to do so. This podcast explains how to use the picture superiority effect to your advantage using tools which are available on subscription at all in less than US$50 per month.
    Finally here is the video (note - also use the branding in the file name)
    https://vimeo.com/eastwestpr/unnoticedbook

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Brilliant copy writing tool
    AI copywriting tool to generate unique copy, predict performance and increase conversions.
    Prowly - the media relations platform
    Prowly has everything you need to get your PR work done.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Trailer: Why this entrepreneur and breaking bad news author is telling stories hiring a (3) CPO. Aug 12, 2021
    Show notes

    Get Noticed! Send a text.

    Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors. He concentrates on reputation protection and restoration.
    We talk about creating a point of view, adjacent marketing, and how a chief people officer is proving to be a tonic for his team during COVID.
    You can read his book here:
    https://breakingbadnewsbook.com/
    Full show here

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Brilliant copy writing tool
    AI copywriting tool to generate unique copy, predict performance and increase conversions.
    Prowly - the media relations platform
    Prowly has everything you need to get your PR work done.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Why this entrepreneur and breaking bad news author is telling stories hiring a (3) CPO. Aug 12, 2021
    Show notes

    Get Noticed! Send a text.

    Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors. He concentrates on reputation protection and restoration.
    We talk about creating a point of view, adjacent marketing, and how a chief people officer is proving to be an tonic for his team during COVID.
    You can read his book here:
    https://breakingbadnewsbook.com/

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Prowly - the media relations platform
    Prowly has everything you need to get your PR work done.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Trailer: The costs of self publishing. Aug 10, 2021
    Show notes

    Get Noticed! Send a text.

    I break once I sell 507 e-books. It has cost me less than GBP2k to publish the 244-page book, 'The UnNoticed Entrepreneur, ' and this is how I’ve done it. I mention the following platforms which I used in collaboration with my Philippines-based virtual author, virtual assistant, and Ukraine-based layout designer.
    Pre-order the book here (please)
    My Amazon Author Bio is here
    Full episode is here

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    If I break even on 507 e-books, is self-publishing worth the investment for a business owner like me? Aug 10, 2021
    Show notes

    Get Noticed! Send a text.

    I break once I sell 507 e-books. It has cost me less than GBP2k to publish the 244-page book, 'The UnNoticed Entrepreneur, ' and this is how I’ve done it. I mention the following platforms which I used in collaboration with my Philippines-based virtual author, virtual assistant, and Ukraine-based layout designer.
    Pre-order the book here (please)
    My Amazon Author Bio is here

    Tools I am using:

    http://www.descript.com

    https://www.dabblewriter.com/

    https://nielsenbook.co.uk/

    https://www.ingramspark.com/

    https://kdp.amazon.com/en_US/

    http://www.upwork.com

    Descript is what I use to edit the show.
    All-in-one audio & video editing, as easy as a doc.
    Brilliant copy writing tool
    AI copywriting tool to generate unique copy, predict performance and increase conversions.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Why the #1 message to give travellers is reassurance that you are keeping them safe. Aug 05, 2021
    Show notes

    Get Noticed! Send a text.

    Recorded in Puerta Ventura, Spain, reflections on travel during the pandemic and the need to find ways to replace the smile with multi channel communication to reassure customers. With nearly 20% of Americans suffering severe anxiety syndrome (I imagine most countries suffer similar amounts) according to the NIMH every business needs to focus on how to restore confidence at a time when the simple smile can’t be seen due to mask wearing.
    Just a few examples of emotions that can be expressed via facial expressions which we can’t see include:

    • Happiness
    • Sadness
    • Anger
    • Surprise
    • Disgust
    • Fear
    • Confusion
    • Excitement
    • Desire
    • Contempt

    References
    Imotion
    Very wellmind

    Kendra Cherry
    Steven Gans, MD

    Brilliant copy writing tool
    AI copywriting tool to generate unique copy, predict performance and increase conversions.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Let this AI app predict how your audience will feel about your posts, then write them for you. Jul 29, 2021
    Show notes

    Get Noticed! Send a text.

    When you understand how people think, you can write the words that make them click. That's why Dr Jonathan Mall created neuroflash, an AI copywriting software that predicts how people think and feel about words. Helping copywriters to separate fresh copy from trash copy to make more cash copy. Subconscious associations are important for branding and marketing, and AI can help anyone to write the words people will use to associate your brand with what they already like.

    Brilliant copy writing tool
    AI copywriting tool to generate unique copy, predict performance and increase conversions.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Previous 1 52 53 54 55 56 92 Next

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