The Ross Simmonds Show

Latest Episodes:

CLTG 9: How I Wrote a $1.4M Blog Post Jan 27, 2023

Show notes

You simply never know where one piece of content will take you. In this episode, I share how one piece of content that I created years ago landed me in a conference room full of C-Suite executives and ultimately changed the trajectory of my entire career.

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

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CLTG 8: How Gusto Went From An Underdog To A $10B Valuation Jan 20, 2023

Show notes

Life is more fun when you’re the underdog competing against giants.

We all love a good underdog story. In this episode, I share the story of Gusto and how they’ve are creating relevant content that has undoubtedly led to a $10B valuation.

Important links and mentions:

Blog Post - How Gusto Uses Content to Take on Existing SaaS Giants

Ross Simmonds’ YouTube Channel

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on

CLTG 7: How Monday.com Rode Their Diversified Marketing Strategy Straight to the Super Bowl Jan 13, 2023

Show notes

Despite being a young underdog in the project management platform space, monday.com is leveraging high-quality content to compete with big names like Asana, Trello, Notion, and ClickUp. In this episode, I talk about their marketing strategies that led them straight to the Super Bowl.

Important links and mentions:

Monday.com’s Complete Guide to Project Management

Monday.com Ad - Your Team’s Future Depends on Monday.com

Monday.com Ad - What Using Monday.com Feels Like

Blog Post - Any Given Monday: How Monday.com Rode Their Diversified Marketing Strategy Straight to the Superbowl

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on

CLTG 6: Will AI/ChatGPT Actually Take My Job? Jan 06, 2023

Show notes

The best way to ensure that an AI doesn't take your job is to get a job in childcare.

You think it's a joke.

But it's kinda true. The work that is the most safe right now to not be disrupted is work that has a lot of EQ / non-repetitive tasks associated with them. An AI doesn't know how to deal with a 4 year old who just decided to throw a tantrum because the sky is blue.

It has no idea.

And it definitely doesn't know how to change a diaper.

But here's a few things that an AI can do:

It can come up with 10 blog post titles on any topic you can think of
It can write an email that gets sent to your mailing list (this wasn't written by AI)
It can write a poem or love song about your favorite brand
It can create a beautiful piece of art (subjective)
It can design ads that actually convert

And so much more.

I've been spending a lot of time learning about AI for the last few years now but only over the Holidays have I gotten to a point where I'm convinced the market has arrived. The market has arrived for AI tools to have an impact on our industry as marketers. It's here.

I break it all down in this podcast episode.

RESOURCES:

https://foundationinc.co/lab/artificial-intelligence-for-marketers/

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on

CLTG 5: Creating Sustainable New Year’s Resolutions Dec 30, 2022

Show notes

Many people are on the fence about whether or not they should make New Year's Resolutions. I definitely have some for 2023 and in this episode I discuss how I keep them top of mind throughout the entire year.

My goals for 2023 fall into the following categories:

Wealth
Health
Community
Personal
Relationships
Family

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on

CLTG 4: 7 Productivity Tools to Leverage Your Time Dec 23, 2022

Show notes

There’s nothing more valuable in life than time. And in this episode, I share my top 7 productivity tools that ultimately put time back into your day so that you can create something great.

My Productivity Tools:

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on

CLTG 3: Adobe’s $500 Billion Unshakeable Moat Dec 15, 2022

Show notes

How is it even possible to build a tailwind on the wings of a great disruption?

Well, that’s the story of Adobe, a software company that navigated a lot of shifts in the industry but still maintained a loyal core audience. The success story behind Adobe is pretty mind-blowing, especially when you consider that they have been breaking their revenue record every year since 2015.

On this episode, I'll cover the 4 pillars that contributed to Adobe's success.

Their Business Pivot
Their Community Building
Their User Generated Content
Their SEO Strategy

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on

CLTG 2: Deathbed Regrets I Don’t Want to Have Dec 08, 2022

Show notes

I want to create cool things…and spend time with cool people. If I can do those two things successfully, I don’t think I’ll have many regrets on my deathbed.

Hear my thoughts on these common deathbed regrets:

I wish I had the courage to live a life that was true to myself. - (3:58)
I wish I had the courage to express my feelings. - (6:40)
I wish I had stayed in touch with my friends. - (8:15)
I wish I would have let myself be happier. - (10:45)
I wish I didn’t work so hard.- (13:00)

Important links and mentions:

Nurse Reveals the Top 5 Regrets People Make on Their Death Bed

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on >>>

CLTG 1: How MasterClass Built a $2.8 Billion EdTech Empire in 7 years Dec 02, 2022

Show notes

Have you ever wondered how MasterClass disrupted the EdTech industry? In this episode, Ross Simmonds unpacks the MasterClass success story and how they went from being just an idea into having the BIGGEST names on board.

Learn about:

The highly effective content marketing strategies that MasterClass applied to attain a valuation of over $2 billion. Ross also covers a unique marketing strategy that you can leverage to stay two steps ahead of your competition.

Timestamps:

Understanding SERPs (Search Engine Results Page) - (8:00)
Injecting Video in SEO Driven Content - (13:55)
Tips for Balancing Inbound and Outbound Marketing (31:47)
How to Capture Attention and Use It to Sell - (44:39)
Leveraging Reactive Storytelling - (46:05)

Important links and mentions:

Foundation Content Marketing Playbook

How to Write for the Web

Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on

The Beginning Of Create Like The Greats [TRAILER] Nov 02, 2022

Show notes

Welcome to Create Like The Greats, a new podcast that will host in-depth analysis of some of the greatest creations and creators of all time along with deep-dive conversations on the creative process that went into building companies, brands, stories and more. In each episode, we will dissect a new creation.

The series launches today on the Hubspot Podcast Network, so check it out and give it a listen.

Subscribe to Create Like The Greats via:

Apple Spotify Google Overcast Amazon

Leave us a 5-star rating on Apple Podcasts -- We know you're going to love it.

Each new episode, will be accompanied with full episode transcripts, show notes, and curated resources that will help you better understand the process that went into the creative and creation process.

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