The Smart Communications Podcast

Latest Episodes:

Episode 210: What is the connection between your brand and hiring? Apr 29, 2026

Show notes

What does your brand have to do with hiring? More than you think. Farra Trompeter, co-director, talks with Olivia Freire, director of operations, to explore how a clear, authentic brand helps nonprofits attract the right candidates, set expectations, and build stronger teams. Together, they share practical ways to align what you post in job ads with what it’s actually like to work at your organization.

Episode 209: How can we build trust, bridge divides, and engage communities? Apr 15, 2026

Show notes

How can nonprofits connect more meaningfully with the people they serve during times of deep division and declining trust? Farra Trompeter, co-director, talks with Doug Hattaway, president of Hattaway Communications, and Erica Pelletreau, founder and CEO of The Pelletreau Group, about the science and strategy behind building trust, bridging divides, and fostering real community engagement. Drawing on the Trust Playbook developed for The Communications Network, they share practical insights on addressing misconceptions, using plain language, and designing communications that prioritize listening, relationships, and shared goals.

Episode 208: How can you lead an inclusive strategic planning process? Apr 01, 2026

Show notes

What does it take to really lead an inclusive strategic planning process, and why does it matter? Farra Trompeter, co-director, talks with Dr. Renee Rubin Ross, author of Inclusive Strategic Planning for Nonprofits, about designing plans that center participation, clarify purpose, and build real alignment. Get practical tips for assessing readiness, integrating communications throughout, and turning big ideas into actionable plans.

Episode 207: How can you center community voices in messaging? Mar 18, 2026

Show notes

What does it really mean to center community voices in your messaging? Farra Trompeter, co-director, talks with Logan Herring, CEO of The WRK Group, about how organizations can develop communications grounded in authentic community experiences and how sharing genuine stories can revolutionize your nonprofit’s messaging.

Episode 206: How can you use science to engage donors? Mar 04, 2026

Show notes

What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral psychology can strengthen donor engagement. They share insights nonprofits can use to build trust, write clearer appeals, and design campaigns that motivate supporters.

Episode 205: Why is it important to change how you talk to funders? Feb 18, 2026

Show notes

How you talk to your funders shapes how they understand your work, your community, and your impact. Farra Trompeter, co-director, talks with grant writer and fundraising strategist, Dani Fauklner, about why nonprofits must rethink traditional, jargon-heavy fundraising language. Together, they explore practical ways teams can audit and improve proposals, reports, and messaging. Learn how cross-team communication can help nonprofits secure funding without compromising integrity.

Episode 204: Is the field of nonprofit communications coming of age? Jan 30, 2026

Show notes

Farra Trompeter, co-director, and Kivi Leroux Miller, founder and chief strategy officer of the Nonprofit Marketing Guide, discuss insights from the 16th annual Nonprofit Communications Trends Report. Together, they explore why communicators are ready for strategy, what AI means for visibility and influence, and where the approach to nonprofit communications is showing real maturity.

Episode 203: How to bridge belonging in your narratives? Jan 21, 2026

Show notes

Narratives don’t just tell stories; they shape meaning. Farra Trompeter, co-director, and Sadé Dozan, vice president of advancement at Borealis Philanthropy, discuss how nonprofits can use plain language and narrative strategies to build belonging, expand your “we”, and create more inclusive communications. Get practical guidance for anyone working at the intersection of storytelling and social change.

Episode 202: How can you put AI to work for your nonprofit? Jan 07, 2026

Show notes

AI is reshaping nonprofit work, but adopting it responsibly takes intention. Farra Trompeter, co-director, is joined by Cheryl Contee, chief innovation officer at BrightWorksAI.com, and Darian Rodriguez Heyman, founder of Helping People Help, to discuss insights from their new book, AI for Nonprofits, including practical, ethical ways nonprofits can use AI from fundraising and communications to operations and culture.

Episode 201: How do you approach rebranding a 100 year old nonprofit? Dec 16, 2025

Show notes

Insights from a major nonprofit rebrand! Join Ally Dommu, director of service development, and Brad Drazen, vice president of communications and marketing at Greater Hartford Gives Foundation, as they unpack the motivations behind changing a 100-year-old foundation’s name, the research and collaboration that guided the process, and what other organizations and foundations can learn when considering a rebrand.

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