The Ross Simmonds Show

Latest Episodes:

Lessons Learned While Building a Great Life Aug 31, 2023

Show notes

On this show, I speak often about creating a life that you consider great. I am committed to making my own life great as well as sharing some of the things that I’ve learned along that way that I know have helped me do just that.

Some of these lessons that I’ve learned were hard lessons and some of them, I simply have reflected and found the time to articulate them in a way that I hope will help you.

Episodes Mentioned In the Show

Chase Dimond, The Man Building a Multi Million Dollar Brand on Social Media (https://open.spotify.com/episode/6anH1pazExrRaX5X8cwN8C?si=e5CoPbGfQ4SYStENIr22Xg)
Deathbed Regrets I Don't Want to Have (https://open.spotify.com/episode/0CEWUe6fYWAAwVAuKeFr6V?si=UXxkaMlZTX6ItgngLcXPSg)
Tamara Dworetz, Leading Creative Genius as a Conductor (https://open.spotify.com/episode/5kKB6yqqN6ZWXBjbr1pFci?si=bRhVE1CATeiJ35ZpbqD_sQ)
Circle of Control vs. Circle of Concern (https://open.spotify.com/episode/0Tjx0jlmEYlgfqfKjfrrBN?si=l1nULNWOQx2VB8ZI4lVc1Q)
Be an Absolute Monster w/Dr. Julie Gurner, Executive Performance Coach (https://open.spotify.com/episode/76tGKoNTJqKOESRr88FKlH?si=Nmz9c49ORQSC7eRnaOQRZQ)
The Missing Link: How Music Is the Solution to the Mental Health Crisis w/Chris Boardman (https://open.spotify.com/episode/15Y44wpQBPUewxsRmt1Okb?si=rpeyi7VwRq22RzQsQQl7BA)

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

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Be An Absolute Monster w/ Dr. Julie Gurner, Executive Performance Coach Aug 24, 2023

Show notes

We say it all the time on this show. We are help to help you build a life that you consider great. And , what better way to begin initiating that life by having a conversation with executive, performance coach, Dr. Julie Gurner.

We talk about being "war-torn veterans" on Twitter, Hi vs. Low leverage action items, having No Plan B, and even her farm. It goes without saying but Dr. Julie (Twitter: @drgurner) has an interesting perspective on many topics that some of the top executives in the world struggle with. And she even has a strong opinion on the power of the life partner you choose to marry...or don't choose to marry.

The Missing Link: How Music Is the Solution to the Mental Health Crisis with Chris Boardman Aug 17, 2023

Show notes

On this episode, I have a chat with Chris Boardman, a music industry giant in his own right.

We talk about his project, The Missing Link, the power that music has had through his and others' life transitions, and the way artificial intelligence may impact the music listening experience.

About Chris Boardman:

Beginning his career in the film, television and recording industry in 1974, Chris Boardman has consistently worked at the top echelon of the entertainment industry. He has received an Academy Award nomination for “The Color Purple”, 6 Emmy Awards, 13 Emmy nominations, ASCAP and BMI film awards and multiple platinum records for his work with such iconic artists as Quincy Jones, David Foster, Steven Speilberg, Julie Andrews, Shirley MacLaine, Barbara Streisand, Marvin Hamlisch and Josh Groban.

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on

Everything You Need to Know About Distribution Aug 10, 2023

Show notes

On this episode, I share some of the various ways that you can distribute and share your content online. Though you may be sharing your content, there are still so many platforms and strategies that many people don't think about using to share their content.

I dive into distribution and some of the (seemingly) small things you can do to keep your content top of mind. From Reddit, email lists, newsletters, LinkedIn, Slack communities and more, I share ways to find your audience and get your content to them in a meaningful way.

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on

Artificial Intelligence: The Intersection of Technology and Content Aug 03, 2023

Show notes

One thing that I talk about often is the intersection of technology and content...in the case of this episode: Artificial Intelligence.

In this episode, I share what impact AI can have on all of us. Not just our careers but our everyday lives.

You can find the link to AI Ross here >>> https://twitter.com/foundationincco/status/1683821288819654658?s=46&t=irATAyz5mBSZy-v2YYh31w

Creating Marketing Strategies that Educate Engage Entertain Empower Jul 27, 2023

Show notes

Today’s episode, which is part of a segment that I call Journal Entries, I want to share some snippets about this information that I have curated from internal and external research and how you can use this information as you grow your brand, company, or simply in your own content marketing career.

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on

How I Took A Month Long Workcation Jul 20, 2023

Show notes

In this episode, I share how I took a month long workcation as the CEO of Foundation. Taking a vacation can be challenging, especially when people on your team are depending on you to answer various questions, provide approvals, etc.

So how did I do this successfully?

Between the power of documentation, efficient time management, a change (advantage) with the time zone change, and some self-awareness, I am so glad I did.

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on

Networking for Introverts Jul 13, 2023

Show notes

The most frequently asked questions that come up when I talk to people about being shy is >>>

How do you navigate through networking events?

How do you navigate corporate events?

How do you attend a conference and stay motivated?

How can you ensure that your time is maximized at these events?

How can you ensure that you’re not that shy person in the corner that doesn’t want to approach people?

So today, I'm going to share 15 tips on how to navigate events, conferences, networking etc. as a shy person.

Whether it be things you can do before the event on social media, during the event to avoid being awkward and creepy, and even after the event to keep up with all of the people you've met, I'm happy to share these tips that I wish I had when I first started attending events years ago.

Reddit Marketing: How to Make the Most Out of Reddit in 2023 Jul 06, 2023

Show notes

The best marketers aren't avoiding Reddit as a marketing channel. Instead, they're taking the steps required in 2023 to better understand how to use Reddit to drive traffic, build community and increase revenue.

On this episode, I'll share how I've not only used Reddit to drive results for my business and clients but I've studied what companies like Pact Coffee, Beardbrand, and more have done to win on Reddit.

Keywords Aren't Enough Jun 29, 2023

Show notes

I'm excited to share one of the most popular keynotes that I have ever given.

In this keynote, I share details about how I spent a lot of my time as a child trying to find Waldo (Wally depending on which part of the world you're in) and how the feeling of satisfaction when I would find Waldo can translate to how to uncover content market fit.

The satisfaction of finding content ideas that are worth pursuing is similar to the satisfaction that I would get finding Waldo.

Keywords Aren't Enough

I say this because a lot of organizations spend too much time and resources relying on keyword research tools and not enough time studying the habits, behaviors, and thinking of their customers.

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