The Science of Social Media

Latest Episodes:

76: 21 Experts Talk Biggest Social Media Mistakes, Zuckerberg Wants To Fix Facebook, Our Results With Twitter Promote Mode, & More! Jan 08, 2018

Show notes

Everything marketers and brands need to know to catch up on the latest and greatest in social media marketing news. We're excited to be back for 2018 and can't wait to share everything that's happened in the world of social media over the last two weeks. Hailley and Brian chat about the top mistakes businesses make on social media, Mark Zuckerberg's 2018 personal goal to "fix Facebook", our results from Twitter Promote More, and lots more!

75: The 5 Biggest Social Media Trends For 2018 & What They Mean For You Jan 02, 2018

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2018 is here and it's gearing up to be a big year in social media! This week we're chatting about the 5 biggest (and most important) social media trends that marketers should keep a close eye on heading into 2018. Understanding and planning for each of these trends will help your business or brand stay on the cutting edge of social media - paving the way for massive opportunities. Tune in to episode #75 to catch up the biggest trends!

74: New Instagram Features, Netflix Trolls Its Users on Twitter, Facebook Messenger For Kids, & More! Dec 18, 2017

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Covering another big week in social media marketing and news! Instagram has a couple of new great features for individuals and brands. Netflix takes their user data to a whole new level on social media. Facebook releases a brand new Messenger app for kids. And lots more! Join us for episode #74 as Brian & Hailley break down a big week in social media and what marketers need to know moving forward.

73: Social Media's Top 10 Posts of 2017 & Why They Worked Dec 11, 2017

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What do Mr. Bean, National Geographic, and Red Bull all have in common? They created some of the internet's most engaging social media content in 2017! Wondering how you might be able to do the same in 2018? Join us for episode #73 as Hailley and Brian break down social media's top 10 posts, the data behind them, why they worked, and how marketers can repeat their success. There's no reason why you can't be on this list next year!

72: What Does Facebook Know About You? The Truth Behind All That Data Dec 04, 2017

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Have you ever wondered how much Facebook really knows about you? Or how they collect all of that detailed information? Or how businesses are using your data to deliver specific advertising content across platforms? If so, you're in luck! In episode #72, Brian & Hailley discuss everything that Facebook knows about you, how businesses are using that data, and how you can take back control of your privacy.

71: The $177,843 Facebook Ad Test, Current State of Messaging, Tweetstorms, & More! Nov 27, 2017

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There's a ton of great stuff happening in the world of social media! In episode #71, we're covering four of the biggest updates, articles, and data-backed studies from the last week that marketers should keep an eye on as we close out 2017. We'll be chatting about the $177,843 Facebook ad test, the current state of messaging, tweetstorms, and much more! Get ready for a jam-packed show!

70: How to Effortlessly Create Instagram Stories & Why They're a Major Opportunity for Brands Nov 20, 2017

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More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. But creating attractive Instagram Stories can be challenging and time-consuming. Brian and Hailley share tons of ideas and tools around how to effortlessly create beautiful Instagram Stories as well as why they're important for brands to master in 2018.

69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018 Nov 13, 2017

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What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. LinkedIn is evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms.

68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More! Nov 06, 2017

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Important updates in the world of social media and marketing! This week, we chat about the continued decline of Facebook organic reach (including BuzzFeed Tasty's unbelievable dip in video views), LinkedIn video and what marketers need to know, our chat with Gary Vee at the Animoto Video Summit in NYC, Snapchat data, and more. We'd love to hear what you think about this new style of episode on The Science of Social Media.

67: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer Oct 30, 2017

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Social media studies have given us great ideas to improve our social media marketing. To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar insights to help supercharge your social media marketing strategy as we head into 2018.

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