The Tom Ferry Podcast Experience

Latest Episodes:

The Enduring Power of Real Estate Print Marketing Oct 23, 2023

Show notes

Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the attention and emotions of buyers and sellers. (Did you know that print mailers are SCIENTIFICALLY PROVEN to cause a greater emotional response?!)

In this episode of This Week in Marketing, Jason Pantana talks with the President of Reminder Media, Luke Acree, about the underappreciated power of real estate print marketing. Jason and Luke are talking about the best high-level strategies and detailed tactics for getting more engagement from your postcards and magazines, including the best frequency for sending and how to parlay your mailers into relationships.

This episode is an absolute must-watch for any agents interested in omnichannel or real estate print marketing, so be sure to watch or listen right here.

Discomfort WORKS | Mindset Monday Oct 23, 2023

Show notes

Want to make 2024 the best year of your life? Start by getting uncomfortable. Human beings spend a remarkable amount of time and energy attempting to avoid discomfort. But why? I’d argue that intentionally making yourself uncomfortable is the only way to break through to the results you desire, and that’s what we’re discussing in this Mindset Monday.

Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience Oct 18, 2023

Show notes

You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about.

The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison.

Marc is going to take you step-by-step through the fundamentals of building a real estate brand, including:

The difference between branding and marketing
Why focusing on demographics distracts from the big picture
How to find your brand purpose, values, and story
How to grab your audience’s emotions in your marketing

This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.

Crafting Your Personal Real Estate Brand on Social Media | This Week in Marketing Oct 16, 2023

Show notes

Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content.

Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to finding and cementing her personal real estate brand within her market. You’ll learn:

The platforms to leverage
The best ways to tell stories with your content
How to make sure everything you post comes back to serve you over the long haul
And much more!

If you want to make your social media marketing count, I recommend you listen to Shannon’s advice and then start strategizing your personal brand today.

In this episode, they discuss…

0:00 – Introducing Shannon Gillette

1:25 – Building a brand in an unconventional way

4:29 – The decision to become an influencer

6:35 – Leveraging the media of the day

9:46 – Platforms to leverage

12:49 – Shannon’s advice on branding

14:42 – High-level strategies

17:55 – How to do the research

20:20 – The basics and benefits of a brand

A “$100k” Strategy | Mindset Monday Oct 16, 2023

Show notes

Have you heard of “$100k in 100 Days”? It’s a program that Jimmy Mackin and I are running with my coaching members to set more appointments and make an EXTRA $100k in commissions before the end of the year.

We’re a few weeks in now, and the results we’ve been hearing from my coaching members are so amazing that for this Mindset Monday, I felt compelled to share one of the strategies with you. Keep in mind, this is just ONE of the proven plays out of the workbook and it only takes a few minutes to do, but if you do it, I promise you’ll get some cash rolling in.

You’re welcome.

How YOU Can Fix the Real Estate Market | Tom Ferry Podcast Experience Oct 11, 2023

Show notes

Superman isn’t coming to fix the real estate market; that’s just a fact. The only people who can fix the real estate market are informed, hard-working real estate agents and the clients they serve. And that’s not just coming from me – it’s coming from real estate legend Steve Harney, the founder of Keeping Current Matters.

For this week’s podcast, I felt the need to share a clip from my recent Success Summit that should be required viewing for every agent. Steve Harney is answering some of the most pressing questions facing our industry today, including:

What’s going to happen with mortgage rates?
Is the market going to crash?
How can we eliminate consumer fear?
What can we do to fix the real estate market?

And much more.

If you want to know EXACTLY what you need to be saying to your client right now, it’s all right here in this episode of the podcast. Be sure to watch, then follow his advice to begin fixing the market today.

Branding Strategies for the Agent of the Future | This Week in Marketing Oct 09, 2023

Show notes

The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards.

History shows that when everyone else is pulling their advertising budgets, the companies who double down are the ones who shoot to the top. That means NOW is your moment to seize your marketplace and establish an undefeatable brand.

In this episode of This Week in Marketing, Jason Pantana shows you some of the most important ideas from our coaches and coaching members that will help you establish that “Agent of the Future” brand all buyers and sellers crave.

If you’re not the agent of the future, you’re the agent of the past, so I’d suggest you watch this episode now and start speeding forward.

In this episode, Jason discusses…

0:00 – Branding your ground

6:03 – Postcards

7:02 – A tip from Apple

8:30 – YT commercials

10:04 – Connect to all the senses

12:30 – Leveraging SEO and GBP

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Need more help with your real estate marketing? Start here:

-MarketingPRO: Cracking the Social Code

https://www.tomferry.com/marketingpro/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to fixing common social media mistakes

https://www.tomferry.com/agent-tools/socialmedia-mistakes-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Measurement Over Time | Mindset Monday Oct 09, 2023

Show notes

We as business owners can have a funny way of viewing time. Everyone is hungry for immediate results, so we measure our potential and growth in terms of what we can accomplish in one or two years. But what if you expand your view to see further into both the past and the future? What did you build, and what are you building over time? That’s what we’re doing together on this Mindset Monday.

10 Marketing Channels That Appreciate in Value Over Time | This Week in Marketing Oct 02, 2023

Show notes

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep pedaling.

While you should still be running with those, there are other platforms that, when leveraged in the right way, can allow your hard-made content to keep reaping benefits for months or even years to come – and I know how much care you put into your content. That’s why on this episode of This Week in Marketing, Jason Pantana shows you 10 marketing channels that appreciate in value over time.

We’re thinking about the long game in this one. Watch or listen now and start earning a lot more mileage out of your efforts.

In this episode, Jason discusses…

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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And if you’re serious about building your social media presence, be sure to check out:

-MarketingPRO: Cracking the Social Code with Jason Pantana

https://www.tomferry.com/marketingpro/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to mastering YouTube

https://www.tomferry.com/agent-tools/youtube-charisma-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

On Your Deathbed | Mindset Monday Oct 02, 2023

Show notes

When you’re at the end of your life looking back, what will you think about the way you’re living your life right now? This is thought to live by because it completely changes the scope of things. I have a couple of ideas on how you’ll wish you lived, and I share them with you in this Mindset Monday.

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