The Science of Social Media

Latest Episodes:

56: 10 Captivating Instagram Stories Content Ideas and Our Favorite Tools to Create Them Aug 14, 2017

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We explore everything you need to know about creating captivating Instagram Stories content that your audience will love. We also dive into our favorite tools for creating beautiful graphics and videos that we use here at Buffer.

55: 5 Exciting Social Media and Marketing Trends to Know in 2017 Aug 07, 2017

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Noah Kagan joins us as we explore the top 5 most exciting social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.

54: How to Use Hashtags: How Many, Best Ones, and Where to Use Them Jul 31, 2017

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Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Hashtags have the potential to be a truly valuable in your overall social media strategy. Here's what you need to know about using hashtags on social media. Including, how many, the best ones, and where to use them to help grow your social media accounts.

53: Our 5 Biggest Social Media Mistakes and What We Learned Jul 24, 2017

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We've made a good number of social media mistakes - Mistakes that have cost us reach and engagement, maybe even fans and customers. But with each mistake came a ton of great learnings that helped us to improve our social media marketing results. Here are the 5 biggest social media mistakes that we've made here at Buffer and what we've learned along the way (so you don't have to make the same!)

52: 6 Proven Instagram Marketing Tactics To Grow Followers Engagement Jul 17, 2017

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It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now has more than 700 million monthly users and sky-high user engagement levels. Here are 6 proven Instagram marketing tactics to help grow your followers and engagement starting today!

51: The 20-Minute Social Media (PRISM) Sales Playbook for Marketers Jul 10, 2017

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Ian Cleary - Founder and CEO of RazorSocial, contributor to Forbes and Entrepreneur, and avid kick boxer - shares his unique PRISM funnel system that helps to convert loyal social media fans into customers. Ian has been using the PRISM funnel to help businesses of all shapes and sizes build valuable relationships and convert customers on social media for several years, and we're hopeful that this system will help yours, too.

50: A Delightfully Short Guide to Social Media Benchmarks & ROI Jul 03, 2017

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Does the concept of social media benchmarking and ROI feel rather enormous? You're not alone! That's exactly what inspired this "delightfully short" guide to social media benchmarking and ROI and made it all the more fun and challenging to record. Discover the four benchmarks that are considered industry-standard and how you can apply them to your own brand or business.

49: How to Get Your First 1,000 Followers on Every Major Social Media Network Jun 26, 2017

Show notes

Follower count is one of those metrics that has tons of meaning - both for the confidence of the social media manager and for the distribution of the content you share. If you want to grow your followers, there are tons of useful tips to try. In episode #49 of The Science of Social Media, we explore some key learnings we've drummed up about how to get that first initial batch of followers on some of the major social media networks.

48: A Facebook Posting Strategy That Led to a 330% Increase in Reach & Engagement Jun 19, 2017

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Over the past year our Facebook organic reach and engagement were on a steady decline. We needed to make a change! In episode #48 of The Science of Social Media, we explore the change we made to our Facebook strategy and the eye-opening (and awesome) results that ensued. This episode is perfect for anyone looking to improve their Facebook marketing performance.

47: On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer - Paul Jarvis Jun 12, 2017

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Paul Jarvis - one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur - has written 4 critically acclaimed books, built several software companies, and has taught more 10,000 students through his online courses. He also hosts two podcasts of his own. Paul shares the secret sauce to social media success and why it's within reach for all marketers, brands, influencers and companies.

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