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    Marketing

    The UnNoticed Entrepreneur

    Fellow entrepreneurs share their stories so that us so that we can build a better business.

    Hi – mine name is Jim James and I’m your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

    If you’re running a business; this show is my gift to you. It’s hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.

    Connect with me here:

    https://www.jimajames.com

    https://www.linkedin.com/in/jimajames

    Advertise
    • Apple Podcasts
    • Google Play
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    Latest Episodes:
    Brad Sugars on his Three Major Keys to Building a Brand Feb 27, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, we're talking to Brad Sugars, one of the "World's Top Coaches" and has authored over 16 books and has 1100 offices for the "ActionCOACH" business franchise. We're talking to Brad about how he's built an amazing franchise business, and how he's managed to keep two brands going with his "Brad Sugars" brand and "ActionCOACH".
    Brad explains that there are three major things to building a brand. Firstly, he recruits the best of the best, and believes in the word 'recruit' rather than 'hire'. Secondly, he's never shied away from a stage, with Brad doing more than 200 events in the early days. Finally, he's partnered with the right people and given his services for free to put himself in front of massive audiences.
    Brad talks about the need to #getnoticed, and the importance of investing the time and energy into marketing. He also speaks about the niche of the businesses he's created, and how the "ActionCOACH" brand differs from the "Brad Sugars" brand.
    Finally, Brad shares his tip for getting noticed: 'Ask people to raise their hand all the time.'
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.



    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Why you should 'Test Before You Invest,' with John Li Feb 23, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, we're joined by John Li, co-founder and CEO of PickFu, a product that helps companies and entrepreneurs to understand and test before they invest.
    John will be talking to us about how PickFu can help entrepreneurs make better decisions for their businesses, how it can be used for Amazon resellers, Shopify, and Etsy as a sandbox for testing products, brands, and more, and shares a success story of how one company used "PickFu" to increase their sales tenfold.
    We'll also be discussing the story of how PickFu grew virally, the different formats you can use to test on PickFu, pricing, and how PickFu helped John and his co-founder choose the name of their product.
    Finally, John also shares some tips on how to #getnoticed and build a brand.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Making Better Decisions for Your Business and Brand with John Li Feb 22, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode, we're joined by John Li, co-founder and CEO of PickFu, a product that helps companies and entrepreneurs to understand and test before they invest.
    John will be talking to us about how PickFu can help entrepreneurs make better decisions for their businesses, how it can be used for Amazon resellers, Shopify, and Etsy as a sandbox for testing products, brands, and more, and shares a success story of how one company used "PickFu" to increase their sales tenfold.
    We'll also be discussing the story of how PickFu grew virally, the different formats you can use to test on PickFu, pricing, and how PickFu helped John and his co-founder choose the name of their product.
    Finally, John also shares some tips on how to #getnoticed and build a brand.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Why is obscurity a bigger enemy than confidentiality to entrepreneurs? With Rusty Shelton Feb 21, 2023
    Show notes

    Get Noticed! Send a text.

    I'm joined by Rusty Shelton, the founder and CEO of Zilker Media. Rusty has launched over 35 best-selling books including "The One Thing" by Book by Gary W. Keller and Jay Papasan.
    We discussed how entrepreneurs can punch above their weight through books and become an authority, and how servant leadership has changed. Rusty has launched multiple businesses and written two books, "Authority Marketing" and "Mastering the New Media Landscape".
    We discussed how books are necessary for a business owner to establish their authority, how to co-author a book, and the importance of shifting the perception from an operator with something to sell to a mission-driven thought leader with something to teach. Rusty shared his insights on the changing levels of trust that people have around companies and leaders and how servant leadership plays into that changing landscape.
    He also touched on the key issue of trust. He discussed the need to be the on-ramp back to the company and the importance of doing an online brand audit to ensure you can be found. Lastly, Rusty shared what has worked for him to #getnoticed, including leaning into teaching and focusing on leaving people better off.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Why you should shift from selling to teaching to regain trust, with Rusty Shelton Feb 20, 2023
    Show notes

    Get Noticed! Send a text.

    I'm joined by Rusty Shelton, the founder and CEO of Zilker Media. Rusty has launched over 35 best-selling books including "The One Thing" by Book by Gary W. Keller and Jay Papasan.
    We discussed how entrepreneurs can punch above their weight through books and become an authority, and how servant leadership has changed. Rusty has launched multiple businesses and written two books, "Authority Marketing" and "Mastering the New Media Landscape".
    We discussed how books are necessary for a business owner to establish their authority, how to co-author a book, and the importance of shifting the perception from an operator with something to sell to a mission-driven thought leader with something to teach. Rusty shared his insights on the changing levels of trust that people have around companies and leaders and how servant leadership plays into that changing landscape.
    He also touched on the key issue of trust. He discussed the need to be the on-ramp back to the company and the importance of doing an online brand audit to ensure you can be found. Lastly, Rusty shared what has worked for him to #getnoticed, including leaning into teaching and focusing on leaving people better off.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    This once illegal profession can be more profitable, according to Dr Daniel Bai Feb 16, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, we are talking to Dr. Daniel Bai, the founder of Close for Chiro, a B2B consultancy for the chiropractic industry. Dr. Daniel shared how his business helps chiropractors around the world in the Middle East, Tennessee, and Asia to grow their practice. He discussed how the industry has been oppressed for over a hundred years, and how he and his team help chiropractors to make more money without trying to find more clients.
    Using his own experiences, Dr. Daniel explained how the sales process is all about making the person you are selling to comfortable, and understanding their problem to provide them with a solution. He also pointed out the importance of staying focused on one goal and being prepared for every interaction. His advice for entrepreneurs on getting noticed is to interact with utmost care and to have a plan for every conversation. With his passion for helping others and his commitment to staying focused, Dr. Daniel has built a successful business that has helped countless chiropractors to scale their practice and make a greater impact in the world.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Drunk chiropractors can make more fees immediately, according to Dr Daniel Bai Feb 15, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, we are talking to Dr. Daniel Bai, the founder of Close for Chiro, a B2B consultancy for the chiropractic industry. Dr. Daniel shared how his business helps chiropractors around the world in the Middle East, Tennessee, and Asia to grow their practice. He discussed how the industry has been oppressed for over a hundred years, and how he and his team help chiropractors to make more money without trying to find more clients.
    Using his own experiences, Dr. Daniel explained how the sales process is all about making the person you are selling to comfortable, and understanding their problem to provide them with a solution. He also pointed out the importance of staying focused on one goal and being prepared for every interaction. His advice for entrepreneurs on getting noticed is to interact with utmost care and to have a plan for every conversation. With his passion for helping others and his commitment to staying focused, Dr. Daniel has built a successful business that has helped countless chiropractors to scale their practice and make a greater impact in the world.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    Bonus: LinkedIn Masterclass Session One Feb 14, 2023
    Show notes

    Get Noticed! Send a text.

    Are you struggling to get an ROI on LinkedIn? I am.
    Even though I have 11,000 followers my engagement levels are <3% and I am getting no leads. So Simon C is working with me over 12 weeks to fix this, as we learn how to use Linkedin to promote my new book, The UnNoticed Entrepreneur out Feb 24th.

    Prowly - the media relations platform
    Prowly has everything you need to get your PR work done.
    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    You can outsmart 40,000 marketing agencies by following this social impact entrepreneur. Feb 14, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, Eric Ressler, founder and CEO of Cosmic, a social impact creative agency, discussed about cause-based marketing, entrepreneurship, and the challenges that social impact businesses face. Eric also shares two inspiring case studies of successful social impact businesses and talks about the technology they use to amplify their messaging.
    He explained that his clients include nonprofit organisations, social enterprises, foundations, and sometimes even government organisations that all exist to create a positive impact on humanity and discussed the challenges that social impact organisations face such as funding, lack of internal capacity and expertise, and the need to build a strong brand and have an understanding of the potential of marketing. In terms of technology, Ressler mentioned that they use internal project management tools like Asana, and integrated CRM or marketing automation platforms like HubSpot to help their clients amplify their messaging. He also discussed case studies of organizations they’ve worked with, such as STEM from Dance and Let’s Green California.
    Finally, Eric explains the importance of creating a visual identity that resonates with the audience and focusing on producing valuable content to make a name for yourself in the social impact space.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

    How picking a niche in cause based marketing led to success for this cosmic entrepreneur. Feb 13, 2023
    Show notes

    Get Noticed! Send a text.

    In this episode of The UnNoticed Entrepreneur, Eric Ressler, founder and CEO of Cosmic, a social impact creative agency, discussed about cause-based marketing, entrepreneurship, and the challenges that social impact businesses face. Eric also shares two inspiring case studies of successful social impact businesses and talks about the technology they use to amplify their messaging.
    He explained that his clients include nonprofit organisations, social enterprises, foundations, and sometimes even government organisations that all exist to create a positive impact on humanity and discussed the challenges that social impact organisations face such as funding, lack of internal capacity and expertise, and the need to build a strong brand and have an understanding of the potential of marketing. In terms of technology, Ressler mentioned that they use internal project management tools like Asana, and integrated CRM or marketing automation platforms like HubSpot to help their clients amplify their messaging. He also discussed case studies of organizations they’ve worked with, such as STEM from Dance and Let’s Green California.
    Finally, Eric explains the importance of creating a visual identity that resonates with the audience and focusing on producing valuable content to make a name for yourself in the social impact space.
    The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

    Support the show

    Subscribe to my free newsletter

    https://www.theunnoticedentrepreneur.com/

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