The Smart Marketer Podcast

Latest Episodes:

Episode 60: Everything You Need To Know About Instagram DM Automation (A Taste Of Team Traffic). Aug 09, 2021

Show notes

This episode is really timely! Instagram's new DM automation feature is the talk of the town in the bot and messenger space.

What is it, and How does it work? Should I get on board? How do I dive in?

We think these are great questions and we're here to help! So we've brought in the experts, and we are giving you a taste of our Team Traffic program! Listen as Natasha Takahashi, Co-Founder & CMO of School of Bots talks with Danielle Pierre, Marketing Manager @ Smart Marketer, about how this new feature can help you!

YOUR ENGAGEMENT MATTERS!

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

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Smart Marketer, https://smartmarketer.com/get-started/

Team Traffic, https://landing.smartmarketer.com/pages/team-traffic

ManyChat, https://manychat.com/

School of Bots, https://schoolofbots.co/roi-with-chatbots

Natasha Takahashi https://www.linkedin.com/in/natashatakahashi/

Episode 59: Why Is Digital Marketing So **** Hard? (Part 1). Aug 05, 2021

Show notes

So you want to get out of Digital Marketing? You're over it. You're conflicted. Let's talk about this.

Surprisingly, Molly also felt this way, and John can relate too. Even when you're hugely successful, 'the struggle is real'. In this #NotBusiness episode (and in Episode 61, too), you will hear about the challenges, the remedies, and why Molly and John ultimately stay in the game.

YOUR ENGAGEMENT MATTERS!

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Smart Marketer: https://smartmarketer.com/get-started/

Molly Pittman https://mollypittman.com/

John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/

Episode 58: Half Way Through 2021 (Part 2): It's Been Interesting. Aug 02, 2021

Show notes

This has been an unusual year for a lot of brands and a tough year for many. So today, Molly and John invite you behind the scenes to look at the last six months at Smart Marketer. Hopefully, you can glean something from their experience and maybe feel a little less alone in your journey! Whether you're having a knock-out year or not, it's always a good idea to stop and reflect before you move forward.

This is Part 2! In Episode 56 (Part 1), Ezra Firestone talked with Molly and John about the challenges and successes across his E-Commerce and Saas brands. Be sure to go back and take a listen.

YOUR ENGAGEMENT MATTERS!

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions?

Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Smart Marketer https://smartmarketer.com/get-started/

Episode 57: What To Do When You Really Piss Someone Off Jul 29, 2021

Show notes

How do you handle it when someone comes out of the left field and throws insults and accusations your way? Has this happened to you in business?

This JUST happened to our Host Ezra Firestone, Founder of Boom by Cindy Joseph and Smart Marketer. In this episode, Ezra takes us behind the curtain and talks through what happened, the whole interaction, and how he's choosing to process it.

Listen if you want to learn how to process uncomfortable conflicts better (whether they come up in business or your personal life).

To get more show notes for this episode, go to: https://smartmarketer.com/ep57.

YOUR ENGAGEMENT MATTERS!

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or Subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, sharer your favorite episodes with friends, and be sure to tag us in your next post, #WeOurHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

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Episode 56: Half Way Through 2021! (Part 1) Ezra's Playbook. Jul 26, 2021

Show notes

How's 2021 going for you? Is your business experiencing a reaction to 2020? Are your clients reeling or thriving? How about that pesky iOS14.5?

In this episode, our hosts Molly Pittman and John Grimshaw talk with Ezra Firestone at the halfway point of an interesting year! Ezra shares frankly about the challenges and the successes across his E-Commerce and Saas brands.

Listen if you could use some encouragement, inspiration, and a Playbook for moving forward no matter where you find yourself this year.

YOUR ENGAGEMENT MATTERS!

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Episode 55: Vacation Like Your Life Depends On It. Jul 22, 2021

Show notes

Does the thought of taking time off make you feel anxious? Resentful? Even guilty? We have an important episode for you today as John and Molly team up to discuss another #NotBusiness topic that will reframe rest and set you up for (sustainable) success. If you want to feel less stressed and less reactionary, this episode will help! Listen as they share how intentional time off will help you feel sharper, more creative, and more fulfilled. John shares how to avoid the pitfalls of laptop work/life culture and Molly shares how her approach to taking PTO has evolved over her career (and the surprising result). Let's go! YOUR ENGAGEMENT MATTERS!

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or, Subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, sharer your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

Episode 54: 4 Ways to Boost Lifetime Customer Value Jul 19, 2021

Show notes

Get ready for a high-impact 20 minutes! John is the solo host of this episode, where he breaks down your 4 best opportunities to make additional sales and increase your brand's average lifetime customer value. Using tons of real-world examples, John teaches you how to pinpoint the moments WHEN your customers are ready and willing to make additional purchases and HOW to capitalize on these opportunities (including a Shopify app that makes the whole process super easy). Let's go!

To get the show notes for this episode, go to: https://smartmarketer.com/ep54

YOUR ENGAGEMENT MATTERS!

Here's how you can make a difference:

Subscribe to The Smart Marketer Podcast
Leave us a review on Apple Podcasts
Repost this episode to your social media
Share your favorite episodes with a friend
Tag us in your next post and use the hashtag #NotBusiness

Have questions? Send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Episode 53: Hire a CMO for a Fraction of the Price Jul 13, 2021

Show notes

How can a Chief Marketing Officer help YOUR brand grow? Our hosts Molly Pittman and John Grimshaw welcome Pepijn Hufen to the show to discuss why brands need a good CMO. You'll learn how this idea led the 3 of them to start a new joint business, the Your Next Move Group, where they act as "fractional CMOs," providing their clients with guidance and strategy to help them grow. Listen to this episode to learn how to copy their launch strategy for your next product or business, and go to yournextmovegroup.com to hire your own fractional CMO!To get the show notes for this episode, go to smartmarketer.com/ep53

YOUR ENGAGEMENT MATTERS!

Here's how you can make a difference:

Subscribe to The Smart Marketer Podcast
Leave us a review on Apple Podcasts
Repost this episode to your social media
Share your favorite episodes with a friend
Tag us in your next post and use the hashtag #WeOutHere

Have questions? Send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Episode 52: Summer Reading List Part 2: Top 6 #NotBusiness Books Jul 09, 2021

Show notes

Which (non-business) books have had the biggest impact on your life? In a follow-up to episode 50, Molly and John share the 6 books that have helped mold them into the people they are today: literature that has inspired our hosts to travel the world, control their minds, and make the world a better place. Now, they hope to inspire you to give these books a read!

To get the show notes for this episode, go to smartmarketer.com/ep52

YOUR ENGAGEMENT MATTERS!

Here's how you can make a difference:

Subscribe to The Smart Marketer Podcast
Leave us a review on Apple Podcasts
Repost this episode to your social media
Share your favorite episodes with a friend
Tag us in your next post and use the hashtag #NotBusiness

Have questions? Send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Episode 51: Product Launch Breakdown: The Power of a Next-Level Lead Magnet (Part 2) Jul 07, 2021

Show notes

How do you come up with high-converting offers? In this episode, hosts Molly Pittman and John Grimshaw detail their journey from ideation to launch of Smart Marketer's new mentorship program,Train My Social Media Manager. You'll hear why they included additional teammates in the creation process and why it was important to have 4 great hooks. Plus, Molly shares how she structures Facebook campaigns post-iOS 14 and John explains why the ICOSA Framework will always be relevant to your business.

YOUR ENGAGEMENT MATTERS!

Here's how you can make a difference: