The Tom Ferry Podcast Experience

Latest Episodes:

5 Types of Ads That Generate Leads in 2024 | This Week in Marketing Dec 21, 2023

Show notes

If you’re running ads, you should be running the types of ads that generate leads. Sounds pretty obvious, doesn’t it? Well, not all ads are equal – especially not for the real estate consumers of 2024.

In this episode of This Week in Marketing, Jason Pantana shows you the five types of ads that generate leads more effectively than any others. You’ll learn what they are, how they work, and which ones would work best for you.

If you’re serious about running the types of ads that generate leads without costing you a fortune, be sure to watch or listen.

3 Ways to Get Organized & Sell More Houses | Tom Ferry Podcast Experience Dec 20, 2023

Show notes

How can you be expected to sell more houses when each client is so hard to acquire and you have so many other things happening in your life? That’s the question that SO MANY agents are asking me because it feels like there’s just not enough time.

Meet coach Kristi Jencks… Kristi has 50 coaching clients (14 of them Team clients) whom she is helping to sell more houses right now. On top of that, she runs a small team that’s doing 150 transactions AND she’s the mother of EIGHT kids. She’s doing more than most people I can think of, but she has systems in place that ensure she’s never stressed or overwhelmed.

In this episode of the podcast, Kristi shares with me the three things she does to stay organized, help people on a massive scale, and sell more houses than some would find possible.

Watch or listen, right here.

Experience Peace | Mindset Monday Dec 18, 2023

Show notes

I’m all about hustling, embracing challenges, and pushing yourself beyond your limits. But there’s one vital element of that which doesn’t get talked about often enough… Experiencing peace to replenish your energy. That’s what I’m talking about in this Mindset Monday. Don’t neglect it.

The Habits & Actions for 2024 Real Estate Success | Tom Ferry Podcast Experience Dec 13, 2023

Show notes

Your 2024 real estate success will ultimately depend on the strategies you implement, the actions you take, and the habits you maintain. And for those, it’s always best to turn to a coach.

One of my favorite ways to close out the year is by having my brother, coach Patrick Ferry on the podcast to share his action steps for success. On this episode, Patrick and I are talking about creating mental toughness, listing attraction at scale, discovering your Total Addressable Market, and just about everything else required for your 2024 real estate success.

There’s a long waitlist to get on Patrick’s schedule (the guy is in hot demand) but consider this a free coaching session with both of us. Watch or listen now and lock in your 2024 real estate success.

Leveraging In-Stream YouTube Ads for Generating Listings | This Week in Marketing Dec 11, 2023

Show notes

I’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable.

But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman is back on this episode of This Week in Marketing! He’s talking with Jason Pantana about his dynamite strategy for using in-stream YouTube ads in combination with his geo farm to bring himself the status of a local listing celebrity.

If YouTube ads ever seem intimidating, Shane and Jason will make them very simple for you by breaking down all the steps for running successful campaigns. Watch or listen, right here.

In this episode, they discuss…

1:56 – Shane’s approach to geo farming

4:37 – High-level farming strategy

6:27 – Publishing the market update

9:45 – Client avatar

11:37 – Open Houses

14:53 – In-stream YouTube ads

17:54 – Details and content of ads

21:04 – Method to the money

27:17 – Calls to action

31:55 – Being the local celebrity

The Myth of Luck | Mindset Monday Dec 11, 2023

Show notes

Do you believe in luck? I mean in the sense that some people are just naturally luckier than others? I hope not, because it’s not true. Luck is something you create, and in this episode of Mindset Monday, I’ll show you how to create more of it in your life.

The Viral Listing Strategy of Meredith Fogle | Tom Ferry Podcast Experience Dec 06, 2023

Show notes

When Meredith Fogle shared her Viral Listing Strategy on stage on Roadmap Annapolis, everyone in attendance was blown away – including myself. Here was an entire next-gen system for consistently turning every single listing into multiple listings, and I knew I had to get her on the podcast.

On this episode, Jason Pantana and I interview Meredith on every aspect of her viral listing system, including:

The Listing System Blueprint
Her signature Listing Flywheel
Her tech stack and AI protocols

And a lot more.

Meredith will guide you through building a repeatable system for making listings go viral, so I’d recommend you don’t miss this one.

2023 Greatest Hits: This Week in Marketing Dec 04, 2023

Show notes

Over the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate.

Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate marketing channels, and kept his followers on the cutting edge. As we move into 2024, we figured we’d share some of our favorite moments from This Week in Marketing from the past year.

This is This Week in Marketing: Greatest Hits 2023! Watch or listen, right here!

In this episode, you’ll get:

0:00 – Intro

1:11 – Dennis Yu on ChatGPT

3:08 – Tom & Jason on email

5:45 – Luke Acree on print marketing

7:54 – Shannon Gillette on video strategy

11:35 – Jesse Stein on data privacy

13:23 – Eileen Rivera on postcards

15:05 – Katie Day and Ken Pozek on video CTAs

17:12 – Sandee Payne on social media operations

19:16 – Ian of Austin on Google Local Guides

21:38 – Shane Burgman on content creation

Top 5 Strategies to Score More Real Estate Listings in 2024 | Tom Ferry Podcast Experience Nov 29, 2023

Show notes

This year, many agents will generate fewer real estate listings than they have in the past. But the ones who do score more listings will score BIG. Those will be the agents who are running the five strategies we’re talking about here.

In this episode of the Tom Ferry Podcast Experience, I have two of the greatest minds in all of real estate marketing to talk with me about the strategies we KNOW will attract more real estate listings in 2024. Jason Pantana is the mastermind behind This Week in Marketing and MarketingPRO. Jimmy Mackin is the renowned CEO of Curaytor.

Together, we’re breaking down the listing attraction tactics that will separate you from the competition in the coming year. I urge you, don’t get left behind. This hard market could be the greatest opportunity of your life.

Coaching for Victory: Real Estate Plays That WORK | Tom Ferry Podcast Experience Nov 22, 2023

Show notes

In this business, the plays you run are everything. The right real estate plays make winning easy while the wrong ones will leave you lost in the dark.

Coach Emily Terrell is an active agent who is set to sell over 50 homes this year. On top of that, she’s coaching 37 agents who are averaging about 26 transactions. And on top of that, she has a family and kids and a great life. You could say that Emily is winning in just about every department.

What do you think her secret is? Yeah… Running the real estate plays that she knows to work.

In this episode of the Tom Ferry Podcast Experience, Emily shares with me what those plays are, where everyone should start, the high-level strategy, and so much more.

This is an expert coach sharing the real estate plays that consistently make money for her and her clients. So watch or listen, right here.

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