The Tom Ferry Podcast Experience

Latest Episodes:

TWIM The 5 “Ps” of Leveraging Open Houses into Leads | This Week in Marketing Nov 20, 2023

Show notes

There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process.

But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the entire thing off as a waste of time, but that’s a big mistake. Your top priority is to turn that Open House into leads – ones that will continue to multiply in the future.

In this episode of This Week in Marketing, Jason Pantana shows you the five steps of properly leveraging Open Houses into leads – and yes, they all start with “P.”

If you’re not hosting Open Houses or know you could be hosting more, this is an episode that’s going to get you into action. Watch or listen now!

In this episode, Jason discusses…

0:00 – Turning Open Houses into leads

2:10 – Step 1: Procure

4:10 – Step 2: Promote

10:24 – Step 3: Prep

11:38 – Step 4: Perform

Stay in Momentum | Mindset Monday Nov 20, 2023

Show notes

Over the course of this year, how many days did you stay in momentum? How many days did you fall off track, lose steam, or feel helpless? Our goal moving forward is zero days of lost momentum. In this Mindset Monday, I’ll show you how to maintain focus and always return to the plays that keep you shooting in the right direction.

From Debt to $400k Savings: Breaking Poor Money Habits | Tom Ferry Podcast Experience Nov 15, 2023

Show notes

It doesn’t matter how much you make…. Breaking poor money habits and building healthy ones is the only thing that will get you the financial freedom you want.

Money is hard to talk (or even think) about for a lot of people. It’s complicated and uncomfortable, and our spending habits often stem from our earliest experiences. But if you want to conquer any debt you may have and start saving MASSIVE amounts of money, it starts with breaking poor money habits and replacing them with wise ones.

In this episode of the Tom Ferry Podcast Experience, I’m talking with Valerie Upham and Emily Terrell, both of whom know the stress and hardship that come from massive debt. They’ll explain what it takes to break poor money habits and transform your financial future. Valerie will even take you through her journey of going from a mountain of debt to $400k in savings.

As you’ll learn, there’s hardly a point in making more money until you’re capable of spending, saving, and managing your money in the right way – so watch or listen here to learn how.

5 Real Estate Marketing Channels That Will Dominate in 2024 | This Week in Marketing Nov 13, 2023

Show notes

When we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand.

Such an important topic deserves a special episode of This Week in Marketing. This week, Jason Pantana is actually the one being interviewed – by me! We’re talking about the 5 real estate marketing channels you need to succeed and build your brand in 2024.

It’s been a while since I’ve been on this show, but these real estate marketing channels require our full attention, so be sure to watch or listen to learn how to use them.

In this episode, we discuss…
0:00 – The 4 things all great businesses have in common
1:08 – The five channels agents need to focus on
2:16 – Video reigns supreme
4:08 – Best videos for 2024
6:27 – The greatest of the greatest
9:48 – Going for reviews
14:12 – Winning events
17:40 – Everything mail
21:06 – Your homework for a better business

Your Social Media Mindset | Mindset Monday Nov 13, 2023

Show notes

Do you ever post a great piece of content and then feel defeated when it doesn’t get enough likes or engagement? There’s a big problem with the way that a lot of real estate agents view social media. In this episode of Mindset Monday, I’m talking about what it is and why you need to change the way you view your contributions on social.

20 Ways to Create a Listing Chain Reaction | This Week in Marketing Nov 06, 2023

Show notes

What is a listing chain reaction? Let me explain…

Having a listing is always a blessing, but the best thing about it is the opportunity to promote that listing in a way that attracts the attention of all the neighbors and convinces them to want the same. This is why people say that when one house sells, all the other houses on the block start selling too – because of the awesome marketing.

On this episode of This Week in Marketing, Jason Pantana shares 20 listing promotion strategies that create a listing chain reaction. Not only will more people be inspired to list their homes, but they’ll specifically be inspired to do it with YOU!

If you have a listing (or plan to), this is your opportunity to leverage it into a listing chain reaction, so watch or listen to this episode right here.

In this episode, Jason discusses…

0:00 – Creating a listing chain reaction

2:00 – Postcards

3:50 – Case studies

4:39 – Livestream walks

6:30 – CMAs to OHNs

7:28 – Text-for-info signs

8:12 – Mega Open Houses

10:14 – The right invites

11:35 – Social media documentation

12:36 – Unique apps and features

14:27 – 24/7 virtual

15:28 – In-feed & story ads

16:45 – Web page optimization

18:10 – Reviews & assets

20:10 – YouTube to buyers

And if you’re serious about crushing it on listings:

-MarketingPRO: Cracking the Social Code

https://www.tomferry.com/marketingpro/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to simplifying social media

https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Eliminating Confirmation Bias | Mindset Monday Nov 06, 2023

Show notes

If you’re running plays that aren’t working or justifying habits that aren’t serving you, why? The most likely explanation is confirmation bias. Your biases control the stories you tell yourself about what you can do, are willing to do, and are afraid of. In this Mindset Monday, we’re going to make a serious inquiry into what your biases are, then explore a better, truer story to tell yourself.

Heroic Action in Life & Real Estate | Tom Ferry Podcast Experience Nov 01, 2023

Show notes

What comes to mind when you think of heroic action? For me, it’s Levi
Rodgers.

It’s not just the fact that he nearly died in combat while serving in the Green
Berets. And it’s not just that he went from being a wounded veteran in a new
city to running the largest real estate team it’s ever seen.
What makes Levi a man of heroic action is not just one thing – it’s his lifetime
dedication to acting on the largest scale possible to serve as many people as
he can. In my book, that is the definition of a hero.
For this episode of the podcast, I’m sharing a clip from my recent Success
Summit where Levi talks about his life of heroic action. It’s a story of
discipline, battle, rising and falling from the highest levels only to rise again.
By the end, I don’t see how you could not be inspired to find the hero inside
yourself.

When Your Back’s Against the Wall | Mindset Monday Oct 30, 2023

Show notes

Can you remember a time when your back was against the wall? We’ve all been there, but once we finally find our way out of those situations, we tend to forget about them. This is a mistake. In this episode of Mindset Monday, we’re digging back to those times when you had to tap into your inner reserves of strength. You’ll be amazed by what you find.

The Story of the Greatest Real Estate Transaction Ever | Tom Ferry Podcast Experience Oct 25, 2023

Show notes

Have you heard the story of the greatest real estate transaction of all time? Not only is it an incredible story, but it says a lot about the kinds of opportunities you might be missing in this market.

For this episode of the podcast, I’m sharing a clip from our recent Success Summit where Greg Schwartz, the CEO of TOMO, tells you the story of the greatest estate transaction of all time, and then explains how you can use its lessons in your own business. In less than 10 minutes, you’ll get a total mindset shift on the nature of leads and learn about an opportunity to create your own listings.

If you’ve been feeling put out by this tough market, this is exactly the story you need to hear. So watch or listen now.

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