The Tai Lopez Show

Latest Episodes:

#582 - The Secret to Apple’s Success: How To Achieve Massive Profits with Scott Galloway Mar 11, 2020

Show notes

Buy Scott’s book “The Four” and his others here.

“Our instincts, ever since we emerged from caves, is more. We always want more, because the penalty for less was death” - Scott Galloway

(click to tweet)

Apple has managed to do something that no other company in history has: Combine the lowest cost of goods through mass production with the highest profit margins available only to luxury brands.

This combination has resulted in a company that has massive profits, and the most valuable company in the world.

This demonstrates the value of finding a way to appeal to irrational urges and instincts, like status and mate-worthiness, in your marketing and product design.

Learn how Apple was able to pull this off, and what it means for how you can achieve massive margins in business, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The more for less business strategy is usually the company that is the most valuable in the world” - Scott Galloway

(click to tweet)

Points to Keep In Mind

In the modern age, we don’t tend to depend as much on a superbeing “God” for answers, but we still have anxieties, so Google is now filling that role
Google is our modern-man’s God
Facebook taps into our need to love and be loved
The number one indicator of your chances to make it to 100 is the number of people that you love
Our instincts, ever since we emerged from caves, is more. We always want more, because the penalty for less was death
The more for less business strategy is usually the company that is the most valuable in the world
Apple is the new signal that you have good genes, and are a good mate
Apple has been able to pull off the impossible: It can secure components for the lowest price, and then charge the highest price for it
Because Apple taps into our irrational urges, it is the most profitable company ever

TaiLopez.com/TheFour

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#581 - Speed Reading, Adventure Vs. Accomplishment, & the 25% Success Formula Mar 07, 2020

Show notes

“See life as an adventure, rather than an accomplishment” - Tai Lopez

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This week, we had powerhouse guests on, talking about the practical things you need to know to be successful in business and life in general.

On this best of the week episode, we’re talking about how to become a faster reader, how languages help you and how to learn them faster, why it’s better to view life as an adventure rather than a list of accomplishments, why you should set your identity as a lifelong learner, and how to choose the best business to go into online and then be successful in it.

Learn all of the above, plus so much more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It’s better to be rich than to be right” - Tai Lopez

(click to tweet)

Points to Keep In Mind

Scan at least 3 words at a time, to read faster with better comprehension
Use a pacer when reading, and set the pace for your eyes to follow
You will make more money if you know more languages
If you have children, one of the best gifts you can give them is an education in different languages while they’re young
Total immersion, without all of the rules, etc, is the best way to learn a language
To learn something, it has to feel important
See life as an adventure, rather than an accomplishment
Your goal is not always to be right, your goal is to figure out what is right no matter what it is
It’s exhausting to work on something that you’re not passionate about
A business partner is like a marriage, so you need to very carefully vet anyone you are considering bringing on as a partner
It’s better to be rich than to be right
Approach life with the idea that you can learn to do anything
Mentors are essential. Learn from them instead of trying to reinvent the wheel
Working hard is only 25% of the formula
Tools are essential to the process of making money online
Teaching people how to do things, and how to make money doing those things, is one of the easiest and fastest ways to start making money online
A lot of people take for granted what they do for their job, when there are actually more ways to make money with it than you may be thinking of
If there are no competitors for your business, it might be because there is no demand for it
A lot of times, it’s a good idea to choose a market where there are competitors, but you know what differentiates you

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#580 - Billionaire Naveen Jain's Ways of Learning Feb 28, 2020

Show notes

“Always stay intellectually curious” - Naveen Jain

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The saying goes, “you can lead a horse to water, but you can’t make it drink,” to demonstrate that if someone doesn’t want or is unwilling to do something for themselves that would be good for them, there is little you can do. But if you focus your efforts instead on how you make the horse thirsty, you’ve solved the problem.

This thirst is what Naveen Jain says anyone who wants to be successful needs to cultivate. It is intellectual curiosity, and a desire to constantly learn, and it is what separates the greats, those who are super successful, from the rest.

If you want to be successful, you need to cultivate inside yourself this desire to learn. Find out how billionaire Naveen Jain learns every day, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“As an entrepreneur, your jobs is not to focus on where the world is now, but where you want it to be” - Naveen Jain

(click to tweet)

Points to Keep In Mind

Google everything
Always stay intellectually curious
Learn based on the future more than the present
As an entrepreneur, your jobs is not to focus on where the world is now, but where you want it to be
Instead of leading someone to water or making them drink, consider instead what would happen if you just made them thirsty
Intellectual curiosity is that thirst
Every time you read something, it’s like connecting a dot, and sometimes you don’t see the picture until the last dot
Think of the life of an entrepreneur as a heartbeat: When it’s smooth, you’re dead
The only time you fail in life is when you give up

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#579 - Is Evolutionary Psychology Wrong About Beauty? With Richard Prum Feb 26, 2020

Show notes

“Beauty can function somewhat like an irrationally exuberant market bubble” - Richard Prum

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The evolutionary view of beauty has traditionally been that humans evolved a sense of what was beautiful based on practically. We’re often taught that things like the waist to hip ratio are a long-ingrained sign of fertility to men, which is why we find them attractive.

My guest today, Richard Prum, has a different view. He says that beauty can be viewed more as an “irrationally exuberant financial market bubble.” In other words, it’s not so cut and dry, and natural selection has led each of us, within our own cultures, to develop a sense of what we consider attractive, not dependent on the practicality of evolutionary considerations.

What do you think? Let me know! Leave a rating and review in iTunes, and tell me your thoughts in the review!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Beauty is a social contrivance. It’s invented by us” - Richard Prum

(click to tweet)

Points to Keep In Mind

Certain aspects of science seem to be completely unexplainable
Beauty can function somewhat like an irrationally exuberant market bubble
Beauty is a social contrivance. It’s invented by us
Humans are evolved to be satisfied, and to find satisfying relationships
The evolutionary idea of beauty being practical neglects some of the concepts of natural selection in the human animal
In society, it could be argued that it is actually women who are defining the idea of beauty more than men
The idea of machismo and dominance as the core of attraction is deeply flawed and a cause of unhappiness
Get in touch with the idea of what it means to be really caring for your partner
Human diversity is a result of the diversity of mate-choice, therefore standards of beauty can be far different across cultures
The men who are most attractive tend to be socially attentive

See omnystudio.com/listener for privacy information.

#578 - My Daily Motivational Trick, The Future-Value Formula, & Why People Hate Feb 18, 2020

Show notes

“The true definition of “luck” in this modern age is learning early” - Tai Lopez

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To determine the financial value potential of something right now, there is a simple formula: Future value = present value of future revenue. This is the formula that you can use when examining business ideas and opportunities, when looking into investments, and all other areas of financial potential.

Today, I am talking about that formula, as well as why apartments are one of the lower risk real estate opportunities, the 2 ways you make money, how to monetize a brand beyond normal operations, why life is like poker, 3 ways to start a side hustle, why haters hate, why mindset is the main thing holding people back, and what the butterfly effect means for the importance of the little decisions you make everyday.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Think about life like poker: You don’t have to win every hand, just don’t go all in when you have a bad hand” -Tai Lopez

(click to tweet)

Points to Keep In Mind

In the long term, something is worth: Present value of future revenue
Ask yourself: How much would you pay today to have a future revenue?
Apartments allow you to diversify your future revenue
2 ways you make money in anything:
Capital appreciation
Cashflow
If you build a brand that is recognizable and has good connotations with it, you can make money through licensing deals without actually running the business
The true definition of “luck” in this modern age is learning early
Think about life like poker: You don’t have to win every hand, just don’t go all in when you have a bad hand
3 ways to start your side hustle:
Look at the skills you already have instead of trying to get new skills
Don’t just have an idea. Go from idea to offer
Launch before you think you’re ready
A lot of ideas cannot be validated until you actually do them
At the end of the day, we’re all going to the grave at around the same pace, but some people go their with a more happy life than others
Haters are usually just projecting their own insecurities on others
Too many people want to remove all insecurity from life, but that is simply not possible
Life goes through the process of seasons, so expect the changes
You have to be 100% convinced and sold on your own product to be good at sales
Mindset is the main thing holding most people back
Just as a butterfly flapping its wings can start a hurricane, very small bad decisions in your life can lead to terrible consequences down the road
Likewise, small intelligent decisions can help you in incredible ways down the road
You must structure fun and entertainment in your life to stay motivated in the long run

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How to Always Be Motivated to Work Feb 17, 2020

Show notes

“Your goals and prizes should be tangible” - Tai Lopez

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Very few people understand the the risk/reward bias in human brains, and how it can hold you back from achieving what you want to achieve.

Many people have an inaccurate understanding of the amount of pain, or work, that it will take for them to achieve their goals, as compared to the amount of happiness it will bring them when they finally do achieve those goals.

This is why humans procrastinate.

If they really understood the value, to them, of achieving what they were striving for in all its detail, they would not procrastinate but would be motivated to do the amount of work necessary to achieve that goal.

This episode shows you how you can change that subs-conscious misunderstanding in your own life, to help you overcome the instinct to procrastinate, and rather get down to work creating the life of your dreams!

Also, make sure to checkout the Tai Lopez Flash Briefing on Alexa!

“Change your perception of the reward/pain ratio, and understand how worth it the pain is” - Tai Lopez

(click to tweet)

Points to Keep In Mind

Your goals and prizes should be tangible
The best way to avoid procrastination is to stop thinking about the work, and start thinking about the thing you want
People’s tendency to procrastinate comes from a misunderstanding of the pain to reward ratio
Find a way to really see, and keep constantly on your mind, your goals and the reason why you are working hard to achieve them
Don’t make things too complicated with different theories, ideas and techniques. Just focus on the end game
Change your perception of the reward/pain ratio, and understand how worth it the pain is
Build associations with rewards for the work that you do
Don’t focus as much on the process as compared with getting down to real, hard work

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Game Theory: Strategy for Entrepreneurs & Life Decisions Feb 11, 2020

Show notes

“Spend at least a couple hours per day really thinking through what you’re doing in your life” - Tai Lopez

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Unintended consequences often negate the good that a regulation or ruling in government is trying to do. In fact, often the problem that was supposed to be solved is simply magnified through the unintended consequences, and the same thing can be true for your life.

That is why I believe that entrepreneurs, and really everyone else as well, need to learn game theory, to understand the various ways in which their decisions will affect other people’s decisions, thereby potentially changing the outcome, and sometimes reversing the good you were trying to do with the decision in the first place.

Listen to this episode to learn more about game theory and how it can apply to the decisions you make.

Also, make sure to checkout the new Tai Lopez Flash Briefing on Alexa!

“In the modern world, you need to be careful not to be overstimulated” - Tai Lopez

(click to tweet)

Points to Keep In Mind

A lot of regulations have unintended side effects that must be considered
For every action, there is an equal and opposite reaction
Humans have a desire to simplify complex topic to understand them, with the result often being that the wrong conclusion is reached
Mother nature always laughs last
Entrepreneurs need to understand game theory
Always consider how your actions will be perceived by others, not just the immediate impact
The current education system encourages students to pump information into their brain and then dump it out once they finish the test
In the modern world, you need to be careful not to be overstimulated
Spend at least a couple hours per day really thinking through what you’re doing in your life
The human body is built to do HIIT: High Intensity Interval Training
It’s always better to sell to the willing

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7 Steps to Better Business Networking Feb 01, 2020

Show notes

“Diversify who you learn from” - Tai Lopez

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No matter how important you think that networking is, you’re probably underestimating the real value of it. It’s so valuable that you almost can not place enough importance on it. But the way that you network is incredibly important. There is a right way and a wrong way, and on today’s episode I’m telling you what the right way is so that you get the most out of this essential aspect of business.

First of call, don’t worry about email, get phone numbers whenever you can, so that you can text with people. In 2017, texting is where the attention is, and so that is where you should be too.

Listen to the rest of this episode to get all 7 steps to becoming a better business networker.

“A certain minimum amount of extroversion will make you happier” - Tai Lopez

(click to tweet)

Points to Keep In Mind

It’s not what you know, it’s who you know
A certain minimum amount of extroversion will make you happier
If you isolate yourself too much, you will not be as happy as you could be
If you want to make money, you’re going to have to network even if you’re an introvert
Diversify who you learn from
Always hire people who have skills that you can’t teach
Organisms that only learn through trial and error tend to die out
Anyone who is hard to talk to is probably not worth talking to
Think of yourself as a goldminer, going through life looking for the nuggets of truth you can find from anyone

The 7-Steps to Better Business Networking

Realize that you are underestimating the power of business networking
If you are not good at networking, attach yourself to someone who is good at it
Get phone numbers instead of emails
Don’t be crazy about follow ups
Follow the reciprocation rule: Speak their language, respect the way that they communicate, and follow those general rules
Leave them hungry for more of you. Don’t be afraid to let them be the last person who texted you
Go to places that are somewhat unexpected for who you are and what you do. Try to cross-pollinate. Focus less on what the event is, but more on how sharp the people are

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How To Hack Your Daily Routine To Be As Productive As Possible Jan 28, 2020

Show notes

“We are sponges. Find a mentor and get inspired by hanging around that person.” - Tai Lopez

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A productive daily routine is difficult to achieve.

We all wake up in the morning, check our phones, and then go about our days doing the best we can. But then we finish our day and go to bed thinking: was that really the best I could do?

Your daily life should be composed of tasks dedicated to either maintaining the life you’re living or trying to improve your life for some future date. If you’re disappointed with your daily routine, it’s because you aren’t attending to this rule. And if you believe you are, some trait is preventing you from seeing the picture clearly.

On today’s episode of The Tai Lopez Show, we are taking a close look at productivity. How can you squeeze the most juice out of your day? The first step is to be honest with yourself. Self-deception will disguise laziness as procrastination or stubbornness as ‘your opinion.’ So, before listening to this podcast, take a second to check your ego at the door and get ready to make the changes required to take your daily routine to the next level.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We are born with animal brains. We only care about the now, and we are bad at planning for the future. The school system does not teach us how to rewire this. So now it’s your responsibility.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

Studies show using analog is more effective than digital, so use notepads to write down tasks, to-do’s, and ideas and use apps like Evernote to take pictures/back up
Be methodical; K.I.S.S. - Keep It Short and Simple
Get a PC with ergonomic keyboard and mouse; Macbooks are not made for productivity
Pay attention to how you spend your time at work
Recognize the greats and take notes of what they do to get to their level
All problems are rooted in stubbornness: sensitivity, sensual, stupidity, and self-importance
Prevent injuries; Lebron James spends $1 million/year on his body; spend the $10 on a mousepad that prevents carpal tunnel syndrome
Specify what message you are replying to in messaging tools like WhatsApp or iMessage
Conscientiousness is most important, defined as a combination of organization, diligence, prudence, and perfectionism
Spend 30 minutes to 1 hour organizing your day
Hack your reward system by rewarding yourself for accomplished tasks
You can’t enable progress without creating monotonous maintenance routines
Ask yourself what are your bad brain habits and then figure out how to rewire them
Parents love you because they see themselves/their DNA in you
In the morning, a) look at the big picture/scan your emails, b) then methodically go through your emails, c) write down a priority list
And at the end of the day, a) figure out what you’re doing wrong, and b) write down a short hypothesis on how to fix that
Find a mentor and get inspired by hanging around that person
No good habits are formed from people being nice to you
Powerful people take power naps, set a timer for 18 minutes

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18 Practical Tips to Make $11,000 Profit Per Day Online: David Mills Jan 25, 2020

Show notes

“You don’t necessarily want to start with your best idea, because it will be your worst execution. Just start something!” - Tai Lopez

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David Mills has made $40 million off of his internet business, and currently makes $11,000 in pure profit per day online, so today I am talking with him about how exactly he was able to accomplish all of that, so that you can learn from it and achieve those same kinds of results in your own business.

A lot of today’s episode is about SEO, which stands for Search Engine Optimization, and is absolutely essential if you want to generate organic traffic from Google. If you master SEO, you will always have free traffic to your business, which means you will not need to spend as much on paid traffic, which is how you can increase your profit margin.

Learn on this and more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Only about 1% of entrepreneurs understand how important organic traffic is” - Tai Lopez

(click to tweet)

Points to Keep In Mind

Even if your website is terrible, find a way to go through the full process of getting it up, so you know how to do it
Your first attempt will always be the worst
You don’t necessarily want to start with your best idea, because it will be your worst execution. Just start something!
Only about 1% of entrepreneurs understand how important organic traffic is
One of the best places to hide a dead body is on page 2 of Google. You have to be on page 1
Whatever you are selling, try to buy a domain name that matches a few of the words people will be typing in
You need to get links to your website from other websites around the content of your website
Reach out to the top 20 websites, and offer to swap interviews with them
Practice reading with something that is making you read faster and faster
When you’re practicing something, you have to let go of being a master of it
It’s been proven over and over again that you will make more money if you know more than one language
Learning language needs to be conversational, and full immersion is the best
Your brain can learn an incredible amount, but you have to show your brain subconsciously that it is important
To make money online, sell a simple product that you use everyday, and you know how to improve
You don’t have to be intimidated by SEO

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