The Smart Marketer Podcast

Latest Episodes:

Episode 50: Summer Reading List: Molly & John's Top 6 Business Books Jul 01, 2021

Show notes

Which books have helped you grow personally and professionally? In this new segment of #NotBusiness, John and Molly discuss the books that have had the biggest impact on their professional growth. You'll learn what Molly reads every year to refuel her creativity, the book that helped John prepare for his new role at Smart Marketer, and more insights they've picked up across years of reading. From pages that engulf you in a world of marketing and wizardry to the examination of each stage of life as it relates to business, this booklist has something for everyone.

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Serve the World Unselfishly and Profit

Episode 49: Product Launch Breakdown: The Power of a Next-Level Lead Magnet Jun 23, 2021

Show notes

Why should you invest in product creation and remodeling? Molly and John just launched Smart Marketer's new mentorship program and it was one of their most successful product launches to date. Why? Because they innovated. To promote Train My Social Media Manager, they used a next-level lead magnet to deliver tremendous value and attract warm and cold audiences alike, earning them super low CPAs despite the new challenges of iOS 14. In this episode, get the full breakdown of their successful product launch and learn why you should always be creating new products and updating existing ones.

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Episode 48: 7 Productivity Tips: Get More Done (While Feeling Good About It) Jun 18, 2021

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How do you prepare for the day ahead? In this episode, our hosts Molly Pittman and John Grimshaw share their 7 best tips for staying productive, energized, and efficient throughout the day. They discuss topics like scheduling tactics, hosting ZOOM meetings, half-day Fridays, and smiling (until it hurts). Use these 7 tips to help support good habits and conquer the day!

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Episode 47: Ezra's Amazon Launch & The 2021 Ads Decline Jun 14, 2021

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What are the pros and cons of selling on Amazon? Ezra hosts this episode solo to share insight into why — after 9 years and $125 million in sales — he finally expanded his ecommerce brand onto Amazon, including why he always avoided selling on the platform and the factors that ended up changing his mind. Plus, you'll learn why advertising is expected to be a little more difficult this year, and the other revenue channels you should focus on instead. YOUR ENGAGEMENT MATTERS!

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Episode 46: From Cracker Barrel To Gucci Apparel Jun 10, 2021

Show notes

Want to grow your own Social Media Director in-house? Continuing our conversation with BOOM!'s Social Media Director, Laura Palladino, she tells us all about how she discovered her passion for digital marketing. We'll discuss what she was doing before she met Ezra Firestone, how she came to work for him, and how he provided a safe learning environment for her to grow into her new role. You'll also learn how she furthered her education in social media, the advice she'd give to her younger self, and how the ICOSA Framework helped define her approach to marketing. To hear the first part of this conversation, go back and listen to episode 45.

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Episode 45: I.C.O.S.A. Framework: Our 5-Step Social Media Strategy Jun 02, 2021

Show notes

Want to turn social media into a high-impact marketing machine for your brand? Laura Palladino is the Marketing Director at BOOM!, a $40 million-a-year brand, and she joins the podcast to share her proven social media strategy — the ICOSA Framework. ICOSA stands for "Ideation, Creation, Optimization, Syndication, Amplification" and by using this 5-step system, Laura helped BOOM! generate over 355K Facebook fans and 700K email subscribers. You can swipe this framework, get Laura's daily schedule and watch a bonus video training by going to SmartMarketer.com/ICOSA.

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Episode 44: Facebook Ads Damage Control with BOOM!'s CMO May 27, 2021

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How did an 8-figure business optimize ad performance after the iOS 14 update? Find out in this conversation between the Marketing Manager of Smart Marketer, Dani, and the CMO of BOOM!, Boris. After some of the worst ad results he'd seen in years, Boris discovered a few small changes that had a big impact on ROI. You'll hear how BOOM!'s Amazon launch impacted their ad results, what Boris learned from a determined member of Ezra's mastermind, why you should run an evergreen discount, and so much more!

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Episode 43: The MVP Inventory: Simplify Decision-Making with a Vision May 24, 2021

Show notes

This is essential to managing and growing a brand... John is the solo host of this episode focused on the MVP Inventory System. MVP stands for "Mission, Vision, Principles" — concepts that are essential to managing and growing a successful brand. In this episode, John shares how we're applying these concepts at Smart Marketer, how the MVP inventory can be used in decision-making, and the mindful effort being put into keeping them intact during the day-to-day grind. You'll also learn how larger companies approach these topics, including the questions you should ask to figure out your own MVP Inventory System.

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Episode 42: The 7-Step Viral Video Ad Formula Behind $100K/Day in Spend May 18, 2021

Show notes

Molly is joined by Ryan McKenzie of TruEarth to talk about how he scaled to over $100,000/day in ad spend with amazing video ads. During this chat, you'll learn the 7-step ad formula Ryan used to create the viral videos that have skyrocketed his laundry detergent brand. He'll show you how to create the perfect storm for opportunity and growth, including how to use the right hook, invest in consumable creative, speak to the right audience, and get tactical with Facebook's algorithm.

Click Here For More Show Notes: https://smartmarketer.com/the-7-step-viral-video-ad-formula-behind-100k-day-in-spend/.

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Episode 41: 5 Lessons I Learned Since Moving Back Home May 14, 2021

Show notes

New environments offer us amazing opportunities to learn more about ourselves. Molly's move back home to Kentucky has provided a wealth of experiences that have reinforced her beliefs and helped her grow. Continuing our conversation from Molly's major life updates in episode 39, she shares the top 5 lessons she's learned since moving back home and how these lessons help push her to lead a happy, well-balanced life.

P.S. - A special thank you to everyone who's reached out via Instagram at @mollypittmandigital with feedback and questions. We truly appreciate it and look forward to hearing from all of you!

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